Fund Raising & Social Media
A Unique Networking Event

        sponsored by:



                 www.bryankorourke.com
Format:
✦Share ideas that employ social media to improve fund raising;
✦Each idea will be shared at this event and on the Linkedin
Group ePhilanthropy - 1 idea per person please;

✦Participants in the Linkedin Group ePhilanthropy will be
able to discuss best practices and address the ideas shared at
NAYDO;

✦Each participant in the Linkedin Group ePhilanthropy will
get a published report on YMCA best practices using Social Media to
improve fundraising based on the feedback of the group.


                                       www.bryankorourke.com
Prizes for Best Ideas :
✦1st prize - 1 full day of consulting with Bryan K. O’Rourke;
✦2nd prize - Spinner NXT valued at $1,795 to enhance upcoming
fundraising event;

✦3rd prize - Spinner Pro - valued at $1,195 to enhance an upcoming
fundraising event.




                                      www.bryankorourke.com
The World Is
   Changing
Are You Changing As The World Changes ?
Philanthropy Is
      Changing
Donors Are
  Changing
Internet Is Driving
            Change
The World Is
   Changing
EPhilanthropy, NAYDO 2011
donors are seeking greater accountability
The World Is
   Changing
A WORD OF
MOUTH
  World
The World Is
   Changing
The World Is
   Changing
The World Is
   Changing
The World Is
   Changing
EPhilanthropy, NAYDO 2011
The World Is
   Changing
Philanthropy Is Being Revolutionized
“the NEW era the
   humanization of
       business. “
   A Big Change
EPhilanthropy, NAYDO 2011
The World Is
                                         Changing
“Social Media Marketing : Enables Others to Advocate for
        Your Cause Through Compelling Content”
The World Is
   Changing
Organizations Use Twitter to Converse With Potential
Donors, Provide Customer Service & Drive Website Traffic
The World Is
   Changing
The MOBILE
Revolution is
Accelerating Social Media
EPhilanthropy, NAYDO 2011
Social Media Can Drive Donors
 And Members To Your Cause
Social Media Is For Profit &
  Non-Profit Engagement
“We don’t have a choice on
whether we DO Social
Media to drive giving. The
question is how well we DO
it.”
How well do you know your donors ?
 demographics | psycographics | beliefs | geographics
Where are donors spending their time ?
       Top Social Sites : Estimated Monthly Traffic
engage them

compel them
EPhilanthropy, NAYDO 2011
Use
Tools
EPhilanthropy, NAYDO 2011
EPhilanthropy, NAYDO 2011
Process

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EPhilanthropy, NAYDO 2011