Estudio benchmark publicidad digital mayor rendimiento por media mind
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The Mediamind Global Benchmarks Report provides comprehensive performance metrics for digital advertising across various regions, including North America, EMEA, Latin America, APAC, and others. It outlines specific benchmarks for different ad formats, such as standard banners, rich media, and expandable ads, measuring performance in terms of click-through rates and user engagement. This report is essential for marketers looking to optimize their digital ad strategies and understand regional performance differences.
Estudio benchmark publicidad digital mayor rendimiento por media mind
- 3. MediaMind Global Benchmarks Report Table of Contents 5 Regional Benchmarks 5 North America 11 EMEA 18 Latin America 6 APAC 12 Africa 19 Central America 7 Australia & New Zealand 13 Eastern Europe 20 South America 8 Central Asia 14 Middle East 9 East Asia 15 Northern Europe 10 Southeast Asia 16 Southern Europe 17 Western Europe 21 Country Benchmarks 21 Argentina 32 Dubai 43 Israel 54 Philippines 65 Thailand 22 Australia 33 Egypt 44 Italy 55 Poland 66 Turkey 23 Austria 34 Finland 45 Japan 56 Portugal 67 UK 24 Belgium 35 France 46 Korea 57 Romania 68 United States 25 Brazil 36 Germany 47 Malaysia 58 Russia 69 Vietnam 26 Canada 37 Greece 48 Mexico 59 Singapore 27 Chile 38 Hong Kong 49 Netherlands 60 South Africa 28 China 39 Hungary 50 New Zealand 61 Spain 29 Colombia 40 India 51 Norway 62 Sweden 30 Cyprus 41 Indonesia 52 Pakistan 63 Switzerland 31 Denmark 42 Ireland 53 Peru 64 Taiwan 3
- 4. MediaMind Global Benchmarks Report Table of Contents 70 Verticals 70 Apparel 77 Entertainment 84 Restaurant 71 Auto 78 Financial 85 Retail 72 B2B 79 Gaming 86 Services 73 Careers 80 Government/Utilities 87 Sports 74 Consumer Packaged Goods 81 Health/Beauty 88 Tech/Internet 75 Corporate 82 Medical 89 Telecom 76 Electronics 83 News/Media 90 Travel 91 Definitions 4
- 5. MediaMind Global Benchmarks Report Regional Benchmarks Benchmarks for North America — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.10% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.09% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.07% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.11% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.08% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Mobile Banner 0.86% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.15% 4.47% 47.30 0.15% 4.70% 44.51 56.45% 70.94% 55.68% 18.21% 71.71% 57.67% 5.36% 14.37% 80.37 Enhanced Std. Banner 0.09% 2.06% 22.73 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.07% 1.86% 23.88 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.10% 2.32% 22.02 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.07% 1.55% 21.38 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Polite Banner 0.12% 2.76% 33.13 0.11% 3.08% 32.79 58.25% 72.02% 57.54% 30.57% 72.02% 57.54% ‐‐ ‐‐ ‐‐ 728x90 0.09% 2.23% 38.96 0.09% 2.39% 36.20 59.41% 74.58% 61.61% 33.83% 74.58% 61.61% ‐‐ ‐‐ ‐‐ 120x600 0.22% 1.62% 34.29 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.11% 2.64% 32.60 0.10% 2.67% 33.06 57.38% 70.55% 55.67% 28.30% 70.55% 55.67% ‐‐ ‐‐ ‐‐ 160x600 0.12% 1.70% 29.85 0.11% 1.89% 40.29 63.72% 84.43% 61.23% 50.27% 84.43% 61.23% ‐‐ ‐‐ ‐‐ Floating Ad 1.26% 28.62% 3.11 2.52% 43.52% 4.92 ‐‐ ‐‐ ‐‐ 60.54% 68.72% 41.83% ‐‐ ‐‐ ‐‐ Expandable Formats 0.19% 6.75% 61.42 0.19% 6.64% 55.27 52.26% 72.11% 58.87% 10.83% 72.11% 58.87% 5.53% 13.66% 86.52 234x60 0.37% 12.15% 114.04 0.37% 14.17% 95.42 ‐‐ ‐‐ ‐‐ 5.46% 39.38% 25.29% 15.53% 25.95% 27.47 728x90 0.19% 7.15% 50.16 0.21% 7.71% 52.84 54.74% 71.45% 55.92% 8.69% 71.45% 55.92% 7.00% 18.14% 64.83 160x600 0.16% 5.55% 107.51 0.12% 4.37% 60.92 45.43% 70.99% 57.49% 18.24% 70.99% 57.49% 4.04% 4.67% 31.05 300x250 0.16% 5.99% 44.82 0.16% 4.99% 44.91 51.15% 74.36% 62.12% 11.76% 74.36% 62.12% 3.94% 10.56% 69.33 PushDown Banner 0.18% 7.68% 27.91 0.22% 8.55% 28.52 33.31% 65.35% 51.81% 16.59% 65.35% 51.81% 2.23% 24.87% 42.09 728x90 0.12% 4.15% 36.39 0.07% 5.14% 41.60 ‐‐ ‐‐ ‐‐ 29.37% 80.91% 69.36% 7.49% 14.21% 50.69 970x66 0.19% 8.92% 25.84 0.25% 9.29% 24.85 32.05% 62.67% 47.89% 17.76% 62.67% 47.89% 1.84% 25.63% 23.89 In‐Stream 1.06% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 92.64% 82.46% 74.83% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 5
- 6. MediaMind Global Benchmarks Report Benchmarks for APAC — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.10% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.08% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.08% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.10% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.09% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Mobile Banner 0.42% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.26% 5.85% 66.35 0.35% 6.89% 70.67 59.40% 70.91% 57.19% 17.42% 70.99% 56.85% 9.68% 37.70% 152.91 Enhanced Std. Banner 0.08% 1.22% 30.72 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.08% 1.06% 29.22 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.06% 1.97% 13.01 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.10% 1.57% 33.97 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.08% 1.33% 35.96 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Polite Banner 0.21% 2.97% 40.05 0.27% 3.89% 56.78 57.51% 74.55% 60.06% 32.13% 74.55% 60.06% ‐‐ ‐‐ ‐‐ 728x90 0.09% 1.70% 34.96 0.08% 2.30% 54.56 70.01% 76.96% 64.40% 54.34% 76.96% 64.40% ‐‐ ‐‐ ‐‐ 120x600 0.08% 2.02% 21.98 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.16% 2.79% 45.45 0.23% 3.69% 58.60 58.87% 74.30% 59.66% 35.48% 74.30% 59.66% ‐‐ ‐‐ ‐‐ 160x600 0.08% 1.61% 39.75 0.10% 3.33% 79.92 68.32% 68.35% 55.33% 69.66% 68.35% 55.33% ‐‐ ‐‐ ‐‐ Floating Ad 1.22% 18.69% 25.85 1.05% 17.61% 31.83 77.19% 55.63% 36.59% 27.46% 55.63% 36.59% ‐‐ ‐‐ ‐‐ Expandable Formats 0.35% 9.24% 78.15 0.40% 9.01% 79.57 63.76% 65.89% 53.07% 9.29% 65.89% 53.07% 9.86% 37.52% 156.33 234x60 0.39% 8.03% 80.98 0.46% 8.75% 97.59 80.98% 56.22% 49.24% 9.46% 56.22% 49.24% 10.59% 19.28% 25.93 728x90 0.45% 16.32% 81.47 0.46% 16.37% 81.93 49.93% 50.43% 37.53% 8.56% 50.43% 37.53% 18.09% 29.50% 105.14 160x600 0.25% 9.15% 99.73 0.15% 5.72% 106.59 ‐‐ ‐‐ ‐‐ 3.64% 47.50% 31.08% 10.86% 13.02% 99.87 300x250 0.39% 9.70% 75.15 0.39% 8.39% 68.60 58.16% 72.93% 61.64% 9.41% 72.93% 61.64% 8.32% 32.09% 156.12 PushDown Banner 0.35% 9.78% 33.20 0.35% 9.20% 38.63 46.56% 63.37% 43.78% 19.56% 63.37% 43.78% 3.09% 42.95% 81.47 728x90 0.42% 15.82% 84.50 0.38% 18.33% 97.47 ‐‐ ‐‐ ‐‐ 22.55% 57.19% 43.54% 13.70% 43.11% 130.47 970x66 0.25% 7.69% 35.92 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 5.21% 23.07% 88.74 In‐Stream 1.77% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 91.25% 88.89% 80.65% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 6
- 7. MediaMind Global Benchmarks Report Benchmarks for Australia & NZ — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.06% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.06% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.08% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.07% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.07% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Mobile Banner 0.32% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.13% 2.92% 43.96 0.24% 4.22% 50.45 61.12% 70.86% 55.93% 29.14% 75.71% 62.58% 6.33% 43.47% 229.14 Enhanced Std. Banner 0.05% 1.13% 25.06 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.04% 0.86% 27.86 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.05% 1.97% 12.65 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.06% 1.39% 25.37 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.06% 1.34% 29.16 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Polite Banner 0.14% 2.22% 40.18 0.25% 2.90% 48.83 60.43% 75.24% 61.68% 42.61% 75.24% 61.68% ‐‐ ‐‐ ‐‐ 728x90 0.06% 1.51% 38.11 0.07% 2.27% 54.20 70.40% 77.03% 64.77% 57.23% 77.03% 64.77% ‐‐ ‐‐ ‐‐ 120x600 0.07% 2.13% 18.13 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.19% 2.34% 39.04 0.29% 2.74% 46.27 59.61% 74.70% 60.79% 41.49% 74.70% 60.79% ‐‐ ‐‐ ‐‐ 160x600 0.07% 1.55% 39.97 0.10% 3.33% 79.92 68.32% 68.35% 55.33% 69.66% 68.35% 55.33% ‐‐ ‐‐ ‐‐ Floating Ad 1.10% 24.14% 13.48 0.97% 22.51% 11.47 74.42% 62.07% 45.47% 70.93% 62.07% 45.47% ‐‐ ‐‐ ‐‐ Expandable Formats 0.20% 6.08% 56.44 0.20% 5.59% 56.37 64.95% 78.30% 67.19% 12.94% 78.30% 67.19% 6.62% 45.23% 232.10 234x60 0.03% 0.80% 69.25 0.02% 0.61% 67.46 ‐‐ ‐‐ ‐‐ 0.26% 34.34% 22.30% 1.19% 1.56% 34.06 728x90 0.11% 5.88% 64.99 0.15% 6.94% 66.74 70.57% 70.38% 55.23% 3.46% 70.38% 55.23% 5.77% 8.43% 74.83 160x600 0.04% 2.04% 28.89 0.03% 1.93% 28.16 ‐‐ ‐‐ ‐‐ 1.82% 36.01% 18.88% 1.97% 2.62% 38.67 300x250 0.24% 6.55% 53.11 0.25% 6.43% 55.06 65.59% 78.34% 67.33% 20.91% 78.34% 67.33% 6.41% 34.76% 222.00 PushDown Banner 0.12% 3.95% 37.09 0.16% 4.53% 45.65 48.20% 87.37% 74.95% 9.36% 87.37% 74.95% 1.28% 15.76% 100.67 970x66 0.14% 5.31% 28.81 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 2.08% 11.05% 79.12 In‐Stream 1.32% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 92.75% 89.78% 81.53% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 7
- 8. MediaMind Global Benchmarks Report Benchmarks for Central Asia — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.19% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.14% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.09% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.21% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.14% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.50% 10.81% 88.10 0.77% 10.95% 94.11 41.74% 74.48% 61.59% 9.04% 79.55% 69.13% 8.98% 44.08% 145.20 Enhanced Std. Banner 0.25% 2.56% 24.75 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.20% 2.17% 27.12 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.36% 2.37% 24.65 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.11% 1.76% 32.76 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Polite Banner 0.29% 4.13% 20.22 0.20% 3.43% 25.19 41.21% 72.80% 59.39% 35.05% 72.80% 59.39% ‐‐ ‐‐ ‐‐ 728x90 0.10% 1.59% 27.57 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.23% 3.19% 25.76 0.19% 3.30% 26.15 40.85% 73.58% 60.47% 35.06% 73.58% 60.47% ‐‐ ‐‐ ‐‐ Expandable Formats 0.52% 11.32% 91.14 0.81% 11.52% 96.54 42.59% 80.18% 70.16% 7.95% 80.18% 70.16% 9.06% 43.75% 146.09 234x60 0.54% 9.64% 82.25 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 16.27% 26.58% 26.02 728x90 0.35% 12.33% 62.29 0.35% 12.33% 46.97 ‐‐ ‐‐ ‐‐ 2.13% 52.40% 38.06% 13.21% 21.78% 98.42 160x600 0.29% 11.47% 92.40 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 14.12% 15.90% 84.81 300x250 0.65% 12.26% 100.60 0.85% 11.63% 101.84 42.50% 83.55% 73.65% 8.24% 83.55% 73.65% 7.83% 54.83% 165.28 PushDown Banner 0.37% 10.01% 33.12 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 5.04% 56.27% 120.54 728x90 0.29% 11.99% 63.75 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 12.50% 30.20% 126.25 Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 8
- 9. MediaMind Global Benchmarks Report Benchmarks for East Asia — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.10% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.07% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.04% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.09% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.07% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.27% 5.49% 56.97 0.42% 9.12% 80.45 61.16% 65.90% 53.48% 17.51% 61.31% 48.35% 5.35% 44.19% 132.73 Enhanced Std. Banner 0.15% 2.19% 25.40 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.07% 1.42% 18.26 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.06% 1.33% 24.83 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.18% 2.59% 25.47 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.09% 2.31% 29.05 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Polite Banner 0.25% 3.84% 39.92 0.26% 6.42% 73.23 52.29% 66.93% 48.97% 42.17% 66.93% 48.97% ‐‐ ‐‐ ‐‐ 728x90 0.16% 1.51% 24.89 0.07% 3.62% 34.23 ‐‐ ‐‐ ‐‐ 58.29% 64.89% 28.55% ‐‐ ‐‐ ‐‐ 300x250 0.12% 2.99% 50.75 0.12% 6.11% 73.59 62.04% 67.12% 50.95% 49.08% 67.12% 50.95% ‐‐ ‐‐ ‐‐ 160x600 0.13% 1.64% 34.64 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Floating Ad 1.07% 16.58% 7.76 1.13% 18.55% 13.81 80.54% 54.08% 30.49% 74.82% 54.08% 30.49% ‐‐ ‐‐ ‐‐ Expandable Formats 0.26% 5.96% 73.34 0.50% 10.32% 89.87 72.00% 57.74% 49.55% 11.57% 57.74% 49.55% 5.38% 43.83% 135.83 234x60 0.52% 9.65% 73.90 0.60% 10.74% 97.80 81.05% 58.38% 51.78% 13.74% 58.38% 51.78% 10.92% 23.68% 15.39 728x90 0.36% 9.20% 70.84 0.70% 12.36% 48.67 ‐‐ ‐‐ ‐‐ 13.50% 45.98% 33.39% 10.05% 38.42% 140.77 160x600 0.21% 5.47% 139.86 0.21% 5.76% 137.90 ‐‐ ‐‐ ‐‐ 3.42% 41.45% 31.63% 5.34% 6.14% 162.57 300x250 0.18% 7.26% 60.53 0.19% 8.58% 55.65 54.29% 57.63% 45.83% 4.48% 57.63% 45.83% 5.14% 13.68% 76.55 PushDown Banner 0.32% 13.35% 20.16 0.35% 12.19% 36.17 33.58% 41.77% 27.31% ‐‐ ‐‐ ‐‐ 3.83% 56.75% 66.19 728x90 0.16% 6.30% 50.49 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 970x66 0.26% 6.89% 49.37 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 7.32% 21.50% 128.08 Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 9
- 10. MediaMind Global Benchmarks Report Benchmarks for Southeast Asia — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.12% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.11% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.10% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.12% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.11% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Mobile Banner 0.45% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.34% 8.12% 72.36 0.38% 8.25% 71.85 56.94% 76.80% 64.38% 8.07% 64.01% 44.30% 14.38% 27.81% 107.93 Enhanced Std. Banner 0.14% 1.38% 40.71 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.19% 1.77% 31.77 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.20% 1.98% 49.14 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.11% 1.32% 45.12 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Polite Banner 0.26% 3.32% 41.33 0.35% 4.22% 52.02 56.08% 78.74% 62.06% 11.34% 78.74% 62.06% ‐‐ ‐‐ ‐‐ 728x90 0.20% 2.66% 30.71 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.11% 1.63% 42.36 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.14% 3.53% 49.38 0.17% 3.88% 60.37 56.23% 80.43% 63.00% 16.04% 80.43% 63.00% ‐‐ ‐‐ ‐‐ 160x600 0.09% 1.71% 40.09 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Floating Ad 1.39% 17.78% 46.56 1.05% 13.01% 84.20 63.24% 26.10% 19.08% 3.28% 26.10% 19.08% ‐‐ ‐‐ ‐‐ Expandable Formats 0.41% 12.10% 79.89 0.38% 10.58% 78.74 59.78% 53.80% 31.82% 5.97% 53.80% 31.82% 14.63% 27.02% 111.14 234x60 0.30% 7.73% 91.86 0.31% 7.99% 98.98 ‐‐ ‐‐ ‐‐ 3.57% 31.69% 20.29% 11.81% 17.54% 37.80 728x90 0.55% 20.66% 86.57 0.56% 20.98% 88.43 ‐‐ ‐‐ ‐‐ 10.05% 49.21% 36.50% 23.39% 32.51% 89.62 160x600 0.27% 9.76% 104.08 0.19% 8.85% 111.20 ‐‐ ‐‐ ‐‐ 3.61% 50.24% 30.69% 10.94% 13.66% 107.73 300x250 0.39% 10.68% 68.55 0.39% 9.17% 62.86 58.09% 46.79% 33.13% 3.75% 46.79% 33.13% 10.79% 23.01% 77.67 PushDown Banner 0.58% 12.92% 41.20 0.57% 14.29% 36.60 55.94% 54.96% 32.23% 25.97% 54.96% 32.23% 3.80% 54.63% 71.64 728x90 0.51% 18.81% 92.87 0.37% 21.49% 104.07 ‐‐ ‐‐ ‐‐ 12.66% 62.90% 51.70% 15.10% 49.16% 138.43 970x66 0.23% 6.62% 23.53 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 2.07% 17.06% 18.91 In‐Stream 4.03% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 77.99% 79.50% 71.36% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 10
- 11. MediaMind Global Benchmarks Report Benchmarks for EMEA — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.10% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.08% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.09% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.11% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.09% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Mobile Banner 1.41% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.28% 7.05% 49.26 0.30% 8.10% 51.46 57.28% 68.07% 54.56% 19.70% 70.56% 55.87% 11.18% 46.19% 136.48 Enhanced Std. Banner 0.10% 2.76% 23.27 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.07% 1.91% 24.08 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.04% 0.87% 24.12 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.08% 2.28% 24.91 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.08% 1.29% 24.84 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Polite Banner 0.12% 3.66% 40.99 0.13% 4.28% 47.80 57.89% 73.71% 58.39% 32.24% 73.71% 58.39% ‐‐ ‐‐ ‐‐ 728x90 0.08% 2.00% 42.41 0.09% 2.66% 51.63 60.32% 77.52% 61.64% 32.03% 77.52% 61.64% ‐‐ ‐‐ ‐‐ 120x600 0.08% 1.63% 60.65 0.10% 1.89% 36.29 59.98% 75.04% 60.67% 32.61% 75.04% 60.67% ‐‐ ‐‐ ‐‐ 300x250 0.11% 3.17% 45.49 0.11% 3.42% 51.55 58.18% 73.71% 59.17% 33.05% 73.71% 59.17% ‐‐ ‐‐ ‐‐ 160x600 0.08% 1.62% 31.91 0.10% 2.23% 47.82 65.37% 74.10% 54.58% 54.65% 74.10% 54.58% ‐‐ ‐‐ ‐‐ Floating Ad 1.69% 29.70% 4.89 2.24% 51.43% 5.41 81.50% 44.32% 30.47% 44.67% 44.32% 30.47% ‐‐ ‐‐ ‐‐ Expandable Formats 0.47% 11.40% 58.29 0.50% 12.23% 57.77 55.43% 61.13% 48.13% 8.60% 61.13% 48.13% 11.36% 46.66% 136.56 234x60 0.36% 8.25% 92.94 0.34% 8.14% 94.63 70.68% 48.69% 38.06% 5.25% 48.69% 38.06% 11.79% 19.37% 24.18 728x90 0.32% 10.60% 57.91 0.32% 12.46% 58.07 63.15% 57.57% 43.94% 8.52% 57.57% 43.94% 11.28% 38.10% 124.67 160x600 0.44% 9.76% 79.33 0.27% 8.52% 66.57 67.14% 62.22% 45.46% 5.79% 62.22% 45.46% 11.95% 27.93% 46.42 300x250 0.49% 11.57% 53.11 0.52% 11.94% 56.87 58.76% 66.81% 53.32% 8.79% 66.81% 53.32% 10.16% 48.51% 163.50 PushDown Banner 0.35% 11.35% 49.44 0.42% 11.68% 45.67 47.81% 74.44% 63.88% 21.86% 74.44% 63.88% 5.98% 33.92% 133.82 728x90 0.25% 8.61% 46.21 0.27% 7.80% 49.60 ‐‐ ‐‐ ‐‐ 4.09% 46.96% 29.25% 6.29% 36.43% 38.78 970x66 0.17% 6.38% 26.04 0.17% 8.71% 20.24 31.48% 34.04% 22.34% 4.63% 34.04% 22.34% 1.19% 16.16% 24.19 In‐Stream 4.52% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 92.76% 72.23% 56.94% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 11
