Why does the earth matter
to entrepreneurs?
Entrepreneurship and sustainable development
Chapter 3
Entrepreneurship and
sustainable development
Objectives
1. To appreciate the role of entrepreneurship in challenging and urgent times
2. To classify the types of climate change effects on entrepreneurs as well as
the opportunities hat arise within the Asia–Pacific context
3. To review important concepts in climate change economics that impact
entrepreneurial activity
4. To appreciate the various emerging frameworks in entrepreneurial ecology
But first
What “on Earth” does climate change possibly
have to do with entrepreneurship?
“We can't solve problems by using the same
kind of thinking we used when we created
them”
• Albert Einstein
?
Entrepreneurship
as if the planet mattered
There’s no avoiding it. Our planet is
suffering climate change
Increase in greenhouse gases
Fluorocarbons depleting the ozone
layer
Acid rain and air pollutants
Shortages of freshwater resources
Overfishing, habitat destruction and
pollution in the marine environment
Crop loss and grazing depletion due
to desertification and erosion
Rapid population growth and migration,
burgeoning mega-cities, and ecological
refugees
Cutting down the world’s tropical
forests, leading to erosion and flooding
Mass extinction of species and the
associated loss of genetic resources
Threats to human health from
exposures to chemicals in production
processes, products and
Consumption activities
Melting sea ice
in the Arctic
Entrepreneurship and sustainable development
Why does the earth matter
to entrepreneurs?
For centuries, entrepreneurs have been
free to exploit the environment with
impunity without thought of
sustainability
• Rainforests are cut down and
burned off by small- and
large-scale entrepreneurs.
• Asian cities choke for weeks
during Indonesia’s burning
season.
• Thousands of Indonesians
are employed and many
entrepreneurial families are
coming out of poverty
because of the enterprise.
Entrepreneurs contribute
to the planetary crisis
Negative Entrepreneurs are continuously disturbing the
Earth’s balance.
It is no exaggeration to say that
entrepreneur like Henry Ford (l) and
Thomas Edison (r) played major roles
in contributing to our current
dilemma and an entrepreneur
(perhaps one who commercialises
hydrogen autos) can help ease the
problem.
Entrepreneurs in times of crisis
• Innovative ideas emerge during times of crisis.
• Recessions ‘clean the slate through creative destruction and
create lasting, positive change’.
• 50% of the fast-growing and largest companies of today were
founded during times of crisis.
• Launching a new company does not actually put companies
at a disadvantage as many may suspect.
• The rate of entrepreneurship actually went up during the GFC.
• Crises act as a good ‘cold shower for the economic system’,
releasing capital and labour from dying sectors and allowing
newcomers to recombine them in imaginative new ways.
In the Chinese
language, the word
"crisis" is composed of
two characters,
one representing
danger and the other,
opportunity.
Now we are engaged in a great climate war
• Entrepreneurs take share of the responsibility for global
warming, but they are also agents of change who may help to
turn the situation around.
• Climate change is the greatest and widest-ranging market
failure ever seen.
• ‘Fixing climate now (2007) would cost about 1 per cent of
Gross Domestic Product (GDP) per year. Doing nothing, say
many economic models, would cost the world the loss of 5 per
cent GDP per year – now and forever’, says the report.
• Business logic is music to our ears: ‘The benefits of strong,
early action on climate change outweigh the costs’.
– Economics of Climate Change 2007 (Stern Report)
Sir Nicholas Stern, The Economics
of Climate Change 2007
Stern update: Better Growth,
Better Climate (2014)
• There is no need to choose between
fighting climate change or growing the
world’s economy.
• Business can create growth and
reduce their carbon emissions.
• Innovation and investment make it
possible to tackle climate change at the
same time as improving economic
performance.
Opportunity
space
• Deep analysis of
entrepreneurship
opportunity space
in climate change
Opportunity
space
Replace at
2nd pages
• Deep analysis of
entrepreneurship
opportunity space
in climate change
•Already reported:
extreme precipitation,
damaging cyclones,
sea level rise, extreme
temperatures,
drought and
acidification of the
ocean.
Climate change
impacts in Asia
•Already reported:
extreme precipitation,
damaging cyclones,
sea level rise, extreme
temperatures,
drought and
acidification of the
ocean.
