Engagement Metrics Dec 2011

Engagement Metrics Dec 2011

• 1.
  Absolute Radio Network Mobile App Installs (000s) iPhone Android Nokia BlackBerry Windows 15 12 8 8 24 20 8 7 36 121 47 11 22 17 25 14 59 38 149 41 45 60 101 10 27 59 58 13 9 193 183 179 196 142 139 154 134 106 5 39 10 15 2009 Q2 2009 Q3 2009 Q4 2010 Q1 2010 Q2 2010 Q3 2010 Q4 2011 Q1 2011 Q2 2011 Q3 2011 Q4 Source: Respective app stores
• 2.
  Absolute Radio Network Mobile App Usage Active Users (000s) Sessions (millions) 301 2.18 1.97 1.92 259 259 254 263 259 1.88 1.86 246 1.74 1.76 1.80 233 1.65 222 219 219 1.56 1.61 1.57 211 Jul 2011 Jul 2011 May 2011 Jun 2011 May 2011 Jun 2011 Jan 2011 Dec 2011 Jan 2011 Dec 2011 Feb 2011 Aug 2011 Aug 2011 Mar 2011 Sep 2011 Feb 2011 Sep 2011 Apr 2011 Mar 2011 Apr 2011 Oct 2011 Nov 2011 Oct 2011 Nov 2011 Sources: Spodtronic and Flurry
• 3.
  Absolute Radio Network Mobile App Active Users (000s) Station Players Other Apps 75 34 36 30 48 65 63 11 31 14 15 13 210 226 216 223 226 198 202 206 204 206 198 196 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 Sources: Spodtronic and Flurry
• 4.
  Absolute Radio Worldwide YouTube Video Views (000s) 790 797 750 615 555 534 541 503 505 483 421 411 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 Source: YouTube
• 5.
  UK Online UniqueAudience (000s) Mar 11 Apr 11 May 11 Jun 11 Jul 11 Aug-11 Sep-11 Oct-11 Nov-11 430 389 319 295 254 163 128 113 88 75 Heart FM Capital Absolute talkSPORTClassic FM KISS XFM Real Magic Smooth Websites Network Radio Online Radio 105.4 Radio Network Source: UKOM
• 6.
  Absolute Radio Social Media Total Facebook Likes (000s) Total Twitter Follows (000s) Absolute Radio Other Network Pages Absolute Radio Other Network Profiles 89.7 79.8 82.5 86.5 71.9 75.5 37.8 68.3 34.1 35.9 62.7 32.2 28.7 29.6 30.7 54.2 56.9 27.1 50.8 23.0 24.2 25.5 66.1 68.8 70.3 71.8 73.2 55.6 61.6 64.2 20.4 21.2 37.4 43.5 45.8 16.8 17.4 18.1 18.9 19.7 13.4 14.0 14.6 15.3 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 Source: Facebook and Twitter
• 7.
  Absolute Radio Network Weekly Facebook Reach (000s) 31 Oct 11 7 Nov 11 14 Nov 11 21 Nov 11 28 Nov 11 5 Dec 11 12 Dec 11 19 Dec 11 26 Dec 11 60 55 50 40 30 21 20 20 20 14 10 5 2 1 1 2 0 Absolute Classic 60s 70s 80s 90s 00s Breakfast Hometime Rock 'n' Rock Roll Football Source: Facebook
• 8.
  Absolute Radio Network National Awareness Unprompted Prompted 8.0 40.0 7.4 7.0 36.4 35.0 6.0 30.0 Unprompted Awareness Prompted Awareness 5.0 25.0 4.0 20.0 3.0 15.0 2.0 10.0 1.0 5.0 0.0 0.0 Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun Aug Oct Dec 08 08 09 09 09 09 09 09 10 10 10 10 10 10 11 11 11 11 11 11 Source: Harris Interactive 16+ UK Online Omnibus (three-month roll)
• 9.
  Absolute Radio Network Weekly Reach (millions) W3:10 W2:11 W3:11 3.0 3.0 2.9 2.8 2.5 2.4 1.2 1.2 1.1 1.1 1.1 1.0 Total 10+ Total 15+ London 10+ London 15+ Source: RAJAR
• 10.
  Absolute Radio Network Monthly Reach (millions) W3:10 W2:11 W3:11 4.9 5.0 4.8 4.8 4.2 4.0 1.9 1.9 1.8 1.8 1.8 1.7 Total 10+ Total 15+ London 10+ London 15+ Source: RAJAR
• 11.
  Absolute Radio Network Weekly Hours (millions) W3:10 W2:11 W3:11 24.5 24.3 20.7 20.3 18.4 18.2 10.0 9.9 9.1 9.0 7.2 6.9 Total 10+ Total 15+ London 10+ London 15+ Source: RAJAR
• 12.
  Absolute Radio Network Worldwide Live Streamed Hours (millions) 12.2 11.9 11.4 11.6 10.7 9.7 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 Source: Internal server logs
• 13.
  Absolute Radio Network Worldwide Live Streamed Hours (millions) Absolute Radio Absolute Classic Rock, 80s, 90s, 00s, dabbl & Extra 6.6 6.6 6.1 6.4 5.9 5.2 5.3 5.7 5.4 5.2 4.5 4.8 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 Source: Internal server logs
• 14.
  Absolute Radio Network Worldwide Mobile Streamed Hours (millions) Mobile Hours Percentage of all streamed hours 11.4% 11.2% 11.6% 10.1% 1.3 1.3 1.2 1.2 3.9% 2.1% 0.4 0.2 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 Source: Internal server logs
• 15.
  Absolute Radio Network Worldwide Mobile Streamed Hours (000s) Absolute Radio Absolute Classic Rock, 80s, 90s, 00s, dabbl & Extra 884 873 813 823 251 457 470 420 398 141 95 127 0 0 0 0 0 0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 Source: Internal server logs
• 16.
  Absolute Radio Network UK Streamed Hours July 2011 Other Desktop 35.0% Includes aggregators such as iTunes, Apple TV and Absolute Radio’s Windows and Mac desktop apps iPhone 12.0% Mobile 13.5% RadioPlayer 51.4% Android 1.1% Other 0.5%
• 17.
  Absolute Radio Network Worldwide Podcast Downloads (millions) 4.9 4.5 3.9 4.0 3.6 3.6 3.4 3.2 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 Source: Internal server logs
• 18.
  Absolute Radio On-Demand Hours Downloaded Streamed On-Demand Hours (millions) On-Demand Hours (000s) 2.32 2.29 395 2.22 322 292 280 2.13 2.10 203 206 2.05 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 Source: Server logs and YouTube