What can employee
engagement do for
business productivity?
Mark Beatson
Chief Economist
CIPD
Content
• Understanding the link between employee
engagement and productivity
• The difference engagement can make to employees
• The impact on business performance
• Understanding why engagement initiatives can fail to
deliver
Understanding the link
between employee
engagement and
productivity
What are the channels?
• Release of discretionary effort (hours, effort, attention, imagination) –
“going the extra mile”
• Alignment of interests allows delegation and decentralisation
• Employee insights and knowledge of their customers support
innovation
• Social exchange
• External reputation – how an organisation treats its employees is one
of the key influences on how (potential) customers think about it
The importance of employees to
corporate reputation
20%
36%
37%
39%
41%
52%
55%
57%
60%
64%
67%
Blogger
Board of Directors
Entrepreneur
CEO
Government official
Regular employee
A person like you
NGO representative
Financial or industry analyst
Technical expert in industry
Academic or outside expert
Credibility as a source of
information on a company
27%
29%
29%
30%
33%
40%
40%
43%
50%
52%
54%
55%
56%
58%
59%
61%
Consistent financial returns
Partners with third parties
Top global company
Admired top leadership
Innovator
Addresses society's needs
Community benefits
Protects environment
Communicates often
Ethical
High quality products
Acts responsibly in crisis
Transparent and open
Looks after employees
Customers before profits
Listens to customers
Importance of actions in
building trust in a company
Source: Edelman Trust Barometer 2014.
The difference
engagement can make
to employees
Employees who feel inspired and
involved are better placed to handle
demanding workloads
0
10
20
30
40
50
60
70
80
90
Very true TRUE Somewhat
true
Not at all
true
Strongly
agree
Agree Disagree Strongly
disagree
% of employees who strongly agree that ‘my job
requires that I work very hard’
Always/often come home from work exhausted Work under great deal of tension
‘My job allows me to take part in
decisions that affect my work’
‘This organisation really inspires
the very best of me in the way of
job performance’
Source: Skills and Employment Survey 2012.
Does organisational commitment
reduce stress?
19% 17% 14% 12% 10% 10%
33% 35%
27% 28%
26% 25%
I will often take on
more work to
relieve my
colleagues'
workloads
I will often work for
more hours than
contracted to
relieve my
colleagues'
workloads
I know very clearly
what the core
purpose of my
organisation is
I am highly
motivated by my
organisations core
purpose
My organisation
gives me the
opportunities to
learn and grow
I am satisfied with
content of job role
Excessive pressure every day Excessive pressure 1-2 times per week
Source: CIPD Employee Outlook survey, spring 2014, employees only.
The impact on
business performance
Engagement is high on employers’ near
term priorities
3
9
18
19
22
23
28
28
33
44
50
Other
Improving digital literacy
Reviewing reward/recognition systems
Changing the skills mix of the workforce
Predicting future talent requirements
Employee retention
Recruiting to key vacanices
Business restructuring
Containing labour costs
High levels of employee engagement
Improving leadership skills/capabilities
Top three workforce priorities in the coming year (% of
employers)
Source: ‘Growth for everyone’, CBI/Accenture employment trends survey 2014.
What do employers expect to gain?
8
15
22
42
45
65
80
Improved health and safety
Increase innovation
Income growth
Increase retention
Reduced absence/higher well-being
Increased client/customer satisfaction
Increased productivity/performance
Major benefits of higher levels of employee engagement
(% of employers)
Source: ‘Growth for everyone’, CBI/Accenture employment trends survey 2014.
What’s the evidence on the impact
of employee engagement?
• ‘Nailing the evidence’ working group
found lots of studies … some more
plausible than others
• Causality is an issue – does
engagement lead to success or
success mean businesses can afford
engagement?
• Meta-analyses suggest causation
more likely from job attitudes to
performance – but this is something
difficult to nail down (if it matters)
• Impact often happens through impact
on customers and customer
satisfaction
• Engagement improves quality and
innovative behaviour
• Engagement reduces turnover and
absenteeism
Some big claims are made …
-37%
-28%
-48%
-41%
10%
21% 22%
Absenteeism Shrinkage Safety incidents Quality
(defects)
Customer
satisfaction
Productivity Profitability
% difference in performance between top and bottom
quartiles of employee engagement
Source: Gallup 2012, based on data from about 1.4 million employees in 192
organisations across 49 industries and 34 countries using Q12 measure of employee
engagement.
Is employee engagement spreading?