Climate change
impacts in
Australia
Now
What entrepreneurial
innovations can you
imagine that could help
solve the climate change
crisis?
?
Planetary problems
that entrepreneurs face today
Energy Water
Food
Biodi-
versity
Popul-
ation
Population and
entrepreneurship
• World population
today is 7.3
billion
• Each year we
add population
the size of
Egypt!
• At the dawn of agriculture, about 8000 B.C., only 10,000 years ago, the population of the world
was approximately 5 million, about the size of today’s metropolitan Sydney.
Population opportunities for entrepreneurs
Ageing
• dental care, hearing
aids
• orthopaedics and
cardiology.
• nostalgia products
• food preparation
labour-saving
technologies
• regenerative
medicine
• age-related drugs
Youth
• recruitment
• fashion
• cheap cars
• environmental
products
• media and gaming
• creative and
education
• communications
devices
• Overpopulation
• drinking water
• waste management
• air and water
pollution
• fighting infectious
diseases
• improving food
varieties
• renewable energy
• family planning
• Planet faces a severe water crisis.
• Though water is scarce, the crisis is actually one of
water governance – caused by the ways in which we
mismanage water – rather than supply.
• Impacts
– Waterborne disease
– Polluted environment
– Sanitation
– Industry and irrigation.
• Engineering entrepreneurs developed aqueducts and
artificial lakes
• Agri-preneurs have created high-yielding crops and
animals that consumed astonishing amounts of water,
called embodied water.
– 15 500 litres of water to make 1 kg of beef
Water and
entrepreneurship
Opportunities for
hydro-preneurs—not!
• Business opportunities exist in:
–drinking water and sanitation
–water ‘embedded’ in production
–collection, storage and transportation
–Desalination
–toilets
–conservation (reduction in use).
• (Avoid bottled water!)
Biodiversity and entrepreneurship
Biodiversity opportunities for entrepreneurs
• Major changes in where and when food is produced on the
planet's surface.
• Agriculture is responsible for nearly one-third of global
greenhouse gas (GHG) emissions.
• Wheat in Northern Europe; Wine in Norway
• Wealthy countries like the UK, Germany and Canada may
well have warmer, wetter growing conditions, while other
regions (such as developing countries in the tropics) are
likely to suffer droughts and floods.
Food and
entrepreneurship
Summers in 2081–2100:
Likelihood they will be
the warmest on record
Australia’s food
security in doubt
• Temperatures have
become so extreme that
BOM added incandescent
purple for temperatures
over 50 degrees
• Australians are the highest
emitters of CO2.
Entrepreneurs and fossil fuels
• Think about the entrepreneurial inventions
that depend on fossil fuels.
–airplanes, cars, electrical power plants, paper,
plastic, rockets, steam engines, steel and
electric lights.
• 85% of energy met by fossil fuels.
• 23 tonnes of plants to produce each litre of
petrol you pump into your ute.
Climate change economics
for entrepreneurs
• Entrepreneurs need to know some basic
principles of climate change economics
• The field looks at how economic activity (
including entrepreneurial activity) that
affects the environment.
• Climate change economics seeks
–economic solutions to minimise harm to the
environment
–allowing maximum economic benefit
Example: Pollution as
market failure.
Climate change economics --
Tragedy of the commons
• Examples: Resource-based problems over-
irrigation, habitat destruction, over-fishing and
traffic congestion.
• Each shepherd wants to put as many sheep as
possible onto common land even if the land is
damaged as a result.
• Where there is potential for individual profit,
activity must be regulated.
Climate change economics --
Incentives
• Sometimes entrepreneurs are
unable to act sustainably
• Why should they take costly
sustainable actions when the
competitors do not?
• Entrepreneurial sustainability may
be punished rather than rewarded.
Climate change economics --
Prisoner’s Dilemma
• Two suspects are arrested by the
police, who have weak cases
against both of them.
• They hold the suspects in
separate cells and tell each that if
they inform on the other, they will
get leniency.
• If not, they are told, they will get
harsh prison terms.
Climate change economics --
Peak resource theory
• A ‘peak curve’ applies to any
resource that can be
harvested faster than it can be
replaced.
–2012: Peak oil
–2025: Peak water
–2025: Peak coal
–2020: Peak gas
–2035: Peak uranium
• Entrepreneurs must evaluate economic impact of their
activities.