- 12. MediaMind Global Benchmarks Report Benchmarks for Africa — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.22% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.21% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.11% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.19% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.19% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.31% 7.50% 61.92 0.29% 7.52% 52.76 49.49% 80.25% 64.47% 9.12% 79.43% 67.10% 11.57% 24.09% 124.15 Polite Banner 0.18% 2.85% 28.72 0.27% 3.94% 45.62 48.05% 88.50% 80.09% 48.83% 88.50% 80.09% ‐‐ ‐‐ ‐‐ 728x90 0.13% 2.52% 26.51 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.15% 1.96% 25.88 0.22% 2.72% 37.08 48.07% 88.17% 80.38% 44.65% 88.17% 80.38% ‐‐ ‐‐ ‐‐ 160x600 0.25% 5.13% 47.79 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Floating Ad 1.44% 27.04% 5.05 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Expandable Formats 0.36% 9.52% 70.83 0.29% 8.27% 60.87 59.86% 62.44% 48.80% 2.76% 62.44% 48.80% 11.50% 24.08% 122.23 728x90 0.26% 10.92% 69.97 0.13% 8.99% 60.73 ‐‐ ‐‐ ‐‐ 1.10% 49.74% 32.64% 15.45% 30.28% 114.35 160x600 0.27% 9.00% 103.02 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 8.71% 10.64% 118.59 300x250 0.35% 7.59% 68.64 0.34% 7.97% 64.16 65.25% 60.37% 48.98% 4.06% 60.37% 48.98% 9.96% 23.99% 135.84 PushDown Banner 0.24% 8.81% 41.39 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 13.85% 24.26% 157.17 728x90 0.17% 7.75% 46.77 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 10.16% 9.21% 25.42 Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 12
- 13. MediaMind Global Benchmarks Report Benchmarks for Eastern Europe — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.11% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.08% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.10% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.06% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.07% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Mobile Banner 0.21% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.24% 12.09% 38.81 0.26% 11.88% 43.34 60.25% 64.30% 38.24% 13.04% 73.90% 36.49% 14.20% 27.74% 61.28 Enhanced Std. Banner 0.13% 6.87% 20.89 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.07% 3.19% 18.68 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Polite Banner 0.15% 9.87% 32.64 0.13% 9.51% 34.95 59.63% 77.70% 31.47% 13.28% 77.70% 31.47% ‐‐ ‐‐ ‐‐ 728x90 0.08% 2.62% 31.78 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.08% 6.34% 46.15 0.08% 5.92% 64.95 ‐‐ ‐‐ ‐‐ 6.26% 76.80% 64.38% ‐‐ ‐‐ ‐‐ 160x600 0.08% 2.61% 15.55 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Floating Ad 2.73% 57.18% 7.79 2.96% 61.25% 8.46 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Expandable Formats 0.40% 17.26% 57.08 0.52% 14.24% 69.63 ‐‐ ‐‐ ‐‐ 11.52% 62.90% 50.69% 13.95% 27.17% 60.58 234x60 0.54% 9.89% 81.85 0.41% 9.48% 94.46 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 15.17% 28.62% 41.96 728x90 0.46% 18.40% 96.89 0.46% 18.33% 98.02 ‐‐ ‐‐ ‐‐ 16.15% 47.05% 23.55% 15.57% 28.19% 73.34 160x600 0.10% 6.40% 65.11 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 6.34% 8.23% 66.44 300x250 0.93% 8.97% 82.69 1.58% 11.58% 96.12 ‐‐ ‐‐ ‐‐ 26.61% 82.68% 75.01% 10.45% 23.47% 103.08 PushDown Banner 0.38% 23.72% 67.69 0.27% 28.56% 68.57 ‐‐ ‐‐ ‐‐ 25.41% 73.97% 59.89% 21.20% 44.24% 72.17 Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 13
- 14. MediaMind Global Benchmarks Report Benchmarks for Middle East — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.10% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.08% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.07% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.11% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.14% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.39% 6.93% 68.54 0.47% 6.57% 63.62 58.47% 64.89% 52.20% 16.69% 80.62% 68.95% 10.91% 26.03% 84.32 Enhanced Std. Banner 0.35% 3.84% 22.73 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.24% 2.99% 18.42 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.26% 3.49% 18.12 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Polite Banner 0.09% 2.84% 50.21 0.14% 3.28% 39.84 63.79% 84.50% 72.60% 43.60% 84.50% 72.60% ‐‐ ‐‐ ‐‐ 728x90 0.06% 1.87% 38.59 0.10% 4.58% 34.44 ‐‐ ‐‐ ‐‐ 46.24% 83.99% 54.11% ‐‐ ‐‐ ‐‐ 120x600 0.09% 2.88% 302.61 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.09% 3.11% 32.75 0.16% 3.45% 39.95 63.76% 83.82% 73.07% 48.73% 83.82% 73.07% ‐‐ ‐‐ ‐‐ 160x600 0.08% 2.07% 102.58 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Floating Ad 1.22% 15.47% 5.82 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Expandable Formats 0.57% 9.66% 75.10 0.68% 9.14% 70.86 37.97% 64.51% 54.09% 4.67% 64.51% 54.09% 11.12% 26.13% 85.83 234x60 0.44% 9.57% 95.55 0.64% 11.33% 108.59 ‐‐ ‐‐ ‐‐ 5.15% 35.00% 22.89% 11.86% 20.86% 21.73 728x90 0.44% 11.82% 62.44 0.48% 10.50% 55.16 ‐‐ ‐‐ ‐‐ 7.61% 46.84% 35.29% 14.56% 26.60% 112.82 160x600 0.24% 6.76% 94.63 0.16% 4.99% 102.53 ‐‐ ‐‐ ‐‐ 1.54% 42.72% 25.37% 8.49% 13.03% 174.85 300x250 0.60% 7.68% 51.74 0.68% 8.28% 55.31 34.75% 83.12% 76.93% 3.97% 83.12% 76.93% 7.88% 26.68% 82.05 PushDown Banner 0.39% 10.46% 22.64 0.37% 12.68% 33.82 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 3.00% 22.69% 43.53 In‐Stream 7.73% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 91.31% 65.51% 42.50% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 14
- 15. MediaMind Global Benchmarks Report Benchmarks for Northern Europe — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.08% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.07% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.07% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.09% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.07% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Mobile Banner 1.18% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.15% 4.24% 52.10 0.18% 4.99% 55.32 57.47% 74.73% 60.84% 16.44% 74.36% 60.43% 6.85% 25.42% 199.63 Enhanced Std. Banner 0.07% 2.20% 25.68 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.06% 1.96% 24.79 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.06% 1.40% 24.81 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.10% 2.51% 27.05 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.06% 1.10% 29.32 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Polite Banner 0.10% 2.82% 37.61 0.12% 3.20% 39.10 54.67% 77.36% 62.63% 26.89% 77.36% 62.63% ‐‐ ‐‐ ‐‐ 728x90 0.08% 2.06% 42.50 0.09% 2.43% 41.56 59.96% 80.26% 64.50% 32.28% 80.26% 64.50% ‐‐ ‐‐ ‐‐ 120x600 0.06% 1.37% 28.68 0.11% 1.88% 34.36 59.53% 76.13% 61.61% 32.45% 76.13% 61.61% ‐‐ ‐‐ ‐‐ 300x250 0.11% 2.98% 37.41 0.12% 3.04% 39.43 54.58% 77.24% 62.54% 25.52% 77.24% 62.54% ‐‐ ‐‐ ‐‐ 160x600 0.07% 1.41% 28.84 0.10% 1.65% 33.01 66.33% 83.89% 65.66% 61.94% 83.89% 65.66% ‐‐ ‐‐ ‐‐ Floating Ad 2.11% 30.45% 4.55 2.25% 34.91% 5.10 71.32% 55.67% 44.92% 39.12% 55.67% 44.92% ‐‐ ‐‐ ‐‐ Expandable Formats 0.24% 7.09% 68.23 0.24% 7.28% 68.90 64.37% 64.06% 52.28% 6.48% 64.06% 52.28% 6.96% 25.10% 198.83 234x60 0.25% 5.65% 89.08 0.19% 5.40% 92.10 53.74% 45.67% 36.89% 2.26% 45.67% 36.89% 8.32% 13.24% 19.83 728x90 0.24% 8.95% 66.67 0.26% 9.76% 68.10 72.23% 56.75% 44.76% 7.16% 56.75% 44.76% 9.73% 22.33% 147.52 160x600 0.17% 4.89% 63.54 0.16% 3.98% 63.50 ‐‐ ‐‐ ‐‐ 1.11% 38.89% 24.26% 5.15% 6.76% 72.58 300x250 0.23% 6.58% 65.60 0.23% 6.67% 67.27 64.15% 67.03% 55.07% 7.21% 67.03% 55.07% 5.25% 28.91% 214.19 PushDown Banner 0.24% 9.62% 65.92 0.25% 9.52% 51.52 46.85% 69.69% 61.38% 21.98% 69.69% 61.38% 5.23% 29.87% 208.06 728x90 0.26% 7.19% 46.27 0.47% 8.12% 49.33 ‐‐ ‐‐ ‐‐ 7.09% 38.56% 21.91% 6.95% 14.99% 113.93 970x66 0.11% 4.35% 24.57 0.14% 6.91% 22.47 15.41% 53.86% 42.56% 2.93% 53.86% 42.56% 0.32% 9.90% 27.16 In‐Stream 1.73% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 99.73% 83.99% 75.02% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 15
- 16. MediaMind Global Benchmarks Report Benchmarks for Southern Europe — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.08% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.09% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.10% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.09% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.07% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Mobile Banner 4.29% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.42% 10.70% 45.45 0.45% 11.64% 48.00 54.94% 59.23% 47.42% 17.15% 68.87% 55.67% 10.77% 50.55% 125.63 Enhanced Std. Banner 0.05% 1.65% 23.25 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.04% 1.45% 26.87 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 ‐‐ 0.39% 22.74 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.06% 1.86% 21.69 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.12% 1.41% 25.05 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Polite Banner 0.12% 3.20% 49.54 0.12% 3.38% 55.00 62.29% 74.48% 61.00% 30.54% 74.48% 61.00% ‐‐ ‐‐ ‐‐ 728x90 0.08% 2.65% 53.06 0.09% 3.98% 75.95 76.32% 74.38% 62.39% 6.87% 74.38% 62.39% ‐‐ ‐‐ ‐‐ 120x600 0.05% 1.24% 35.42 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.11% 2.76% 48.61 0.10% 2.84% 53.08 61.49% 73.92% 59.95% 30.62% 73.92% 59.95% ‐‐ ‐‐ ‐‐ 160x600 0.12% 2.00% 34.54 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Floating Ad 2.21% 47.04% 4.21 2.09% 59.69% 4.88 85.17% 45.08% 30.37% 56.66% 45.08% 30.37% ‐‐ ‐‐ ‐‐ Expandable Formats 0.60% 15.57% 50.65 0.68% 17.56% 51.84 44.51% 57.32% 44.81% 8.55% 57.32% 44.81% 10.86% 50.83% 126.43 234x60 0.35% 11.56% 102.44 0.39% 12.51% 98.08 77.35% 44.28% 34.38% 7.95% 44.28% 34.38% 16.04% 25.99% 25.03 728x90 0.41% 15.86% 54.73 0.44% 19.00% 51.83 54.65% 54.62% 42.38% 6.88% 54.62% 42.38% 8.89% 32.79% 66.61 160x600 0.33% 10.36% 99.13 0.49% 12.55% 91.33 ‐‐ ‐‐ ‐‐ 4.89% 43.00% 23.87% 10.52% 13.80% 77.52 300x250 0.68% 16.82% 48.29 0.78% 18.72% 52.31 50.63% 63.98% 50.93% 8.29% 63.98% 50.93% 13.11% 58.89% 137.41 PushDown Banner 0.63% 13.16% 36.48 0.97% 14.48% 35.92 39.77% 68.20% 54.34% 14.82% 68.20% 54.34% 6.04% 38.84% 87.22 728x90 0.27% 7.94% 45.69 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 1.72% 40.67% 33.66 In‐Stream 1.87% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 95.10% 83.08% 77.57% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 16
- 17. MediaMind Global Benchmarks Report Benchmarks for Western Europe — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.10% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.07% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.10% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.12% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.08% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Mobile Banner 2.38% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.28% 6.22% 51.88 0.28% 7.71% 54.27 58.91% 69.00% 54.67% 28.72% 68.08% 53.16% 14.82% 63.98% 134.40 Enhanced Std. Banner 0.20% 2.28% 23.79 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.10% 2.17% 21.46 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.08% 2.09% 24.00 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.10% 1.53% 19.67 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Polite Banner 0.14% 3.97% 41.86 0.15% 5.61% 52.38 57.76% 69.34% 54.24% 43.04% 69.34% 54.24% ‐‐ ‐‐ ‐‐ 728x90 0.08% 1.84% 40.48 0.10% 3.36% 79.44 58.08% 67.79% 54.38% 41.04% 67.79% 54.38% ‐‐ ‐‐ ‐‐ 120x600 0.11% 1.88% 23.43 0.05% 1.91% 49.87 61.50% 50.15% 39.20% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.12% 3.65% 50.64 0.11% 4.31% 58.75 58.03% 69.97% 54.56% 43.75% 69.97% 54.56% ‐‐ ‐‐ ‐‐ 160x600 0.08% 1.79% 31.47 0.09% 2.92% 56.57 63.10% 65.99% 45.04% 49.22% 65.99% 45.04% ‐‐ ‐‐ ‐‐ Floating Ad 1.14% 12.47% 5.79 2.37% 39.00% 6.24 74.53% 40.52% 27.91% 47.33% 40.52% 27.91% ‐‐ ‐‐ ‐‐ Expandable Formats 0.48% 9.80% 62.79 0.48% 10.59% 60.60 62.90% 63.36% 48.57% 12.28% 63.36% 48.57% 15.05% 64.79% 135.08 234x60 0.41% 7.44% 83.19 0.44% 8.02% 89.27 72.72% 56.12% 44.41% 6.95% 56.12% 44.41% 11.69% 18.38% 26.91 728x90 0.29% 8.14% 51.86 0.26% 9.56% 48.46 66.54% 63.71% 48.08% 14.69% 63.71% 48.08% 13.58% 55.01% 140.30 160x600 0.54% 11.01% 77.55 0.33% 10.95% 57.06 67.12% 67.71% 51.11% 11.51% 67.71% 51.11% 14.13% 36.45% 37.09 300x250 0.46% 9.10% 57.18 0.44% 9.30% 59.69 63.15% 67.73% 50.79% 13.50% 67.73% 50.79% 11.60% 60.75% 185.69 PushDown Banner 0.28% 11.78% 41.64 0.29% 11.35% 43.58 54.49% 81.99% 71.29% 26.46% 81.99% 71.29% 6.23% 38.60% 100.65 728x90 0.20% 9.39% 37.57 0.17% 9.58% 56.19 ‐‐ ‐‐ ‐‐ 8.80% 50.09% 31.88% 10.53% 53.89% 21.47 970x66 0.29% 9.90% 26.62 0.20% 10.46% 18.57 54.14% 14.28% 2.19% ‐‐ ‐‐ ‐‐ 2.94% 29.60% 21.06 In‐Stream 2.35% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 93.67% 78.72% 74.23% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 17
- 18. MediaMind Global Benchmarks Report Benchmarks for Latin America — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.14% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.14% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.12% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.16% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.15% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Mobile Banner 0.48% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.34% 7.91% 62.63 0.47% 9.50% 60.19 48.85% 75.77% 62.90% 7.57% 71.57% 60.78% 11.79% 31.69% 131.56 Enhanced Std. Banner 0.10% 2.36% 34.18 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.09% 2.00% 37.33 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.07% 1.40% 28.34 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.14% 3.03% 37.45 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.12% 2.44% 39.81 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Polite Banner 0.13% 3.85% 36.59 0.14% 3.03% 36.47 51.48% 88.78% 78.58% 11.50% 88.78% 78.58% ‐‐ ‐‐ ‐‐ 728x90 0.15% 6.85% 38.45 0.36% 3.41% 31.13 73.13% 91.20% 85.59% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.12% 3.16% 36.69 0.12% 2.97% 36.63 54.69% 89.32% 80.24% 12.50% 89.32% 80.24% ‐‐ ‐‐ ‐‐ 160x600 0.16% 1.93% 38.31 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Floating Ad 1.46% 20.02% 7.07 2.20% 22.16% 10.91 49.97% 71.79% 63.61% 38.44% 71.79% 63.61% ‐‐ ‐‐ ‐‐ Expandable Formats 0.43% 10.75% 82.19 0.44% 10.38% 74.66 44.78% 59.40% 48.15% 4.39% 59.40% 48.15% 12.25% 30.52% 142.30 234x60 0.65% 14.83% 120.38 0.68% 15.02% 116.97 80.97% 64.17% 54.80% 10.80% 64.17% 54.80% 18.62% 31.32% 31.76 728x90 0.45% 12.21% 56.55 0.44% 11.70% 56.13 51.18% 63.63% 50.79% 4.94% 63.63% 50.79% 13.39% 35.37% 86.42 160x600 0.28% 9.72% 87.03 0.30% 10.75% 97.57 ‐‐ ‐‐ ‐‐ 3.62% 50.15% 31.78% 9.77% 12.30% 96.48 300x250 0.38% 8.53% 52.72 0.44% 7.99% 54.22 49.88% 51.41% 40.58% 2.97% 51.41% 40.58% 8.21% 20.54% 101.82 PushDown Banner 0.31% 9.54% 38.43 0.30% 11.74% 37.76 55.92% 49.17% 28.25% 25.91% 49.17% 28.25% 3.28% 50.55% 59.18 728x90 0.25% 10.56% 69.96 0.25% 10.34% 58.24 52.05% 35.83% 27.21% 6.91% 35.83% 27.21% 8.03% 39.80% 97.45 970x66 0.34% 15.79% 62.28 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 14.76% 34.12% 79.21 Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 18
- 19. MediaMind Global Benchmarks Report Benchmarks for Central America — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.15% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.13% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.10% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.17% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.17% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Mobile Banner 0.44% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.45% 9.29% 64.27 0.79% 12.26% 58.61 55.33% 78.54% 67.38% 9.07% 65.01% 53.84% 13.80% 26.14% 72.50 Enhanced Std. Banner 0.09% 2.18% 42.95 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.08% 2.20% 41.43 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.06% 1.29% 34.51 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.17% 3.59% 50.12 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.11% 2.47% 39.23 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Polite Banner 0.15% 5.00% 39.09 0.23% 3.08% 42.41 47.71% 78.77% 65.33% 11.63% 78.77% 65.33% ‐‐ ‐‐ ‐‐ 728x90 0.15% 8.77% 38.55 0.36% 3.41% 31.13 73.13% 91.20% 85.59% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.14% 3.76% 39.13 0.22% 3.58% 38.17 54.27% 78.72% 67.25% 13.07% 78.72% 67.25% ‐‐ ‐‐ ‐‐ 160x600 0.17% 2.01% 37.34 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Floating Ad 2.59% 28.87% 8.17 4.62% 34.28% 12.73 56.15% 56.12% 42.71% 23.66% 56.12% 42.71% ‐‐ ‐‐ ‐‐ Expandable Formats 0.54% 11.98% 81.55 0.64% 12.21% 69.92 60.78% 62.59% 52.23% 8.13% 62.59% 52.23% 14.00% 25.82% 68.82 234x60 0.69% 14.02% 117.75 0.77% 14.33% 109.62 80.97% 67.15% 58.22% 15.20% 67.15% 58.22% 17.81% 27.88% 29.89 728x90 0.48% 12.71% 55.28 0.45% 12.16% 56.42 51.51% 65.45% 52.62% 5.16% 65.45% 52.62% 14.33% 38.58% 82.69 160x600 0.32% 10.08% 84.71 0.44% 12.84% 81.15 ‐‐ ‐‐ ‐‐ 7.20% 47.01% 30.41% 10.95% 12.64% 84.51 300x250 0.55% 10.04% 47.78 0.98% 10.43% 47.54 61.72% 52.66% 43.14% 5.63% 52.66% 43.14% 11.07% 18.89% 68.80 PushDown Banner 0.27% 9.59% 47.80 0.42% 11.81% 31.78 55.86% 65.41% 50.68% 15.15% 65.41% 50.68% 5.83% 36.09% 123.02 728x90 0.30% 10.60% 62.65 0.34% 9.69% 35.02 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 6.29% 46.34% 130.86 970x66 0.34% 15.79% 62.28 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 14.76% 34.12% 79.21 Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 19
- 20. MediaMind Global Benchmarks Report Benchmarks for South America — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.13% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.14% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.13% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.16% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.14% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.25% 6.58% 60.42 0.22% 7.19% 62.46 40.84% 71.14% 55.39% 6.77% 76.29% 65.77% 9.87% 36.72% 159.76 Enhanced Std. Banner 0.11% 2.50% 28.41 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.09% 1.79% 31.86 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.11% 1.74% 13.55 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.12% 2.82% 31.37 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.19% 2.12% 50.10 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Polite Banner 0.12% 2.70% 31.95 0.10% 3.01% 34.15 57.69% 91.39% 82.03% 11.46% 91.39% 82.03% ‐‐ ‐‐ ‐‐ 728x90 0.15% 1.81% 37.15 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.10% 2.67% 33.89 0.09% 2.80% 36.08 55.21% 91.50% 82.91% 12.39% 91.50% 82.91% ‐‐ ‐‐ ‐‐ 160x600 0.10% 1.57% 43.67 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Floating Ad 0.62% 13.79% 5.44 0.47% 14.09% 7.96 46.91% 74.82% 67.65% 43.72% 74.82% 67.65% ‐‐ ‐‐ ‐‐ Expandable Formats 0.33% 9.33% 83.15 0.25% 8.28% 82.70 17.70% 49.86% 36.02% 1.85% 49.86% 36.02% 10.49% 35.01% 181.16 234x60 0.56% 17.27% 126.84 0.50% 16.66% 131.85 ‐‐ ‐‐ ‐‐ 3.70% 44.44% 32.17% 20.62% 39.79% 36.08 728x90 0.39% 10.87% 60.58 0.43% 8.40% 53.11 ‐‐ ‐‐ ‐‐ 4.14% 55.12% 42.20% 11.47% 28.90% 97.94 160x600 0.23% 8.90% 92.86 0.24% 9.45% 111.46 ‐‐ ‐‐ ‐‐ 2.11% 54.64% 33.74% 7.92% 11.77% 116.85 300x250 0.26% 7.46% 57.43 0.18% 6.78% 59.33 21.16% 49.64% 36.95% 1.78% 49.64% 36.95% 6.20% 21.69% 118.82 PushDown Banner 0.33% 9.53% 35.09 0.26% 11.72% 39.78 55.94% 47.53% 25.98% 27.92% 47.53% 25.98% 2.50% 55.47% 46.12 728x90 0.20% 10.52% 78.68 0.17% 11.10% 81.71 ‐‐ ‐‐ ‐‐ 7.00% 29.41% 21.45% 10.02% 32.37% 39.13 Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 20
