Eliances Secrets of Facebook Tony Felice
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The document summarizes tips from a session on secret strategies for social media marketing. It provides advice for small businesses on understanding audiences, creating engaging content, using tools like insights and ads, and leveraging influencers. The key messages are that people have short attention spans, content should be mobile-optimized and reduce friction, and social media is just one part of an overall marketing ecosystem rather than a magic bullet for businesses.
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Eliances Secrets of Facebook Tony Felice
- 1. ‘Secret Session Social Media’ Copyright 2016 Eliances. All Rights Reserved Tony Felice Felice+Whitney [email protected] 602.359.0626
- 2. Copyright 2016 Eliances. All Rights Reserved ‘Secret Session Social Media’ What will we learn today? Secrets: Small to medium sized businesses not big corporations What is the real market like? What are the real opportunities? Tools you may not know about Tips to beating the system
- 3. Copyright 2016 Eliances. All Rights Reserved ‘Secret Session Social Media’
- 4. Copyright 2016 Eliances. All Rights Reserved ‘Secret Session Social Media’ The truth: People have limited attention spans They are exhausted from being bombarded with content People HATE advertising … unless… It is NEARLY impossible to reach all of your followers You BETTER have mobile content
- 5. Copyright 2016 Eliances. All Rights Reserved ‘Secret Session Social Media’ MEET YOU!
- 6. Copyright 2016 Eliances. All Rights Reserved ‘Secret Session Social Media’ Source: Time, mag. Microsoft Study 2015
- 7. Copyright 2016 Eliances. All Rights Reserved ‘Secret Session Social Media’ PEOPLE DON’T HAVE TIME OR PATIENCE FOR: Grandiose Self Promotion Seemingly FALSE claims Null Hypothesis Same old Same old Irrelevance or Tacky
- 8. Copyright 2016 Eliances. All Rights Reserved ‘Secret Session Social Media’ WHAT PEOPLE DO HAVE TIME FOR: Clever Funny/Witty Emotional Sensational (sometimes) Neighborly (paying it forward) Source: years of trial and error experience Science: http://blog.hubspot.com/marketing/huma n-attention-span- decreased#sm.0001f7m61w7hqe9311142q rnotxal
- 9. Copyright 2016 Eliances. All Rights Reserved ‘Secret Session Social Media’ PLEASE DON’T WASTE PEOPLE’S TIME WITH :0 -Tons of clicking to find the content they want -Tons of pop ups asking them to sign up for your free stuff - Information buried buried buried REDUCING FRICTION: Top Marketing Trend, 2016
- 10. Copyright 2016 Eliances. All Rights Reserved ‘Secret Session Social Media’ KNOW WHAT GOOD CONTENT IS: - Engages - Celebrates the product without selling - Assumes the reader is intelligent - Has gorgeous photography - Uses a few relevant hashtags
- 11. Copyright 2016 Eliances. All Rights Reserved ‘Secret Session Social Media’ TOOL: INSIGHTS
- 12. Copyright 2016 Eliances. All Rights Reserved ‘Secret Session Social Media’ When to post Click here
- 13. Copyright 2016 Eliances. All Rights Reserved ‘Secret Session Social Media’
- 14. Copyright 2016 Eliances. All Rights Reserved ‘Secret Session Social Media’ Know thy audience Know thy content
- 15. Copyright 2016 Eliances. All Rights Reserved ‘Secret Session Social Media’ Are you doing this? Is this cool or cheesy? Are you responding? ARGH! Use this
- 16. Copyright 2016 Eliances. All Rights Reserved ‘Secret Session Social Media’ Ugh! Reality Check
- 17. Copyright 2016 Eliances. All Rights Reserved ‘Secret Session Social Media’ SECRET: A way around. 1,715 friends 176 followers Non promotional Plug.
- 18. Copyright 2016 Eliances. All Rights Reserved ‘Secret Session Social Media’ Personal post Page post
- 19. Copyright 2016 Eliances. All Rights Reserved ‘Secret Session Social Media’ Start Trek Legend George Takei 7 million followers 30,000 likes 6,000 shares Cool: Yes Answered Prayers? No There is no free lunch. LIGHTENING IN A BOTTLE – it can happen
- 20. Copyright 2016 Eliances. All Rights Reserved ‘Secret Session Social Media’ Nothing beats Good old fashioned Beautiful, meaningful Content delivered to Your CORE audience 1225 reached SECRET: like as I took this with a DSLR
- 21. Copyright 2016 Eliances. All Rights Reserved ‘Secret Session Social Media’ When do you Boost a Post versus Run an Ad. - When you want engagement and likes? - Help I’m CONFUSED! There is no magic bullet. The answer is as varied as the kinds of businesses there are and the things people want and need.
- 22. Copyright 2016 Eliances. All Rights Reserved ‘Secret Session Social Media’ To drive traffic using FB
- 23. Copyright 2016 Eliances. All Rights Reserved ‘Secret Session Social Media’ MISTAKE? Maybe, is radius good enough?
- 24. Copyright 2016 Eliances. All Rights Reserved ‘Secret Session Social Media’ This give you more fire power
- 25. Copyright 2016 Eliances. All Rights Reserved ‘Secret Session Social Media’ What do you REALLY want To do?
- 26. Copyright 2016 Eliances. All Rights Reserved ‘Secret Session Social Media’ People who live here? People who travel in this location?
- 27. Copyright 2016 Eliances. All Rights Reserved ‘Secret Session Social Media’ Define your audience by what they like
- 28. Copyright 2016 Eliances. All Rights Reserved ‘Secret Session Social Media’ SECRET: click Browse Choose by BEHAVIOR Powerful!
- 29. Copyright 2016 Eliances. All Rights Reserved ‘Secret Session Social Media’
- 30. Copyright 2016 Eliances. All Rights Reserved ‘Secret Session Social Media’ SECRET Use retargeting To cost effectively Reach your Existing audience
- 31. Copyright 2016 Eliances. All Rights Reserved ‘Secret Session Social Media’ KEY FACEBOOK TRENDS: Be Relevant Good video is killer content More people browse on mobile devices than PCs The search function is maturing Maximize organic Facebook reach before advertising Facebook’s audience is graying Use your own mailing lists to target customers
- 32. Copyright 2016 Eliances. All Rights Reserved ‘Secret Session Social Media’ RECAP: Be relevant Reduce friction Be mobile Use analytics Focus on content Use tricks to sharing your content Leverage the ad function to reach people based on BEHAVIOR not INTERESTS Use the power editor to test different versions of your ads Use conversion tracking tools Use retargeting ads to cost effectively reach your FB fans Facebook is PART of your marketing plan NOT THE ANSWER to your PRAYERS
- 33. Copyright 2016 Eliances. All Rights Reserved ‘Secret Session Social Media’ THE BOTTOM LINE: Likes and Followers DO NOT MATTER FACEBOOK DOES NOT MATTER ON ITS OWN – it’s part of an ecosystem The key is finding the influencers who can help you grow your business
- 34. Copyright 2016 Eliances. All Rights Reserved ‘Secret Session Social Media’ NOTHING REPLACES COMMON SENSE AND DON’T FALL FOR GIMMICKS
- 35. Copyright 2016 Eliances. All Rights Reserved ‘Secret Session Social Media’ www.felicewhitney.com