0% 10% 20% 30% 40% 50% 60% 70% 80%
Managers treat employees fairly
Managers deal with employees honestly
Managers can be relied upon to keep their promises
INTEGRITY
Satisfied with involvement in decisions
Managers allow employees to influence decisions
Managers good at responding to employee suggestions
Managers good at seeking views of employees
EMPLOYEE VOICE
Satisfied with sense of achievement from work
Good management-employee relationship
ENGAGING MANAGERS
I am proud to tell people who I work for
I feel loyal to my organisation
I share many of the values of my organisation
STRATEGIC NARRATIVE
2011 2004
Source: Workplace Employment Relations Studies 2004 and 2011, surveys of employees, GB,
workplaces with 5+ employees.
%s are those strongly agreeing/agreeing with the statement.
Understanding why
engagement initiatives
can fail to deliver
What are the common barriers?
• If it’s all one-way
• Work-life balance
• Development and progression
• Lack of job control
• Leadership behaviour
• Line managers
• Lack people skills
• Ineffective implementation of organisational HR policies
• HR practices
• Lack of trust
• Lack of effective voice
• Mechanisms
• Confidence to use them
What undermines organisational
commitment?
(% of employees highly motivated by core purpose of organisation)
70% 68%
59%
52%
36%
27%
“Important information is only shared
with a select few”
Secretiveness
Source: CIPD Employee Outlook survey, spring 2014, employees only.
72%
57%
38%
32%
24%
Strongly
agree
Agree Neither
agree nor
disgree
Disagree Strongly
disagree
“My working relationship with my
supervisor would be described as very
effective”
Poor managers
Do appraisals help or hinder
engagement?
• NHS Staff Survey 2010:
overall engagement
score = 3.9 for ‘good-
quality’* appraisals, 3.5
for ‘poorer quality’
appraisals and no
appraisals (West and
Dawson, 2012)
• *‘good-quality’ =
employee felt it useful in
understanding how to do
job, clear objectives set,
employee left appraisal
feeling valued by
employer.
93%
58%
25%
11%
4%
29% 29%
Fairness of performance management process
Engagement by perceived fairness
of performance management
Source: CIPD Employee Outlook survey, spring
2014, employees only.
And can you have “too much”
engagement?
• Burnout?
• Misallocation of
time – forgetting
the day job?
• Insufficient
challenge?
• Disappointment –
what happens if
leaders have feet
of clay?
• Implications for
future jobs –
“once bitten,
twice shy”?
19
Thank you

Employee engagement and business productivity

  • 1.
    What can employee engagementdo for business productivity? Mark Beatson Chief Economist CIPD
  • 2.
    Content • Understanding thelink between employee engagement and productivity • The difference engagement can make to employees • The impact on business performance • Understanding why engagement initiatives can fail to deliver
  • 3.
    Understanding the link betweenemployee engagement and productivity
  • 4.
    What are thechannels? • Release of discretionary effort (hours, effort, attention, imagination) – “going the extra mile” • Alignment of interests allows delegation and decentralisation • Employee insights and knowledge of their customers support innovation • Social exchange • External reputation – how an organisation treats its employees is one of the key influences on how (potential) customers think about it
  • 5.
    The importance ofemployees to corporate reputation 20% 36% 37% 39% 41% 52% 55% 57% 60% 64% 67% Blogger Board of Directors Entrepreneur CEO Government official Regular employee A person like you NGO representative Financial or industry analyst Technical expert in industry Academic or outside expert Credibility as a source of information on a company 27% 29% 29% 30% 33% 40% 40% 43% 50% 52% 54% 55% 56% 58% 59% 61% Consistent financial returns Partners with third parties Top global company Admired top leadership Innovator Addresses society's needs Community benefits Protects environment Communicates often Ethical High quality products Acts responsibly in crisis Transparent and open Looks after employees Customers before profits Listens to customers Importance of actions in building trust in a company Source: Edelman Trust Barometer 2014.
  • 6.
  • 7.
    Employees who feelinspired and involved are better placed to handle demanding workloads 0 10 20 30 40 50 60 70 80 90 Very true TRUE Somewhat true Not at all true Strongly agree Agree Disagree Strongly disagree % of employees who strongly agree that ‘my job requires that I work very hard’ Always/often come home from work exhausted Work under great deal of tension ‘My job allows me to take part in decisions that affect my work’ ‘This organisation really inspires the very best of me in the way of job performance’ Source: Skills and Employment Survey 2012.
  • 8.