- 21. MediaMind Global Benchmarks Report Country Benchmarks Benchmarks for Argentina — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.13% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.13% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.11% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.13% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.14% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.42% 9.21% 53.97 0.28% 7.61% 66.68 59.98% 70.35% 49.86% 9.39% 64.17% 47.01% 6.47% 38.26% 70.01 Enhanced Std. Banner 0.07% 2.67% 18.18 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.07% 2.51% 17.44 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Polite Banner 0.18% 2.83% 37.27 0.19% 3.46% 36.48 65.22% 77.15% 63.88% 20.32% 77.15% 63.88% ‐‐ ‐‐ ‐‐ 300x250 0.16% 3.05% 30.25 0.18% 3.36% 29.95 62.00% 75.74% 61.84% 18.28% 75.74% 61.84% ‐‐ ‐‐ ‐‐ Floating Ad 1.93% 24.76% 7.35 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Expandable Formats 0.43% 9.87% 76.07 0.29% 7.92% 91.67 46.11% 55.34% 38.69% 1.74% 55.34% 38.69% 9.13% 26.49% 105.58 234x60 0.54% 14.17% 140.91 0.43% 15.64% 146.03 ‐‐ ‐‐ ‐‐ 0.30% 48.90% 27.77% 17.90% 26.89% 45.69 728x90 0.27% 9.42% 72.28 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 10.62% 30.86% 66.40 300x250 0.42% 8.58% 55.57 0.25% 5.95% 63.38 ‐‐ ‐‐ ‐‐ 2.23% 54.57% 38.03% 4.36% 20.39% 58.16 PushDown Banner 0.36% 9.25% 27.77 0.30% 11.94% 29.10 59.11% 49.67% 26.49% 44.94% 49.67% 26.49% 0.54% 61.22% 46.07 Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 21
- 22. MediaMind Global Benchmarks Report Benchmarks for Australia — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.06% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.06% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.08% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.07% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.07% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Mobile Banner 0.32% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.13% 2.89% 44.47 0.24% 4.18% 51.32 61.19% 71.15% 56.38% 29.33% 76.06% 63.03% 6.32% 44.19% 232.69 Enhanced Std. Banner 0.05% 1.13% 25.04 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.04% 0.86% 27.80 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.05% 1.97% 12.65 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.06% 1.38% 25.38 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.06% 1.37% 29.33 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Polite Banner 0.15% 2.16% 41.13 0.25% 2.82% 50.37 60.19% 75.65% 62.20% 42.62% 75.65% 62.20% ‐‐ ‐‐ ‐‐ 728x90 0.06% 1.50% 38.20 0.07% 2.27% 54.71 71.33% 77.61% 65.47% 57.74% 77.61% 65.47% ‐‐ ‐‐ ‐‐ 120x600 0.07% 2.13% 18.13 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.20% 2.27% 39.84 0.30% 2.67% 47.48 59.31% 75.14% 61.34% 41.48% 75.14% 61.34% ‐‐ ‐‐ ‐‐ 160x600 0.07% 1.55% 39.99 0.10% 3.33% 79.92 68.32% 68.35% 55.33% 69.66% 68.35% 55.33% ‐‐ ‐‐ ‐‐ Floating Ad 1.09% 24.11% 13.55 0.96% 22.39% 11.54 74.38% 62.07% 45.47% 70.93% 62.07% 45.47% ‐‐ ‐‐ ‐‐ Expandable Formats 0.20% 6.00% 57.18 0.21% 5.56% 56.99 66.50% 78.40% 67.30% 13.37% 78.40% 67.30% 6.61% 46.05% 235.69 234x60 0.02% 0.63% 63.82 0.01% 0.52% 62.39 ‐‐ ‐‐ ‐‐ 0.21% 33.08% 23.03% 0.80% 1.00% 25.93 728x90 0.11% 5.88% 65.37 0.15% 6.94% 66.92 70.57% 70.38% 55.23% 3.46% 70.38% 55.23% 5.77% 8.36% 75.97 160x600 0.04% 2.04% 28.96 0.03% 1.93% 28.16 ‐‐ ‐‐ ‐‐ 1.82% 36.01% 18.88% 1.97% 2.62% 38.67 300x250 0.24% 6.52% 54.24 0.26% 6.45% 55.82 66.62% 78.39% 67.39% 22.14% 78.39% 67.39% 6.48% 35.87% 226.43 PushDown Banner 0.12% 3.88% 37.80 0.16% 4.53% 45.65 48.20% 87.37% 74.95% 9.36% 87.37% 74.95% 1.30% 15.70% 102.43 970x66 0.13% 5.23% 29.31 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 2.08% 10.77% 82.24 In‐Stream 1.32% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 92.75% 89.78% 81.53% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 22
- 23. MediaMind Global Benchmarks Report Benchmarks for Austria — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.10% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.08% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.10% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.09% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.17% 4.21% 43.61 0.25% 5.47% 61.78 52.17% 60.40% 45.72% 35.29% 64.92% 49.68% 12.47% 65.23% 106.64 Polite Banner 0.10% 3.08% 26.59 0.13% 3.70% 44.22 51.16% 63.27% 48.38% 50.12% 63.27% 48.38% ‐‐ ‐‐ ‐‐ 728x90 0.05% 2.72% 61.30 0.05% 4.88% 113.29 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.10% 3.34% 23.39 0.13% 3.52% 36.26 51.57% 61.28% 46.11% 49.20% 61.28% 46.11% ‐‐ ‐‐ ‐‐ 160x600 0.06% 2.08% 26.09 0.09% 2.69% 79.60 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Expandable Formats 0.34% 6.48% 65.82 0.41% 8.08% 73.93 56.03% 68.75% 52.68% 20.96% 68.75% 52.68% 11.93% 65.14% 110.68 234x60 0.27% 5.70% 76.94 0.27% 5.48% 74.25 ‐‐ ‐‐ ‐‐ 1.66% 34.26% 21.42% 8.41% 12.21% 19.84 728x90 0.18% 3.61% 47.11 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 11.11% 53.36% 89.17 160x600 0.27% 8.83% 64.37 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 2.68% 36.45% 67.38 300x250 0.45% 8.45% 72.09 0.51% 8.70% 80.49 56.96% 72.54% 52.70% 26.11% 72.54% 52.70% 11.90% 80.15% 115.24 PushDown Banner 0.49% 16.26% 24.04 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 19.93% 67.06% 9.68 Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 23
- 24. MediaMind Global Benchmarks Report Benchmarks for Belgium — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.14% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.07% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.07% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.22% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.09% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.32% 8.88% 39.81 0.32% 11.89% 41.15 61.16% 66.81% 51.99% 24.12% 67.41% 52.87% 14.64% 29.51% 69.95 Enhanced Std. Banner 0.11% 7.48% 9.93 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Polite Banner 0.24% 6.73% 28.82 0.24% 11.35% 31.53 61.20% 72.10% 56.69% 44.65% 72.10% 56.69% ‐‐ ‐‐ ‐‐ 728x90 0.07% 1.59% 25.98 0.08% 2.05% 18.43 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.09% 0.82% 24.51 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.34% 3.27% 27.80 0.13% 4.53% 29.75 58.95% 68.42% 52.93% 24.99% 68.42% 52.93% ‐‐ ‐‐ ‐‐ 160x600 0.07% 1.24% 28.70 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Floating Ad 1.16% 12.89% 5.97 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Expandable Formats 0.44% 12.20% 49.66 0.41% 12.50% 52.03 61.05% 54.81% 42.58% 10.78% 54.81% 42.58% 14.58% 29.57% 70.11 234x60 0.37% 7.71% 64.38 0.39% 7.88% 65.13 95.60% 60.46% 51.41% 10.10% 60.46% 51.41% 12.95% 22.93% 14.24 728x90 0.42% 12.69% 39.96 0.32% 12.28% 39.45 68.54% 56.65% 44.01% 11.70% 56.65% 44.01% 13.42% 21.26% 32.57 160x600 0.51% 10.16% 53.99 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 10.17% 23.49% 25.33 300x250 0.37% 9.40% 48.50 0.35% 10.10% 48.17 50.15% 49.83% 36.32% 8.51% 49.83% 36.32% 11.05% 28.44% 83.26 PushDown Banner 0.14% 15.99% 51.79 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 19.88% 23.39% 45.78 728x90 0.12% 15.08% 51.91 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 19.46% 22.03% 45.50 Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 24
- 25. MediaMind Global Benchmarks Report Benchmarks for Brazil — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.14% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.15% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.13% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.15% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.12% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.22% 5.95% 60.51 0.21% 7.12% 61.51 28.42% 71.76% 61.11% 6.37% 79.54% 70.63% 10.48% 36.77% 190.71 Enhanced Std. Banner 0.11% 2.50% 28.48 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.09% 1.78% 31.89 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.11% 1.74% 13.55 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.12% 2.82% 31.51 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.19% 2.11% 50.23 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Polite Banner 0.11% 2.68% 31.50 0.08% 2.90% 34.25 50.26% 94.72% 86.27% 10.73% 94.72% 86.27% ‐‐ ‐‐ ‐‐ 728x90 0.16% 1.92% 35.44 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.09% 2.62% 34.62 0.07% 2.68% 38.14 50.26% 94.75% 87.23% 11.99% 94.75% 87.23% ‐‐ ‐‐ ‐‐ 160x600 0.09% 1.46% 40.29 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Floating Ad 0.44% 12.55% 5.17 0.40% 13.65% 8.12 45.60% 75.37% 68.47% 43.33% 75.37% 68.47% ‐‐ ‐‐ ‐‐ Expandable Formats 0.31% 8.95% 83.13 0.25% 8.30% 80.53 12.02% 49.63% 36.07% 1.82% 49.63% 36.07% 10.49% 36.93% 192.87 234x60 0.55% 18.23% 124.04 0.51% 17.20% 126.27 ‐‐ ‐‐ ‐‐ 4.88% 44.47% 32.49% 21.27% 42.94% 33.36 728x90 0.40% 10.52% 52.73 0.48% 9.42% 52.73 ‐‐ ‐‐ ‐‐ 5.10% 55.08% 42.15% 11.19% 28.54% 101.23 160x600 0.23% 8.97% 94.45 0.24% 9.45% 111.46 ‐‐ ‐‐ ‐‐ 2.11% 54.64% 33.74% 7.56% 11.41% 122.35 300x250 0.20% 7.05% 57.47 0.17% 7.01% 58.23 ‐‐ ‐‐ ‐‐ 1.65% 47.82% 36.58% 6.80% 21.97% 144.57 PushDown Banner 0.17% 10.87% 67.37 0.17% 10.98% 79.56 ‐‐ ‐‐ ‐‐ 6.83% 30.06% 21.85% 10.35% 27.23% 37.11 728x90 0.20% 10.51% 79.91 0.17% 11.10% 81.71 ‐‐ ‐‐ ‐‐ 7.00% 29.41% 21.45% 9.89% 31.90% 37.03 Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 25
- 26. MediaMind Global Benchmarks Report Benchmarks for Canada — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.07% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.07% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.08% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.07% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Mobile Banner 0.57% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.13% 3.54% 41.02 0.27% 4.77% 44.74 63.97% 75.09% 61.57% 33.37% 71.28% 59.67% 7.19% 24.60% 141.36 Enhanced Std. Banner 0.06% 1.66% 22.47 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.05% 1.61% 20.04 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.08% 1.82% 24.01 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.05% 1.34% 21.92 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Polite Banner 0.10% 2.87% 34.53 0.11% 2.71% 29.93 63.74% 68.20% 55.80% 50.40% 68.20% 55.80% ‐‐ ‐‐ ‐‐ 728x90 0.08% 2.36% 26.20 0.07% 2.44% 25.45 58.34% 79.98% 62.98% 56.04% 79.98% 62.98% ‐‐ ‐‐ ‐‐ 300x250 0.10% 2.98% 36.56 0.12% 2.82% 31.34 63.62% 64.25% 53.20% 49.12% 64.25% 53.20% ‐‐ ‐‐ ‐‐ 160x600 0.06% 1.35% 23.18 0.10% 1.97% 23.39 73.20% 84.28% 71.14% 45.96% 84.28% 71.14% ‐‐ ‐‐ ‐‐ Floating Ad 4.97% 48.02% 2.82 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Expandable Formats 0.30% 7.32% 54.03 0.58% 7.91% 55.17 65.28% 72.69% 59.33% 23.85% 72.69% 59.33% 7.42% 23.96% 130.79 728x90 0.23% 8.55% 56.55 0.17% 7.57% 47.34 67.52% 39.25% 28.38% 2.61% 39.25% 28.38% 8.60% 14.40% 40.62 160x600 0.06% 4.29% 89.28 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 4.02% 4.82% 93.37 300x250 0.34% 6.97% 50.55 0.70% 7.77% 50.69 52.98% 74.84% 60.61% 22.81% 74.84% 60.61% 5.23% 21.67% 107.92 PushDown Banner 0.13% 4.42% 28.63 0.28% 10.78% 40.16 ‐‐ ‐‐ ‐‐ 53.12% 74.32% 69.65% 0.03% 33.09% 233.51 728x90 0.05% 2.60% 23.44 0.05% 2.60% 23.44 ‐‐ ‐‐ ‐‐ 21.67% 81.59% 69.50% ‐‐ ‐‐ ‐‐ In‐Stream 1.67% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 82.32% 84.84% 79.58% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 26
- 27. MediaMind Global Benchmarks Report Benchmarks for Chile — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.12% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.13% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.12% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.23% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.19% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.25% 8.78% 79.97 0.23% 3.65% 54.52 ‐‐ ‐‐ ‐‐ 0.66% 47.38% 28.67% 12.49% 20.79% 106.57 Polite Banner 0.17% 2.57% 26.53 0.22% 3.04% 24.12 ‐‐ ‐‐ ‐‐ 0.22% 70.34% 48.71% ‐‐ ‐‐ ‐‐ 300x250 0.23% 3.06% 24.68 0.23% 3.06% 24.68 ‐‐ ‐‐ ‐‐ 0.24% 69.35% 47.84% ‐‐ ‐‐ ‐‐ Expandable Formats 0.23% 12.11% 96.22 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 12.49% 20.79% 106.57 234x60 0.50% 15.49% 122.18 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 21.45% 36.01% 51.18 300x250 0.43% 9.40% 84.73 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 6.98% 43.32% 132.26 Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 27
- 28. MediaMind Global Benchmarks Report Benchmarks for China — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.36% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.29% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.30% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.81% 4.69% 59.25 0.64% 6.57% 40.34 30.23% 55.41% 37.46% 27.96% 73.59% 38.29% 11.97% 43.37% 125.44 Polite Banner 0.81% 3.41% 26.89 0.50% 4.10% 54.82 27.33% 71.41% 34.49% 23.93% 71.41% 34.49% ‐‐ ‐‐ ‐‐ 728x90 0.36% 1.64% 17.59 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.63% 3.11% 24.22 0.39% 2.88% 46.90 46.37% 66.84% 21.63% 49.48% 66.84% 21.63% ‐‐ ‐‐ ‐‐ 160x600 0.45% 1.10% 20.48 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Floating Ad 2.41% 18.47% 12.34 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ PushDown Banner 0.38% 6.29% 57.84 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 9.96% 39.20% 114.82 970x66 0.36% 6.93% 63.94 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 13.70% 25.27% 206.06 Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 28
- 29. MediaMind Global Benchmarks Report Benchmarks for Colombia — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.13% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.14% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.19% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.17% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.72% 15.54% 64.16 0.44% 12.28% 74.27 ‐‐ ‐‐ ‐‐ 15.39% 48.51% 36.27% 18.14% 26.49% 81.62 Polite Banner 0.16% 3.05% 28.42 0.14% 2.67% 23.60 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.17% 3.55% 25.14 0.16% 3.31% 23.76 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Floating Ad 3.23% 42.05% 5.69 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Expandable Formats 0.61% 14.24% 77.38 0.37% 13.41% 83.82 ‐‐ ‐‐ ‐‐ 9.07% 32.48% 23.82% 18.12% 24.37% 66.33 234x60 0.96% 11.28% 104.52 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 14.88% 24.25% 26.11 PushDown Banner 0.26% 18.23% 64.40 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 18.36% 48.78% 129.27 Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 29
- 30. MediaMind Global Benchmarks Report Benchmarks for Cyprus — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.13% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.12% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.14% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.35% 6.80% 64.93 0.42% 4.68% 47.62 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 14.04% 17.52% 69.82 Polite Banner 0.10% 2.55% 20.91 0.17% 2.49% 24.12 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.14% 3.04% 19.60 0.17% 2.49% 24.12 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Expandable Formats 0.87% 15.64% 85.63 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 14.04% 17.52% 69.82 234x60 0.90% 9.56% 94.68 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 13.19% 17.64% 26.57 Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 30
- 31. MediaMind Global Benchmarks Report Benchmarks for Denmark — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.13% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.13% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.13% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.21% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.25% 4.99% 39.26 0.20% 5.45% 41.94 56.48% 62.47% 48.31% 8.17% 52.96% 38.89% 4.92% 18.55% 100.70 Polite Banner 0.18% 3.49% 27.22 0.15% 4.56% 27.64 34.27% 58.04% 44.25% 9.93% 58.04% 44.25% ‐‐ ‐‐ ‐‐ 728x90 0.15% 2.39% 26.57 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.18% 2.95% 23.20 0.15% 3.61% 23.48 ‐‐ ‐‐ ‐‐ 8.06% 53.21% 39.15% ‐‐ ‐‐ ‐‐ 160x600 0.10% 1.14% 43.23 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Expandable Formats 0.27% 4.93% 45.28 0.19% 4.67% 47.80 60.82% 55.30% 39.84% 6.12% 55.30% 39.84% 4.28% 17.87% 111.84 234x60 0.14% 2.64% 74.49 0.12% 2.39% 73.66 ‐‐ ‐‐ ‐‐ 7.58% 88.97% 85.93% 4.36% 5.17% 17.08 160x600 0.11% 2.31% 49.42 0.12% 2.48% 51.24 ‐‐ ‐‐ ‐‐ 0.62% 32.41% 20.95% 2.51% 2.67% 53.19 300x250 0.33% 5.85% 45.01 0.28% 6.25% 44.21 55.01% 54.08% 33.89% 18.44% 54.08% 33.89% 4.12% 31.23% 127.69 PushDown Banner 0.40% 11.51% 36.94 0.39% 15.15% 42.83 73.31% 35.42% 25.16% ‐‐ ‐‐ ‐‐ 8.94% 22.81% 42.35 Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 31
- 32. MediaMind Global Benchmarks Report Benchmarks for Dubai — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.21% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.16% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.09% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.28% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.21% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.56% 10.41% 84.28 0.50% 7.33% 60.86 41.26% 72.91% 59.36% 12.39% 63.37% 48.27% 13.20% 25.52% 44.26 Enhanced Std. Banner 0.28% 4.14% 23.44 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.24% 2.99% 18.42 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.26% 3.49% 18.12 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Polite Banner 0.37% 3.82% 25.80 0.37% 3.88% 25.80 41.02% 69.91% 55.19% 22.09% 69.91% 55.19% ‐‐ ‐‐ ‐‐ 728x90 0.18% 2.37% 15.76 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.37% 3.84% 25.28 0.38% 3.90% 25.61 42.03% 69.90% 55.19% 21.36% 69.90% 55.19% ‐‐ ‐‐ ‐‐ Expandable Formats 0.62% 12.61% 91.37 0.64% 11.55% 77.23 ‐‐ ‐‐ ‐‐ 5.00% 41.20% 27.46% 13.16% 25.34% 43.47 234x60 0.64% 11.75% 116.07 0.70% 10.85% 92.20 ‐‐ ‐‐ ‐‐ 5.34% 35.76% 22.61% 14.92% 26.89% 24.64 728x90 0.51% 13.96% 64.64 0.41% 11.63% 56.68 ‐‐ ‐‐ ‐‐ 5.04% 43.57% 29.96% 14.36% 22.20% 68.90 160x600 0.57% 13.11% 97.02 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 11.64% 17.79% 101.43 300x250 0.48% 9.68% 48.37 0.57% 11.66% 50.10 ‐‐ ‐‐ ‐‐ 2.57% 47.88% 34.40% 6.04% 17.49% 55.79 PushDown Banner 0.58% 22.39% 56.95 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 19.26% 50.17% 78.24 In‐Stream 4.03% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 99.03% 92.29% 89.14% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 32
