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The document discusses the importance of engaging with insights on LinkedIn for social selling. It provides statistics that sales reps who exceed their quotas get 74% more engagement on their posts, and that 64% of B2B buyers appreciate hearing from salespeople who provide business insights. The document recommends sharing relevant resources and industry news on LinkedIn to become a trusted source of insights, engaging with others' content by leaving constructive comments or joining groups, and using information from prospects' LinkedIn profiles for customized outreach.






Focus on sharing valuable insights to build and enhance professional relationships.
Reps exceeding quotas see +74% engagement; 64% of B2B buyers value insightful communication.
Post valuable content to establish trust; show interest in prospects' success by tagging them.
Utilize LinkedIn for current industry news; share timely articles for real-time insights.
Contribute thoughtful comments; participating in groups can enhance shared goals and connections.
Customize messages based on learned information to improve connection request responses.