Talent Pool Report

EMEA
2013

Non-Profit, Fundraising, and Grant Making

42% of non-profit
professionals are manager
or above
1 in 10 changed jobs in the
past 12 months
Non-Profit Professionals in the
UK are 2x more likely to be
contacted by a recruiter than
those in the Netherlands

SATURATED

HIGH-DEMAND

United Kingdom

Ireland
Demand Index

25,670 recent grads have
joined the workforce

Switzerland

Belgium
Russian Federation Germany
Israel

France
Kenya

Netherlands

Italy
South Africa
Pakistan

Less Demand

141,250 LinkedIn members

Where should you look for talent?
More Demand

By The Numbers

HIDDEN GEMS
500

1,000

2,000

5,000

10,000

20,000

50,000

# of LinkedIn Members

Overview & Methodology
A world of insights can be gathered from
LinkedIn’s 238 million members - the
world’s largest professional network.
Talent pools are defined by member
skillset, based on the skills and keywords
on a member profile. Skillsets group
similar and related skills that are critical
to a certain profession or industry. 	
Within each skillset LinkedIn Recruiter
activity and member characteristics are
used to determine supply and demand
for talent. A higher demand index
means that the average professional in a
region is interacting with recruiters more
frequently than peers in other regions.
Data about job consideration comes
from our semiannual talent drivers
survey of over 100,000 members.

What skills and keywords should you look for?

Project Management

Social Media Strategic Planning
Volunteer Management

Fundraising Non-profits

Nonprofits Event Planning
Public Relations
Public Speaking Research

Event Management
Non-Profit, Fundraising, and Grant Making

What do non-profit professionals
look for in a job?



38%

A PLACE I WOULD BE
PROUD TO WORK

35%

CULTURE THAT FITS
MY PERSONALITY
CHALLENGING
WORK

25%

FLEXIBLE WORK
ARRANGEMENTS



London School of
Economics  Political
Science, UK

The University of
Birmingham, UK



The University of Edinburgh,
UK

University of Nairobi, Kenya



University of Cambridge, UK



55%

University of Oxford, UK



University of Leeds, UK

Most popular LinkedIn groups


28%

EMEA Average
Non-profit
Professionals

Institute of Fundraising



36%

Charity UK



34%

26%
30%

A COMPANY WITH A LONGTERM STRATEGIC VISION

The University of
Manchester, UK



40%
40%

VALUES EMPLOYEE
CONTRIBUTIONS

University College London,
UK

47%
45%

A GOOD RELATIONSHIP
WITH YOUR COLLEAGUES





49%

The Open University



50%

26%

ABILITY TO MAKE
AN IMPACT

What schools do recent graduates
come from?

Mojalink - Non Profit Network



UK Fundraising



International Development

Which industries employ non-profit professionals?
52.3%

50%

5.3%

8.7%

EDUCATION
MANAGEMENT

5.1%

8.2%

FUNDRAISING

4.2%

HIGHER
EDUCATION

5%

5.3%

PR AND
COMMUNICATIONS

10%

MARKETING 
ADVERTISING

20%

11.0%

2%

NON-PROFIT
ORGANIZATION

CIVIC  SOCIAL
ORGANIZATION

RELIGIOUS
INSTITUTIONS

1%
0%

How can you connect with non-profit professionals?
1.	 Leverage your Employees’ Networks
The #1 activity on LinkedIn is viewing other members profiles. You can connect with priority talent whenever they visit an
employee’s profile page using Work With Us ads.

2.	 Engage in Conversation through Status Updates
Updates to your followers can be targeted (i.e. by function, by geography) to send relevant, timely updates to your priority
talent pools. You can reach beyond your follower base using Sponsored Updates.

3.	 Tell a Relevant Talent Brand Story
Share why your company is unique and use LinkedIn’s talent driver data to better understand what this talent pool cares
most about. Premium career pages allow for segment-specific targeting to ensure priority talent sees the content most
relevant to them.

4.	 Measure and Track your Progress
Talk to your LinkedIn rep to measure the strength of your Talent Brand with this talent pool and to learn how you stack up
against your competition.