- 33. MediaMind Global Benchmarks Report Benchmarks for Egypt — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.28% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.19% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.29% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.50% 9.88% 104.79 0.31% 7.65% 99.49 ‐‐ ‐‐ ‐‐ 2.80% 39.86% 25.44% 11.13% 19.41% 58.17 Polite Banner 0.32% 1.89% 25.87 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Expandable Formats 0.50% 10.02% 105.22 0.31% 7.72% 99.83 ‐‐ ‐‐ ‐‐ 2.61% 37.89% 24.21% 11.14% 19.38% 57.94 234x60 0.75% 12.98% 116.52 0.62% 11.89% 116.57 ‐‐ ‐‐ ‐‐ 5.19% 34.89% 23.29% 17.28% 30.90% 24.44 728x90 0.65% 14.10% 92.50 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 13.24% 33.52% 73.56 160x600 0.24% 7.22% 96.03 0.16% 4.99% 102.53 ‐‐ ‐‐ ‐‐ 1.54% 42.72% 25.37% 7.16% 8.67% 94.10 300x250 0.35% 6.72% 66.00 0.25% 6.84% 71.17 ‐‐ ‐‐ ‐‐ 1.78% 39.49% 24.92% 3.68% 11.26% 107.39 Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 33
- 34. MediaMind Global Benchmarks Report Benchmarks for Finland — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.16% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.16% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.13% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.29% 5.21% 64.32 0.30% 7.34% 56.52 56.72% 75.02% 56.04% 7.91% 27.53% 20.70% 5.16% 44.11% 206.54 Polite Banner 0.14% 2.63% 43.17 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.14% 2.35% 49.96 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.07% 2.05% 20.14 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.09% 1.81% 24.08 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Expandable Formats 0.36% 5.80% 70.42 0.27% 5.09% 57.34 58.10% 27.29% 20.67% 7.44% 27.29% 20.67% 4.21% 43.85% 210.01 234x60 0.18% 3.24% 78.69 0.12% 4.30% 67.38 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 6.23% 9.00% 29.30 728x90 0.28% 6.34% 104.72 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 0.71% 122.41% 256.95 300x250 0.42% 6.41% 55.23 0.29% 5.13% 49.41 73.08% 29.17% 22.25% 8.50% 29.17% 22.25% 3.82% 37.55% 175.15 Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 34
- 35. MediaMind Global Benchmarks Report Benchmarks for France — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.09% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.07% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.05% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.10% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.09% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Mobile Banner 5.04% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.27% 6.07% 52.00 0.23% 5.95% 55.66 59.40% 70.32% 56.73% 31.92% 69.74% 55.44% 11.57% 37.11% 121.74 Enhanced Std. Banner 0.08% 2.06% 24.64 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.08% 2.63% 21.50 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.07% 1.73% 23.50 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Polite Banner 0.13% 4.13% 53.23 0.14% 4.46% 57.06 58.47% 69.92% 55.27% 42.34% 69.92% 55.27% ‐‐ ‐‐ ‐‐ 728x90 0.08% 2.79% 70.33 0.10% 3.78% 84.58 56.37% 67.23% 53.94% 47.84% 67.23% 53.94% ‐‐ ‐‐ ‐‐ 120x600 0.06% 1.64% 27.33 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.12% 3.79% 55.67 0.12% 3.94% 56.85 59.09% 69.81% 54.71% 45.28% 69.81% 54.71% ‐‐ ‐‐ ‐‐ 160x600 0.07% 2.00% 51.65 0.07% 2.98% 85.31 62.76% 67.14% 51.69% 36.80% 67.14% 51.69% ‐‐ ‐‐ ‐‐ Floating Ad 6.11% 33.07% 5.76 2.46% 33.88% 10.87 81.69% 51.64% 34.55% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Expandable Formats 0.54% 10.25% 56.06 0.53% 9.98% 56.60 65.79% 63.89% 51.11% 11.08% 63.89% 51.11% 12.18% 37.23% 122.64 234x60 0.24% 9.07% 132.16 0.23% 8.58% 120.87 ‐‐ ‐‐ ‐‐ 4.71% 41.03% 24.43% 12.61% 17.06% 54.05 728x90 0.27% 10.27% 58.72 0.19% 11.05% 55.96 ‐‐ ‐‐ ‐‐ 14.52% 65.29% 52.38% 10.65% 15.98% 52.10 160x600 0.82% 13.93% 82.09 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 18.58% 49.41% 38.15 300x250 0.56% 9.43% 53.22 0.50% 9.18% 56.48 68.80% 69.12% 55.82% 9.61% 69.12% 55.82% 10.91% 32.81% 118.93 PushDown Banner 0.28% 12.05% 45.42 0.30% 11.96% 45.23 54.62% 83.05% 72.46% 28.29% 83.05% 72.46% 5.45% 36.04% 113.86 970x66 0.27% 9.17% 25.64 0.20% 10.15% 16.86 55.51% 14.28% 2.19% ‐‐ ‐‐ ‐‐ 2.13% 29.01% 21.63 In‐Stream 2.36% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 93.28% 77.85% 73.52% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 35
- 36. MediaMind Global Benchmarks Report Benchmarks for Germany — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.09% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.07% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.08% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.09% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.07% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Mobile Banner 1.90% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.27% 6.20% 54.22 0.32% 8.36% 59.60 55.90% 67.78% 52.65% 26.82% 65.39% 49.44% 13.98% 89.97% 155.40 Enhanced Std. Banner 0.26% 2.35% 23.85 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.10% 2.14% 21.46 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.10% 2.68% 24.73 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.10% 1.53% 19.62 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Polite Banner 0.12% 4.20% 46.52 0.15% 5.73% 62.94 53.70% 67.26% 51.48% 44.31% 67.26% 51.48% ‐‐ ‐‐ ‐‐ 728x90 0.08% 1.41% 24.00 0.10% 1.80% 30.31 55.13% 63.58% 50.12% 2.43% 63.58% 50.12% ‐‐ ‐‐ ‐‐ 120x600 0.08% 2.00% 17.93 0.10% 1.62% 39.12 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.09% 4.27% 57.81 0.10% 5.08% 69.90 55.56% 70.13% 54.07% 44.36% 70.13% 54.07% ‐‐ ‐‐ ‐‐ 160x600 0.08% 1.78% 30.00 0.09% 2.64% 49.30 59.47% 62.94% 43.65% 56.20% 62.94% 43.65% ‐‐ ‐‐ ‐‐ Floating Ad 0.55% 9.83% 4.70 2.20% 41.13% 5.14 72.97% 37.78% 24.91% 48.69% 37.78% 24.91% ‐‐ ‐‐ ‐‐ Expandable Formats 0.41% 8.34% 65.68 0.47% 9.97% 66.99 60.77% 62.48% 45.43% 11.44% 62.48% 45.43% 14.10% 90.70% 155.80 234x60 0.43% 6.94% 83.69 0.49% 7.88% 92.30 50.93% 48.31% 34.26% 5.38% 48.31% 34.26% 11.09% 16.05% 16.72 728x90 0.16% 5.54% 60.25 0.18% 7.10% 55.33 73.64% 69.51% 49.45% 16.94% 69.51% 49.45% 11.87% 69.53% 160.73 160x600 0.32% 11.03% 54.82 0.38% 12.02% 54.91 63.66% 53.36% 37.92% 7.98% 53.36% 37.92% 11.86% 28.51% 66.58 300x250 0.33% 8.35% 69.74 0.36% 8.77% 74.45 64.38% 72.34% 51.12% 20.90% 72.34% 51.12% 7.02% 101.01% 254.28 PushDown Banner 0.28% 9.95% 29.69 0.24% 8.93% 34.13 54.12% 82.33% 71.11% 22.36% 82.33% 71.11% 3.52% 42.00% 99.13 728x90 0.20% 6.74% 29.32 0.25% 6.47% 44.23 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 3.47% 62.57% 20.88 970x66 0.42% 14.53% 30.50 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 8.74% 33.49% 17.63 In‐Stream 1.76% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 93.46% 90.07% 85.88% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 36
- 37. MediaMind Global Benchmarks Report Benchmarks for Greece — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.07% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.09% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.06% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.08% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.54% 7.98% 34.69 0.07% 3.77% 43.01 ‐‐ ‐‐ ‐‐ 0.53% 22.93% 14.01% 8.18% 17.86% 81.21 Polite Banner 0.06% 2.47% 20.19 0.06% 2.52% 18.77 ‐‐ ‐‐ ‐‐ 0.02% 76.68% 63.70% ‐‐ ‐‐ ‐‐ 728x90 0.09% 2.61% 34.43 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.06% 2.46% 19.17 0.06% 2.52% 18.77 ‐‐ ‐‐ ‐‐ 0.02% 76.68% 63.70% ‐‐ ‐‐ ‐‐ Floating Ad 6.69% 44.81% 5.83 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Expandable Formats 0.38% 9.59% 62.03 0.11% 8.07% 69.20 ‐‐ ‐‐ ‐‐ 2.34% 20.95% 12.19% 8.18% 17.86% 81.21 728x90 0.93% 16.95% 55.85 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 12.39% 20.99% 39.96 300x250 0.18% 7.03% 58.74 0.10% 8.00% 69.06 ‐‐ ‐‐ ‐‐ 2.13% 20.96% 12.37% 6.10% 17.49% 102.61 Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 37
- 38. MediaMind Global Benchmarks Report Benchmarks for Hong Kong — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.10% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.09% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.05% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.11% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.08% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.47% 11.11% 46.92 0.33% 11.90% 61.17 66.99% 59.18% 45.17% 33.06% 63.10% 49.39% 12.66% 31.55% 76.30 Enhanced Std. Banner 0.23% 3.44% 22.84 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Polite Banner 0.19% 9.09% 70.42 0.16% 11.25% 76.14 64.44% 68.73% 54.31% 58.42% 68.73% 54.31% ‐‐ ‐‐ ‐‐ 728x90 0.10% 2.68% 24.65 0.06% 3.59% 31.95 ‐‐ ‐‐ ‐‐ 58.29% 64.89% 28.55% ‐‐ ‐‐ ‐‐ 300x250 0.20% 9.83% 76.39 0.16% 11.65% 80.20 65.51% 70.21% 56.39% 60.28% 70.21% 56.39% ‐‐ ‐‐ ‐‐ 160x600 0.09% 0.84% 20.57 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Floating Ad 0.91% 16.39% 7.25 0.82% 17.72% 13.91 82.42% 51.03% 36.29% 87.75% 51.03% 36.29% ‐‐ ‐‐ ‐‐ Expandable Formats 0.55% 11.10% 49.92 0.54% 11.33% 55.06 69.39% 49.05% 38.42% 11.48% 49.05% 38.42% 12.68% 31.40% 78.00 234x60 0.48% 9.08% 29.50 0.59% 10.10% 32.33 ‐‐ ‐‐ ‐‐ 5.94% 33.48% 26.70% 10.92% 23.06% 20.37 728x90 0.66% 20.15% 49.22 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 25.89% 65.34% 85.53 300x250 0.54% 14.06% 96.73 0.42% 13.68% 83.79 66.17% 66.49% 55.10% 15.52% 66.49% 55.10% 14.59% 39.90% 97.07 PushDown Banner 0.35% 8.37% 34.91 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 10.44% 42.83% 23.06 Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 38
- 39. MediaMind Global Benchmarks Report Benchmarks for Hungary — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.12% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.08% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.42% 9.36% 73.35 0.30% 7.72% 79.11 ‐‐ ‐‐ ‐‐ 5.53% 33.94% 22.96% 14.85% 28.08% 50.22 Polite Banner 0.08% 2.06% 18.60 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Expandable Formats 0.49% 9.82% 75.85 0.37% 9.69% 86.27 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 14.51% 27.55% 42.89 234x60 0.55% 9.94% 81.04 0.41% 9.48% 94.46 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 15.29% 29.05% 40.93 300x250 0.19% 9.39% 41.49 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 9.98% 19.10% 52.93 Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 39
- 40. MediaMind Global Benchmarks Report Benchmarks for India — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.19% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.14% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.09% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.21% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.14% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.50% 10.81% 88.03 0.77% 10.95% 94.11 41.74% 74.48% 61.59% 9.04% 79.55% 69.13% 8.96% 44.09% 145.26 Enhanced Std. Banner 0.26% 2.67% 25.16 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.19% 1.98% 28.45 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.40% 2.54% 25.31 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.10% 1.81% 33.36 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Polite Banner 0.29% 4.12% 20.20 0.20% 3.43% 25.19 41.21% 72.80% 59.39% 35.05% 72.80% 59.39% ‐‐ ‐‐ ‐‐ 728x90 0.10% 1.59% 27.57 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.23% 3.19% 25.76 0.19% 3.30% 26.15 40.85% 73.58% 60.47% 35.06% 73.58% 60.47% ‐‐ ‐‐ ‐‐ Expandable Formats 0.52% 11.30% 91.07 0.81% 11.52% 96.54 42.59% 80.18% 70.16% 7.95% 80.18% 70.16% 9.04% 43.76% 146.15 234x60 0.54% 9.63% 82.16 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 16.27% 26.58% 26.02 728x90 0.33% 12.26% 61.34 0.35% 12.33% 46.97 ‐‐ ‐‐ ‐‐ 2.13% 52.40% 38.06% 13.13% 21.70% 98.51 160x600 0.29% 11.42% 92.78 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 14.11% 15.79% 85.40 300x250 0.65% 12.26% 100.59 0.85% 11.63% 101.84 42.50% 83.55% 73.65% 8.24% 83.55% 73.65% 7.83% 54.84% 165.29 PushDown Banner 0.37% 9.92% 31.59 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 4.89% 56.58% 120.28 728x90 0.28% 11.70% 59.88 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 12.46% 30.19% 123.68 Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 40
- 41. MediaMind Global Benchmarks Report Benchmarks for Indonesia — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.07% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.08% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.29% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.05% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.18% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Mobile Banner 0.42% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.22% 5.56% 52.61 0.08% 2.61% 77.58 53.70% 88.10% 79.46% 0.90% 73.54% 60.96% 15.85% 23.72% 80.58 Polite Banner 0.02% 0.72% 50.53 0.04% 1.11% 80.79 58.98% 81.25% 69.56% 0.76% 81.25% 69.56% ‐‐ ‐‐ ‐‐ 300x250 0.06% 2.04% 62.03 0.11% 3.50% 76.86 58.98% 81.20% 69.58% 12.81% 81.20% 69.58% ‐‐ ‐‐ ‐‐ Floating Ad 1.87% 26.58% 3.47 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Expandable Formats 0.33% 12.49% 78.36 0.21% 9.95% 78.73 ‐‐ ‐‐ ‐‐ 1.58% 55.31% 40.62% 16.64% 23.18% 63.81 728x90 0.81% 23.31% 88.80 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 41.46% 53.98% 47.24 300x250 0.19% 11.38% 73.23 0.14% 9.85% 79.76 ‐‐ ‐‐ ‐‐ 1.53% 53.69% 39.34% 11.39% 17.33% 98.36 PushDown Banner 0.04% 3.66% 16.60 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 0.14% 33.01% 210.53 Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 41
- 42. MediaMind Global Benchmarks Report Benchmarks for Ireland — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.09% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.08% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.09% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.09% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.10% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.10% 3.75% 59.02 0.12% 4.36% 63.20 56.16% 70.10% 56.75% 24.11% 67.20% 39.48% 7.26% 23.81% 262.48 Polite Banner 0.10% 3.13% 42.29 0.11% 3.54% 44.80 57.21% 66.88% 38.49% 34.26% 66.88% 38.49% ‐‐ ‐‐ ‐‐ 728x90 0.08% 2.35% 45.99 0.11% 3.08% 62.99 89.07% 71.98% 58.66% 51.94% 71.98% 58.66% ‐‐ ‐‐ ‐‐ 120x600 0.07% 1.44% 27.91 0.06% 1.23% 35.48 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.11% 3.46% 41.31 0.11% 3.60% 43.94 55.43% 65.86% 34.90% 34.46% 65.86% 34.90% ‐‐ ‐‐ ‐‐ Expandable Formats 0.13% 6.31% 93.09 0.15% 7.35% 96.52 50.34% 75.86% 63.41% 3.06% 75.86% 63.41% 7.25% 23.87% 264.31 728x90 0.25% 8.63% 83.97 0.36% 11.87% 76.29 ‐‐ ‐‐ ‐‐ 12.79% 81.82% 69.72% 11.27% 32.37% 283.94 300x250 0.09% 5.41% 73.36 0.10% 6.13% 79.03 48.97% 47.62% 34.04% 1.12% 47.62% 34.04% 6.35% 30.16% 263.96 PushDown Banner 0.11% 3.17% 51.44 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 42
- 43. MediaMind Global Benchmarks Report Benchmarks for Israel — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.12% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.11% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.08% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.18% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.14% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.13% 5.09% 55.11 0.10% 4.24% 40.81 34.61% 66.39% 49.73% 33.76% 89.26% 70.18% 9.29% 27.41% 119.74 Polite Banner 0.07% 2.69% 86.06 0.12% 3.69% 41.86 ‐‐ ‐‐ ‐‐ 55.18% 89.48% 70.39% ‐‐ ‐‐ ‐‐ 728x90 0.06% 1.74% 48.45 0.10% 4.58% 34.44 ‐‐ ‐‐ ‐‐ 46.24% 83.99% 54.11% ‐‐ ‐‐ ‐‐ 120x600 0.09% 2.90% 302.78 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.09% 2.32% 29.73 0.17% 4.41% 30.96 ‐‐ ‐‐ ‐‐ 39.27% 89.82% 57.75% ‐‐ ‐‐ ‐‐ 160x600 0.08% 2.07% 105.62 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Expandable Formats 0.15% 6.95% 48.90 0.04% 7.57% 40.32 ‐‐ ‐‐ ‐‐ 0.33% 30.80% 15.77% 9.90% 27.96% 127.31 234x60 0.14% 6.18% 39.45 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 7.07% 11.84% 11.73 728x90 0.02% 1.93% 96.11 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 36.37% 71.57% 172.47 160x600 0.12% 4.26% 92.85 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 1.15% 40.20% 287.31 300x250 0.02% 2.70% 63.51 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 50.12% 110.17% 123.75 PushDown Banner 0.41% 10.91% 17.01 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 1.98% 21.54% 44.45 In‐Stream 1.59% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 43
- 44. MediaMind Global Benchmarks Report Benchmarks for Italy — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.07% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.06% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.12% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.08% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.06% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.56% 15.62% 32.22 0.60% 17.70% 35.18 51.34% 49.83% 38.82% 25.10% 63.05% 52.96% 8.85% 54.22% 71.18 Enhanced Std. Banner 0.03% 1.43% 22.00 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.02% 1.32% 28.20 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.04% 1.70% 21.08 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Polite Banner 0.10% 2.96% 35.48 0.10% 2.99% 37.06 63.16% 74.95% 65.91% 58.88% 74.95% 65.91% ‐‐ ‐‐ ‐‐ 728x90 0.05% 2.38% 39.58 0.06% 3.57% 57.77 73.12% 87.11% 79.13% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.07% 2.23% 41.72 0.07% 2.29% 43.17 63.26% 76.68% 67.69% 64.17% 76.68% 67.69% ‐‐ ‐‐ ‐‐ Floating Ad 2.04% 50.17% 4.23 2.08% 62.98% 4.94 85.18% 41.03% 25.79% 53.44% 41.03% 25.79% ‐‐ ‐‐ ‐‐ Expandable Formats 0.75% 21.82% 37.43 0.85% 25.98% 40.27 42.09% 41.85% 30.35% 11.79% 41.85% 30.35% 8.86% 54.91% 71.94 234x60 0.22% 7.32% 91.85 0.21% 7.01% 100.47 ‐‐ ‐‐ ‐‐ 7.91% 51.18% 44.05% 11.35% 17.95% 41.50 728x90 0.68% 28.89% 24.57 0.83% 39.04% 23.08 56.65% 45.73% 32.70% 15.23% 45.73% 32.70% 3.43% 47.08% 52.97 160x600 0.40% 10.23% 108.50 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 10.45% 15.65% 73.23 300x250 0.86% 26.68% 38.40 0.97% 29.56% 43.88 49.32% 46.43% 34.31% 10.74% 46.43% 34.31% 13.20% 52.83% 28.34 PushDown Banner 0.73% 17.17% 29.56 1.32% 21.81% 27.86 37.23% 62.17% 46.06% 19.67% 62.17% 46.06% 8.50% 32.06% 32.92 In‐Stream 1.49% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 95.13% 82.74% 77.23% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 44