• Physical risks: Weather-related events
• Reputation risks: Threats to a company's brand value.
• Competition risks: If companies do not take measures
to reduce climate risks they are competitively
disadvantaged.
• Regulatory risks: Climate change seen as serious
market failure
• Litigation risks: Greater regulation leads to more
litigation.
Climate change economics --
Risk analysis
• A 50-year-old Bangladeshi grandmother on
the coastline, with a life expectancy of 37,
has a slender chance of living to 2050. But
the sea is rising.
• She is more likely to ignore risks of the sea
rise.
• But her 10-year-old granddaughter today
has a life expectancy of 61 years.
Climate change economics --
Social discount rate
• The Brundtland Report (1987)
–Sustainability defined as ‘Meeting the needs
of the present generation without
compromising the ability of future
generations to meet their needs’.
–Markets are both the cause and the potential
solution to the sustainability puzzle
–For the entrepreneur, opportunities are
inherent in market failure.
Entrepreneurial ecology:
Sustainability defined
Entrepreneurial ecology:
Sustainable entrepreneurship
Industrial entrepreneurship (IE)
• Extraction of scarce resources with little
regard to their replenishment
• Global distribution without regard to
distance
• Rampant construction without regard to
environmental consequences
• No concern for net improvement in the
physical and social universes.
• Waste was not a design consideration.
Sustainable entrepreneurship (SE)
• Think ecologically about the biosphere
• Consider the waste embodied in products
• Take into account the living dimension of
the products and services that we produce.
• Business opportunities to end poverty and
hunger, improve health and education,
make cities more sustainable, combat
climate change, and protect oceans and
forests.
Entrepreneurial ecology:
Theoretical frameworks
• Natural capitalism
• Cradle-to-cradle design
• Economic gardening
• The Natural Step
• Industrial metabolism
• Natural advantage of nations
• Lean manufacturing
• Ecology of commerce
• Triple Helix
• University-based
entrepreneurship ecosystem
• A framework helps us identify
relationships.
• Field of sustainable
entrepreneurship is just
developing.
• Candidate frameworks that bring
entrepreneurship into the realm
of climate change theory.
Econosphere
Sociosphere
Biosphere
• In the econosphere and
surrounded by the
biosphere
Entrepreneurial ecology:
Where do entrepreneurs operate?
Biosphere
Sociosphere
Econosphere
• Planet
• Climate & energy
• Water, soil, flora & fauna
• Atmosphere & topography
• People
• Human enterprise
• Knowledge, labour & capital
• Opportunity and value
• Profit
• Entrepreneurs operate here
• Business environment
• Entrepreneurial factor
conditions
(+)
Negative
entrepre-
neurship
Positive
entrepre-
neurship
(0)(-)
How are
entrepreneurs
connected to
Earth, people
and the
economy
connected?
Increasing demand
Demand for resources and eco-system
services
Declining supply
Resources and ecosystem services
Sustainable supply
Sustainable demand
Sustainable
future
Margin for action
is narrowing
The present The future
Entrepreneurs
must help us
travel
through
the ‘funnel’
Entrepreneurial ecology:
Sustainable future
Key concepts
(close your books)
1. How can entrepreneurs turn
climate change into an
opportunity?
2. What does ‘sustainable
entrepreneurship’ mean?
?
Key concepts
• Entrepreneurship and crisis
–Entrepreneurs help us into crisis, and are the key to addressing the crisis.
• Entrepreneurship and climate change
–Potential for positive and negative impacts
–A key role in addressing population, water, biodiversity, food and energy.
• Entrepreneurial ecology
–Improvement through sustainable entrepreneurship.

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Entrepreneurship and sustainable development

  • 1. Why does the earth matter to entrepreneurs?
  • 4. Objectives 1. To appreciate the role of entrepreneurship in challenging and urgent times 2. To classify the types of climate change effects on entrepreneurs as well as the opportunities hat arise within the Asia–Pacific context 3. To review important concepts in climate change economics that impact entrepreneurial activity 4. To appreciate the various emerging frameworks in entrepreneurial ecology
  • 5. But first What “on Earth” does climate change possibly have to do with entrepreneurship? “We can't solve problems by using the same kind of thinking we used when we created them” • Albert Einstein ?
