Engage, reflect, achieve: the blog as a learning
     tool in an undergraduate module


      Hazel Hall & Brian Davison, 2007
The rise of the blog people

• Online diary
  – Entries displayed newest first
  – Readers can leave comments


• 55,000,000      (28 March 2007)
• 86,800,000      (17 June 2007)
                                     www.technorati.com


• eg Guardian.com 
• BBC 
Why blog?

•   Motivations
    1.   To provide commentary and opinions
    2.   To express deeply felt emotions
    3.   To articulate ideas through writing
    4.   To form and maintain community forums
    5.   To document one’s life online
                                            Nardi et al., 2004
Blogs as online learning journals

• Journals
   – Provide time to reflect
   – Document development over time


• Blogs
   – Expose ideas to external challenge
   – Protect the authority of the author


• The ideal constructivist tool?
Aims of investigation

• Lack of empirical evidence for benefits of blogs
• Beware of the “access fallacy”

• Aims
  – How can blogs encourage interaction?
  – What is the effect on peer learning and peer support?
  – Do blogs provide comparable benefits to journals?
Research context

• 3rd year UG module, “Information Delivery”
  – Blogs appropriate to content
  – Large proportion of international students
  – Private learning journal used previously


• Assessment task
  –   1 blog entry per week
  –   2 comments on other blogs
  –   Weekly schedule – late posts lost marks
  –   “Blog hints” provided each week
Research design

• Corpus: 79 personal blogs plus comments

• Unit of analysis: level 1 comments (905)

• Content analysis on three dimensions:
  – Reflection
  – Propositional stance
  – Affective tone
Coding scheme

Dimension              Categories
Reflection             Reflective
                       Unreflective
                       Content-free
Propositional stance   Agree
                       Mixed
                       Disagree
Affective tone         Positive
                       Even
                       Negative
Uncombined results

Dimension              Categories     Proportion
Reflection             Reflective       21%
                       Unreflective     36%
                       Content-free     43%
Propositional stance   Agree            31%
                       Mixed            63%
                       Disagree          6%
Affective tone         Positive         46%
                       Even             50%
                       Negative          4%
Combining categories
Categories (A/R/P)            Group
Positive / Content-free / ?   Supportive: 358 = 40%
Positive / Unreflective / ?


Even / Content-free / ?       Trivial: 334 = 37%
Even / Unreflective / ?


? / Reflective / ?            Reflective: 189 = 21 %


Negative / Content-free / ?   Destructive: 21 = 2%
Negative / Unreflective / ?
Relative value of reflective comments




Support
                      Increasing value
                      of contribution




                Challenge
Distribution of reflective comments




          Positive   13%        16%          2%
Support
             Even    16%        36%         12%

          Negative    0%         2%          3%
                     Agree      Mixed      Disagree

                               Challenge
Conclusions

• Blogs provide a naturally supportive environment
  – Encouragement
  – Peer support / learning
  – Improves on traditional learning journal


• Study provides evidence of reflection
  – Does not endorse enthusiasm of technophiles
  – Only comments were analysed – 20% were reflective
Possible future work

• Manipulate blog hints to encourage specific
  behaviours
• Examine main blog entries for reflection
• Investigate students’ perceptions
• Conduct similar study to examine effects on
  development of literacy and analytical skills

• Use social exchange theory (Molm, 2001) to analyse
  patterns of interaction (Jun-Aug, 2007)
Immediate implications

• Deep understanding of tool characteristics
  required to realise theoretical benefits

• WebCT
  – “blog” does not have characteristics discussed here
  – ePortfolio tool provides partial support


• Beware the “access fallacy”
Coding for reflection



                             Premise reflection

Reflection       Content reflection          Process reflection

Non-reflection     Introspection             Thoughtful action

                               Habitual action




                     Categories of reflective and non-reflective behaviour
                     (adapted from Kember et al. (1999, p. 25)).
References
•   Kember, D., Jones, A., Loke, A., McKay, J., Sinclair, K., Tse, H., Webb, C.,
    Wong, F., Wong, M. and Yeung, E. (1999). Determining the level of
    reflective thinking from students’ written journals using a coding scheme
    based on the work of Mezirow. International Journal of Lifelong Education,
    18(1), 18–30.

•   Nardi, B., Schiano, D.J., Gumbrecht, M., & Swartz, L. (2004). Why we blog.
    Communications of the ACM, 47(12), 41-46.

•   Molm, L. D. (2001). Theories of social exchange and exchange networks. In
    G. Ritzer & B. Smart (Eds.), Handbook of social theory (pp. 260-272).
    London: Sage.

