Email Marketing Techniques
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Email marketing boasts a high ROI, with 58% of consumers more likely to purchase after receiving promotional emails. Key techniques include crafting compelling subject lines, personalizing content, and creating urgency with clear calls to action. Additionally, segmenting your audience and understanding their preferences can enhance relevance and engagement, while ensuring mobile compatibility is crucial for retaining subscribers.
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Email Marketing Techniques
- 2. More Effective Than You Might Think INBOX STARRED IMPORTANT SENT MAIL DRAFTS FOLDERS 1 S A L E 58%of people said they are more likely to buy after reading a brand’s promotional email. 4,300%! Email marketing has an ROI of OF PEOPLE SAY THEY NEVER MAKE PURCHASES AFTER READING EMAILS. LESS THAN 10%
- 3. Write a Killer Subject Line Aim for five to eight words (25-40 characters) Incorporate urgency ONLY 15 LEFT!
- 4. Captivate Your Audience Keep it short, ask questions and add a personal touch. Use the word “you” to be more persuasive. Keep it natural and add some personality. Be human!
- 5. Convert Readers Into Buyers {$ Become a friend first. Gain your readers’ trust before selling. Don’t sell, but highlight the benefits your customers will gain. Show them what they will miss by not buying. Give a deadline to create a sense of urgency. Have a clear call to action and include multiple links.
- 6. Integrate With Mobile 48%of email is opened on a mobile device. 30%of subscribers will leave if the email doesn’t render properly. trailrunning.pngmenstrailrunning.png email photo courtesy of TheClymb.com
- 7. Targeted Marketing Don’t only ask for a name and email, include 3-5 categories your customers could fit into for segmentation. What data points will give you the ability to send more relevant messages? * * ENTER THE INFO BELOW TO RECEIVE OUR MONTHLY NEWSLETTER! First and last name Email address Select your age Select a topic How did you hear about us? SUBMIT
- 8. Saying Goodbye UNSUBSCRIBEUNSUBSCRIBE We’re sorry to see you go. Before you unsubscribe, please let us know why you are leaving: Some of your email list subscribers will leave you eventually, but try to find out why. Add a simple one- question survey when people unsubscribe.