- 45. MediaMind Global Benchmarks Report Benchmarks for Japan — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.06% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.04% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.07% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.06% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.05% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.10% 2.84% 37.56 0.19% 3.34% 46.95 51.32% 56.22% 39.49% 3.77% 44.05% 26.40% 1.35% 54.85% 145.05 Enhanced Std. Banner 0.12% 1.77% 27.03 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.07% 1.42% 18.26 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.06% 1.33% 24.83 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.19% 2.34% 31.20 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.09% 2.31% 29.05 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Polite Banner 0.12% 2.96% 24.46 0.25% 2.64% 62.71 51.36% 43.63% 25.89% 18.03% 43.63% 25.89% ‐‐ ‐‐ ‐‐ 728x90 0.04% 1.14% 31.29 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.06% 1.64% 22.43 0.07% 1.72% 26.94 50.16% 43.17% 25.43% 17.77% 43.17% 25.43% ‐‐ ‐‐ ‐‐ 160x600 0.10% 1.71% 31.00 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Expandable Formats 0.06% 2.19% 61.15 0.06% 5.14% 23.13 ‐‐ ‐‐ ‐‐ 0.12% 60.30% 45.54% 1.36% 54.51% 148.57 728x90 0.04% 4.80% 22.39 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 4.07% 4.94% 22.79 300x250 0.07% 4.31% 22.57 0.03% 4.73% 22.76 ‐‐ ‐‐ ‐‐ 0.08% 64.66% 50.93% 3.04% 5.16% 52.63 PushDown Banner 0.30% 16.28% 15.05 0.57% 14.82% 28.44 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 0.60% 65.71% 62.66 Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 45
- 46. MediaMind Global Benchmarks Report Benchmarks for Korea — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.23% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.21% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.26% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.29% 7.27% 52.39 0.55% 13.06% 62.68 ‐‐ ‐‐ ‐‐ 8.06% 32.60% 21.12% 10.39% 16.62% 39.07 Expandable Formats 0.29% 7.26% 52.66 0.56% 13.33% 62.76 ‐‐ ‐‐ ‐‐ 7.42% 31.73% 20.56% 10.45% 16.06% 35.94 234x60 0.26% 5.68% 57.32 1.25% 17.03% 89.33 ‐‐ ‐‐ ‐‐ 9.57% 26.60% 16.24% 10.13% 15.52% 18.05 728x90 0.44% 14.77% 63.66 0.44% 14.77% 63.66 ‐‐ ‐‐ ‐‐ 8.04% 40.81% 28.81% 16.61% 22.12% 61.00 300x250 0.32% 10.21% 45.21 0.33% 11.80% 49.48 ‐‐ ‐‐ ‐‐ 6.52% 32.57% 21.13% 10.86% 15.78% 45.76 Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 46
- 47. MediaMind Global Benchmarks Report Benchmarks for Malaysia — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.11% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.10% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.11% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.13% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.11% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Mobile Banner 0.88% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.34% 10.68% 76.16 0.30% 9.08% 83.39 50.82% 73.11% 59.74% 7.03% 57.19% 43.60% 14.60% 23.52% 121.42 Enhanced Std. Banner 0.20% 3.75% 17.15 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.13% 2.14% 28.33 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.24% 3.20% 22.94 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Polite Banner 0.24% 2.71% 25.95 0.23% 3.29% 31.98 50.34% 73.45% 58.86% 16.08% 73.45% 58.86% ‐‐ ‐‐ ‐‐ 728x90 0.30% 2.43% 22.12 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.18% 2.75% 30.22 0.22% 3.10% 31.86 50.13% 73.97% 59.53% 15.57% 73.97% 59.53% ‐‐ ‐‐ ‐‐ 160x600 0.10% 1.56% 37.70 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Floating Ad 1.46% 14.04% 23.49 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Expandable Formats 0.36% 12.58% 79.33 0.33% 11.07% 89.34 ‐‐ ‐‐ ‐‐ 4.71% 44.04% 31.10% 14.62% 23.34% 119.16 234x60 0.26% 6.95% 103.78 0.26% 7.05% 108.17 ‐‐ ‐‐ ‐‐ 2.72% 34.73% 23.58% 10.14% 14.43% 44.31 728x90 0.49% 20.94% 79.47 0.45% 21.13% 83.81 ‐‐ ‐‐ ‐‐ 7.92% 41.18% 29.26% 23.43% 31.93% 80.46 160x600 0.29% 10.45% 103.99 0.27% 10.26% 124.08 ‐‐ ‐‐ ‐‐ 4.23% 50.38% 30.81% 12.08% 14.89% 108.16 300x250 0.40% 11.77% 63.00 0.37% 10.36% 71.04 ‐‐ ‐‐ ‐‐ 4.42% 50.82% 37.89% 11.89% 21.54% 94.32 PushDown Banner 0.40% 10.05% 34.19 0.30% 8.65% 41.03 ‐‐ ‐‐ ‐‐ 29.82% 72.25% 58.70% 4.27% 47.05% 206.78 In‐Stream 4.10% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 76.92% 78.93% 70.60% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 47
- 48. MediaMind Global Benchmarks Report Benchmarks for Mexico — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.15% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.13% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.10% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.17% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.17% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Mobile Banner 0.44% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.44% 9.26% 64.14 0.79% 12.26% 58.61 55.33% 78.54% 67.38% 9.07% 65.01% 53.84% 13.76% 26.13% 72.60 Enhanced Std. Banner 0.09% 2.18% 42.95 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.08% 2.20% 41.43 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.06% 1.29% 34.51 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.17% 3.59% 50.12 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.11% 2.47% 39.23 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Polite Banner 0.15% 5.00% 39.09 0.23% 3.08% 42.41 47.71% 78.77% 65.33% 11.63% 78.77% 65.33% ‐‐ ‐‐ ‐‐ 728x90 0.15% 8.77% 38.55 0.36% 3.41% 31.13 73.13% 91.20% 85.59% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.14% 3.76% 39.13 0.22% 3.58% 38.17 54.27% 78.72% 67.25% 13.07% 78.72% 67.25% ‐‐ ‐‐ ‐‐ 160x600 0.17% 2.01% 37.34 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Floating Ad 2.59% 28.87% 8.17 4.62% 34.28% 12.73 56.15% 56.12% 42.71% 23.66% 56.12% 42.71% ‐‐ ‐‐ ‐‐ Expandable Formats 0.53% 11.92% 81.52 0.64% 12.21% 69.92 60.78% 62.59% 52.23% 8.13% 62.59% 52.23% 13.96% 25.81% 68.90 234x60 0.69% 14.03% 117.76 0.77% 14.33% 109.62 80.97% 67.15% 58.22% 15.20% 67.15% 58.22% 17.81% 27.89% 29.90 728x90 0.43% 12.44% 54.19 0.45% 12.16% 56.42 51.51% 65.45% 52.62% 5.16% 65.45% 52.62% 14.14% 38.66% 83.02 160x600 0.32% 10.08% 84.71 0.44% 12.84% 81.15 ‐‐ ‐‐ ‐‐ 7.20% 47.01% 30.41% 10.95% 12.64% 84.51 300x250 0.56% 10.05% 47.78 0.98% 10.43% 47.54 61.72% 52.66% 43.14% 5.63% 52.66% 43.14% 11.09% 18.92% 68.80 PushDown Banner 0.27% 9.67% 47.83 0.42% 11.81% 31.78 55.86% 65.41% 50.68% 15.15% 65.41% 50.68% 5.83% 36.09% 123.02 728x90 0.30% 10.60% 62.65 0.34% 9.69% 35.02 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 6.29% 46.34% 130.86 970x66 0.34% 15.79% 62.28 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 14.76% 34.12% 79.21 Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 48
- 49. MediaMind Global Benchmarks Report Benchmarks for Netherlands — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.12% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.08% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.15% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.10% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.10% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.32% 5.25% 61.12 0.39% 8.93% 55.86 65.09% 67.04% 51.15% 24.62% 73.65% 57.81% 20.20% 55.67% 69.87 Polite Banner 0.15% 2.10% 26.00 0.13% 4.69% 44.26 67.31% 74.75% 60.82% 44.03% 74.75% 60.82% ‐‐ ‐‐ ‐‐ 728x90 0.08% 1.64% 25.43 0.10% 2.87% 76.91 74.14% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.12% 2.09% 22.81 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.09% 2.09% 28.32 0.12% 3.69% 45.95 64.49% 71.39% 57.92% 53.05% 71.39% 57.92% ‐‐ ‐‐ ‐‐ 160x600 0.09% 1.50% 28.64 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Floating Ad 2.28% 12.57% 32.76 4.03% 9.56% 23.65 ‐‐ ‐‐ ‐‐ 20.34% 28.86% 20.02% ‐‐ ‐‐ ‐‐ Expandable Formats 0.64% 11.86% 74.70 0.58% 13.10% 60.94 60.88% 74.18% 56.68% 18.36% 74.18% 56.68% 20.22% 55.61% 70.23 234x60 0.91% 14.44% 87.58 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 16.60% 45.52% 68.75 728x90 0.95% 16.43% 48.51 0.94% 17.24% 43.76 ‐‐ ‐‐ ‐‐ 30.98% 66.97% 50.74% 31.61% 112.36% 92.79 160x600 0.60% 10.97% 84.38 0.19% 7.96% 73.01 ‐‐ ‐‐ ‐‐ 20.72% 84.14% 61.19% 14.82% 38.26% 31.27 300x250 0.59% 10.16% 60.23 0.63% 11.78% 52.82 65.15% 66.01% 46.19% 18.03% 66.01% 46.19% 31.32% 89.12% 105.97 PushDown Banner 0.41% 11.55% 26.73 0.42% 12.36% 28.81 52.55% 29.64% 16.01% ‐‐ ‐‐ ‐‐ 13.09% 66.70% 20.22 Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 49
- 50. MediaMind Global Benchmarks Report Benchmarks for New Zealand — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.07% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.07% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.11% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.05% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.14% 3.83% 34.38 0.15% 5.00% 35.09 60.01% 66.13% 48.79% 25.52% 67.90% 52.71% 6.78% 25.37% 65.43 Enhanced Std. Banner 0.06% 1.02% 25.72 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.07% 1.24% 33.82 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.14% 2.19% 24.58 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.05% 1.00% 26.66 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Polite Banner 0.12% 3.38% 28.39 0.15% 4.26% 31.04 63.62% 67.35% 51.82% 42.43% 67.35% 51.82% ‐‐ ‐‐ ‐‐ 728x90 0.08% 1.94% 33.57 0.11% 2.40% 35.90 48.80% 44.21% 24.94% 38.22% 44.21% 24.94% ‐‐ ‐‐ ‐‐ 300x250 0.14% 3.60% 30.12 0.15% 3.85% 33.17 63.75% 67.60% 52.00% 41.67% 67.60% 52.00% ‐‐ ‐‐ ‐‐ Expandable Formats 0.27% 7.83% 42.52 0.12% 6.37% 42.04 ‐‐ ‐‐ ‐‐ 5.04% 73.40% 61.75% 6.96% 25.53% 66.56 234x60 0.24% 4.14% 85.75 0.18% 2.99% 90.56 ‐‐ ‐‐ ‐‐ 1.24% 38.88% 19.67% 7.30% 10.39% 52.12 728x90 0.24% 5.76% 35.51 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.19% 7.02% 35.43 0.10% 6.04% 37.43 ‐‐ ‐‐ ‐‐ 5.69% 75.72% 64.32% 5.24% 16.40% 45.35 Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 50
- 51. MediaMind Global Benchmarks Report Benchmarks for Norway — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.13% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.19% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.16% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.16% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.22% 4.83% 58.60 0.25% 5.51% 51.45 62.61% 66.62% 52.59% 11.83% 76.82% 59.69% 5.91% 13.71% 219.98 Enhanced Std. Banner 0.10% 4.19% 15.26 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Polite Banner 0.18% 4.55% 39.14 0.18% 6.16% 30.82 57.52% 78.75% 69.75% 24.34% 78.75% 69.75% ‐‐ ‐‐ ‐‐ 728x90 0.39% 3.12% 29.19 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.22% 2.01% 35.42 0.25% 3.46% 24.26 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Expandable Formats 0.25% 4.49% 68.47 0.31% 4.54% 62.93 69.79% 77.91% 46.11% 6.64% 77.91% 46.11% 5.60% 13.86% 229.23 234x60 0.26% 3.92% 89.03 0.16% 3.05% 111.93 ‐‐ ‐‐ ‐‐ 0.44% 36.37% 17.27% 7.32% 9.01% 17.99 160x600 0.09% 4.06% 81.30 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 4.54% 4.67% 88.44 300x250 0.26% 4.01% 42.37 0.37% 4.72% 40.40 68.39% 75.25% 51.46% 8.88% 75.25% 51.46% 4.29% 16.86% 230.14 PushDown Banner 0.15% 11.17% 69.19 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 10.29% 11.65% 59.75 Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 51
- 52. MediaMind Global Benchmarks Report Benchmarks for Pakistan — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.21% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.18% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.14% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.89% 10.93% 106.68 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 22.40% 37.61% 94.07 Enhanced Std. Banner 0.19% 1.94% 21.45 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.23% 2.75% 24.21 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Expandable Formats 2.14% 23.39% 119.77 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 25.28% 39.65% 79.32 728x90 2.47% 24.02% 143.46 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 26.85% 36.15% 92.32 Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 52
- 53. MediaMind Global Benchmarks Report Benchmarks for Peru — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.19% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.25% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.21% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.18% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.58% 13.49% 111.97 0.59% 8.27% 50.35 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 15.98% 41.06% 74.45 Floating Ad 1.01% 12.47% 3.45 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Expandable Formats 0.68% 17.54% 144.06 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 20.97% 36.20% 102.65 234x60 0.86% 19.48% 151.80 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 23.43% 45.37% 64.11 728x90 0.99% 25.00% 117.12 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 24.98% 42.74% 84.33 300x250 0.36% 8.08% 95.96 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 10.72% 21.28% 88.62 PushDown Banner 0.26% 6.87% 21.09 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 0.16% 53.79% 45.14 Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 53
- 54. MediaMind Global Benchmarks Report Benchmarks for Philippines — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.19% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.13% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.04% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.30% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.07% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.16% 2.17% 59.54 0.43% 12.57% 73.41 64.82% 69.04% 23.30% 4.76% 42.50% 26.64% 17.22% 25.18% 87.44 Enhanced Std. Banner 0.14% 1.27% 43.17 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.20% 1.75% 30.84 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.21% 1.94% 52.08 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.11% 1.30% 46.22 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Polite Banner 0.15% 1.77% 32.05 0.34% 2.35% 34.30 74.58% 71.21% 42.40% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.17% 2.04% 24.77 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.22% 2.49% 42.42 0.11% 2.30% 45.00 74.58% 32.18% 21.51% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Expandable Formats 0.48% 16.39% 80.71 0.47% 17.96% 72.81 ‐‐ ‐‐ ‐‐ 4.71% 34.65% 20.34% 16.80% 24.37% 83.86 234x60 0.26% 6.68% 92.64 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 10.54% 14.65% 51.58 728x90 0.66% 26.25% 82.13 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 26.86% 36.68% 82.63 160x600 0.35% 12.75% 102.70 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 7.97% 9.59% 111.22 300x250 0.53% 16.72% 71.81 0.43% 15.27% 70.33 ‐‐ ‐‐ ‐‐ 4.39% 36.59% 21.43% 16.52% 25.05% 77.86 PushDown Banner 0.35% 30.79% 89.52 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 30.18% 50.32% 119.34 Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 54
- 55. MediaMind Global Benchmarks Report Benchmarks for Poland — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.11% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.06% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Mobile Banner 0.21% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.22% 11.93% 36.57 0.25% 11.70% 37.45 58.84% 64.96% 37.51% 13.05% 75.55% 36.63% 13.93% 26.49% 55.54 Enhanced Std. Banner 0.13% 6.86% 20.98 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.07% 3.19% 18.68 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Polite Banner 0.15% 10.00% 32.60 0.13% 9.56% 34.98 58.09% 77.76% 31.48% 13.28% 77.76% 31.48% ‐‐ ‐‐ ‐‐ 300x250 0.07% 6.69% 47.19 0.08% 6.19% 66.84 ‐‐ ‐‐ ‐‐ 6.10% 78.31% 65.81% ‐‐ ‐‐ ‐‐ Floating Ad 3.07% 58.78% 7.03 2.96% 61.25% 8.46 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Expandable Formats 0.39% 18.90% 52.32 0.56% 14.34% 56.39 ‐‐ ‐‐ ‐‐ 11.11% 68.27% 59.90% 13.74% 26.03% 55.57 300x250 1.48% 6.92% 62.52 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 10.39% 12.71% 82.99 Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 55
- 56. MediaMind Global Benchmarks Report Benchmarks for Portugal — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.13% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.10% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.15% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.13% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.07% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.88% 12.77% 65.79 0.84% 11.63% 68.68 58.50% 66.29% 51.70% 18.92% 61.01% 48.22% 40.02% 120.71% 151.12 Enhanced Std. Banner 0.15% 2.53% 30.71 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.15% 2.53% 30.71 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Polite Banner 0.16% 3.23% 54.22 0.15% 3.20% 56.78 64.59% 63.95% 52.10% 54.82% 63.95% 52.10% ‐‐ ‐‐ ‐‐ 300x250 0.14% 3.08% 55.37 0.14% 3.09% 56.73 65.23% 63.89% 52.05% 55.61% 63.89% 52.05% ‐‐ ‐‐ ‐‐ Floating Ad 2.35% 30.04% 3.68 2.14% 31.77% 3.79 ‐‐ ‐‐ ‐‐ 63.90% 48.74% 39.50% ‐‐ ‐‐ ‐‐ Expandable Formats 1.07% 15.21% 77.46 1.23% 16.05% 76.58 41.07% 57.05% 41.25% 7.10% 57.05% 41.25% 40.05% 120.80% 151.28 234x60 0.38% 11.48% 116.51 0.40% 11.39% 114.39 ‐‐ ‐‐ ‐‐ 5.60% 40.26% 25.96% 17.63% 27.79% 20.45 300x250 1.60% 17.97% 60.72 1.79% 19.13% 63.13 37.19% 62.62% 45.38% 7.79% 62.62% 45.38% 56.86% 190.94% 154.98 In‐Stream 2.96% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 94.69% 89.70% 84.09% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 56
- 57. MediaMind Global Benchmarks Report Benchmarks for Romania — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.10% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.10% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.10% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.10% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.44% 17.65% 57.37 0.42% 15.88% 107.58 ‐‐ ‐‐ ‐‐ 13.76% 55.67% 35.68% 13.33% 33.79% 102.48 Polite Banner 0.05% 8.16% 40.63 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.14% 3.46% 17.21 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.15% 2.32% 20.08 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.14% 2.48% 20.50 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Floating Ad 2.05% 53.96% 9.45 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Expandable Formats 0.43% 14.98% 105.29 0.43% 15.08% 106.76 ‐‐ ‐‐ ‐‐ 13.33% 52.46% 31.62% 12.72% 34.40% 101.92 728x90 0.47% 18.74% 98.29 0.46% 18.70% 99.55 ‐‐ ‐‐ ‐‐ 16.55% 47.25% 23.51% 15.59% 28.65% 73.75 300x250 0.41% 12.12% 114.76 0.41% 11.94% 116.46 ‐‐ ‐‐ ‐‐ 9.37% 59.14% 42.00% 10.31% 41.39% 119.17 PushDown Banner 0.15% 28.12% 114.10 0.15% 29.37% 114.63 ‐‐ ‐‐ ‐‐ 20.14% 87.85% 76.38% 23.47% 23.81% 114.80 Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 57
