Electric Vehicles

Electric Vehicles
Made by:
Doga Ege Ozden 137342184
Aaron Oliveri 147848188
Trang Pham 126230184
Anastasiia Ponomavera
137104188
Luis Plasencia 123734188
Dante Pecchia 110786183

Market History
Electric vehicles were introduced to the world more than
100 years ago and have been growing in popularity ever
since, for obvious reasons.
The invention of the electric battery in the 1800s was a key
point in the introduction to the electric vehicle we see
today, innovation turned this electric battery into a motor
that was able to power things more than 15x its size.
The demand for electric vehicles has rapidly increased and
will continue to climb as vehicle prices drop and
consumers look for ways to avoid spending money at the
pumps.
As of 2010, only 2.1% of all new car sales were electric
vehicles and had steadily grown up to 7% in 2020, and is
expected to hit around 12% by 2025.

Current State
Market Segments Based on
Components
Market Segments Based
on Number of Charging
Stations
Market Segmentation
Based on Vehicle Class
Market
Segmentation
Based on
Propulsion Type
● Battery Cells & Packs
● On-Board Charge
● Infotainment
● Electric Motor
● Normal
charging
● Super charging
● Mid-Priced
● Luxury
● Battery electric
vehicle (BEV)
● Fuel cell electric
vehicle (FCEV)
● Plug-in hybrid
electric vehicle
(PHEV)

SWOT ANALYSIS
● Global EV sales
● Competition
● Increasing
awareness
● Growing popularity
● Eco friendly
● Silent
Opportunities
Strengths
● Recharge time
● Number of charge
points
Weaknesses
● Number of people
that loose their job
● Power of buyer
Threads

Competitive Analysis
● Farthest
power
reserver
● Safety
● Global
expansion of
sales
● Business
diversificatio
n
● The software
development
● The
appearance
of new
competitors
● Good looking
● High end
performance
● Driving range
● Increase in
Global EV
sales
● Not enough
cargo space
● Small space
at rear
● Aggressive
comptetition
● Price
● Space
● Developme
nt of
autopilot
features
● Neardly
design
● Low charge
speed
● Increase in
speed
competitio
n
● Driver
assistant
● Standard
safety
features
● Expansion of
model lines
● Low charging
speed
● Interior
design
● New EV with
innovative
technology
from
competitors
Tesla Model S
Hyundai Kona Electric
Nissan Leaf
Chevrolet Bolt

Consumer Positioning
Eco Friendly
Low greenhouse gas emission
High Technology
Electric transport in decarbonized environment
Efficient
Low cost for recharging
Fast
There are EV’s can go faster than
sport cars

A CAGR of 21.1% is projected for the Electric Vehicle
Market over the forecast period from an estimated
3,269,671 units in 2019 to 26,951,318 units in 2030. We
forecast the electric vehicles market between 2019 and
2030. The electric vehicles market has experienced rapid
changes with ongoing developments in the automotive
industry.(statista)
Market Potential Growth

Technology advancements with improved charging speeds, low-cost battery
batteries, and government support in rebates and subsidies for eco-friendly
vehicles have greatly influenced the adoption of electric vehicles. The market
growth will also be driven by increasing investment by automakers in EV
development, along with decreasing battery prices. However, the high price of an
electric car and the stringent rules concerning charging stations pose challenges
for the growth of electric vehicles.
Key driver:
● Subsidies and favorable policies of the government
● EVs received heavy investment from automakers
● Environmental pollution has become a growing
issue
● Changes in vehicle range are in demand
Key restraints:
● The charging infrastructure lacks standardization
● High cost of EVs compared to conventional
vehicles

