Enplug provides an interactive digital signage platform called Aura that allows brands to engage with consumers in venues through social media. Aura displays live social media feeds and user content to keep viewers engaged. This leads to higher brand recall and social interactions for advertisers. Venues also benefit from increased social media engagement with customers. Enplug and Pivot propose a partnership to provide Enplug's advertising software and social media capabilities to Pivot's venue clients.