Email marketing notes- excelrange
- 1. EMAIL MARKETING Email Marketing is direct marketing a commercial message to a group of people using email.
- 2. E-mail marketing can be: •Promotional emails sent to encourage potential customers to buy a product or service or convince current customers to keep buying •Regularly sent e-mails meant to strengthen the relationship between the business and the customers and encourage loyalty to a product or service. Eg: ebooks, free course, video training, coupons, contest, newsletter, webinars, demo etc. •Advertisements for a product or service that are placed in e-mails sent by other people or companies (typically found in “banners” above or to the side of the e-mail's body of text)
- 3. Benefits of Email Marketing • Email Marketing Increases Brand Awareness When a customer needs products or services, your business stands a much better chance of turning those leads into clients and clients into loyal customers. • Email Marketing is Easily Shareable. With the simple click of the forward button, subscribers can share your deals, offers and news with their friends. • Email Marketing is Measurable Analytics are indispensable to measuring the success of any campaign. Use your email marketing campaign as a tool to monitor which information your consumers are most responsive to.
- 4. Benefits Of Email Marketing • It help us to build a relationship on personal level. • No one can restrict reaching your audience with emails (unlike fb pages) • Email marketing has immense automation capabilities.
- 5. How Email Marketing Works? • When a client wants to send an email. • Then request is send to SMTP(Simple Mail Transfer Protocol). • Then the DNS(Domain Name services) will be checked. • DNS is the database which contains all host address and IP address. • Then MTA will find the destination address and put mail on to client.
- 6. What is Gmail’s Daily Limit on Sending Email? • You can send emails to a maximum of 500 recipients per day through the Gmail website. If you are a Google Apps for Work user, your daily limit is 10000 email recipients per day. • If the limit is exceeded, Gmail account may get temporarily disabled with the error – “Gmail Lockdown in Section 4. • Thus you can send 10 emails with 50 recipients each or 1 email can be addressed to a maximum of 500 people.
- 7. TYPES OF EMAIL MARKETING
- 8. Legit Email Marketing • Collect emails with permission of users. • Building list of users for promotion of business.
- 9. IIEGIT Email Marketing • You buy a list and send bulk emails.
- 10. EXAMPLE • Let's say you've developed a new energy drink you're excited about, and you want people to get excited about it and buy it. • After writing a quick, flashy paragraph about the drink and typing out a vague subject line, you search the Web for as many e-mail addresses as you can find -- the more people who receive your message, the more potential you have at making more money. • Sounds easy, right? Unfortunately, not only will people probably identify your message as spam or an e-mail marketing scam and delete it, you might even be breaking the law. • One of the most important concepts in e-mail marketing is that ofpermission -- a business must receive a customer's authorization before sending out any promotional e-mails. • If a person receives an e-mail from a business that he never requested, chances are that e-mail is considered spam.
- 11. Difference Btw OPT-IN LIST and Double-opt-in list •Email addresses on a (single) opt-in list are not confirmed. Anybody can submit anybody's address to the list, and it will be there until it is unsubscribed. •On a double opt-in list, all email address must be confirmed before they are added. A request for confirmation is sent to the submitted address and the address owner must take some action to confirm that she is the owner of the email address,the address is working and she indeed wants to subscribe. •Most often, the confirmation action is as simple as replying to the confirmation request or clicking on a link.
- 12. Methods to send email in indox rather than spam • Step 1: Open settings • Step 2: Click on Filter and blocked Address • Step 3: Click on Create a new filter • Step 4: Type email id just below Filter From when you are done typing email id ……click on create filter with this search • Step 5: Select “Never send it to spam” • Step 6: Click on Create filter
- 13. Tips so that email will not land in spam •Avoid using words like money, won, coupons, offer (You should use these words in images). •Do not use all capital letters in your subject line/body line •Include less links and more words>> Sales email: 3 links works the best. Short email: 1 link. • Always include unsubscribe button in the footer of email. • Don’t buy any email list • Add your sender email to contact list