Opportunities:
EV charging stations with the vehicle to grid (V2G) capabilities
A Vehicle-to-Grid (V2G) system is a method of EV charging that involves a bi-
directional flow of energy between electric vehicles and the power grid. Which
improves the electrical component’s performance and adds value for EV owners.
Solar-powered EV charging stations
Solar panels or electric charging stations can be used to charge electric vehicles.
The demand for zero-emission vehicles has increased due to the growing sensitivity of
various governments towards a cleaner environment. In developed countries including
the US, Germany, and the UK, electric vehicles are actively being promoted in order to
reduce greenhouse gas emissions, which has resulted in a growth in electric vehicle
sales.(marketsandmarkets,2019)
Globally established players in the electric vehicle industry include Tesla (US), BYD
(China), BMW (Germany), Volkswagen (Germany), Nissan (Japan). Those companies
expanded their presence in the high-growth electric vehicle market through new
products, partnerships, collaborations, and mergers & acquisitions.(statista)

The market share of electric vehicles
increased from 4% to 5% by 2020, while
conventional vehicle sales slumped because of
the outbreak of the coronavirus pandemic. In
2019 China had the world’s largest fleet of
battery-electric vehicles, with a population of
almost 54 percent. Leading the Chinese market
was BY, the Chinese manufacturer with the
largest battery-electric vehicle.(statista)

Electric vehicle market by region
In the near future, the Asian market
should be the fastest-growing region,
followed by the European market and
North American market. Innovation,
technology, and the development of
advanced electric vehicles are the top
priorities for the automotive industry in
places like China, Japan, and South
Korea. The increasing need for carbon
emissions reduction and the
improvement of charging stations are
expected to drive growth in the electric
vehicle market. The Asia Pacific electric
vehicle market is dominated by many key
participants including BYD, BAIC, Chery,
and SAIC. (marketsandmarkets,2019)

Mid-priced vehicles are expected
to grow at the fastest CAGR rate.
A bright future for EVs is expected
and price drops of batteries, one of
the most important components of
an EV, are expected to contribute to
EVs becoming more affordable in
the near future. There are few
features in the mid-Priced vehicle
class, particularly infotainment and
instrument cluster. China is one of
the global leaders in manufacturing
vehicles in the mid-price segment.
Manufacturers such as BYD, Smart,
and Great Wall Motors are
manufacturing vehicles at cheaper
prices. (marketsandmarkets,2019)

Commercial vehicles are expected to grow at
accelerated rates during the forecast period
owing to the increasing adoption of electric
buses.
Electric buses are becoming increasingly popular
in countries like China and India, which are
expected to drive the growth of the commercial
vehicle segment. There are several countries that
will be replacing their existing fuel-powered bus
fleets with electric buses. In the forecast period,
electric buses are anticipated to surpass public
transport fleets that are powered by fossil fuels.
Additional factors that will drive the growth of
electric commercial vehicles during the forecast
period include the development of e-commerce,
logistics, and shared
mobility.(marketsandmarkets,2019)

Strategic Alternatives
Increasing public relations to create brand awareness. There
are a lot of environmental charities and they have lots of
members. We can support these charity events and make
outdoor advertisements to increase brand awareness. The
decision making criteria in this alternative is it’s benefit as an
IMC promotional mix element. Evaluation about this
alternative is that it can be very beneficial since charities
such as Green piece has high number of members. And
awareness about climate change is increasing every day.
Alternative 1

Increase the number of charge points. The purpose of this
alternative is to minimize the weaknesses. Decision making
criteria in this alternative is the number of brands that are
still selling gasoline cars. So we want to capitalize their
market. Our charge points will be special for the company
cars. Evaluation about this alternative is that it can be very
beneficial to capitalize the gasoline car market because the
one other reason why people still choose gasoline cars is
that they can find gas stops more easily. The company
shouldn’t forget how It’s getting lead and leading others. So
the company shouldn’t build charge points for other EV’s
they should do for their cars. As long as there is no huge
pact between other EV companies.
Alternative 2

Increasing the advertisement efforts. The purpose of
this alternative is to get benefit from opportunities.
There is an increase in EV sales globally. So it can be
beneficial to increase the advertisement and marketing
efforts right after the lock down. We should not forgot
to consider the buyers power. The decision making
criteria in this alternative is the increase in the global EV
sales. Evaluation about this alternative is that it can be
beneficial if the company successful understand
economics of the country and act at the right time.
Alternative 3

Final Recommendation
First alternative is the final recommendation because the number of
environmental charities are increasing as well as with the awareness about
the topic, the charities including Green Piece and Bill and Melinda Gates
foundation and etc are very powerful possible strategic alliances that can be
gain through this alternative. Bill Gates is currently working on building
nuclear centrals that can supply power to a whole city with more safer and
environmental ways.