Additional Talent Pool Reports: lnkd.in/TalentDemand
Learn more about LinkedIn Talent Solutions: talent.linkedin.com
Copyright © 2013 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail, are registered trademarks of LinkedIn Corporation in
the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.

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EMEA Non-profit, Fundraising, and Grant Making | Talent Pool Reports

  • 1. Talent Pool Report EMEA 2013 Non-Profit, Fundraising, and Grant Making 42% of non-profit professionals are manager or above 1 in 10 changed jobs in the past 12 months Non-Profit Professionals in the UK are 2x more likely to be contacted by a recruiter than those in the Netherlands SATURATED HIGH-DEMAND United Kingdom Ireland Demand Index 25,670 recent grads have joined the workforce Switzerland Belgium Russian Federation Germany Israel France Kenya Netherlands Italy South Africa Pakistan Less Demand 141,250 LinkedIn members Where should you look for talent? More Demand By The Numbers HIDDEN GEMS 500 1,000 2,000 5,000 10,000 20,000 50,000 # of LinkedIn Members Overview & Methodology A world of insights can be gathered from LinkedIn’s 238 million members - the world’s largest professional network. Talent pools are defined by member skillset, based on the skills and keywords on a member profile. Skillsets group similar and related skills that are critical to a certain profession or industry. Within each skillset LinkedIn Recruiter activity and member characteristics are used to determine supply and demand for talent. A higher demand index means that the average professional in a region is interacting with recruiters more frequently than peers in other regions. Data about job consideration comes from our semiannual talent drivers survey of over 100,000 members. What skills and keywords should you look for? Project Management Social Media Strategic Planning Volunteer Management Fundraising Non-profits Nonprofits Event Planning Public Relations Public Speaking Research Event Management
  • 2. Non-Profit, Fundraising, and Grant Making What do non-profit professionals look for in a job? 38% A PLACE I WOULD BE PROUD TO WORK 35% CULTURE THAT FITS MY PERSONALITY CHALLENGING WORK 25% FLEXIBLE WORK ARRANGEMENTS London School of Economics Political Science, UK The University of Birmingham, UK The University of Edinburgh, UK University of Nairobi, Kenya University of Cambridge, UK 55% University of Oxford, UK University of Leeds, UK Most popular LinkedIn groups 28% EMEA Average Non-profit Professionals Institute of Fundraising 36% Charity UK 34% 26% 30% A COMPANY WITH A LONGTERM STRATEGIC VISION The University of Manchester, UK 40% 40% VALUES EMPLOYEE CONTRIBUTIONS University College London, UK 47% 45% A GOOD RELATIONSHIP WITH YOUR COLLEAGUES 49% The Open University 50% 26% ABILITY TO MAKE AN IMPACT What schools do recent graduates come from? Mojalink - Non Profit Network UK Fundraising International Development Which industries employ non-profit professionals? 52.3% 50% 5.3% 8.7% EDUCATION MANAGEMENT 5.1% 8.2% FUNDRAISING 4.2% HIGHER EDUCATION 5% 5.3% PR AND COMMUNICATIONS 10% MARKETING ADVERTISING 20% 11.0% 2% NON-PROFIT ORGANIZATION CIVIC SOCIAL ORGANIZATION RELIGIOUS INSTITUTIONS 1% 0% How can you connect with non-profit professionals? 1. Leverage your Employees’ Networks The #1 activity on LinkedIn is viewing other members profiles. You can connect with priority talent whenever they visit an employee’s profile page using Work With Us ads. 2. Engage in Conversation through Status Updates Updates to your followers can be targeted (i.e. by function, by geography) to send relevant, timely updates to your priority talent pools. You can reach beyond your follower base using Sponsored Updates. 3. Tell a Relevant Talent Brand Story Share why your company is unique and use LinkedIn’s talent driver data to better understand what this talent pool cares most about. Premium career pages allow for segment-specific targeting to ensure priority talent sees the content most relevant to them. 4. Measure and Track your Progress Talk to your LinkedIn rep to measure the strength of your Talent Brand with this talent pool and to learn how you stack up against your competition. Additional Talent Pool Reports: lnkd.in/TalentDemand Learn more about LinkedIn Talent Solutions: talent.linkedin.com Copyright © 2013 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail, are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.