Engaging 
Times 
Steven Clift, E-Democracy.org 
@democracy 
Slides: e-democracy.org/learn
Outline 
1. Story - Engagement Generation 
2. 20 Years in 20 Minutes - 5 Lessons 
3. Next Decade - 3 Challenges and 
Opportunities 
(Keynote to Consultation Institute, London Oct. 2104)
Joe
“My husband is missing …”
Raging Mississippi
Search for Joe 
Digital engagement 
engine emerges out of 
necessity
Tools of engagement 
● Facebook 
● Text/SMS 
● Google Docs 
● Online maps 
● Signup Genius 
● Weebly 
● YouTube 
● Paypal 
● Email 
● AKA “The Cloud”
Digital request one 
To: Open Twin Cities Online Group - 
300 members 
Re: Mapping tools
Maps & Open Data 
● Government: PDFs, 
Difficult interfaces 
● Commercial: Pretty, less 
adaptable 
● Community: Open Street 
Maps, gov and crowd-sourced data 
- FieldPaper.org to print river 
search areas (rec. by Open TC)
Digital request two 
To: Federal agency that runs river lock 
and dams 
Re: Posters for staff on river, questions 
Response: Nothing but crickets
Note to self ... 
Pick up 
the 
phone!
Engagement 
hive responds 
● River shoreline search 
coordination 
● Helping the family 
● Community fundraiser 
● Local councillor connection at 
event, offers to help with 
police 
● Note: Joe remains missing as of Nov. 18, 
2014, presumed drowned
You are in the center 
Public 
Communities 
Friends 
You 
Family 
Prof. Peers 
“Entities” 
“networked individualism”
Networked engagement 
● How can institutions join in? 
… as individuals digitally engage 
vs. 
● How do we invite people in on our 
terms?
We are the 
Engagement 
Generation 
Will we use digital engagement to 
re-shape the public world around us?
20 Years, 
20 Minutes 
I’ve been stuck in the future ... 
5 lessons
Government by day, 
Citizen by night ...
Engaging Times - We are the Engagement Generation (Online)
#HongKong, Arab 
Spring, ... 
Is not “everyday” 
democracy.
Scale to local public life?
And scale to community life?
Engaging Times - We are the Engagement Generation (Online)
20 Years, 5 Lessons 
1. About people 
2. Agenda-setting 
3. Institutions matter 
4.Loudest voices 
5. Beyond passion 
… questions, then future Challenges and 
Opportunities
1.About 
people
Circles Flashback 
● Defining e-democracy 
early days 
● Seeking the 
citizen-centre, 
now social 
media based 
in public life 
Political 
Groups 
Private 
E-Citizens 
Government Sector 
Media and 
Commercial 
Content
2.Agend 
a-setting
Two-way democratizes
City Hall 
Online public 
space in “real 
community” 
In-person 
Conversations 
Shared on 
Facebook 
Your 
Networks 
Local 
Media 
Y 
o 
u 
Local Biz 
Neighbor #1 
Local 
Online 
Groups 
Join Group
3.Institution 
s Matter
Institutions - Build Capacity 
● “Of” verses “On” the Internet 
● Evolution of project accountability 
o Late 1990s: 
 Shoot for the moon, get halfway, feel like a 
failure … disappear 
 EDem: Set low expectations and declare victory 
o 2014: 
 Set expectations and measure results
4.Loudes 
t voices
Loudest voices quagmire 
● Key barrier. Most partisan, 
angry often poison the pool. 
● Many use this to dismiss ALL, 
very diverse online voices.
Only 23% 
Never Talk 
Politics
Source: 
Over 2x 
Never Talk 
Politics 
Online 
http://bit.ly/pewcivicreport
Countering Loudest Voices? 
● Culture of civility, real names, accountability 
● “They are my voters” - Representative geo connection 
● Strong facilitation without costly pre-moderation? 
● E-consultation tools laundry lists and guides 
● Ideal? Lake Hiawatha exchange: 36 posts, in-depth, 
input requested, results into process
5.Beyond 
Passion
5.Building beyond passion 
● Investment: More are *paid* to care, make 
change, engage 
● Sustained Impact: mySociety, OKFN, ODI, 
Sunlight, CfA, Local Code for X, GovLab, Gov 
policies, OGP - Open Government Partnership 
● Global Lesson Sharing: DoWire -> 
#opengov, gazillion online groups, Open Gov FB
Engaging Times - We are the Engagement Generation (Online)
Open Government Partnership 
Commitments, Action Plans, IRM 
Video on 
YouTube
These are 
Engaging Times 
We are the engagement 
generation. We are using the 
new tools of our times - digital.
