The document discusses how rising healthcare costs are negatively impacting business profits and recommends that companies treat healthcare benefits like a major business objective. It promotes the strategy of population health management, which uses data analytics to identify high-risk employees, develop health improvement plans, and partner with employees and providers to implement initiatives that can save companies millions annually through reduced claims costs and an overall healthier workforce. Adopting this approach treats employee health as a business decision that is critical to achieving strategic corporate goals.