ENERGY EFFICIENCY:
Risks and Opportunities for
Your Business and Your Career
Christopher Russell,
Principal
Energy PathFINDER .com
(443) 636-7746
Or…
If energy efficiency were a rock,
would you prefer to roll it
UPHILL
or
DOWNHILL?
2©2013 Energy PathFINDER.com
About Christopher Russell, C.E.M., C.R.M.
 Independent consulting since 2006
Principal, Energy Pathfinder
 Visiting Fellow, American Council for an
Energy Efficient Economy, 2012+
 Energy Manager, Howard County, MD, 2010-
2012
 Director of Industrial Programs, Alliance to
Save Energy, 1999-2006
 Comm. & Indus. Program Manager, American
Gas Association, 1995-1999
 MBA, M.A., University of MD;
B.A., McGill University
3©2013 Energy PathFINDER.com
About Christopher Russell
TODAY’S PURPOSE:
Reveal the
RATIONALE
STRATEGY
ORGANIZATION
COMMUNICATION
& PHILOSOPHY
…of industrial energy management
as it applies to career and business development
4©2013 Energy PathFINDER.com
ENERGY IS ALWAYS IN MOTION.
Energy that doesn’t create wealth destroys it.
WEALTH
DESTROYED
HEAT, FRICTION, &
CHEMICAL REACTIONS
DESTROY PLANT & EQUIPMENT,
CREATE LIABILITIES
WEALTH
CREATED
TRANSFORMATION
OF INPUTS INTO
FINAL PRODUCTSHEAT,
PRESSURE,
& MOTIVE
POWER
FUGITIVE ENERGY
COMMITTED ENERGY
FUEL &
ELECTRICITY
Technical Rationale for Energy Management
5©2011 Energy PathFINDER.com
EXPENSES,
INTEREST,
OR
INFLATION
CAPITAL IS ALWAYS IN MOTION
ECONOMY
(opportunity)
PLACE
OF LOW
RETURNS
PLACE
OF HIGH
RETURNS
CAPITAL IS NEVER AT REST
6©2013 Energy PathFINDER.com
THE INDUSTRIAL FACILITY
IS A MICRO ECONOMY
FACILITY
(opportunity)
WEALTH
INPUTS
WEALTH
CREATED
EXPENSES,
INTEREST,
OR
INFLATION
Who will get superior returns from your facility assets?
YOUR BUSINESS or the UTILITY COMPANY?
7©2013 Energy PathFINDER.com
(c)2009 Energy Pathfinder Mangement
Consulting, LLC
www.energypathfinder.com
8
MONEYMONEY
FUEL &
ELECTRICITY
HEAT, PRESSURE
& MOTIVE POWER
PRODUCTS
TO SELL
BUSINESS RATIONALE FOR ENERGY MANAGEMENT
WE TRACK MONEY.
WHY NOT ENERGY?
8©2011 Energy PathFINDER.com
STRATEGY
UP HILL:
Proclaim “reduced
utility bills” as your
purpose.
DOWN HILL:
Proclaim a vision for supporting core
business goals through strategic
energy management.
9©2013 Energy PathFINDER.com
STRATEGY
UP HILL:
Approach energy
management as a
project.
DOWN HILL:
Approach energy
solutions as an
investment.
10©2013 Energy PathFINDER.com
STRATEGY
UP HILL:
Use an ENERGY AUDIT
to determine a list of
projects.
DOWN HILL:
Develop BUSINESS PLAN that
provides a roadmap to business
results.
11©2013 Energy PathFINDER.com
STRATEGY
UP HILL:
Evaluate proposed
efforts for their
cost to do.
DOWN HILL:
Evaluate proposals…
• for impact on overall invested capital performance
• in comparison to the cost of doing nothing
12©2013 Energy PathFINDER.com
PURSUING ECONOMIC OPPORTUNITY
1. Benchmark current capital performance
2. Perceive opportunities for superior performance
3. Estimate investment risk/return
4. Reinvest capital
5. Continuous improvement. See Step 1.
For the ECONOMY…
For the FACILITY…
DYNAMICS ARE THE SAME
13©2013 Energy PathFINDER.com
ORGANIZATION UP HILL:
Delegate all energy
matters to a single
department (silo).