Questions 
Break 
Then five challenges ...
Challenges 
and 
Opportunities 
Next decade and more ...
Challenges and Opportunities 
1. New Voices 
2. Facebook Native Politicians 
3. Open Data and Civic Apps 
4.Serendipity versus Filters 
5. Making it Visual
1.New Voices, 
Reach All
Raising 
New 
Voices? 
Need 
Numbers 
Source: PewInternet
Over 50K 
Income 
2x 
more 
likely
New Voices - Just Ask? Yes. 
Slides 
Video 
More
2.Facebook 
Native 
Politicians
2. Facebook Native 
Politicians 
● Facebook: Engage YOUR 
local constituents, community 
activists, supporters … 
“friends” 
● Twitter: Message media, 
be visible political player, 
engage most wired
2. Facebook Native 
Politicians 
● “Friending for Office” 
● Councillors asking questions, directly 
engaging - New councillors Minneapolis 
● Personal profiles key - Pages secondary
Open Gov Facebook Group 
● Secret 
strategy: One 
click to link 
wired 
councillors to 
#opengov 
● 2200 
members, 
100+ countries
3.Open Data 
and Civic 
Tech
Will work for stickers ... civic 
hacking
Open 
Gov’t 
Data
Services v. Democracy 
● Local Civic Tech movement more services focused - 
Code for America Summit highlights: 
o Food stamp web app redesign 
o Expunge.io - remove juvenille record 
o Atlanta courts - tackling long lines 
● Democracy, citizen engagement, consultation, 
deliberation, power impact needs “local 
everywhere” attention for national change 
● Inclusive user design, Service Design gaining steam
With, not for
Chicago is smart 
● Smart Chicago 
Collaborative 
● CUTGroup - User testing 
● Large Lots - Buy empty 
lots near you from city 
● SchoolCuts.org
Democratic Open Data Deficit 
● Stronger 
o Budget and spending 
o National politician info 
o Politicized 
accountability 
● Weaker 
o Transparency for 
engagement 
o Public meetings 
o Local democracy 
o Timely notice 
● Projects to 
Watch 
o Open Civic Data 
o Poplus “Components” - 
mySociety et al 
o Google Civic API 
o OpenStates 
o Free Law Founders 
o Councilmatic
Conclusion
Engagement 
Generation 
Let’s be the engagement 
generation in public life. 
Build what can be. Together.
Making Challenges Opportunities 
● Democratic data generation - fill gaps 
● E-Listening - Better, more representative 
decisions not just more input 
● Empower representatives 
● Funding, support, convening, research
Making Challenges Opportunities 
● Take OGP commitments, plans across govs 
● Equity, inclusion, outreach 
● Rule of law - create legal baseline, rights 
● Direct citizen problem-solving
Thanks! 
StevenClift.com 
e-democracy.org/learn 
@democracy 
clift@e-democracy.org 
+1-612-234-7072 - M
Bonus Slides 
Slides I pulled out 
due to time constraints…
3.Agenda-setting works 
● ... pre-condition to impact 
decision-making, deliberation 
● Key: 
o Two-way, real names, volume constraints 
o Visit social media “parade” versus 
destination experiences 
● Continuous diffusion of power, 
spaces, well-resourced adapt
E-Democracy 50 year plan 
Scenario cross from 2002 
● “Family and social 
networking” 
● “social networks evolve 
into movements?” 
● “E-citizens ultimate 
challenge”
E-Listening? 
● Tools for decision- makers? 
o E-Consultation - Delib, Peak Democracy, 
MindMixer, Bang the Table, etc. 
o APM - Public Insight Network from journalism 
converted for gov? Edmonton Insight 
Community 
o Pew - Greater equity in name brand social media 
use
Civic Tech 
Ecology - 
Knight 
Foundation 
documents 
$695 million 
US invested
4. Serendipity 
v. Filters
2.Serendipity v. Filters 
● Facebook filter - Bubble or saving 
grace? 
● Twitter torrents - Find like-minds, 
lost at sea? 
● Where will we engage different 
views, people?
