Empowering Artisans Through Technology Karmakar App Concept
- 1. By Vidushi and Sonalika 7th March 2025 Hackday Challenge Empowering Artisans Through Technology
- 2. Problem Statement Artisans face significant challenges like limited market access, lack of digital presence, and unfair pricing. With large e-commerce platforms prioritising mass-produced goods, independent artisans struggle to compete. There’s a need for an intuitive mobile app that empowers artisans by offering a seamless platform to showcase and sell their handmade products, share their stories, and connect with conscious consumers who value sustainability and craftsmanship.
- 3. Identifying the Pain Points For Artisans Limited access to markets. Exploitation by middlemen. Difficulty in showcasing products online. Lack of understanding of digital marketing. For Consumers Difficulty in finding authentic artisan products. Lack of transparency in product sourcing and pricing. Concerns about fair labor practices. Desire for a seamless and trustworthy online shopping experience.
- 4. Directly Empowering Artisans Handcrafted Heritage, Sustainable Future Global Marketplace, Local Heart:
- 5. Simple categorisation Categorized product rails are displayed upfront to help consumers easily find products. Additionally, regional filters are provided to further refine searches. Showcase artisan stories To bridge the gap between artisans and customers, and to humanize the Karmakar experience, we share the stories of our creators. Every month, we publish features on the individual journeys, shops, and production processes of artisans who establish their presence on our platform Navigation designed for ease of use The platform features streamlined navigation to accommodate potential sellers. Furthermore, a community tab has been implemented to foster direct interaction between artisans and consumers. Consumer View
- 6. Direct Conversation with Shop Direct communication builds trust and rapport between the shop and its customers. It allows artisans to provide personalized recommendations and address specific needs, fostering loyalty and repeat business. Story Updates and Highlight Rail Sharing authentic stories and updates humanizes the shop and creates a sense of connection with customers. Detailed Story of the shop Sharing the shop's story builds trust and credibility by demonstrating transparency and authenticity. It also provides context for the products being sold, explaining their origins, inspiration, and significance. Consumer View
- 7. Tooltip Walkthrough It draws attention to valuable features, helping artisans maximize the app's potential. Language change option at all times The app offers comprehensive multilingual support, with the ability to change languages at any time. Help at every point Karmakar empowers artisans to effectively use the app and expand their businesses through contextual video guides, AI-driven help conversations, direct human support, and engaging workshops and talks Artisan View
- 8. App Walkthrough View Prototype
- 9. Thank You!