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Embrace WeChat Marketing
The document discusses WeChat as a powerful multi-functional application in China, highlighting its significant user base of 1 billion active users and its extensive communication capabilities. It covers various aspects of WeChat marketing strategies including account setup, advertising formats, and customer engagement techniques. The document also addresses common misconceptions about WeChat and emphasizes its importance as a marketing tool in the Chinese market.
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Embrace WeChat Marketing
- 1. SLIDESHARE.NET/christinaxu1 EMBRACE WECHAT MARKETING CHRISTINA XU// China Marketing Corp @christinaxucmc
- 2. About Me •Chinese expat •Leedsbased •Startup •Specialised in the China market China Marketing Corp®
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- 4. You Chat +I Chat = WeChat
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- 6. How People UseWeChat China Marketing Corp®
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- 8. WeChat Business Accounts ChinaMarketing Corp® Subscription Service WeChat Work Mini Program
- 9. Mini Program China MarketingCorp® Source: Abacus App inside of an App
- 10. WHY IS ITIMPORTANT ?
- 11. China Marketing Corp® Source:China Social Media Landscape 2018,Kantar Media 792 Million Instant Messaging Users
- 12. WeChat Stats China MarketingCorp® 1billion active users 45 billion texts 410 million calls
- 13. WeChat Stats China MarketingCorp® x 4.7 x 6.3 x 2.9x 1.7
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- 15. China Marketing Corp®Source: China Social Media Landscape 2018, Kantar Media
- 16. Key Functions China MarketingCorp® Communication Connection
- 17. Most Popular SocialMedia China Marketing Corp® 85.80% 67.80% 37.10% 7.60% 8.10% 7.00% 2.80% 87.30% 64.40% 40.90% 14.60% 12.80% 8.80% 3.60% 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% 90.00% 100.00% WECHAT QQ SINA WEIBO ZHIHU DOUBAN TIANYA LINKEDIN 2017 2016 Source: The 41st China Statistical Report on Internet Development, CNNIC 87.3%
- 18. WeChat +Content =Share China Marketing Corp® 53.90% 47.00% 33.70% 13.50% 10.40% 8.20% 3% 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% WECHAT MOMENTS WECHAT FRIENDS WECHAT GROUPS QQ GROUP /FRIENDS QZONE WEIBO OTHERS Source: Penguin Intelligence
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- 20. The Benefits China MarketingCorp® Expose Engage ShareData
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- 24. We Tested Scan andsee it yourself China Marketing Corp®
- 25. HOW TO USEWECHAT
- 26. WeChat Marketing Strategy PresenceCommunity Engage China Marketing Corp®
- 27. How to Start ChinaMarketing Corp® Account Registration Account Verification Advertising and Organic Organic Growth
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- 29. The Content GetShared •Format •Content •Convenience GET SHARED Easy to use Interactive Interesting China Marketing Corp®
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- 32. Customer Service •Assign multiplecustomer service agents to response to your customers more promptly. •Designated customers service chat function online.
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- 34. WeChat KPIs China MarketingCorp® Follows Engage Sales
- 35. WeChat Benchmark China MarketingCorp® 1-3% 3% ¥30-40
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- 38. WeChat Ad Formats ChinaMarketing Corp®
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- 40. City Tiers China MarketingCorp® Tier 1 Tier 2 Tier 3
- 41. Targeting Options China MarketingCorp® People Network SystemLabels
- 42. HTML5 Campaign Example ChinaMarketing Corp®
- 43. HTML5 Campaign Examples Scanthe QR code to view more HTML5 creatives online. China Marketing Corp®
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