    Does organisational commitment reducestress? 19% 17% 14% 12% 10% 10% 33% 35% 27% 28% 26% 25% I will often take on more work to relieve my colleagues' workloads I will often work for more hours than contracted to relieve my colleagues' workloads I know very clearly what the core purpose of my organisation is I am highly motivated by my organisations core purpose My organisation gives me the opportunities to learn and grow I am satisfied with content of job role Excessive pressure every day Excessive pressure 1-2 times per week Source: CIPD Employee Outlook survey, spring 2014, employees only.
  • 9.
  • 10.
    Engagement is highon employers’ near term priorities 3 9 18 19 22 23 28 28 33 44 50 Other Improving digital literacy Reviewing reward/recognition systems Changing the skills mix of the workforce Predicting future talent requirements Employee retention Recruiting to key vacanices Business restructuring Containing labour costs High levels of employee engagement Improving leadership skills/capabilities Top three workforce priorities in the coming year (% of employers) Source: ‘Growth for everyone’, CBI/Accenture employment trends survey 2014.
  • 11.
    What do employersexpect to gain? 8 15 22 42 45 65 80 Improved health and safety Increase innovation Income growth Increase retention Reduced absence/higher well-being Increased client/customer satisfaction Increased productivity/performance Major benefits of higher levels of employee engagement (% of employers) Source: ‘Growth for everyone’, CBI/Accenture employment trends survey 2014.
  • 12.
    What’s the evidenceon the impact of employee engagement? • ‘Nailing the evidence’ working group found lots of studies … some more plausible than others • Causality is an issue – does engagement lead to success or success mean businesses can afford engagement? • Meta-analyses suggest causation more likely from job attitudes to performance – but this is something difficult to nail down (if it matters) • Impact often happens through impact on customers and customer satisfaction • Engagement improves quality and innovative behaviour • Engagement reduces turnover and absenteeism
  • 13.
    Some big claimsare made … -37% -28% -48% -41% 10% 21% 22% Absenteeism Shrinkage Safety incidents Quality (defects) Customer satisfaction Productivity Profitability % difference in performance between top and bottom quartiles of employee engagement Source: Gallup 2012, based on data from about 1.4 million employees in 192 organisations across 49 industries and 34 countries using Q12 measure of employee engagement.
  • 14.
    Is employee engagementspreading? 0% 10% 20% 30% 40% 50% 60% 70% 80% Managers treat employees fairly Managers deal with employees honestly Managers can be relied upon to keep their promises INTEGRITY Satisfied with involvement in decisions Managers allow employees to influence decisions Managers good at responding to employee suggestions Managers good at seeking views of employees EMPLOYEE VOICE Satisfied with sense of achievement from work Good management-employee relationship ENGAGING MANAGERS I am proud to tell people who I work for I feel loyal to my organisation I share many of the values of my organisation STRATEGIC NARRATIVE 2011 2004 Source: Workplace Employment Relations Studies 2004 and 2011, surveys of employees, GB, workplaces with 5+ employees. %s are those strongly agreeing/agreeing with the statement.
  • 15.
  • 16.
    What are thecommon barriers? • If it’s all one-way • Work-life balance • Development and progression • Lack of job control • Leadership behaviour • Line managers • Lack people skills • Ineffective implementation of organisational HR policies • HR practices • Lack of trust • Lack of effective voice • Mechanisms • Confidence to use them
  • 17.
    What undermines organisational commitment? (%of employees highly motivated by core purpose of organisation) 70% 68% 59% 52% 36% 27% “Important information is only shared with a select few” Secretiveness Source: CIPD Employee Outlook survey, spring 2014, employees only. 72% 57% 38% 32% 24% Strongly agree Agree Neither agree nor disgree Disagree Strongly disagree “My working relationship with my supervisor would be described as very effective” Poor managers
  • 18.
    Do appraisals helpor hinder engagement? • NHS Staff Survey 2010: overall engagement score = 3.9 for ‘good- quality’* appraisals, 3.5 for ‘poorer quality’ appraisals and no appraisals (West and Dawson, 2012) • *‘good-quality’ = employee felt it useful in understanding how to do job, clear objectives set, employee left appraisal feeling valued by employer. 93% 58% 25% 11% 4% 29% 29% Fairness of performance management process Engagement by perceived fairness of performance management Source: CIPD Employee Outlook survey, spring 2014, employees only.
  • 19.
    And can youhave “too much” engagement? • Burnout? • Misallocation of time – forgetting the day job? • Insufficient challenge? • Disappointment – what happens if leaders have feet of clay? • Implications for future jobs – “once bitten, twice shy”? 19
  • 20.