Tactical Plan
The company’s vision for future is being the biggest environmental friendly electric vehicle brand. The
main goals in the objectives is to minimize the weaknesses and expose the strengths by getting
benefit from opportunities and not getting harmed from the threads. First of all, company should aim
to break even in first 2 years. Secondly, company should increase public relations especially when
genius people assign their themselves to serve to the world. Their vision, opinions, the solutions they
offered can make huge differences. There is an increase in global EV sales because most of the
people care about their environment and love electric vehicles especially Green Piece members and
etc. Finally, their IMC promotional mix should include, advertising, sponsorships, public relations,
social media marketing and internet marketing. They should apply their efforts on even schedule. And
spare most of their budget to get competitive advantages including cost leadership and
differentiation.

Works Cited
● Matulka, Rebecca. “The History of the Electric Car.” Energy.gov, 15 Sept. 2014, retrieved from
www.energy.gov/articles/history-electric-car.
● Electric Vehicle Industry 2021. 2 Aug. 2020, https://www.reportlinker.com/market-report/Electric-
Vehicle/7794/Electric-Vehicle.
● SWOT-Analysis-for-Electric-Vehicles. https://www.researchgate.net/figure/SWOT-analysis-for-electric-
vehicles_tbl1_260134783.
● Wagner, I. Worldwide Revenue from Electric Vehicles 2027 | Statista. Feb. 2021,
https://www.statista.com/statistics/271537/worldwide-revenue-from-electric-vehicles-since-2010/.
● Gates, B. Home | Bill Gates. 2 Feb. 2021, https://www.gatesnotes.com.
● Www. (n.d.). Retrieved April 04, 2021, from https://www-statista-
com.libaccess.senecacollege.ca/topics/1010/electric-mobility
● Electric vehicle market. (n.d.). Retrieved April 04, 2021, from
https://www.marketsandmarkets.com/Market-Reports/electric-vehicle-market-209371461.html
● “Understanding the Positioning of ‘the Electric Vehicle Consumer’: Variations in Interdisciplinary
Discourses and Their Implications for Sustainable Mobility Systems.” Taylor & Francis,
www.tandfonline.com/doi/full/10.1080/23800127.2017.1380977.
● Unlimited Movies, TV Shows, and More.Enjoy on Your TV.Download Your Shows to Watch Offline.Watch
Everywhere.Frequently Asked Questions.
https://www.netflix.com/watch/80184680?source=35&trackId=200257859.

● Electric Vehicle Industry 2021. 2 Aug. 2020, https://www.reportlinker.com/market-report/Electric-
Vehicle/7794/Electric-Vehicle.
● SWOT-Analysis-for-Electric-Vehicles. https://www.researchgate.net/figure/SWOT-analysis-for-electric-
vehicles_tbl1_260134783.
● Wagner, I. Worldwide Revenue from Electric Vehicles 2027 | Statista. Feb. 2021,
https://www.statista.com/statistics/271537/worldwide-revenue-from-electric-vehicles-since-2010/.
● Gates, B. Home | Bill Gates. 2 Feb. 2021, https://www.gatesnotes.com.
● Www. (n.d.). Retrieved April 04, 2021, from https://www-statista-
com.libaccess.senecacollege.ca/topics/1010/electric-mobility/
● Electric vehicle market. (n.d.). Retrieved April 04, 2021, from https://www.marketsandmarkets.com/Market-
Reports/electric-vehicle-market-209371461.html

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