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Enlarge, Excel and Evolve into a Global Personal Brand
The document discusses a 3E philosophy of personal growth and development for social media success. The 3Es are: 1. Enlarge as a human being by developing communication skills, avoiding self-promotion, helping others, and cultivating wisdom. 2. Excel as a social media user by understanding each platform's characteristics, maintaining transparency, and using social media for relationship building rather than self-promotion. 3. Evolve as a personal brand by learning branding principles, building credibility through knowledge sharing, and converting social media efforts into financial or career opportunities. Regular feedback helps personal brands to continuously improve.
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Enlarge, Excel and Evolve into a Global Personal Brand
- 1. ENLARGE, EXCEL AND EVOLVE 3EPHILOSOPHY TO GROW AS A PERSON, BECOME SUCCESSFUL & BUILD YOUR PERSONAL BRAND Dr Amit Nagpal, Personal Branding Consultant, New Delhi www.dramitnagpal.co.in
- 2. MAIN TOPICS Background Characteristics ofSocial Media & Why it Requires Personal Growth 3E Philosophy-Enlarge, Excel and Evolve www.dramitnagpal.co.in
- 3. BACKGROUND- CHARACTERISTICS OF SOCIAL MEDIAAND WHY IT REQUIRES PERSONAL GROWTH www.dramitnagpal.co.in
- 4. MEDIA & WHY THEYREQUIRE PERSONAL GROWTH Sl. Characteristics Examples Why personal No of Social Media growth is a must? 1 Living in the Eg Twitter followers, High standards of glasshouse/ Grammar mistakes on FB ethics and Good Transparency to updates written friends See friendship on communication, Facebook Anger/emotional Unfriend/report/block on instability can be FB and remove connection visible to people on LI 2 Open to general Eg Tweets (searchable), Preserve our public Linkedin profile reputation and Optional for Facebook handle negative public updates, Linkedin content with wisdom public status 3 Network visibility Common connections on Scope for Linkedin badmouthing
- 5. Enlarge, Excel andEvolve A Simple Explanation Enlarge Excel Evolve Enlarge as a Human Excel as a Social Evolve as a Personal Being (Focus area – Media Being (Focus Brand (Focus Area- HR) Area-IT) Mktg) Internal (Personal Social Media Tips Brand Management Development) •Understanding the •Brand management uniqueness of each tool principles and tips • Communication skills •Understanding transparent •Association & Credibility •Avoid self promotion nature of social media •Brand Integration • Helping the right people •Social Media is media too •AIDA model (VCP) •Wisdom/Maturity •Widgets and applications •Building Trust •Creativity -------------------------------------- ---------------------------------------- ------------------------------------- Other Digital Tools Marketing of External (People •Understanding blogs and People Skills) websites •Role of passion •Leadership skills •Understanding SEO basics •People marketing vs •Good manners for social •Mobile/email marketing Product marketing media •Advanced tools eg e-books, •Knowledge, Skills and •Interpersonal skills newsletters, web analytics attitudes •Collaboration etc •Mass media vs Social media •Emotional Intelligence •Technology integration •Relationship marketing •Other soft skills •Thought Leadership
- 6. 3 E PHILOSOPHY/ ENLARGE,EXCEL AND EVOLVE Enlarge as a Human Being Excel as a Social Media being Evolve as a Personal Brand(ed) being www.dramitnagpal.co.in
- 7. ENLARGE AS AHUMAN BEING www.dramitnagpal.co.in
- 10. ENLARGE AS AHUMAN BEING • Life is a journey of personal growth All the more critical on social media, which is a platform for collaboration and relationship building. • • More unselfish you become, more you are rewarded for the large-heartedness. • More you promote yourself, more you are seen as a navel gazer and a person trying to prove himself/herself. www.dramitnagpal.co.in
- 11. ENLARGE AS AHUMAN BEING Keep looking for areas of improvement, keep looking inside for things gone wrong and keep looking at the positive side of people. Instead of filling your emotional and ego tanks, fill the tanks of others. Enlarge and nurture your network too and you will end up getting enlarged yourself. www.dramitnagpal.co.in
- 13. EXCEL AS ASOCIAL MEDIA BEING www.dramitnagpal.co.in
- 15. 4 SIMPLE STEPSTO SOCIAL MEDIA SUCCESS 1. Connect with Like-minded people 2. Converse and Engage with them 3. Collaborate and Co-create content 4. Convert collaborations into Professional relationships www.dramitnagpal.co.in
- 16. EXCEL AS ASOCIAL MEDIA BEING • Social media is a glasshouse in terms of transparency. Very difficult to hide your true personality for long. • Social media is primarily for sharing and not selling. Do not look for short term benefits. • Some youngsters deprived of emotional support systems often use platforms like Facebook as an emotional gutter. • Let us not forget that Social Media is media too and we need not cause permanent damage to our reputation because we are temporarily upset.
- 17. EXCEL AS ASOCIAL MEDIA BEING • As you start growing as a person, the results are visible sooner or a little later. • Your network starts respecting you for your traits -be it wisdom, knowledge, caring attitude or generosity. • Now the journey begins. Also need to look at the ethical dimension and long term perspective involved, to fully utilize the benefits of social media. www.dramitnagpal.co.in
- 19. EVOLVE AS APERSONAL BRAND(ED) BEING www.dramitnagpal.co.in
- 20. WHY SHOULD IDO PERSONAL BRANDING?
- 22. 3 STEPS TOPERSONAL BRANDING WITH SOCIAL & DIGITAL MEDIA Visibility, Credibility and Profitability (VCP) 1 Be Visible- Be Visible on the Right Online Platforms eg Blogs and forums Social networks 2 Become Credible- Build credibility by Sharing Knowledge Displaying Skills Wearing Right Attitude 3 Get Results / Profitability- Convert your online efforts into Financial profits Non-Financial profits like customer feedback & making new friends
- 23. EVOLVE AS APERSONAL BRAND(ED) BEING Becomewhat you aspire and communicate what you are. Once you have enlarged yourself and become successful on social media, you have already created a personal brand to a certain degree. Now the brand needs to evolve and grow. www.dramitnagpal.co.in
- 24. EVOLVE AS APERSONAL BRAND(ED) BEING • Ask your connections and friends to give feedback for your ideas /business concepts. • Once I posted on Facebook, “I began with learning to teach, then I was teaching to learn and now I am learning to learn. I remain a lifelong seeker.” And the Journey Continues www.dramitnagpal.co.in
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