Employee Advocacy for Social Business Success - Presentation at Dachis Group's Social Business Summit

Employee Advocacy for Social Business Success - Presentation at Dachis Group's Social Business Summit

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  Leveraging Employee Advocacyand Creating the Social Organization Gautam Ghosh GM – HR Strategy & Projects
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  Scaling Social • Engagementprocess will change • Employees to engage with external customers, partners. –Better knowledge –Faster turnaround –More trustworthy
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  The structure ofengagement in a social business External Social Engagement Internal Social
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  Primary focus • SocialMedia Policy • Education and training • Coaching senior executives – Currently coaching Philips India CEO, Head of Strategy and Head of the Lighting business on digital and social – Focus on skills and immersion before pulling them back out to think about strategy • Executive sponsorship and belief
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  Employees Build EmployerBrand
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  Your Culture isyour Employment Brand and your employees are your brand ambassadors
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  Content, Conversations People interested People with Skills Company Employees Attract Develop Engage
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  Your employees andAlumni are rating you • People sharing information about your organization’s practices, culture, and it can be represented online. • Websites like Glassdoor, JobBuzz by TimesJobs and MouthShut make it easy to people to analyse such feedback
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  Challenges Companies Face •Company brand is not talked about • People not aware of company –Culture, leadership, values, CSR • Larger company brand over powering smaller unit’s distinct appeal • Company loses out to competitors specifically in campus recruitment
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  Don’t forget mobile! "todayit is a waste of time investing in social media without mobile support". –talent acquisition director for UPS • Sodexho US Data –jobseeker traffic on mobile grow from 4% to 17% of their total jobseeker traffic. –nearly 1 in 3 hires have looked at Sodexo careers on mobile.
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  PepsiCo’s “Possibilities” • Prospectivecandidates can peruse it for openings • watch videos from current employees, • read executive blogs • have conversations with hiring managers.
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  Philips Innovations Groups
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  We are PhilipsIndia - Facebook Page
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  Philips India Jobs,and the HR team goes all a-Twitter
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  Trends for thefuture • Companies like TalentBin and Entelo will change recruiting
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  The rise ofdigital influence and impact
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  Post Recruiting Onboarding •Gamified induction and onboarding –Predictive analytics • Communities to help new hires get assimilated faster –Finding mentors and buddies
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  Connecting employees internally •Most employees are active on internal social network cutting across geographies – Focus on storytelling and sharing interesting news – Showcasing best practices – Asking for help across silos • Leverage social for learning
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  Thank You! Keep intouch! http://twitter.com/GautamGhosh http://twitter.com/HRPhilips http://www.linkedin.com/in/Gautam http://www.slideshare.com/Gautam [email protected]