This document describes how to implement SEO-friendly URLs in WebSphere Portal by removing the context URL and rich state from portal and WCM content URLs. It involves:
1) Configuring portal properties and themes to remove rich state
2) Editing navigation JSPs and creating a Java filter to clean WCM URLs
3) Setting up an Apache reverse proxy to route URLs and modify response payloads by removing "/wps/portal" and adding it to base tags.