  • 6. Entrepreneurship as if the planet mattered There’s no avoiding it. Our planet is suffering climate change Increase in greenhouse gases Fluorocarbons depleting the ozone layer Acid rain and air pollutants Shortages of freshwater resources Overfishing, habitat destruction and pollution in the marine environment Crop loss and grazing depletion due to desertification and erosion Rapid population growth and migration, burgeoning mega-cities, and ecological refugees Cutting down the world’s tropical forests, leading to erosion and flooding Mass extinction of species and the associated loss of genetic resources Threats to human health from exposures to chemicals in production processes, products and Consumption activities Melting sea ice in the Arctic
  • 8. Why does the earth matter to entrepreneurs? For centuries, entrepreneurs have been free to exploit the environment with impunity without thought of sustainability • Rainforests are cut down and burned off by small- and large-scale entrepreneurs. • Asian cities choke for weeks during Indonesia’s burning season. • Thousands of Indonesians are employed and many entrepreneurial families are coming out of poverty because of the enterprise.
  • 9. Entrepreneurs contribute to the planetary crisis Negative Entrepreneurs are continuously disturbing the Earth’s balance. It is no exaggeration to say that entrepreneur like Henry Ford (l) and Thomas Edison (r) played major roles in contributing to our current dilemma and an entrepreneur (perhaps one who commercialises hydrogen autos) can help ease the problem.
  • 10. Entrepreneurs in times of crisis • Innovative ideas emerge during times of crisis. • Recessions ‘clean the slate through creative destruction and create lasting, positive change’. • 50% of the fast-growing and largest companies of today were founded during times of crisis. • Launching a new company does not actually put companies at a disadvantage as many may suspect. • The rate of entrepreneurship actually went up during the GFC. • Crises act as a good ‘cold shower for the economic system’, releasing capital and labour from dying sectors and allowing newcomers to recombine them in imaginative new ways. In the Chinese language, the word "crisis" is composed of two characters, one representing danger and the other, opportunity.
  • 11. Now we are engaged in a great climate war • Entrepreneurs take share of the responsibility for global warming, but they are also agents of change who may help to turn the situation around. • Climate change is the greatest and widest-ranging market failure ever seen. • ‘Fixing climate now (2007) would cost about 1 per cent of Gross Domestic Product (GDP) per year. Doing nothing, say many economic models, would cost the world the loss of 5 per cent GDP per year – now and forever’, says the report. • Business logic is music to our ears: ‘The benefits of strong, early action on climate change outweigh the costs’. – Economics of Climate Change 2007 (Stern Report) Sir Nicholas Stern, The Economics of Climate Change 2007
  • 12. Stern update: Better Growth, Better Climate (2014) • There is no need to choose between fighting climate change or growing the world’s economy. • Business can create growth and reduce their carbon emissions. • Innovation and investment make it possible to tackle climate change at the same time as improving economic performance.
  • 13. Opportunity space • Deep analysis of entrepreneurship opportunity space in climate change
  • 14. Opportunity space Replace at 2nd pages • Deep analysis of entrepreneurship opportunity space in climate change
  • 15. •Already reported: extreme precipitation, damaging cyclones, sea level rise, extreme temperatures, drought and acidification of the ocean. Climate change impacts in Asia
  • 16. •Already reported: extreme precipitation, damaging cyclones, sea level rise, extreme temperatures, drought and acidification of the ocean. Climate change impacts in Australia
  • 17. Now What entrepreneurial innovations can you imagine that could help solve the climate change crisis? ?
  • 18. Planetary problems that entrepreneurs face today Energy Water Food Biodi- versity Popul- ation
  • 19. Population and entrepreneurship • World population today is 7.3 billion • Each year we add population the size of Egypt! • At the dawn of agriculture, about 8000 B.C., only 10,000 years ago, the population of the world was approximately 5 million, about the size of today’s metropolitan Sydney.