- 58. MediaMind Global Benchmarks Report Benchmarks for Russia — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.11% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.09% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.16% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.13% 6.86% 59.15 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 12.81% 20.61% 113.38 Polite Banner 0.10% 2.76% 28.36 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Expandable Formats 0.14% 7.30% 56.38 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 11.80% 18.12% 94.88 Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 58
- 59. MediaMind Global Benchmarks Report Benchmarks for Singapore — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.17% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.16% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.13% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.19% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.13% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Mobile Banner 0.40% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.40% 10.20% 69.04 0.45% 10.52% 62.46 60.41% 63.14% 49.39% 10.16% 55.46% 41.04% 12.59% 28.33% 102.98 Enhanced Std. Banner 0.03% 1.00% 24.58 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Polite Banner 0.24% 4.49% 30.00 0.27% 5.37% 31.52 56.24% 69.09% 55.42% 35.78% 69.09% 55.42% ‐‐ ‐‐ ‐‐ 728x90 0.12% 2.90% 21.90 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.17% 3.82% 38.88 0.17% 4.08% 40.63 56.43% 72.06% 58.43% 34.96% 72.06% 58.43% ‐‐ ‐‐ ‐‐ 160x600 0.09% 1.15% 28.45 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Expandable Formats 0.42% 10.72% 71.45 0.48% 11.39% 65.07 63.51% 45.57% 30.86% 6.73% 45.57% 30.86% 12.71% 27.91% 103.02 234x60 0.36% 8.44% 94.05 0.52% 9.97% 77.51 ‐‐ ‐‐ ‐‐ 5.10% 28.74% 16.82% 14.88% 21.73% 31.23 728x90 0.48% 14.65% 74.53 0.42% 15.17% 69.02 ‐‐ ‐‐ ‐‐ 8.94% 43.36% 29.61% 15.56% 21.52% 73.37 160x600 0.23% 9.11% 82.65 0.09% 8.54% 94.84 ‐‐ ‐‐ ‐‐ 5.46% 51.94% 30.80% 10.70% 13.39% 84.14 300x250 0.42% 9.73% 61.94 0.53% 10.45% 60.64 63.55% 49.82% 34.30% 6.23% 49.82% 34.30% 8.70% 22.94% 61.15 PushDown Banner 0.25% 9.33% 38.39 0.32% 10.34% 54.63 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 4.59% 43.14% 102.23 728x90 0.21% 9.51% 46.65 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 5.24% 38.96% 89.74 970x66 0.21% 6.42% 24.98 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 2.07% 11.54% 32.55 In‐Stream 2.67% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 99.66% 88.36% 83.15% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 59
- 60. MediaMind Global Benchmarks Report Benchmarks for South Africa — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.22% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.21% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.11% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.19% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.19% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.31% 7.50% 61.92 0.29% 7.52% 52.76 49.49% 80.25% 64.47% 9.12% 79.43% 67.10% 11.57% 24.09% 124.15 Polite Banner 0.18% 2.85% 28.72 0.27% 3.94% 45.62 48.05% 88.50% 80.09% 48.83% 88.50% 80.09% ‐‐ ‐‐ ‐‐ 728x90 0.13% 2.52% 26.51 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.15% 1.96% 25.88 0.22% 2.72% 37.08 48.07% 88.17% 80.38% 44.65% 88.17% 80.38% ‐‐ ‐‐ ‐‐ 160x600 0.25% 5.13% 47.79 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Floating Ad 1.44% 27.04% 5.05 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Expandable Formats 0.36% 9.52% 70.83 0.29% 8.27% 60.87 59.86% 62.44% 48.80% 2.76% 62.44% 48.80% 11.50% 24.08% 122.23 728x90 0.26% 10.92% 69.97 0.13% 8.99% 60.73 ‐‐ ‐‐ ‐‐ 1.10% 49.74% 32.64% 15.45% 30.28% 114.35 160x600 0.27% 9.00% 103.02 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 8.71% 10.64% 118.59 300x250 0.35% 7.59% 68.64 0.34% 7.97% 64.16 65.25% 60.37% 48.98% 4.06% 60.37% 48.98% 9.96% 23.99% 135.84 PushDown Banner 0.24% 8.81% 41.39 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 13.85% 24.26% 157.17 728x90 0.17% 7.75% 46.77 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 10.16% 9.21% 25.42 Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 60
- 61. MediaMind Global Benchmarks Report Benchmarks for Spain — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.10% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.12% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.09% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.12% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.11% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Mobile Banner 4.52% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.28% 6.98% 63.02 0.31% 7.12% 68.49 61.09% 72.95% 60.34% 14.48% 73.17% 58.10% 8.25% 38.40% 186.44 Enhanced Std. Banner 0.07% 1.90% 24.19 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.08% 1.74% 24.69 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.11% 2.25% 21.67 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Polite Banner 0.13% 3.33% 56.06 0.13% 3.65% 64.53 61.23% 75.30% 59.32% 23.99% 75.30% 59.32% ‐‐ ‐‐ ‐‐ 728x90 0.08% 2.70% 55.15 0.09% 4.04% 78.48 77.10% 73.33% 61.00% 6.42% 73.33% 61.00% ‐‐ ‐‐ ‐‐ 120x600 0.05% 1.22% 36.01 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.12% 3.02% 51.45 0.12% 3.20% 58.14 59.29% 73.54% 56.53% 23.30% 73.54% 56.53% ‐‐ ‐‐ ‐‐ 160x600 0.12% 1.92% 34.67 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Floating Ad 3.65% 45.97% 4.03 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Expandable Formats 0.42% 10.61% 67.06 0.48% 10.75% 70.21 60.43% 67.81% 54.97% 7.38% 67.81% 54.97% 8.36% 38.28% 188.01 234x60 0.41% 15.28% 96.20 0.45% 16.20% 86.36 ‐‐ ‐‐ ‐‐ 9.82% 44.89% 36.44% 18.13% 30.66% 19.61 728x90 0.33% 12.75% 70.51 0.30% 12.85% 78.64 48.87% 55.73% 43.59% 6.45% 55.73% 43.59% 10.23% 28.99% 74.83 160x600 0.28% 10.61% 88.14 0.40% 13.76% 93.67 ‐‐ ‐‐ ‐‐ 6.19% 48.18% 26.42% 11.00% 13.13% 80.17 300x250 0.42% 9.45% 65.35 0.50% 9.51% 71.16 62.83% 73.53% 60.47% 7.50% 73.53% 60.47% 7.13% 45.72% 216.88 PushDown Banner 0.50% 7.63% 54.00 0.65% 7.44% 55.95 64.95% 77.52% 64.93% 10.98% 77.52% 64.93% 1.82% 44.28% 133.54 728x90 0.26% 7.74% 48.33 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 1.66% 41.36% 33.70 In‐Stream 3.30% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 61
- 62. MediaMind Global Benchmarks Report Benchmarks for Sweden — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.11% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.10% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.09% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.12% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.11% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Mobile Banner 1.40% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.24% 5.82% 48.26 0.27% 7.59% 51.72 72.90% 72.66% 61.31% 4.89% 62.92% 53.81% 8.61% 24.33% 147.27 Enhanced Std. Banner 0.07% 1.82% 26.38 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.05% 1.28% 38.55 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.07% 1.15% 33.37 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.05% 0.69% 33.08 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Polite Banner 0.22% 4.29% 36.19 0.20% 4.66% 34.39 ‐‐ ‐‐ ‐‐ 6.83% 65.87% 57.71% ‐‐ ‐‐ ‐‐ 728x90 0.20% 2.27% 55.09 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.23% 2.60% 27.89 0.20% 2.58% 27.32 ‐‐ ‐‐ ‐‐ 3.30% 67.11% 60.00% ‐‐ ‐‐ ‐‐ 160x600 0.17% 1.85% 25.64 0.21% 2.05% 27.02 ‐‐ ‐‐ ‐‐ 13.88% 88.84% 81.23% ‐‐ ‐‐ ‐‐ Floating Ad 2.20% 32.54% 4.82 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Expandable Formats 0.32% 8.35% 56.94 0.33% 9.89% 56.83 ‐‐ ‐‐ ‐‐ 1.99% 53.65% 41.07% 8.46% 23.12% 131.08 234x60 0.39% 5.20% 77.37 0.27% 4.95% 78.99 ‐‐ ‐‐ ‐‐ 0.97% 42.63% 27.18% 9.30% 13.33% 18.55 728x90 0.26% 10.33% 59.55 0.29% 11.88% 69.23 ‐‐ ‐‐ ‐‐ 2.77% 55.61% 42.17% 11.28% 19.13% 61.17 160x600 0.18% 6.67% 53.78 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 6.71% 8.10% 53.43 300x250 0.28% 5.72% 56.94 0.31% 5.10% 56.41 ‐‐ ‐‐ ‐‐ 0.79% 53.23% 42.98% 3.70% 30.57% 173.40 PushDown Banner 0.19% 9.22% 67.53 0.23% 7.90% 80.87 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 10.41% 36.54% 228.64 728x90 0.06% 10.30% 48.34 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 13.17% 16.28% 60.53 Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 62
- 63. MediaMind Global Benchmarks Report Benchmarks for Switzerland — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.12% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.09% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.08% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.10% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.10% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Mobile Banner 3.45% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.24% 5.47% 43.53 0.31% 8.03% 52.57 61.83% 72.61% 58.08% 32.13% 73.66% 60.71% 17.18% 60.31% 157.52 Enhanced Std. Banner 0.06% 2.14% 13.35 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Polite Banner 0.12% 3.71% 30.56 0.12% 5.02% 47.19 58.04% 74.73% 60.37% 32.01% 74.73% 60.37% ‐‐ ‐‐ ‐‐ 728x90 0.07% 1.84% 27.28 0.07% 1.54% 49.99 56.64% 67.52% 51.14% 49.84% 67.52% 51.14% ‐‐ ‐‐ ‐‐ 300x250 0.09% 3.53% 28.20 0.12% 4.49% 38.03 55.79% 77.65% 63.50% 28.24% 77.65% 63.50% ‐‐ ‐‐ ‐‐ 160x600 0.11% 2.58% 32.77 0.12% 4.98% 57.43 63.19% 73.33% 58.61% 22.51% 73.33% 58.61% ‐‐ ‐‐ ‐‐ Floating Ad 2.97% 24.10% 12.34 3.45% 25.04% 26.36 ‐‐ ‐‐ ‐‐ 88.22% 91.33% 83.28% ‐‐ ‐‐ ‐‐ Expandable Formats 0.43% 8.57% 56.88 0.51% 11.78% 56.23 70.37% 71.94% 60.18% 31.49% 71.94% 60.18% 17.21% 60.20% 158.77 234x60 0.40% 7.51% 81.29 0.45% 8.42% 74.48 74.75% 82.04% 76.64% 24.53% 82.04% 76.64% 11.79% 20.84% 81.30 728x90 0.20% 3.55% 52.23 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 11.38% 38.64% 177.86 160x600 0.57% 12.11% 57.90 0.10% 7.12% 54.35 74.08% 87.97% 79.05% 44.22% 87.97% 79.05% 10.93% 45.02% 47.21 300x250 0.55% 8.28% 49.06 0.61% 8.83% 47.48 69.94% 66.35% 53.81% 32.49% 66.35% 53.81% 21.18% 85.48% 175.63 In‐Stream 6.68% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 63
- 64. MediaMind Global Benchmarks Report Benchmarks for Taiwan — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.07% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.05% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.12% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.51% 9.80% 91.15 0.54% 10.42% 102.20 70.51% 76.13% 66.94% 15.11% 59.90% 52.19% 9.34% 30.52% 87.88 Polite Banner 0.08% 4.24% 104.42 0.08% 5.50% 120.78 51.57% 66.58% 54.11% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.08% 4.81% 112.93 0.08% 5.57% 122.70 51.20% 67.39% 55.15% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Expandable Formats 0.52% 9.95% 91.93 0.56% 10.56% 102.15 72.33% 59.36% 52.03% 14.20% 59.36% 52.03% 9.39% 30.40% 89.45 234x60 0.59% 10.57% 99.37 0.59% 10.73% 105.84 81.07% 60.63% 54.10% 15.26% 60.63% 54.10% 11.03% 25.19% 12.58 728x90 0.46% 8.13% 52.88 0.75% 11.94% 45.43 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 7.65% 47.04% 147.89 160x600 0.21% 5.46% 140.26 0.21% 5.76% 137.90 ‐‐ ‐‐ ‐‐ 3.42% 41.45% 31.63% 5.33% 6.13% 163.20 300x250 0.33% 8.46% 46.68 0.31% 8.76% 50.50 ‐‐ ‐‐ ‐‐ 6.65% 56.37% 43.51% 3.54% 32.87% 62.31 PushDown Banner 0.35% 13.15% 14.85 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 0.03% 43.57% 19.52 Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 64
- 65. MediaMind Global Benchmarks Report Benchmarks for Thailand — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.12% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.08% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.07% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.11% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.08% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.46% 10.56% 81.24 0.40% 9.51% 77.60 56.39% 79.46% 66.90% 11.11% 67.66% 50.12% 20.47% 42.41% 125.67 Enhanced Std. Banner 0.12% 3.01% 43.90 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Polite Banner 0.30% 5.04% 49.43 0.26% 5.11% 65.66 55.82% 83.03% 64.75% 16.17% 83.03% 64.75% ‐‐ ‐‐ ‐‐ 728x90 0.10% 3.19% 43.88 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.15% 4.27% 54.20 0.16% 4.24% 68.38 55.92% 85.27% 65.31% 13.99% 85.27% 65.31% ‐‐ ‐‐ ‐‐ Floating Ad 1.14% 12.81% 100.79 1.05% 13.01% 84.20 63.24% 26.10% 19.08% 3.28% 26.10% 19.08% ‐‐ ‐‐ ‐‐ Expandable Formats 0.52% 15.37% 93.51 0.48% 14.45% 89.34 ‐‐ ‐‐ ‐‐ 6.36% 49.43% 37.15% 21.90% 40.51% 144.53 234x60 0.45% 12.50% 48.47 0.37% 13.83% 89.40 ‐‐ ‐‐ ‐‐ 5.17% 28.80% 17.91% 19.52% 34.27% 19.48 728x90 0.72% 26.17% 107.32 0.74% 26.47% 102.00 ‐‐ ‐‐ ‐‐ 13.43% 57.59% 45.04% 28.55% 41.38% 128.16 160x600 0.18% 7.61% 114.54 0.11% 6.02% 81.76 ‐‐ ‐‐ ‐‐ 1.43% 45.73% 29.76% 7.84% 9.65% 120.13 300x250 0.41% 12.26% 76.03 0.47% 11.72% 61.35 ‐‐ ‐‐ ‐‐ 4.77% 39.18% 28.05% 12.71% 30.16% 86.49 PushDown Banner 0.84% 15.87% 39.81 0.72% 15.99% 29.85 ‐‐ ‐‐ ‐‐ 26.39% 47.72% 21.08% 3.17% 63.45% 32.70 728x90 0.89% 27.58% 110.55 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 21.24% 61.95% 188.13 In‐Stream 5.39% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 65
- 66. MediaMind Global Benchmarks Report Benchmarks for Turkey — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.08% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.06% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.05% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.09% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.11% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.50% 6.07% 46.33 0.58% 6.33% 52.71 63.31% 64.09% 51.53% 22.60% 83.50% 74.27% 11.05% 31.48% 78.02 Polite Banner 0.06% 2.83% 33.20 0.09% 3.07% 43.42 68.93% 84.87% 75.54% 46.62% 84.87% 75.54% ‐‐ ‐‐ ‐‐ 728x90 0.06% 2.16% 18.23 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.06% 3.06% 33.90 0.10% 3.31% 44.47 68.55% 85.21% 75.83% 57.66% 85.21% 75.83% ‐‐ ‐‐ ‐‐ Floating Ad 1.07% 12.43% 4.47 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Expandable Formats 0.99% 9.89% 52.74 1.01% 9.58% 55.84 38.48% 77.44% 68.68% 6.92% 77.44% 68.68% 11.14% 31.68% 78.77 728x90 0.35% 9.63% 53.76 0.51% 9.80% 52.27 ‐‐ ‐‐ ‐‐ 9.13% 48.04% 37.28% 13.55% 27.18% 131.28 300x250 0.70% 7.84% 48.98 0.79% 8.46% 52.53 35.84% 89.50% 84.56% 4.76% 89.50% 84.56% 8.86% 30.84% 79.73 PushDown Banner 0.19% 6.20% 27.34 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 3.78% 21.28% 20.74 In‐Stream 8.68% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 91.09% 64.67% 41.03% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 66
- 67. MediaMind Global Benchmarks Report Benchmarks for UK — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.08% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.07% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.07% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.09% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.07% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Mobile Banner 1.15% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.14% 4.10% 52.52 0.17% 4.86% 55.83 57.39% 75.01% 61.12% 17.74% 75.23% 61.50% 6.85% 26.05% 207.65 Enhanced Std. Banner 0.08% 2.30% 25.61 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.06% 2.05% 23.71 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.06% 1.29% 25.60 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.10% 2.68% 26.54 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.07% 1.25% 28.49 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Polite Banner 0.10% 2.74% 37.74 0.12% 3.12% 39.49 54.67% 77.96% 63.42% 28.66% 77.96% 63.42% ‐‐ ‐‐ ‐‐ 728x90 0.08% 2.05% 42.45 0.09% 2.43% 41.47 59.95% 80.41% 64.56% 31.96% 80.41% 64.56% ‐‐ ‐‐ ‐‐ 120x600 0.06% 1.37% 28.72 0.11% 1.90% 34.34 58.01% 76.15% 61.63% 32.41% 76.15% 61.63% ‐‐ ‐‐ ‐‐ 300x250 0.10% 2.98% 37.64 0.12% 3.03% 39.63 54.56% 77.75% 63.55% 26.38% 77.75% 63.55% ‐‐ ‐‐ ‐‐ 160x600 0.07% 1.40% 28.92 0.09% 1.64% 33.16 66.98% 83.80% 65.31% 68.93% 83.80% 65.31% ‐‐ ‐‐ ‐‐ Floating Ad 2.09% 30.14% 4.50 2.28% 34.56% 5.06 71.30% 55.60% 44.86% 42.89% 55.60% 44.86% ‐‐ ‐‐ ‐‐ Expandable Formats 0.23% 7.22% 70.32 0.24% 7.29% 70.28 64.54% 64.76% 53.51% 6.95% 64.76% 53.51% 7.07% 25.78% 206.43 234x60 0.23% 6.08% 90.84 0.19% 5.68% 93.19 0.71% 40.08% 30.74% 2.22% 40.08% 30.74% 8.54% 14.10% 19.67 728x90 0.24% 9.02% 66.69 0.26% 9.77% 68.20 72.22% 56.57% 44.60% 7.45% 56.57% 44.60% 9.55% 20.43% 128.66 160x600 0.36% 7.86% 69.40 0.42% 7.75% 53.28 ‐‐ ‐‐ ‐‐ 3.46% 39.88% 24.20% 8.17% 16.40% 88.29 300x250 0.21% 6.73% 67.11 0.23% 6.78% 68.17 64.24% 68.15% 56.71% 7.40% 68.15% 56.71% 5.45% 28.82% 220.54 PushDown Banner 0.23% 9.28% 70.22 0.24% 8.93% 46.42 40.50% 76.01% 67.95% 21.70% 76.01% 67.95% 3.17% 30.23% 221.86 728x90 0.52% 8.19% 58.40 0.67% 8.49% 56.79 ‐‐ ‐‐ ‐‐ 7.23% 38.95% 22.09% 8.04% 9.88% 72.98 970x66 0.11% 4.35% 24.57 0.14% 6.91% 22.47 15.41% 53.86% 42.56% 2.93% 53.86% 42.56% 0.32% 9.90% 27.16 In‐Stream 1.73% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 99.73% 83.99% 75.02% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 67