The Email is Dead, 
Long Live the Email 
● Direct access - location, location, location 
● E-Newsletters 
● Personalized notification
5.Make it 
Visual
5. Make it Visual 
● Pictures, maps, 
infographics 
v. text “equality” 
Over 1 mil comment to FCC.gov
Online 
Deliberation 
Common 
Ground 
● Kettering Fnd tool 
visualizes “common 
ground” with live 
online deliberation: 
e-democracy.org/cga
Building networked 
engagement - with people 
5 Lessons from 20 Years 
1. About people 
2. Agenda-setting 
3. Institutions matter 
4. Loudest voices 
5. Beyond passion 
Challenges and Opps 
1. New Voices 
2. Serendipity versus Filters 
3. Facebook Native 
Politicians 
4. Making it Visual 
5. Open Data and Civic Apps

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Engaging Times - We are the Engagement Generation (Online)

  • 1. Engaging Times Steven Clift, E-Democracy.org @democracy Slides: e-democracy.org/learn
  • 2. Outline 1. Story - Engagement Generation 2. 20 Years in 20 Minutes - 5 Lessons 3. Next Decade - 3 Challenges and Opportunities (Keynote to Consultation Institute, London Oct. 2104)
  • 3. Joe
  • 4. “My husband is missing …”
  • 6. Search for Joe Digital engagement engine emerges out of necessity
  • 7. Tools of engagement ● Facebook ● Text/SMS ● Google Docs ● Online maps ● Signup Genius ● Weebly ● YouTube ● Paypal ● Email ● AKA “The Cloud”
  • 8. Digital request one To: Open Twin Cities Online Group - 300 members Re: Mapping tools
  • 9. Maps & Open Data ● Government: PDFs, Difficult interfaces ● Commercial: Pretty, less adaptable ● Community: Open Street Maps, gov and crowd-sourced data - FieldPaper.org to print river search areas (rec. by Open TC)
  • 10. Digital request two To: Federal agency that runs river lock and dams Re: Posters for staff on river, questions Response: Nothing but crickets
  • 11. Note to self ... Pick up the phone!
  • 12. Engagement hive responds ● River shoreline search coordination ● Helping the family ● Community fundraiser ● Local councillor connection at event, offers to help with police ● Note: Joe remains missing as of Nov. 18, 2014, presumed drowned
  • 13. You are in the center Public Communities Friends You Family Prof. Peers “Entities” “networked individualism”
  • 14. Networked engagement ● How can institutions join in? … as individuals digitally engage vs. ● How do we invite people in on our terms?
  • 15. We are the Engagement Generation Will we use digital engagement to re-shape the public world around us?
  • 16. 20 Years, 20 Minutes I’ve been stuck in the future ... 5 lessons
  • 17. Government by day, Citizen by night ...
  • 19. #HongKong, Arab Spring, ... Is not “everyday” democracy.
  • 20. Scale to local public life?
  • 21. And scale to community life?
  • 23. 20 Years, 5 Lessons 1. About people 2. Agenda-setting 3. Institutions matter 4.Loudest voices 5. Beyond passion … questions, then future Challenges and Opportunities
  • 25. Circles Flashback ● Defining e-democracy early days ● Seeking the citizen-centre, now social media based in public life Political Groups Private E-Citizens Government Sector Media and Commercial Content
  • 28. City Hall Online public space in “real community” In-person Conversations Shared on Facebook Your Networks Local Media Y o u Local Biz Neighbor #1 Local Online Groups Join Group
  • 30. Institutions - Build Capacity ● “Of” verses “On” the Internet ● Evolution of project accountability o Late 1990s:  Shoot for the moon, get halfway, feel like a failure … disappear  EDem: Set low expectations and declare victory o 2014:  Set expectations and measure results
  • 32. Loudest voices quagmire ● Key barrier. Most partisan, angry often poison the pool. ● Many use this to dismiss ALL, very diverse online voices.
  • 33. Only 23% Never Talk Politics
  • 34. Source: Over 2x Never Talk Politics Online http://bit.ly/pewcivicreport
  • 35. Countering Loudest Voices? ● Culture of civility, real names, accountability ● “They are my voters” - Representative geo connection ● Strong facilitation without costly pre-moderation? ● E-consultation tools laundry lists and guides ● Ideal? Lake Hiawatha exchange: 36 posts, in-depth, input requested, results into process
  • 37. 5.Building beyond passion ● Investment: More are *paid* to care, make change, engage ● Sustained Impact: mySociety, OKFN, ODI, Sunlight, CfA, Local Code for X, GovLab, Gov policies, OGP - Open Government Partnership ● Global Lesson Sharing: DoWire -> #opengov, gazillion online groups, Open Gov FB
  • 39. Open Government Partnership Commitments, Action Plans, IRM Video on YouTube
  • 40. These are Engaging Times We are the engagement generation. We are using the new tools of our times - digital.
