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EMEA AWS - Tony Hsieh - 2/16/17
This document summarizes Tony Hsieh's Downtown Project which aims to revitalize downtown Las Vegas through community building principles of collisions, co-learning and connectedness. The $350 million project will invest in small businesses, tech startups, education and arts with the goal of making downtown Las Vegas the most community focused large city in the world. The goal is to maximize long term return on community rather than short term financial returns by creating density, diversity and opportunities for serendipitous interactions.
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EMEA AWS - Tony Hsieh - 2/16/17
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- 2. The Power ofWOW ‘01 ‘02 ‘06‘03 ‘04 ‘05 ‘07‘00 ‘08 GrossSales$MM $1,000 800 600 400 200
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- 6. CLOTHING, CUSTOMER SERVICE, CULTURE CULTURE CUSTOMEREXPERIENCE CLOTHING
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- 10. CLOTHING, CUSTOMER SERVICE, CULTURE CULTURE CUSTOMEREXPERIENCE CLOTHING
- 11. DELIVERING HAPPINESS CUSTOMERS &EMPLOYEES “People will forget what you said. People will forget what you did. But people will never forget how you made them feel.” -MAYA ANGELOU
- 12. Clothing Customer Service Company Culture “agreat brand is… ______” WHAT’S NEXT DELIVERING HAPPINESS
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- 14. LAS VEGAS CITYHALL http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
- 15. LAS VEGAS CITYHALL
- 16. LAS VEGAS CITYHALL
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- 26. DELIVERING HAPPINESS WHAT’S NEXT? Clothing CustomerService Company Culture
- 27. DELIVERING HAPPINESS WHAT’S NEXT? Clothing CustomerService Company Culture Community
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- 29. DOWNTOWN PROJECT $350M $50M –Small businesses $50M – Tech Startups $50M – Education, Arts, Culture $200M – Real Estate
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- 31. DOWNTOWN PROJECT GOALS • Live/Work/Play– Walking Distance
- 32. DOWNTOWN PROJECT GOALS • Live/Work/Play– Walking Distance • The Most Community-Focused Large City in the World
- 33. DOWNTOWN PROJECT GOALS • Live/Work/Play– Walking Distance • The Most Community-Focused Large City in the World • The Co-Learning and Co-working Capital of the World
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- 35. DOWNTOWN PROJECT REFRAMING “COMMUNITY” •COLLISIONS
- 36. DOWNTOWN PROJECT REFRAMING “COMMUNITY” •COLLISIONS • CO-LEARNING
- 37. DOWNTOWN PROJECT REFRAMING “COMMUNITY” •COLLISIONS • CO-LEARNING • CONNECTEDNESS
- 38. DOWNTOWN PROJECT REFRAMING “COMMUNITY” •COLLISIONS • CO-LEARNING • CONNECTEDNESS • DENSITY
- 39. DOWNTOWN PROJECT REFRAMING “COMMUNITY” •COLLISIONS • CO-LEARNING • CONNECTEDNESS • DENSITY • DIVERSITY
- 40. Accelerating Collisions, Co-Learning, andConnectedness THE BIG BET
- 41. Accelerating Collisions, Co-Learning, andConnectedness …will lead to… Happiness, Luckiness, Innovation, and Productivity THE BIG BET
- 42. ROC ROI VS Instead of maximizingshort-term ROI (Return On Investment)…
- 43. ROC ROI VS Instead of maximizingshort-term ROI (Return On Investment)… We focus on maximizing long-term ROC
- 44. ROC ROI VS Instead of maximizingshort-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community)
- 45. ROC ROI VS Instead of maximizingshort-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community & Return on Collisions)
- 46. ROC & ROL ROI VS Insteadof maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community & Return on Collisions) and institutionalizing ROL
- 47. ROC & ROL Insteadof maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community & Return on Collisions) and institutionalizing ROL (Return On Luck) ROI VS
- 48. ROC & ROL Insteadof maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community & Return on Collisions) and institutionalizing ROL (Return On Luck) – Accelerating Serendipity ROI VS
- 49. DOWNTOWN PROJECT $350M $50M –Small businesses $50M – Tech Startups $50M – Education, Arts, Culture $200M – Real Estate
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- 52. $50M SMALL BUSINESS Criteria OwnerOperated - Passionate
- 53. $50M SMALL BUSINESS Criteria OwnerOperated - Passionate Helps Promote Community & Collisions
- 54. $50M SMALL BUSINESS Criteria OwnerOperated - Passionate Helps Promote Community & Collisions Execution Ability
- 55. $50M SMALL BUSINESS Criteria OwnerOperated - Passionate Helps Promote Community & Collisions Execution Ability Sustainable
- 56. $50M SMALL BUSINESS Criteria OwnerOperated - Passionate Helps Promote Community & Collisions Execution Ability Sustainable Unique or First or Best at Something