- 68. MediaMind Global Benchmarks Report Benchmarks for United States — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.10% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.09% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.07% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.12% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.08% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Mobile Banner 0.87% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.15% 4.55% 47.71 0.14% 4.70% 44.50 56.24% 70.80% 55.49% 17.65% 71.74% 57.53% 5.28% 13.93% 74.83 Enhanced Std. Banner 0.10% 2.23% 22.81 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.08% 1.96% 25.02 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.11% 2.56% 21.36 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.09% 1.65% 21.17 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Polite Banner 0.12% 2.75% 33.02 0.11% 3.09% 32.91 58.08% 72.18% 57.61% 30.06% 72.18% 57.61% ‐‐ ‐‐ ‐‐ 728x90 0.09% 2.22% 39.62 0.09% 2.39% 36.81 59.42% 74.20% 61.52% 32.92% 74.20% 61.52% ‐‐ ‐‐ ‐‐ 120x600 0.22% 1.62% 34.29 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.11% 2.60% 32.10 0.09% 2.66% 33.16 57.12% 70.85% 55.78% 27.75% 70.85% 55.78% ‐‐ ‐‐ ‐‐ 160x600 0.12% 1.71% 29.97 0.11% 1.89% 40.74 63.52% 84.43% 60.91% 50.42% 84.43% 60.91% ‐‐ ‐‐ ‐‐ Floating Ad 1.24% 28.51% 3.11 2.52% 43.52% 4.92 ‐‐ ‐‐ ‐‐ 60.54% 68.72% 41.83% ‐‐ ‐‐ ‐‐ Expandable Formats 0.18% 6.72% 61.80 0.18% 6.59% 55.27 51.97% 72.05% 58.82% 10.29% 72.05% 58.82% 5.45% 13.22% 82.32 234x60 0.37% 12.21% 114.06 0.38% 14.34% 95.47 ‐‐ ‐‐ ‐‐ 5.46% 39.38% 25.29% 15.59% 26.07% 27.45 728x90 0.19% 7.08% 49.82 0.21% 7.72% 52.91 54.59% 71.60% 56.05% 8.79% 71.60% 56.05% 6.93% 18.30% 65.54 160x600 0.16% 5.56% 107.63 0.12% 4.24% 57.65 45.43% 71.03% 57.48% 18.23% 71.03% 57.48% 4.04% 4.67% 30.57 300x250 0.14% 5.93% 44.38 0.13% 4.84% 44.41 51.11% 74.31% 62.30% 11.13% 74.31% 62.30% 3.86% 9.89% 63.43 PushDown Banner 0.18% 8.06% 27.87 0.22% 8.44% 27.77 33.31% 62.95% 47.04% 14.02% 62.95% 47.04% 2.28% 24.48% 29.47 728x90 0.13% 4.20% 36.65 0.08% 5.47% 42.72 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 7.49% 14.21% 50.69 970x66 0.19% 8.92% 25.84 0.25% 9.29% 24.85 32.05% 62.67% 47.89% 17.76% 62.67% 47.89% 1.84% 25.63% 23.89 In‐Stream 1.03% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 92.75% 82.43% 74.78% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 68
- 69. MediaMind Global Benchmarks Report Benchmarks for Vietnam — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.13% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.20% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.48% 6.70% 53.98 0.72% 5.42% 30.68 ‐‐ ‐‐ ‐‐ 7.25% 77.53% 28.04% 5.97% 20.16% 43.27 Enhanced Std. Banner 0.11% 1.40% 29.85 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.11% 1.43% 31.22 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.14% 1.80% 32.52 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.07% 1.16% 27.33 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Polite Banner 2.08% 9.94% 15.89 4.13% 18.37% 15.51 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.10% 2.24% 24.03 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Expandable Formats 0.40% 7.25% 60.00 0.24% 3.66% 41.06 ‐‐ ‐‐ ‐‐ 7.25% 77.53% 28.04% 5.97% 20.16% 43.27 300x250 0.36% 7.85% 75.29 0.22% 3.32% 40.65 ‐‐ ‐‐ ‐‐ 0.26% 73.41% 54.78% 8.65% 19.44% 58.02 Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 69
- 70. MediaMind Global Benchmarks Report Verticals Apparel Vertical Benchmarks — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.13% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.11% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.12% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.12% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.11% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Mobile Banner 0.48% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.25% 5.16% 48.14 0.20% 5.55% 49.06 56.59% 69.77% 54.59% 20.28% 70.86% 57.89% 9.53% 29.36% 108.59 Enhanced Std. Banner 0.11% 1.66% 22.10 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.09% 1.77% 22.14 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.13% 1.63% 21.02 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.10% 1.33% 24.80 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Polite Banner 0.17% 2.91% 35.24 0.14% 3.53% 44.18 57.71% 73.12% 60.00% 33.00% 73.12% 60.00% ‐‐ ‐‐ ‐‐ 728x90 0.08% 1.91% 28.39 0.06% 2.82% 30.73 66.77% 79.71% 65.68% 55.18% 79.71% 65.68% ‐‐ ‐‐ ‐‐ 120x600 0.14% 2.20% 20.81 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.12% 2.56% 38.80 0.11% 3.00% 45.14 59.63% 71.51% 58.08% 35.14% 71.51% 58.08% ‐‐ ‐‐ ‐‐ 160x600 0.11% 1.76% 33.48 0.20% 2.45% 32.26 ‐‐ ‐‐ ‐‐ 15.45% 79.78% 68.33% ‐‐ ‐‐ ‐‐ Floating Ad 2.30% 37.66% 5.08 1.83% 48.85% 7.40 86.35% 47.47% 33.01% 27.67% 47.47% 33.01% ‐‐ ‐‐ ‐‐ Expandable Formats 0.38% 9.53% 65.72 0.31% 9.17% 61.30 51.35% 60.74% 48.63% 5.75% 60.74% 48.63% 10.28% 29.53% 118.94 234x60 0.45% 8.62% 90.73 0.35% 7.47% 91.38 ‐‐ ‐‐ ‐‐ 5.58% 54.09% 45.64% 11.88% 20.66% 27.43 728x90 0.37% 10.28% 76.16 0.22% 9.09% 68.91 44.79% 48.42% 35.64% 3.00% 48.42% 35.64% 11.27% 29.48% 174.87 160x600 0.51% 9.15% 71.88 0.11% 5.13% 65.62 ‐‐ ‐‐ ‐‐ 3.93% 50.43% 37.99% 14.09% 28.29% 30.68 300x250 0.28% 8.47% 63.88 0.28% 8.54% 62.23 51.55% 65.31% 52.96% 6.10% 65.31% 52.96% 6.23% 28.87% 164.10 PushDown Banner 0.23% 8.61% 33.83 0.22% 7.68% 35.80 47.51% 54.18% 42.08% 11.92% 54.18% 42.08% 3.13% 28.00% 37.44 970x66 0.20% 9.04% 28.83 0.17% 7.74% 19.75 39.74% 8.12% 2.62% 11.20% 8.12% 2.62% 4.34% 25.42% 26.72 In‐Stream 1.81% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 92.84% 89.23% 85.94% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 70
- 71. MediaMind Global Benchmarks Report Auto Vertical Benchmarks — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.09% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.07% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.07% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.10% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.07% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Mobile Banner 0.71% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.23% 6.38% 47.71 0.29% 9.04% 52.49 58.05% 64.36% 51.74% 17.32% 73.12% 58.92% 9.64% 36.76% 150.26 Enhanced Std. Banner 0.07% 1.61% 23.71 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.06% 1.23% 24.87 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.06% 2.06% 13.63 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.08% 1.86% 25.05 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.07% 1.43% 22.28 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Polite Banner 0.11% 3.29% 39.49 0.13% 4.33% 49.70 60.97% 75.87% 60.13% 30.36% 75.87% 60.13% ‐‐ ‐‐ ‐‐ 728x90 0.07% 1.86% 32.19 0.08% 2.41% 59.63 67.52% 81.91% 69.62% 41.80% 81.91% 69.62% ‐‐ ‐‐ ‐‐ 120x600 0.08% 1.90% 69.78 0.10% 1.99% 23.28 ‐‐ ‐‐ ‐‐ 1.13% 54.74% 37.43% ‐‐ ‐‐ ‐‐ 300x250 0.11% 3.23% 39.90 0.11% 3.72% 49.22 60.38% 74.68% 58.11% 29.52% 74.68% 58.11% ‐‐ ‐‐ ‐‐ 160x600 0.08% 1.84% 26.06 0.09% 1.96% 28.46 ‐‐ ‐‐ ‐‐ 69.68% 76.04% 58.86% ‐‐ ‐‐ ‐‐ Floating Ad 1.81% 29.17% 4.55 1.55% 41.40% 5.63 82.97% 71.16% 62.14% 64.20% 71.16% 62.14% ‐‐ ‐‐ ‐‐ Expandable Formats 0.37% 10.62% 58.82 0.41% 12.17% 59.50 49.41% 65.20% 54.17% 7.28% 65.20% 54.17% 9.87% 36.71% 148.49 234x60 0.56% 11.63% 107.76 0.59% 11.19% 112.38 ‐‐ ‐‐ ‐‐ 9.48% 50.44% 42.34% 14.99% 25.65% 27.52 728x90 0.28% 10.43% 64.54 0.32% 12.63% 74.13 40.37% 70.78% 60.37% 11.16% 70.78% 60.37% 10.95% 25.45% 82.93 160x600 0.16% 5.35% 61.21 0.08% 4.73% 72.29 ‐‐ ‐‐ ‐‐ 0.88% 43.18% 28.94% 5.30% 7.16% 63.97 300x250 0.36% 10.56% 52.73 0.43% 12.34% 54.99 52.55% 67.02% 54.61% 6.28% 67.02% 54.61% 8.00% 34.54% 141.20 PushDown Banner 0.25% 8.40% 44.52 0.25% 11.15% 49.84 48.61% 75.98% 63.78% 22.73% 75.98% 63.78% 4.15% 37.79% 178.57 728x90 0.30% 11.66% 70.80 0.26% 11.06% 86.79 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 7.98% 43.40% 123.18 970x66 0.20% 8.19% 36.01 0.14% 6.73% 31.30 ‐‐ ‐‐ ‐‐ 19.19% 77.78% 58.32% 4.43% 22.91% 35.89 In‐Stream 1.13% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 98.56% 79.17% 69.77% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 71
- 72. MediaMind Global Benchmarks Report B2B Vertical Benchmarks — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.11% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.10% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.11% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.12% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.08% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Mobile Banner 1.02% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.11% 4.67% 55.65 0.11% 4.95% 54.05 56.69% 71.16% 59.12% 15.50% 61.99% 48.40% 5.55% 12.50% 108.63 Enhanced Std. Banner 0.08% 2.00% 47.45 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.07% 2.16% 55.08 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.09% 2.66% 48.61 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.06% 1.37% 33.13 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Polite Banner 0.10% 3.75% 42.62 0.11% 4.26% 47.52 56.02% 56.83% 42.16% 23.99% 56.83% 42.16% ‐‐ ‐‐ ‐‐ 728x90 0.07% 2.59% 31.06 0.05% 1.93% 37.31 60.04% 76.28% 63.93% 15.65% 76.28% 63.93% ‐‐ ‐‐ ‐‐ 120x600 0.07% 1.46% 19.04 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.07% 3.13% 44.92 0.07% 3.54% 49.41 57.77% 54.95% 41.60% 29.10% 54.95% 41.60% ‐‐ ‐‐ ‐‐ 160x600 0.07% 2.29% 27.01 0.10% 1.48% 26.27 73.58% 63.94% 39.74% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Floating Ad 0.57% 15.39% 12.33 0.70% 19.88% 16.72 87.64% 73.08% 57.76% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Expandable Formats 0.13% 6.14% 73.08 0.12% 6.05% 68.69 63.33% 79.23% 69.18% 7.15% 79.23% 69.18% 5.20% 11.15% 122.38 234x60 0.28% 10.17% 121.40 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 13.71% 24.40% 33.50 728x90 0.10% 6.97% 66.89 0.09% 8.00% 67.68 ‐‐ ‐‐ ‐‐ 0.31% 37.05% 25.20% 7.18% 9.10% 74.87 160x600 0.05% 4.12% 78.32 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 1.87% 2.24% 64.47 300x250 0.15% 5.77% 72.09 0.11% 5.09% 67.82 64.13% 79.84% 69.81% 9.56% 79.84% 69.81% 5.11% 12.62% 151.86 PushDown Banner 0.19% 8.57% 33.27 0.12% 10.25% 39.52 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 16.78% 38.00% 48.93 728x90 0.08% 6.52% 42.87 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 970x66 0.18% 8.29% 21.53 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 7.22% 29.57% 59.42 In‐Stream 1.21% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 76.06% 87.23% 81.37% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 72
- 73. MediaMind Global Benchmarks Report Careers Vertical Benchmarks — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.09% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.08% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.09% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.09% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.08% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.27% 7.14% 63.86 0.21% 6.80% 69.28 70.37% 75.43% 60.03% 5.66% 50.35% 27.85% 14.17% 41.54% 165.53 Enhanced Std. Banner 0.05% 1.84% 17.45 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.03% 1.15% 19.66 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.06% 1.33% 24.83 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.11% 2.36% 20.09 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.02% 3.28% 13.93 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Polite Banner 0.13% 4.20% 28.10 0.14% 4.74% 27.72 70.37% 78.08% 35.81% 7.21% 78.08% 35.81% ‐‐ ‐‐ ‐‐ 728x90 0.15% 1.95% 23.53 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.13% 4.38% 31.67 0.14% 4.70% 31.37 70.95% 78.19% 35.81% 10.75% 78.19% 35.81% ‐‐ ‐‐ ‐‐ Floating Ad 4.93% 27.13% 3.70 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Expandable Formats 0.33% 9.39% 74.92 0.29% 8.63% 89.47 ‐‐ ‐‐ ‐‐ 4.98% 32.88% 22.83% 14.15% 41.83% 168.23 234x60 0.23% 7.05% 100.26 0.21% 6.79% 100.17 ‐‐ ‐‐ ‐‐ 4.15% 30.86% 21.75% 9.98% 15.92% 18.71 728x90 0.17% 12.26% 79.25 0.30% 12.90% 81.45 ‐‐ ‐‐ ‐‐ 7.77% 34.70% 23.79% 13.21% 17.62% 87.72 300x250 0.36% 8.37% 71.82 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 6.51% 42.02% 203.76 PushDown Banner 0.50% 12.28% 27.08 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 15.82% 29.95% 19.67 In‐Stream 1.71% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 73
- 74. MediaMind Global Benchmarks Report Consumer Packaged Goods Vertical Benchmarks — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.10% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.08% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.07% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.11% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.10% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Mobile Banner 0.93% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.26% 7.89% 49.95 0.27% 8.40% 46.43 53.92% 65.77% 50.32% 14.54% 66.79% 53.66% 8.54% 33.42% 111.33 Enhanced Std. Banner 0.12% 4.68% 21.84 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.10% 2.12% 25.81 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.10% 0.67% 25.76 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.14% 2.93% 22.76 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.09% 1.76% 23.85 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Polite Banner 0.12% 4.84% 35.84 0.11% 4.72% 37.74 56.94% 72.73% 59.13% 21.61% 72.73% 59.13% ‐‐ ‐‐ ‐‐ 728x90 0.09% 2.25% 35.54 0.07% 2.62% 37.20 56.60% 75.10% 58.63% 31.86% 75.10% 58.63% ‐‐ ‐‐ ‐‐ 120x600 0.07% 2.05% 228.32 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.11% 3.52% 40.67 0.10% 3.66% 43.93 56.37% 71.60% 57.93% 23.85% 71.60% 57.93% ‐‐ ‐‐ ‐‐ 160x600 0.07% 1.72% 35.65 0.06% 1.68% 40.01 66.31% 79.72% 64.52% 43.97% 79.72% 64.52% ‐‐ ‐‐ ‐‐ Floating Ad 1.95% 28.80% 11.26 2.28% 38.46% 7.68 82.41% 40.71% 28.56% 34.02% 40.71% 28.56% ‐‐ ‐‐ ‐‐ Expandable Formats 0.37% 10.82% 62.87 0.38% 11.56% 55.42 47.17% 53.59% 42.30% 7.84% 53.59% 42.30% 8.76% 33.23% 112.75 234x60 0.40% 9.49% 109.24 0.37% 8.89% 110.42 77.55% 43.86% 33.20% 6.51% 43.86% 33.20% 12.66% 21.74% 32.27 728x90 0.38% 12.85% 55.38 0.42% 14.28% 45.68 60.11% 54.51% 41.91% 11.46% 54.51% 41.91% 14.15% 38.90% 82.47 160x600 0.21% 7.47% 86.47 0.18% 6.57% 87.65 ‐‐ ‐‐ ‐‐ 2.77% 46.09% 29.61% 7.65% 11.44% 134.85 300x250 0.37% 10.12% 53.42 0.37% 10.66% 50.77 48.25% 62.11% 50.19% 7.62% 62.11% 50.19% 6.41% 26.49% 105.67 PushDown Banner 0.25% 9.20% 37.64 0.29% 11.08% 39.64 35.80% 72.05% 54.41% 29.62% 72.05% 54.41% 3.38% 37.79% 87.50 728x90 0.18% 6.96% 60.10 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 5.92% 25.25% 35.67 970x66 0.21% 10.44% 33.51 0.22% 9.17% 32.41 33.55% 78.75% 66.77% 13.26% 78.75% 66.77% 3.36% 26.29% 21.09 In‐Stream 2.09% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 97.01% 85.90% 77.76% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 74
- 75. MediaMind Global Benchmarks Report Corporate Vertical Benchmarks — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.07% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.06% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.09% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.07% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.07% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.22% 5.75% 49.97 0.23% 7.11% 50.37 56.35% 76.81% 63.33% 13.57% 69.90% 49.80% 8.26% 34.97% 150.33 Enhanced Std. Banner 0.11% 2.48% 19.21 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.14% 2.51% 19.10 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.11% 2.65% 17.58 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Polite Banner 0.11% 3.17% 37.75 0.12% 4.85% 39.96 56.89% 76.18% 54.26% 23.55% 76.18% 54.26% ‐‐ ‐‐ ‐‐ 728x90 0.08% 2.41% 45.04 0.07% 2.15% 32.67 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.11% 2.86% 40.07 0.10% 3.02% 43.11 59.86% 82.39% 54.61% 16.64% 82.39% 54.61% ‐‐ ‐‐ ‐‐ 160x600 0.07% 1.33% 25.71 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Floating Ad 3.06% 27.61% 17.84 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Expandable Formats 0.33% 9.18% 59.10 0.35% 9.40% 55.67 55.39% 42.87% 30.60% 3.63% 42.87% 30.60% 8.31% 33.85% 143.13 234x60 0.46% 11.31% 96.40 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 13.30% 26.97% 27.19 728x90 0.30% 10.08% 58.33 0.26% 14.44% 60.75 ‐‐ ‐‐ ‐‐ 8.33% 31.35% 21.94% 12.60% 29.82% 154.07 160x600 0.21% 10.42% 96.75 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 9.55% 13.57% 73.39 300x250 0.32% 7.80% 56.15 0.38% 8.27% 55.50 55.09% 52.84% 37.89% 2.86% 52.84% 37.89% 6.28% 23.76% 141.18 PushDown Banner 0.34% 8.77% 73.91 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 6.78% 76.30% 244.29 In‐Stream 1.53% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 97.73% 70.57% 55.78% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 75
- 76. MediaMind Global Benchmarks Report Electronics Vertical Benchmarks — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.11% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.09% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.12% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.12% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.08% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Mobile Banner 1.10% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.23% 6.29% 61.79 0.26% 7.20% 60.70 55.18% 70.10% 54.82% 24.62% 74.60% 54.16% 9.38% 33.44% 141.62 Enhanced Std. Banner 0.11% 2.43% 25.84 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.08% 2.25% 19.83 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.06% 1.85% 22.41 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.14% 2.96% 29.51 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.09% 1.25% 27.66 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Polite Banner 0.13% 4.30% 55.24 0.12% 5.12% 60.97 54.80% 76.99% 55.03% 46.05% 76.99% 55.03% ‐‐ ‐‐ ‐‐ 728x90 0.12% 2.48% 64.67 0.10% 2.42% 46.67 62.23% 84.72% 67.32% 48.98% 84.72% 67.32% ‐‐ ‐‐ ‐‐ 120x600 0.10% 2.22% 36.67 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.10% 4.06% 61.45 0.09% 4.60% 74.18 56.69% 76.79% 59.71% 48.31% 76.79% 59.71% ‐‐ ‐‐ ‐‐ 160x600 0.08% 1.45% 30.05 0.08% 1.49% 31.21 58.12% 88.59% 67.27% 85.29% 88.59% 67.27% ‐‐ ‐‐ ‐‐ Floating Ad 0.43% 8.53% 7.53 0.50% 16.02% 8.79 49.75% 47.24% 28.34% 8.48% 47.24% 28.34% ‐‐ ‐‐ ‐‐ Expandable Formats 0.34% 8.33% 68.54 0.40% 9.20% 63.25 57.69% 64.33% 50.68% 7.88% 64.33% 50.68% 9.54% 33.43% 145.87 234x60 0.43% 9.32% 97.24 0.58% 10.40% 91.68 ‐‐ ‐‐ ‐‐ 6.27% 40.85% 27.92% 13.20% 21.88% 24.07 728x90 0.37% 10.79% 65.08 0.35% 9.64% 59.33 54.12% 53.37% 42.13% 4.92% 53.37% 42.13% 10.74% 32.35% 99.92 160x600 0.22% 7.31% 66.70 0.32% 11.65% 54.37 61.17% 65.57% 52.95% 11.85% 65.57% 52.95% 7.42% 10.73% 62.51 300x250 0.28% 6.76% 55.45 0.36% 7.90% 60.15 57.92% 74.00% 59.50% 9.61% 74.00% 59.50% 4.69% 20.18% 144.72 PushDown Banner 0.19% 11.19% 60.17 0.27% 9.16% 40.18 ‐‐ ‐‐ ‐‐ 25.85% 37.09% 27.13% 5.28% 33.67% 61.79 728x90 0.29% 11.68% 74.41 0.30% 5.38% 32.94 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 9.29% 34.69% 73.03 970x66 0.10% 8.30% 27.03 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 0.72% 20.40% 22.85 In‐Stream 3.83% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 94.35% 80.57% 65.72% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 76
