connected devices made simple
Hugo Fiennes, co-founder & CEO
June 27th, 2013
where we are now
For many years, the world looked at device connectivity as a hardware problem,
and tried to solve it with new standards and new chips.
The thought appeared to be that if it was made cheaper, it’d catch on.
2
multiple wireless standards
protocol proliferation
nonexistent data integration
few compelling use cases
right now…
zigbee zwave 6lowpan
the problem is…
Manufacturers want to make better products; products which learn and
evolve, which use the power of the Internet.
This is hard without a platform to build on.
3
We are building this platform. We deal with everything end to end.
servers mgmt aprvl security stack tools protocols wifi mcu softwaredesign
café me
do it yourself
café me
with electric imp
our platform: in the device
Every device connects with WiFi, no gateway needed.
4
simple development
easy upgrades
optical configuration
one step setup
VM
imp OS
firmware
analog, digital, SPI, I2C,
UART, PWM, CAN, etc
TLS-encrypted WiFi
connection to service
Customer code runs within a VM, with our OS taking care of I/O
our platform provides
our platform: cloud-side
Every device gets a cloud VM. APIs for everyone!
5
HTTP APIs
easy service integration
seamless phone connectivity
40
faster product evolution
benefits
a bit more detail…
We do embedded work in the imp, and cloud work in the cloud; there’s no
reason to be parsing JSON on an embedded device…
6
Agent
imp cloud
imp API
the imp
virtual machine
3RD party
services
vendor’s
server
vendor’s
app
BlinkUp
your services and software
(mandatory)
services and software provided
by Electric Imp
vendor’s services and software
(optional)
imp OS
firmware
imp IDE
imp Overview
imp
Console
our hardware
7
two choices now: 2014
for add-on connectivity for built-in connectivity single chip wifi + soc
cellular variant
www.electricimp.com
connected devices made simple
web-based IDE
You can even develop & debug firmware with a Chromebook!
9
pretty dashboards
Vendors can monitor device activity, roll out new builds seamlessly,
troubleshoot customer problems and more
10

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IoT13: Electric Imp showcase

  • 1. connected devices made simple Hugo Fiennes, co-founder & CEO June 27th, 2013
  • 2. where we are now For many years, the world looked at device connectivity as a hardware problem, and tried to solve it with new standards and new chips. The thought appeared to be that if it was made cheaper, it’d catch on. 2 multiple wireless standards protocol proliferation nonexistent data integration few compelling use cases right now… zigbee zwave 6lowpan
  • 3. the problem is… Manufacturers want to make better products; products which learn and evolve, which use the power of the Internet. This is hard without a platform to build on. 3 We are building this platform. We deal with everything end to end. servers mgmt aprvl security stack tools protocols wifi mcu softwaredesign café me do it yourself café me with electric imp
  • 4. our platform: in the device Every device connects with WiFi, no gateway needed. 4 simple development easy upgrades optical configuration one step setup VM imp OS firmware analog, digital, SPI, I2C, UART, PWM, CAN, etc TLS-encrypted WiFi connection to service Customer code runs within a VM, with our OS taking care of I/O our platform provides
  • 5. our platform: cloud-side Every device gets a cloud VM. APIs for everyone! 5 HTTP APIs easy service integration seamless phone connectivity 40 faster product evolution benefits
  • 6. a bit more detail… We do embedded work in the imp, and cloud work in the cloud; there’s no reason to be parsing JSON on an embedded device… 6 Agent imp cloud imp API the imp virtual machine 3RD party services vendor’s server vendor’s app BlinkUp your services and software (mandatory) services and software provided by Electric Imp vendor’s services and software (optional) imp OS firmware imp IDE imp Overview imp Console
  • 7. our hardware 7 two choices now: 2014 for add-on connectivity for built-in connectivity single chip wifi + soc cellular variant
  • 9. web-based IDE You can even develop & debug firmware with a Chromebook! 9
  • 10. pretty dashboards Vendors can monitor device activity, roll out new builds seamlessly, troubleshoot customer problems and more 10