•   Technorati (n.d.) Technorati. Retrieved March 28, 2007 from
    http://www.technorati.com

Engage, reflect, achieve: the blog as a learning tool in an undergraduate module

  • 1.
    Engage, reflect, achieve:the blog as a learning tool in an undergraduate module Hazel Hall & Brian Davison, 2007
  • 2.
    The rise ofthe blog people • Online diary – Entries displayed newest first – Readers can leave comments • 55,000,000 (28 March 2007) • 86,800,000 (17 June 2007) www.technorati.com • eg Guardian.com  • BBC 
  • 3.
    Why blog? • Motivations 1. To provide commentary and opinions 2. To express deeply felt emotions 3. To articulate ideas through writing 4. To form and maintain community forums 5. To document one’s life online Nardi et al., 2004
  • 4.
    Blogs as onlinelearning journals • Journals – Provide time to reflect – Document development over time • Blogs – Expose ideas to external challenge – Protect the authority of the author • The ideal constructivist tool?
  • 5.
    Aims of investigation •Lack of empirical evidence for benefits of blogs • Beware of the “access fallacy” • Aims – How can blogs encourage interaction? – What is the effect on peer learning and peer support? – Do blogs provide comparable benefits to journals?
  • 6.
    Research context • 3rdyear UG module, “Information Delivery” – Blogs appropriate to content – Large proportion of international students – Private learning journal used previously • Assessment task – 1 blog entry per week – 2 comments on other blogs – Weekly schedule – late posts lost marks – “Blog hints” provided each week
  • 7.
    Research design • Corpus:79 personal blogs plus comments • Unit of analysis: level 1 comments (905) • Content analysis on three dimensions: – Reflection – Propositional stance – Affective tone
  • 8.
    Coding scheme Dimension Categories Reflection Reflective Unreflective Content-free Propositional stance Agree Mixed Disagree Affective tone Positive Even Negative
  • 9.
    Uncombined results Dimension Categories Proportion Reflection Reflective 21% Unreflective 36% Content-free 43% Propositional stance Agree 31% Mixed 63% Disagree 6% Affective tone Positive 46% Even 50% Negative 4%
  • 10.
    Combining categories Categories (A/R/P) Group Positive / Content-free / ? Supportive: 358 = 40% Positive / Unreflective / ? Even / Content-free / ? Trivial: 334 = 37% Even / Unreflective / ? ? / Reflective / ? Reflective: 189 = 21 % Negative / Content-free / ? Destructive: 21 = 2% Negative / Unreflective / ?
  • 11.
    Relative value ofreflective comments Support Increasing value of contribution Challenge
  • 12.
    Distribution of reflectivecomments Positive 13% 16% 2% Support Even 16% 36% 12% Negative 0% 2% 3% Agree Mixed Disagree Challenge
  • 13.
    Conclusions • Blogs providea naturally supportive environment – Encouragement – Peer support / learning – Improves on traditional learning journal • Study provides evidence of reflection – Does not endorse enthusiasm of technophiles – Only comments were analysed – 20% were reflective
  • 14.
    Possible future work •Manipulate blog hints to encourage specific behaviours • Examine main blog entries for reflection • Investigate students’ perceptions • Conduct similar study to examine effects on development of literacy and analytical skills • Use social exchange theory (Molm, 2001) to analyse patterns of interaction (Jun-Aug, 2007)
  • 15.
    Immediate implications • Deepunderstanding of tool characteristics required to realise theoretical benefits • WebCT – “blog” does not have characteristics discussed here – ePortfolio tool provides partial support • Beware the “access fallacy”
  • 16.
    Coding for reflection Premise reflection Reflection Content reflection Process reflection Non-reflection Introspection Thoughtful action Habitual action Categories of reflective and non-reflective behaviour (adapted from Kember et al. (1999, p. 25)).
  • 17.
    References • Kember, D., Jones, A., Loke, A., McKay, J., Sinclair, K., Tse, H., Webb, C., Wong, F., Wong, M. and Yeung, E. (1999). Determining the level of reflective thinking from students’ written journals using a coding scheme based on the work of Mezirow. International Journal of Lifelong Education, 18(1), 18–30. • Nardi, B., Schiano, D.J., Gumbrecht, M., & Swartz, L. (2004). Why we blog. Communications of the ACM, 47(12), 41-46. • Molm, L. D. (2001). Theories of social exchange and exchange networks. In G. Ritzer & B. Smart (Eds.), Handbook of social theory (pp. 260-272). London: Sage. • Technorati (n.d.) Technorati. Retrieved March 28, 2007 from http://www.technorati.com