This research proposes a new energy-aware routing protocol for wireless sensor networks (WSN) that combines social network analysis and a modified bi-directional A* algorithm to improve energy efficiency compared to the widely used LEACH protocol. The proposed method uses a static cluster head selection based on betweenness centrality, resulting in enhanced network lifetime, throughput, and reduced energy consumption during data transmission. Experimental results demonstrate that the new protocol outperforms LEACH in various performance metrics, confirming its effectiveness in energy conservation for WSN.