  • 41. Questions Break Then five challenges ...
  • 42. Challenges and Opportunities Next decade and more ...
  • 43. Challenges and Opportunities 1. New Voices 2. Facebook Native Politicians 3. Open Data and Civic Apps 4.Serendipity versus Filters 5. Making it Visual
  • 45. Raising New Voices? Need Numbers Source: PewInternet
  • 46. Over 50K Income 2x more likely
  • 47. New Voices - Just Ask? Yes. Slides Video More
  • 49. 2. Facebook Native Politicians ● Facebook: Engage YOUR local constituents, community activists, supporters … “friends” ● Twitter: Message media, be visible political player, engage most wired
  • 50. 2. Facebook Native Politicians ● “Friending for Office” ● Councillors asking questions, directly engaging - New councillors Minneapolis ● Personal profiles key - Pages secondary
  • 51. Open Gov Facebook Group ● Secret strategy: One click to link wired councillors to #opengov ● 2200 members, 100+ countries
  • 52. 3.Open Data and Civic Tech
  • 53. Will work for stickers ... civic hacking
  • 55. Services v. Democracy ● Local Civic Tech movement more services focused - Code for America Summit highlights: o Food stamp web app redesign o Expunge.io - remove juvenille record o Atlanta courts - tackling long lines ● Democracy, citizen engagement, consultation, deliberation, power impact needs “local everywhere” attention for national change ● Inclusive user design, Service Design gaining steam
  • 57. Chicago is smart ● Smart Chicago Collaborative ● CUTGroup - User testing ● Large Lots - Buy empty lots near you from city ● SchoolCuts.org
  • 58. Democratic Open Data Deficit ● Stronger o Budget and spending o National politician info o Politicized accountability ● Weaker o Transparency for engagement o Public meetings o Local democracy o Timely notice ● Projects to Watch o Open Civic Data o Poplus “Components” - mySociety et al o Google Civic API o OpenStates o Free Law Founders o Councilmatic
  • 60. Engagement Generation Let’s be the engagement generation in public life. Build what can be. Together.
  • 61. Making Challenges Opportunities ● Democratic data generation - fill gaps ● E-Listening - Better, more representative decisions not just more input ● Empower representatives ● Funding, support, convening, research
  • 62. Making Challenges Opportunities ● Take OGP commitments, plans across govs ● Equity, inclusion, outreach ● Rule of law - create legal baseline, rights ● Direct citizen problem-solving
  • 64. Bonus Slides Slides I pulled out due to time constraints…
  • 65. 3.Agenda-setting works ● ... pre-condition to impact decision-making, deliberation ● Key: o Two-way, real names, volume constraints o Visit social media “parade” versus destination experiences ● Continuous diffusion of power, spaces, well-resourced adapt
  • 66. E-Democracy 50 year plan Scenario cross from 2002 ● “Family and social networking” ● “social networks evolve into movements?” ● “E-citizens ultimate challenge”
  • 67. E-Listening? ● Tools for decision- makers? o E-Consultation - Delib, Peak Democracy, MindMixer, Bang the Table, etc. o APM - Public Insight Network from journalism converted for gov? Edmonton Insight Community o Pew - Greater equity in name brand social media use
  • 68. Civic Tech Ecology - Knight Foundation documents $695 million US invested
  • 69. 4. Serendipity v. Filters
  • 70. 2.Serendipity v. Filters ● Facebook filter - Bubble or saving grace? ● Twitter torrents - Find like-minds, lost at sea? ● Where will we engage different views, people?
  • 71. The Email is Dead, Long Live the Email ● Direct access - location, location, location ● E-Newsletters ● Personalized notification
  • 73. 5. Make it Visual ● Pictures, maps, infographics v. text “equality” Over 1 mil comment to FCC.gov
  • 74. Online Deliberation Common Ground ● Kettering Fnd tool visualizes “common ground” with live online deliberation: e-democracy.org/cga
  • 75. Building networked engagement - with people 5 Lessons from 20 Years 1. About people 2. Agenda-setting 3. Institutions matter 4. Loudest voices 5. Beyond passion Challenges and Opps 1. New Voices 2. Serendipity versus Filters 3. Facebook Native Politicians 4. Making it Visual 5. Open Data and Civic Apps