  • 20. Population opportunities for entrepreneurs Ageing • dental care, hearing aids • orthopaedics and cardiology. • nostalgia products • food preparation labour-saving technologies • regenerative medicine • age-related drugs Youth • recruitment • fashion • cheap cars • environmental products • media and gaming • creative and education • communications devices • Overpopulation • drinking water • waste management • air and water pollution • fighting infectious diseases • improving food varieties • renewable energy • family planning
  • 21. • Planet faces a severe water crisis. • Though water is scarce, the crisis is actually one of water governance – caused by the ways in which we mismanage water – rather than supply. • Impacts – Waterborne disease – Polluted environment – Sanitation – Industry and irrigation. • Engineering entrepreneurs developed aqueducts and artificial lakes • Agri-preneurs have created high-yielding crops and animals that consumed astonishing amounts of water, called embodied water. – 15 500 litres of water to make 1 kg of beef Water and entrepreneurship
  • 22. Opportunities for hydro-preneurs—not! • Business opportunities exist in: –drinking water and sanitation –water ‘embedded’ in production –collection, storage and transportation –Desalination –toilets –conservation (reduction in use). • (Avoid bottled water!)
  • 25. • Major changes in where and when food is produced on the planet's surface. • Agriculture is responsible for nearly one-third of global greenhouse gas (GHG) emissions. • Wheat in Northern Europe; Wine in Norway • Wealthy countries like the UK, Germany and Canada may well have warmer, wetter growing conditions, while other regions (such as developing countries in the tropics) are likely to suffer droughts and floods. Food and entrepreneurship
  • 26. Summers in 2081–2100: Likelihood they will be the warmest on record
  • 27. Australia’s food security in doubt • Temperatures have become so extreme that BOM added incandescent purple for temperatures over 50 degrees • Australians are the highest emitters of CO2.
  • 28. Entrepreneurs and fossil fuels • Think about the entrepreneurial inventions that depend on fossil fuels. –airplanes, cars, electrical power plants, paper, plastic, rockets, steam engines, steel and electric lights. • 85% of energy met by fossil fuels. • 23 tonnes of plants to produce each litre of petrol you pump into your ute.
  • 29. Climate change economics for entrepreneurs • Entrepreneurs need to know some basic principles of climate change economics • The field looks at how economic activity ( including entrepreneurial activity) that affects the environment. • Climate change economics seeks –economic solutions to minimise harm to the environment –allowing maximum economic benefit Example: Pollution as market failure.
  • 30. Climate change economics -- Tragedy of the commons • Examples: Resource-based problems over- irrigation, habitat destruction, over-fishing and traffic congestion. • Each shepherd wants to put as many sheep as possible onto common land even if the land is damaged as a result. • Where there is potential for individual profit, activity must be regulated.
  • 31. Climate change economics -- Incentives • Sometimes entrepreneurs are unable to act sustainably • Why should they take costly sustainable actions when the competitors do not? • Entrepreneurial sustainability may be punished rather than rewarded.
  • 32. Climate change economics -- Prisoner’s Dilemma • Two suspects are arrested by the police, who have weak cases against both of them. • They hold the suspects in separate cells and tell each that if they inform on the other, they will get leniency. • If not, they are told, they will get harsh prison terms.
  • 33. Climate change economics -- Peak resource theory • A ‘peak curve’ applies to any resource that can be harvested faster than it can be replaced. –2012: Peak oil –2025: Peak water –2025: Peak coal –2020: Peak gas –2035: Peak uranium
  • 34. • Entrepreneurs must evaluate economic impact of their activities. • Physical risks: Weather-related events • Reputation risks: Threats to a company's brand value. • Competition risks: If companies do not take measures to reduce climate risks they are competitively disadvantaged. • Regulatory risks: Climate change seen as serious market failure • Litigation risks: Greater regulation leads to more litigation. Climate change economics -- Risk analysis
  • 35. • A 50-year-old Bangladeshi grandmother on the coastline, with a life expectancy of 37, has a slender chance of living to 2050. But the sea is rising. • She is more likely to ignore risks of the sea rise. • But her 10-year-old granddaughter today has a life expectancy of 61 years. Climate change economics -- Social discount rate
  • 36. • The Brundtland Report (1987) –Sustainability defined as ‘Meeting the needs of the present generation without compromising the ability of future generations to meet their needs’. –Markets are both the cause and the potential solution to the sustainability puzzle –For the entrepreneur, opportunities are inherent in market failure. Entrepreneurial ecology: Sustainability defined
  • 37. Entrepreneurial ecology: Sustainable entrepreneurship Industrial entrepreneurship (IE) • Extraction of scarce resources with little regard to their replenishment • Global distribution without regard to distance • Rampant construction without regard to environmental consequences • No concern for net improvement in the physical and social universes. • Waste was not a design consideration. Sustainable entrepreneurship (SE) • Think ecologically about the biosphere • Consider the waste embodied in products • Take into account the living dimension of the products and services that we produce. • Business opportunities to end poverty and hunger, improve health and education, make cities more sustainable, combat climate change, and protect oceans and forests.
