This document discusses opportunities for improving papermaking processes through the use of wet-end chemistry additives. It describes three key ways the paper industry can address public concerns about chemical usage: 1) Explaining the specific purpose of each additive used, 2) Demonstrating progress in minimizing environmental impacts, and 3) Envisioning a hypothetical future mill that is profitable yet minimizes environmental impact through improved additive technologies. Specific additive types like coagulants, flocculants, and microparticles are discussed in the context of improving drainage efficiency and reducing energy usage during drying.