DOWN HILL:
Organize leadership
and skills in cross-
departmental teams.
14©2013 Energy PathFINDER.com
ORGANIZATION
UP HILL:
Allocate budget, skills, and
time commensurate with
energy’s proportion to
total expenses.
DOWN HILL:
Fund efficiency efforts
proportionately to the
magnitude and speed of
cash flow that it creates.
15©2013 Energy PathFINDER.com
COMMUNICATIONS
UP HILL:
Assume everyone
already knows what
you’re talking about.
DOWN HILL:
Manage expectations
through education.
16©2013 Energy PathFINDER.com
ENERGY COST CONTROL
What Your Business Leaders Should Know
• PRICE MANAGEMENT & PROCUREMENT
• BEHAVIOR
– Education & awareness
– Make good choices with current assets
• O&M PROCEDURAL
– Optimize current assets
– Leak & loss repair, PM routines
• CAPITAL EXPENDITURE
– Replace & upgrade
– Invest in new technology
©2013 Energy PathFINDER.com 17
1-2
YEARS
2-5
YEARS
5+
YEARS
PRICE/PROCUREMENT
AWARENESS & BEHAVIOR
O&M/PROCEDURAL
CAPITAL INVESTMENT
SAVINGS POTENTIAL OVER TIME*
*Author’s Summary of Industry Knowledge
18©2013 Energy PathFINDER.com
COMMUNICATIONS
UP HILL:
Address mechanical
performance. Explain
everything in techno-
speak. Describe results
as energy saved.
DOWN HILL:
Address capital
performance. Articulate
outcomes and rewards as
they accrue to the agendas
of other departments.
19©2013 Energy PathFINDER.com
Ask not how much energy
management shall take from
current resources.
20©2013 Energy PathFINDER.com
Ask how much (and at what rate) energy
management shall create new wealth.
COMMUNICATIONS
UP HILL:
Execute without
informing, persuading
or collaborating.
DOWN HILL:
Declare amnesty for
past practices; seek,
encourage, and
reward compliance.
21©2013 Energy PathFINDER.com
COMMUNICATIONS
UP HILL:
Perceive energy
management as a
distraction from
standard operating
procedures
DOWN HILL:
Fold energy
performance criteria
into existing business
metrics and
accountabilities
22©2013 Energy PathFINDER.com
COMMUNICATIONS
UP HILL:
Use simple payback.
Results describe HOW
LONG it takes for a
budget to replenish
itself.
DOWN HILL:
Use rates of return.
Describe the RATE
and MAGNITUDE of
capital:
(1) Created via your
agenda , or
(2) Destroyed through
inaction
23©2013 Energy PathFINDER.com
You should not have to defend
superior rates and magnitudes of
investment returns.
24©2013 Energy PathFINDER.com
Detractors need to defend the rate and
magnitude of capital destruction caused
by DOING NOTHING.
DEFENDING ENERGY
MANAGEMENT?
PHILOSOPHY UP HILL:
Confuse energy
efficiency with
environmentalism.
DOWN HILL:
Perceive energy
improvements as
business
opportunities.
25©2013 Energy PathFINDER.com
PHILOSOPHY
UP HILL:
Perceive energy
management as a cost
center. Facility assets
are a cost to be
minimized..
Success = no unusual
expenses; don’t get
noticed.
DOWN HILL:
Energy management
= profit center.
Success = creating
cash, improving
return on invested
capital, get noticed
for supporting other
departmental
agendas
26©2013 Energy PathFINDER.com
“Yeah, but…”
UP HILL:
Keep pushing the
same buttons… and
keep getting the same
results.
DOWN HILL:
Apply some of the ideas from
this presentation.
27©2013 Energy PathFINDER.com
YOUR FACILITY…
CAN BE AN ATM MACHINE.
28©2013 Energy PathFINDER.com
CONCLUSIONS
• Demystify
• Don’t save… CREATE!
• Monetize
• Collaborate
• Document and celebrate
29©2013 Energy PathFINDER.com
YOU-TUBE: search “Energy Pathfinder Investment Calculator”
Energy PathFINDER .com
Christopher Russell
@ENERGYpathfndr
Feb 2008 June 2010
THANK
YOU!