  • 38. Entrepreneurial ecology: Theoretical frameworks • Natural capitalism • Cradle-to-cradle design • Economic gardening • The Natural Step • Industrial metabolism • Natural advantage of nations • Lean manufacturing • Ecology of commerce • Triple Helix • University-based entrepreneurship ecosystem • A framework helps us identify relationships. • Field of sustainable entrepreneurship is just developing. • Candidate frameworks that bring entrepreneurship into the realm of climate change theory.
  • 39. Econosphere Sociosphere Biosphere • In the econosphere and surrounded by the biosphere Entrepreneurial ecology: Where do entrepreneurs operate?
  • 40. Biosphere Sociosphere Econosphere • Planet • Climate & energy • Water, soil, flora & fauna • Atmosphere & topography • People • Human enterprise • Knowledge, labour & capital • Opportunity and value • Profit • Entrepreneurs operate here • Business environment • Entrepreneurial factor conditions (+) Negative entrepre- neurship Positive entrepre- neurship (0)(-) How are entrepreneurs connected to Earth, people and the economy connected?
  • 41. Increasing demand Demand for resources and eco-system services Declining supply Resources and ecosystem services Sustainable supply Sustainable demand Sustainable future Margin for action is narrowing The present The future Entrepreneurs must help us travel through the ‘funnel’ Entrepreneurial ecology: Sustainable future
  • 42. Key concepts (close your books) 1. How can entrepreneurs turn climate change into an opportunity? 2. What does ‘sustainable entrepreneurship’ mean? ?
  • 43. Key concepts • Entrepreneurship and crisis –Entrepreneurs help us into crisis, and are the key to addressing the crisis. • Entrepreneurship and climate change –Potential for positive and negative impacts –A key role in addressing population, water, biodiversity, food and energy. • Entrepreneurial ecology –Improvement through sustainable entrepreneurship.

Editor's Notes

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  • #5: To appreciate the role of entrepreneurship in challenging and urgent times To classify the types of climate change effects on entrepreneurs as well as the opportunities hat arise within the Asia–Pacific context To review important concepts in climate change economics that impact entrepreneurial activity To appreciate the various emerging frameworks in entrepreneurial ecology Bullseye. Work found at http://pixabay.com/p-155726 CC0 Public Domain
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  • #27: It is extremely likely that more than half of the observed increase in global average surface temperature from 1951 to 2010 was caused by the anthropogenic increase in GHG concentrations and other anthropogenic forcings together. Anthropogenic forcings have likely made a substantial contribution to surface temperature increases since the mid-20th century over every continental region except Antarctica. Anthropogenic influences have likely affected the global water cycle since 1960 and contributed to the retreat of glaciers since the 1960s and to the increased surface melting of the Greenland ice sheet since 1993. Anthropogenic influences have very likely contributed to Arctic sea-ice loss. See p. 5, 12 https://www.ipcc.ch/pdf/assessment-report/ar5/syr/AR5_SYR_FINAL_SPM.pdf
  • #28: The first decade of our century was the warmest on record for the entire world. In Australia, for example, temperatures have become so extreme that the Bureau of Meteorology had to add a new colour to the top of its scale, a suitably incandescent purple. Most of Australia’s greenhouse gas emissions come from the burning of fossil fuels for energy (e.g. for electricity and transport). When oil, gas or coal burns, carbon contained within it combines with oxygen in the air to create carbon dioxide. Australia’s electricity-related emissions are high because we rely primarily on coal for electricity generation and coal is the most greenhouse-intensive fuel. Meanwhile, Australians are the highest emitters of CO2.