- 57. $50M SMALL BUSINESS Criteria OwnerOperated - Passionate Helps Promote Community & Collisions Execution Ability Sustainable Unique or First or Best at Something Story-worthy
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- 77. CITY AS ASTARTUP http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png
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- 92. Productivity and innovationper resident increases by 15% (But not true for companies) Accelerate serendipity > Accelerate learning > Accelerate productivity and innovation WHEN CITIES DOUBLE IN SIZE
- 93. 1. Residential densityof 100 residents/acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, and optimism 3 INGREDIENTS FOR SERENDIPITY
- 94. Maximize serendipitous interactions Densityin the office Density in the city Collisions vs. convenience HOW TO ACCELERATE LEARNING & INNOVATION
- 95. LAS VEGAS CITYHALL http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
- 96. DIVERSITY + DENSITY 1.Zappos employees 2. Tech Startup Community 3. Small Business Community 4. Fashion Community 5. Art and Music Communities 6. Other Passion Communities 7. Local Residents
- 97. What is thevalue of a resident that is out and about in the neighborhood? RETURN ON COLLISIONS ROC
- 98. What is thevalue of a resident that is out and about in the neighborhood? 3-4 hours/day RETURN ON COLLISIONS ROC
- 99. What is thevalue of a resident that is out and about in the neighborhood? 3-4 hours/day x 7 days/week RETURN ON COLLISIONS ROC
- 100. What is thevalue of a resident that is out and about in the neighborhood? 3-4 hours/day x 7 days/week x 40 weeks/year RETURN ON COLLISIONS ROC
- 101. What is thevalue of a resident that is out and about in the neighborhood? 3-4 hours/day x 7 days/week x 40 weeks/year = 1000 “collisionable” hours/year RETURN ON COLLISIONS ROC
- 102. JAKE – FLINT& TINDER http://images.fastcompany.com/upload/inline-Made-In-The-USA-Flint-And-Tinder-Undies-And-You-Will-Love-It- b.jpg
- 103. JAKE – FLINT& TINDER
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- 106. What is thevalue of a purposeful visitor that contributes to community? RETURN ON COLLISIONS ROC
- 107. What is thevalue of a purposeful visitor that contributes to community? 12 hours/day RETURN ON COLLISIONS ROC
- 108. What is thevalue of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week RETURN ON COLLISIONS ROC
- 109. What is thevalue of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year RETURN ON COLLISIONS ROC
- 110. What is thevalue of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year = 1000 “collisionable” hours/year RETURN ON COLLISIONS ROC
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- 112. 1. 100 residentsper acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, and optimism RETURN ON COLLISIONS ROC
- 113. 1. 100 residentsper acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, and optimism RETURN ON COLLISIONS ROC
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- 115. 100,000 “collisionable” RETURN ONCOLLISIONS ROC
- 116. 100,000 “collisionable” community RETURNON COLLISIONS ROC
- 117. 100,000 “collisionable” communityhours RETURN ON COLLISIONS ROC
- 118. 100,000 “collisionable” communityhours per RETURN ON COLLISIONS ROC
- 119. 100,000 “collisionable” communityhours per acre RETURN ON COLLISIONS ROC
- 120. 100,000 “collisionable” communityhours per acre per RETURN ON COLLISIONS ROC
- 121. 100,000 “collisionable” communityhours per acre per year RETURN ON COLLISIONS ROC
- 122. 100,000 “collisionable” communityhours per acre per year RETURN ON COLLISIONS ROC 2.3 COLLISIONABLE HOURS PER SQUARE FOOT PER YEAR
- 123. Accelerate: 1. Collisions 2. Co-Learning 3.Connectedness And everything else will fall into place… (productivity, innovation, growth, happiness) What will people say about downtown? THE BIG BET 3 GUIDING PRINCIPLES
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- 127. 50% OF HUMANSLIVE IN CITIES https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078
- 128. 75% WILL LIVEIN CITIES IN OUR LIFETIME https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078
- 129. THE 4 MINUTEMILE
- 130. THE 4 MINUTEMILE
- 131. MORE INFO For acopy of this presentation: [email protected] For more information: www.downtownproject.com
- 132. A GREAT BRAND is astory that never stops unfolding.
- 133. is a storythat never stops unfolding. A GREAT BRAND COMPANY
- 134. A GREAT BRAND COMPANY CITY is astory that never stops unfolding.
- 135. A GREAT BRAND COMPANY CITY COMMUNITY is astory that never stops unfolding.
- 136. MORE INFO For acopy of this presentation: [email protected] For more information: www.downtownproject.com