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Energy Efficiency Risks and Opportunities for Your Business and Your Career

  • 1. ENERGY EFFICIENCY: Risks and Opportunities for Your Business and Your Career Christopher Russell, Principal Energy PathFINDER .com (443) 636-7746
  • 2. Or… If energy efficiency were a rock, would you prefer to roll it UPHILL or DOWNHILL? 2©2013 Energy PathFINDER.com
  • 3. About Christopher Russell, C.E.M., C.R.M.  Independent consulting since 2006 Principal, Energy Pathfinder  Visiting Fellow, American Council for an Energy Efficient Economy, 2012+  Energy Manager, Howard County, MD, 2010- 2012  Director of Industrial Programs, Alliance to Save Energy, 1999-2006  Comm. & Indus. Program Manager, American Gas Association, 1995-1999  MBA, M.A., University of MD; B.A., McGill University 3©2013 Energy PathFINDER.com About Christopher Russell
  • 4. TODAY’S PURPOSE: Reveal the RATIONALE STRATEGY ORGANIZATION COMMUNICATION & PHILOSOPHY …of industrial energy management as it applies to career and business development 4©2013 Energy PathFINDER.com
  • 5. ENERGY IS ALWAYS IN MOTION. Energy that doesn’t create wealth destroys it. WEALTH DESTROYED HEAT, FRICTION, & CHEMICAL REACTIONS DESTROY PLANT & EQUIPMENT, CREATE LIABILITIES WEALTH CREATED TRANSFORMATION OF INPUTS INTO FINAL PRODUCTSHEAT, PRESSURE, & MOTIVE POWER FUGITIVE ENERGY COMMITTED ENERGY FUEL & ELECTRICITY Technical Rationale for Energy Management 5©2011 Energy PathFINDER.com
  • 6. EXPENSES, INTEREST, OR INFLATION CAPITAL IS ALWAYS IN MOTION ECONOMY (opportunity) PLACE OF LOW RETURNS PLACE OF HIGH RETURNS CAPITAL IS NEVER AT REST 6©2013 Energy PathFINDER.com
  • 7. THE INDUSTRIAL FACILITY IS A MICRO ECONOMY FACILITY (opportunity) WEALTH INPUTS WEALTH CREATED EXPENSES, INTEREST, OR INFLATION Who will get superior returns from your facility assets? YOUR BUSINESS or the UTILITY COMPANY? 7©2013 Energy PathFINDER.com
  • 8. (c)2009 Energy Pathfinder Mangement Consulting, LLC www.energypathfinder.com 8 MONEYMONEY FUEL & ELECTRICITY HEAT, PRESSURE & MOTIVE POWER PRODUCTS TO SELL BUSINESS RATIONALE FOR ENERGY MANAGEMENT WE TRACK MONEY. WHY NOT ENERGY? 8©2011 Energy PathFINDER.com
  • 9. STRATEGY UP HILL: Proclaim “reduced utility bills” as your purpose. DOWN HILL: Proclaim a vision for supporting core business goals through strategic energy management. 9©2013 Energy PathFINDER.com
  • 10. STRATEGY UP HILL: Approach energy management as a project. DOWN HILL: Approach energy solutions as an investment. 10©2013 Energy PathFINDER.com
  • 11. STRATEGY UP HILL: Use an ENERGY AUDIT to determine a list of projects. DOWN HILL: Develop BUSINESS PLAN that provides a roadmap to business results. 11©2013 Energy PathFINDER.com
  • 12. STRATEGY UP HILL: Evaluate proposed efforts for their cost to do. DOWN HILL: Evaluate proposals… • for impact on overall invested capital performance • in comparison to the cost of doing nothing 12©2013 Energy PathFINDER.com
  • 13. PURSUING ECONOMIC OPPORTUNITY 1. Benchmark current capital performance 2. Perceive opportunities for superior performance 3. Estimate investment risk/return 4. Reinvest capital 5. Continuous improvement. See Step 1. For the ECONOMY… For the FACILITY… DYNAMICS ARE THE SAME 13©2013 Energy PathFINDER.com
  • 14. ORGANIZATION UP HILL: Delegate all energy matters to a single department (silo). DOWN HILL: Organize leadership and skills in cross- departmental teams. 14©2013 Energy PathFINDER.com