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  • #37: UN's World Commission on Environment and Development led by Norwegian Prime Minister Gros Harlem Brundtland Outlined an ominous situation wherein the world's population was living well beyond the means of the planet to replenish natural resources. The long-term solution would be for human society to become sustainable. Sustainability defined as: ‘Meeting the needs of the present generation without compromising the ability of future generations to meet their needs’. Markets were both the cause and the potential solution to the sustainability puzzle. For the entrepreneur, opportunities are inherent in market failure. Combining these two positions we see that market failures represent opportunities for achieving profitability while simultaneously reducing environmentally degrading economic behaviours. It also makes us look at how entrepreneurs seize the opportunities that are inherent in environmentally relevant market failures. Diagram: Work found at http://commons.wikimedia.org/wiki/File:Ecology_Society_Economy_diagram_Environment_background.jpg Creator: Travelplanner, Creative Commons Attribution-Share Alike / Book cover: work found at http://commons.wikimedia.org/wiki/File:Our_Common_Future_-_b%C3%B3k.png Creator: Sigurður Kaiser Creative Commons Attribution-Share Alike 4.0 International  
  • #38: 3/6/2017
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  • #40: All entrepreneurs operate in three spheres: Sustainable entrepreneurship is the intersection of the sociosphere, the econosphere and the biosphere. The biosphere (B) consists of all of the living and non-living things on Earth. The sociosphere (S) consists of all the people in a social system, all the roles they occupy and all their patterns of behaviour, all their inputs and outputs relevant to other human beings and all the organisations and groups they belong to. The econosphere (E) consists primarily of the segment of the sociosphere that is organised through exchange, especially commodity exchange, where the exchange is mediated through prices.
  • #41: CLICK The biosphere consists of all of the living and non-living things on Earth. CLICK The sociosphere consists of all the people in a social system, all the roles they occupy, and all their patterns of behaviour, all their inputs and outputs relevant to other human beings, and all the organisations and groups they belong to. CLICK The econosphere consists primarily of the segment of the sociosphere that is organised through exchange, especially commodity exchange, where the exchange is mediated through prices. CLICK From a material point of view, we see objects passing from the biosphere through the sociosphere into the econosphere in the process of production. This means we extract from nature the raw materials and energy that we might need for the creation of entrepreneurial products and services. Nature is diminished and the value of the biosphere declines. Next, after entrepreneurs are done with these resources, CLICK they pass out of the econosphere as waste as their value becomes unusable or zero or even damaging to the environment, or negative. This is unsustainable or what I call negative entrepreneurship. That means the value of nature diminishes in the entrepreneurial process. For the most part, throughout the history of entrepreneurship has been an uneven exchange: Entrepreneurs extract a resource from the Earth and return it in devalued form, hence the plus and minus arrows in the diagram. However, this could be different. It could be CLICK positive entrepreneurship. Positive entrepreneurship can generate positive impacts through value adding and eliminating designed waste, duplication, disposability, planned obsolescence and wasteful end purposes. Positive entrepreneurs create net positive-impact loop systems and innovations that create levers for biophysical improvements and social transformation.
  • #42: Imagine looking at a giant funnel from the side. The upper wall of CLICK DECLINING AND SUSTAINABLE SUPPLY, the availability of resources and the ability of the ecosystem to continue to provide them. The lower wall is CLICK INCREASING AND SUSTAINABLE DEMAND, our demand for these resources which we need to make clothes, shelter, food, transportation and other items and the ecosystems that create them. The things we need to survive food, clean air and water, productive topsoil and others are in decline. So is nature’s ability to regenerate them. But at the same time, our demand for these resources is growing. CLICK EARTH. CLICK MARGIN NARROWING There are more than six billion people on the planet and the population is increasing. Our level of consumption is increasing. As our demand increases and the capacity to meet this demand declines, society moves into a narrower portion of the funnel. CLICK BUMPING ARROW. As the funnel narrows there are fewer options and less room to manoeuvre. Organisations that continue business-as-usual are likely to YOU CAN SEE THE HITS hit the walls of the funnel, and fail. Every one of us lives and works in this funnel and every one of us has the opportunity to be more strategic about our choices and long-term plans. How do we find a path through this ever narrowing funnel of our future life on earth? CLICK ARROWS THROUGH Through innovation, creativity and the unlimited potential for change, we can shift toward sustainability and begin to open up the walls of the funnel. Forward looking organisations can position themselves to avoid the squeeze of the funnel and invest toward opening the walls and creating a truly sustainable and rewarding future.
  • #43: 3/6/2017
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