  • 15. ORGANIZATION UP HILL: Allocate budget, skills, and time commensurate with energy’s proportion to total expenses. DOWN HILL: Fund efficiency efforts proportionately to the magnitude and speed of cash flow that it creates. 15©2013 Energy PathFINDER.com
  • 16. COMMUNICATIONS UP HILL: Assume everyone already knows what you’re talking about. DOWN HILL: Manage expectations through education. 16©2013 Energy PathFINDER.com
  • 17. ENERGY COST CONTROL What Your Business Leaders Should Know • PRICE MANAGEMENT & PROCUREMENT • BEHAVIOR – Education & awareness – Make good choices with current assets • O&M PROCEDURAL – Optimize current assets – Leak & loss repair, PM routines • CAPITAL EXPENDITURE – Replace & upgrade – Invest in new technology ©2013 Energy PathFINDER.com 17
  • 18. 1-2 YEARS 2-5 YEARS 5+ YEARS PRICE/PROCUREMENT AWARENESS & BEHAVIOR O&M/PROCEDURAL CAPITAL INVESTMENT SAVINGS POTENTIAL OVER TIME* *Author’s Summary of Industry Knowledge 18©2013 Energy PathFINDER.com
  • 19. COMMUNICATIONS UP HILL: Address mechanical performance. Explain everything in techno- speak. Describe results as energy saved. DOWN HILL: Address capital performance. Articulate outcomes and rewards as they accrue to the agendas of other departments. 19©2013 Energy PathFINDER.com
  • 20. Ask not how much energy management shall take from current resources. 20©2013 Energy PathFINDER.com Ask how much (and at what rate) energy management shall create new wealth.
  • 21. COMMUNICATIONS UP HILL: Execute without informing, persuading or collaborating. DOWN HILL: Declare amnesty for past practices; seek, encourage, and reward compliance. 21©2013 Energy PathFINDER.com
  • 22. COMMUNICATIONS UP HILL: Perceive energy management as a distraction from standard operating procedures DOWN HILL: Fold energy performance criteria into existing business metrics and accountabilities 22©2013 Energy PathFINDER.com
  • 23. COMMUNICATIONS UP HILL: Use simple payback. Results describe HOW LONG it takes for a budget to replenish itself. DOWN HILL: Use rates of return. Describe the RATE and MAGNITUDE of capital: (1) Created via your agenda , or (2) Destroyed through inaction 23©2013 Energy PathFINDER.com
  • 24. You should not have to defend superior rates and magnitudes of investment returns. 24©2013 Energy PathFINDER.com Detractors need to defend the rate and magnitude of capital destruction caused by DOING NOTHING. DEFENDING ENERGY MANAGEMENT?
  • 25. PHILOSOPHY UP HILL: Confuse energy efficiency with environmentalism. DOWN HILL: Perceive energy improvements as business opportunities. 25©2013 Energy PathFINDER.com
  • 26. PHILOSOPHY UP HILL: Perceive energy management as a cost center. Facility assets are a cost to be minimized.. Success = no unusual expenses; don’t get noticed. DOWN HILL: Energy management = profit center. Success = creating cash, improving return on invested capital, get noticed for supporting other departmental agendas 26©2013 Energy PathFINDER.com
  • 27. “Yeah, but…” UP HILL: Keep pushing the same buttons… and keep getting the same results. DOWN HILL: Apply some of the ideas from this presentation. 27©2013 Energy PathFINDER.com
  • 28. YOUR FACILITY… CAN BE AN ATM MACHINE. 28©2013 Energy PathFINDER.com
  • 29. CONCLUSIONS • Demystify • Don’t save… CREATE! • Monetize • Collaborate • Document and celebrate 29©2013 Energy PathFINDER.com
  • 30. YOU-TUBE: search “Energy Pathfinder Investment Calculator” Energy PathFINDER .com Christopher Russell @ENERGYpathfndr Feb 2008 June 2010 THANK YOU!