- 77. MediaMind Global Benchmarks Report Entertainment Vertical Benchmarks — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.11% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.10% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.07% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.14% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.11% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Mobile Banner 1.02% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.33% 7.03% 52.65 0.36% 6.85% 52.06 59.36% 71.39% 58.02% 22.80% 72.53% 59.43% 8.85% 36.08% 135.46 Enhanced Std. Banner 0.13% 2.90% 20.98 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.10% 2.28% 23.01 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.04% 0.97% 37.04 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.12% 2.80% 19.68 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.15% 1.99% 17.76 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Polite Banner 0.18% 3.31% 37.74 0.18% 3.33% 39.51 59.67% 75.28% 62.00% 36.17% 75.28% 62.00% ‐‐ ‐‐ ‐‐ 728x90 0.13% 2.55% 35.94 0.12% 2.59% 34.75 68.39% 73.70% 61.83% 24.56% 73.70% 61.83% ‐‐ ‐‐ ‐‐ 120x600 0.09% 1.39% 32.66 0.12% 1.95% 52.50 60.47% 70.40% 56.92% 27.38% 70.40% 56.92% ‐‐ ‐‐ ‐‐ 300x250 0.18% 2.57% 40.04 0.19% 2.62% 40.84 60.48% 75.64% 62.54% 38.18% 75.64% 62.54% ‐‐ ‐‐ ‐‐ 160x600 0.11% 1.51% 32.80 0.11% 1.59% 37.64 71.41% 81.28% 59.65% 57.37% 81.28% 59.65% ‐‐ ‐‐ ‐‐ Floating Ad 2.05% 30.48% 6.10 3.47% 36.33% 8.97 70.18% 55.98% 40.84% 32.94% 55.98% 40.84% ‐‐ ‐‐ ‐‐ Expandable Formats 0.42% 9.97% 64.68 0.49% 10.35% 61.73 59.59% 67.02% 54.56% 12.23% 67.02% 54.56% 9.08% 36.47% 138.04 234x60 0.36% 8.78% 97.79 0.37% 8.96% 97.44 70.09% 65.91% 57.33% 6.61% 65.91% 57.33% 11.59% 19.49% 19.63 728x90 0.33% 9.50% 54.67 0.33% 9.63% 53.39 67.70% 62.13% 48.71% 9.52% 62.13% 48.71% 8.45% 23.50% 83.41 160x600 0.26% 8.60% 126.41 0.44% 10.59% 83.17 63.90% 65.22% 46.23% 9.04% 65.22% 46.23% 6.46% 8.08% 43.15 300x250 0.41% 9.25% 48.60 0.48% 8.81% 54.53 65.24% 71.55% 59.38% 16.13% 71.55% 59.38% 9.41% 41.52% 162.77 PushDown Banner 0.48% 10.11% 34.45 0.55% 10.41% 36.32 46.01% 66.85% 51.42% 14.71% 66.85% 51.42% 2.38% 26.84% 63.43 728x90 0.18% 8.32% 64.54 0.16% 7.84% 64.78 54.46% 34.77% 21.25% 6.10% 34.77% 21.25% 6.34% 28.88% 70.09 970x66 0.22% 9.45% 19.30 0.24% 9.63% 19.49 26.88% 69.10% 52.26% 18.64% 69.10% 52.26% 0.50% 26.40% 25.23 In‐Stream 1.50% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 94.96% 81.53% 76.09% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 77
- 78. MediaMind Global Benchmarks Report Financial Vertical Benchmarks — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.09% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.09% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.12% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.08% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.08% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Mobile Banner 0.62% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.21% 6.07% 52.18 0.25% 8.05% 47.89 60.94% 69.56% 55.47% 24.17% 76.78% 63.15% 11.02% 49.54% 141.47 Enhanced Std. Banner 0.03% 0.86% 23.95 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.02% 0.50% 28.29 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.03% 0.88% 16.99 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.06% 1.36% 22.72 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.04% 1.28% 24.19 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Polite Banner 0.09% 3.09% 33.89 0.11% 4.18% 40.19 62.59% 79.75% 65.86% 41.75% 79.75% 65.86% ‐‐ ‐‐ ‐‐ 728x90 0.06% 2.40% 33.12 0.08% 2.59% 48.61 66.67% 83.99% 54.59% 40.59% 83.99% 54.59% ‐‐ ‐‐ ‐‐ 120x600 0.07% 2.00% 52.70 0.03% 2.80% 58.97 70.14% 82.70% 69.62% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.08% 2.51% 35.54 0.10% 3.30% 42.72 60.58% 78.78% 65.47% 41.71% 78.78% 65.47% ‐‐ ‐‐ ‐‐ 160x600 0.09% 1.90% 39.85 0.10% 2.68% 48.93 55.63% 96.05% 79.23% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Floating Ad 1.02% 21.67% 7.15 0.83% 24.83% 7.61 66.35% 60.29% 47.34% 12.27% 60.29% 47.34% ‐‐ ‐‐ ‐‐ Expandable Formats 0.37% 10.19% 66.28 0.45% 13.73% 57.81 55.08% 63.44% 50.60% 8.24% 63.44% 50.60% 11.64% 50.69% 146.77 234x60 0.42% 9.67% 101.64 0.68% 11.78% 120.45 ‐‐ ‐‐ ‐‐ 17.99% 68.37% 60.29% 13.18% 21.75% 32.35 728x90 0.29% 11.11% 65.51 0.39% 15.63% 55.88 61.11% 74.11% 52.08% 6.98% 74.11% 52.08% 12.09% 51.42% 183.67 160x600 0.34% 9.72% 76.41 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 12.03% 34.83% 38.24 300x250 0.39% 11.04% 62.85 0.46% 13.65% 53.12 56.64% 63.39% 50.13% 8.38% 63.39% 50.13% 8.97% 39.86% 142.76 PushDown Banner 0.23% 8.90% 30.42 0.25% 12.40% 29.95 51.99% 80.50% 68.23% 36.59% 80.50% 68.23% 2.67% 36.33% 64.90 728x90 0.17% 11.61% 64.68 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 13.07% 36.66% 64.22 970x66 0.10% 4.46% 23.69 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 0.67% 7.76% 17.25 In‐Stream 1.65% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 99.67% 80.98% 73.34% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 78
- 79. MediaMind Global Benchmarks Report Gaming Vertical Benchmarks — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.11% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.09% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.11% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.13% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.09% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Mobile Banner 1.20% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.19% 4.47% 48.07 0.22% 4.92% 51.59 54.17% 67.51% 53.89% 23.53% 69.40% 56.56% 8.06% 29.50% 118.69 Enhanced Std. Banner 0.07% 1.53% 26.09 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.07% 1.55% 34.42 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.11% 1.63% 28.36 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.05% 1.01% 27.07 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Polite Banner 0.14% 2.87% 42.82 0.15% 2.97% 47.10 53.66% 70.98% 57.84% 33.13% 70.98% 57.84% ‐‐ ‐‐ ‐‐ 728x90 0.10% 2.38% 54.06 0.10% 2.43% 56.41 58.36% 71.52% 59.14% 38.91% 71.52% 59.14% ‐‐ ‐‐ ‐‐ 120x600 0.25% 1.86% 23.14 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.13% 2.52% 43.43 0.13% 2.34% 48.86 52.86% 71.77% 58.80% 31.11% 71.77% 58.80% ‐‐ ‐‐ ‐‐ 160x600 0.09% 1.43% 35.51 0.18% 2.03% 56.04 48.91% 69.78% 55.26% 33.66% 69.78% 55.26% ‐‐ ‐‐ ‐‐ Floating Ad 1.96% 38.77% 4.63 2.45% 51.08% 5.35 77.90% 34.46% 21.40% 35.41% 34.46% 21.40% ‐‐ ‐‐ ‐‐ Expandable Formats 0.33% 8.24% 62.15 0.35% 8.80% 63.11 57.27% 66.18% 54.40% 15.14% 66.18% 54.40% 8.56% 30.23% 126.87 234x60 0.29% 9.27% 83.80 0.26% 9.76% 82.49 92.24% 61.53% 52.27% 11.21% 61.53% 52.27% 11.10% 20.09% 32.20 728x90 0.32% 8.87% 60.50 0.28% 8.58% 60.82 47.22% 64.31% 44.38% 7.99% 64.31% 44.38% 14.52% 40.59% 120.57 160x600 0.16% 5.45% 78.85 0.14% 4.88% 61.49 ‐‐ ‐‐ ‐‐ 5.58% 77.20% 67.51% 5.72% 6.44% 83.21 300x250 0.35% 7.64% 56.78 0.39% 8.18% 59.09 59.38% 70.17% 58.75% 22.93% 70.17% 58.75% 6.03% 24.05% 139.56 PushDown Banner 0.20% 8.98% 31.71 0.19% 8.45% 29.03 32.55% 69.15% 53.16% 12.19% 69.15% 53.16% 3.00% 22.55% 28.00 728x90 0.25% 9.48% 44.94 0.28% 6.58% 50.47 ‐‐ ‐‐ ‐‐ 27.31% 78.26% 66.67% 7.77% 9.08% 55.99 970x66 0.21% 8.81% 14.63 0.19% 9.72% 14.42 22.33% 72.23% 53.86% 19.18% 72.23% 53.86% 0.16% 23.91% 17.45 In‐Stream 1.52% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 42.74% 99.86% 96.33% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 79
- 80. MediaMind Global Benchmarks Report Government/Utilities Vertical Benchmarks — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.08% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.07% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.07% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.08% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.08% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Mobile Banner 0.86% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.19% 5.81% 56.70 0.17% 6.33% 53.98 58.29% 67.76% 54.40% 28.86% 77.37% 65.59% 11.27% 34.91% 143.61 Enhanced Std. Banner 0.04% 1.57% 20.85 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.05% 1.63% 25.85 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.04% 1.71% 19.49 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.08% 1.80% 21.05 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Polite Banner 0.09% 3.30% 52.92 0.09% 3.31% 58.91 57.72% 76.46% 63.11% 38.83% 76.46% 63.11% ‐‐ ‐‐ ‐‐ 728x90 0.07% 2.29% 51.30 0.07% 2.39% 56.01 55.03% 79.09% 65.38% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.08% 1.58% 31.64 0.08% 1.59% 31.98 59.31% 76.34% 61.80% 56.61% 76.34% 61.80% ‐‐ ‐‐ ‐‐ 300x250 0.08% 3.08% 56.94 0.09% 3.22% 59.83 58.50% 75.33% 61.83% 35.93% 75.33% 61.83% ‐‐ ‐‐ ‐‐ 160x600 0.10% 2.25% 41.24 0.09% 3.45% 37.74 62.07% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Floating Ad 1.23% 21.80% 7.26 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Expandable Formats 0.33% 9.42% 63.37 0.33% 12.59% 53.79 63.26% 79.65% 72.79% 16.13% 79.65% 72.79% 11.49% 34.52% 145.51 234x60 0.38% 9.85% 94.36 0.44% 8.48% 52.39 ‐‐ ‐‐ ‐‐ 4.96% 23.23% 16.95% 13.37% 21.02% 26.29 728x90 0.17% 6.96% 59.58 0.16% 8.37% 53.85 ‐‐ ‐‐ ‐‐ 2.69% 39.58% 26.92% 10.32% 26.11% 74.31 160x600 0.31% 8.86% 69.15 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 10.84% 11.44% 67.27 300x250 0.30% 9.61% 54.05 0.33% 13.41% 56.21 66.18% 84.73% 78.49% 20.96% 84.73% 78.49% 8.55% 32.47% 97.05 PushDown Banner 0.26% 11.38% 44.12 0.31% 14.80% 49.66 46.62% 83.33% 68.50% ‐‐ ‐‐ ‐‐ 3.74% 44.83% 117.78 970x66 0.21% 8.87% 30.71 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 2.88% 35.44% 79.29 In‐Stream 0.93% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 88.71% 86.39% 79.19% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 80
- 81. MediaMind Global Benchmarks Report Health/Beauty Vertical Benchmarks — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.10% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.09% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.09% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.11% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.10% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Mobile Banner 0.37% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.30% 7.54% 60.27 0.30% 8.10% 59.15 57.21% 71.33% 58.31% 12.56% 65.63% 47.69% 9.35% 35.06% 139.30 Enhanced Std. Banner 0.11% 2.14% 36.88 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.08% 1.56% 48.72 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.11% 2.41% 36.37 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Polite Banner 0.19% 3.84% 41.98 0.17% 4.63% 51.61 55.23% 70.77% 52.49% 23.17% 70.77% 52.49% ‐‐ ‐‐ ‐‐ 728x90 0.11% 2.13% 35.70 0.06% 1.90% 43.20 55.32% 68.16% 49.92% 51.82% 68.16% 49.92% ‐‐ ‐‐ ‐‐ 120x600 0.08% 1.39% 32.66 0.05% 2.06% 24.73 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.10% 3.57% 46.44 0.10% 4.05% 58.93 55.47% 73.15% 54.64% 19.67% 73.15% 54.64% ‐‐ ‐‐ ‐‐ 160x600 0.08% 2.19% 31.88 0.10% 3.34% 58.38 49.31% 75.81% 50.26% 58.22% 75.81% 50.26% ‐‐ ‐‐ ‐‐ Floating Ad 1.23% 23.96% 18.28 1.50% 30.72% 19.08 81.03% 45.03% 25.01% 31.60% 45.03% 25.01% ‐‐ ‐‐ ‐‐ Expandable Formats 0.36% 9.74% 72.22 0.37% 10.18% 68.11 59.96% 59.27% 42.24% 6.24% 59.27% 42.24% 9.48% 34.71% 143.23 234x60 0.44% 9.64% 100.26 0.49% 10.07% 97.74 80.80% 38.03% 29.88% 5.79% 38.03% 29.88% 12.92% 22.25% 23.10 728x90 0.32% 12.13% 67.16 0.27% 11.56% 59.02 66.06% 61.67% 48.15% 7.07% 61.67% 48.15% 12.39% 28.89% 94.91 160x600 0.20% 7.67% 96.82 0.24% 8.88% 96.65 ‐‐ ‐‐ ‐‐ 4.31% 63.33% 47.87% 7.49% 13.45% 104.91 300x250 0.35% 10.18% 63.50 0.33% 9.34% 62.04 55.80% 60.24% 47.66% 4.51% 60.24% 47.66% 7.88% 34.97% 196.00 PushDown Banner 0.36% 10.54% 35.02 0.43% 11.06% 33.44 45.65% 42.07% 25.08% 14.70% 42.07% 25.08% 4.07% 48.03% 53.37 728x90 0.29% 9.76% 61.20 0.32% 8.32% 49.97 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 4.29% 50.83% 73.29 970x66 0.37% 9.50% 22.05 0.40% 10.42% 22.32 ‐‐ ‐‐ ‐‐ 17.18% 42.14% 31.68% 0.21% 48.01% 37.26 In‐Stream 3.62% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 86.80% 85.41% 71.74% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 81
- 82. MediaMind Global Benchmarks Report Medical Vertical Benchmarks — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.08% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.07% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.05% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.08% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.09% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Mobile Banner 0.89% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.16% 5.97% 51.38 0.26% 9.60% 54.48 56.50% 53.38% 42.00% 6.11% 60.17% 47.05% 3.45% 10.62% 105.77 Enhanced Std. Banner 0.13% 2.09% 17.92 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.08% 1.64% 19.80 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.04% 0.93% 33.20 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.13% 2.25% 19.02 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.09% 2.31% 19.41 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Polite Banner 0.25% 3.94% 53.50 0.64% 6.81% 77.37 57.04% 67.93% 55.44% 35.69% 67.93% 55.44% ‐‐ ‐‐ ‐‐ 728x90 0.09% 2.05% 37.17 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.09% 3.19% 35.52 0.10% 3.68% 37.96 57.04% 67.48% 54.85% 34.99% 67.48% 54.85% ‐‐ ‐‐ ‐‐ 160x600 0.07% 1.80% 30.51 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Floating Ad 2.15% 31.18% 3.55 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Expandable Formats 0.12% 6.44% 55.48 0.18% 9.76% 53.90 54.17% 45.32% 31.26% 2.30% 45.32% 31.26% 3.45% 10.60% 106.05 234x60 0.37% 10.33% 88.75 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 15.07% 25.64% 20.00 728x90 0.11% 6.13% 64.11 0.18% 8.73% 67.82 59.01% 59.82% 44.72% 2.25% 59.82% 44.72% 5.74% 8.84% 63.13 160x600 0.07% 3.75% 58.28 0.08% 4.87% 59.78 ‐‐ ‐‐ ‐‐ 2.06% 54.72% 34.32% 2.95% 3.33% 82.25 300x250 0.12% 7.21% 46.55 0.20% 11.26% 47.58 53.76% 38.20% 25.71% 2.30% 38.20% 25.71% 1.52% 9.78% 32.86 In‐Stream 2.12% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 99.96% 88.90% 84.46% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 82
- 83. MediaMind Global Benchmarks Report News/Media Vertical Benchmarks — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.11% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.11% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.18% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.10% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.12% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Mobile Banner 0.65% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.24% 5.71% 81.36 0.29% 9.21% 75.55 60.51% 56.02% 42.49% 20.16% 61.50% 44.55% 14.81% 48.14% 212.82 Enhanced Std. Banner 0.03% 0.87% 28.49 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.03% 0.76% 37.00 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.03% 0.88% 24.52 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Polite Banner 0.11% 3.48% 30.62 0.10% 5.90% 30.54 63.29% 64.51% 49.17% 57.16% 64.51% 49.17% ‐‐ ‐‐ ‐‐ 728x90 0.06% 1.93% 34.07 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.11% 2.94% 28.89 0.09% 3.69% 29.13 64.04% 62.93% 48.08% 59.63% 62.93% 48.08% ‐‐ ‐‐ ‐‐ 160x600 0.14% 1.46% 33.90 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Floating Ad 2.55% 32.42% 6.90 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Expandable Formats 0.52% 11.44% 117.46 0.56% 15.16% 116.53 46.54% 54.47% 34.71% 6.79% 54.47% 34.71% 14.93% 51.25% 218.34 234x60 0.55% 12.17% 127.12 0.58% 12.33% 147.45 ‐‐ ‐‐ ‐‐ 5.09% 39.00% 25.31% 17.20% 32.72% 56.01 728x90 0.14% 8.00% 41.99 0.22% 16.63% 26.80 ‐‐ ‐‐ ‐‐ 1.93% 16.82% 7.91% 10.30% 27.65% 56.92 300x250 1.00% 17.77% 144.46 0.67% 17.36% 133.30 44.69% 64.94% 40.81% 11.20% 64.94% 40.81% 18.38% 51.01% 107.35 PushDown Banner 0.08% 4.81% 37.54 0.13% 8.13% 15.80 ‐‐ ‐‐ ‐‐ 36.05% 61.07% 39.15% 8.48% 17.93% 81.38 970x66 0.22% 8.23% 58.24 0.14% 8.43% 11.55 ‐‐ ‐‐ ‐‐ 32.81% 70.30% 49.49% 8.48% 28.48% 66.45 Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 83
- 84. MediaMind Global Benchmarks Report Restaurant Vertical Benchmarks — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.10% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.07% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.10% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.11% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.08% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Mobile Banner 0.54% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.16% 4.46% 49.15 0.12% 4.13% 47.65 56.50% 76.06% 64.64% 4.31% 68.15% 56.28% 9.41% 31.53% 187.21 Enhanced Std. Banner 0.07% 1.92% 31.76 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.09% 1.99% 30.41 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.06% 1.83% 31.14 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.09% 2.07% 16.73 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Polite Banner 0.10% 3.12% 34.79 0.09% 3.35% 44.92 56.53% 75.52% 63.76% 3.83% 75.52% 63.76% ‐‐ ‐‐ ‐‐ 728x90 0.08% 2.85% 26.05 0.03% 4.68% 48.64 53.90% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.10% 3.34% 41.42 0.10% 3.63% 43.40 57.08% 75.42% 64.51% 8.55% 75.42% 64.51% ‐‐ ‐‐ ‐‐ 160x600 0.09% 1.93% 24.34 0.07% 4.34% 50.99 55.98% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Floating Ad 0.95% 13.64% 6.10 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Expandable Formats 0.31% 8.76% 74.51 0.18% 7.20% 58.17 58.37% 70.74% 56.93% 4.29% 70.74% 56.93% 9.60% 31.43% 195.08 234x60 0.47% 10.76% 100.04 0.51% 10.82% 59.60 ‐‐ ‐‐ ‐‐ 6.71% 30.82% 22.39% 14.41% 25.77% 40.75 728x90 0.32% 10.68% 71.47 0.18% 19.23% 64.45 ‐‐ ‐‐ ‐‐ 3.82% 63.28% 44.54% 13.19% 42.55% 79.24 160x600 0.19% 5.26% 99.49 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 5.83% 6.19% 108.16 300x250 0.25% 7.51% 59.15 0.10% 5.56% 60.09 56.01% 81.50% 66.69% 4.12% 81.50% 66.69% 7.30% 22.23% 225.90 PushDown Banner 0.42% 10.64% 21.07 0.76% 14.59% 20.57 42.30% 13.45% 9.22% 17.19% 13.45% 9.22% 3.86% 34.07% 26.91 970x66 0.57% 12.62% 20.36 0.67% 14.27% 19.72 46.91% 15.33% 11.07% 20.21% 15.33% 11.07% 3.22% 45.09% 24.23 In‐Stream 1.10% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 96.06% 83.31% 75.36% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 84
- 85. MediaMind Global Benchmarks Report Retail Vertical Benchmarks — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.11% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.09% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.09% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.12% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.09% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Mobile Banner 0.92% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.30% 6.70% 47.86 0.34% 7.95% 56.52 55.89% 63.31% 46.92% 13.96% 61.76% 49.13% 11.95% 39.64% 126.28 Enhanced Std. Banner 0.06% 1.55% 25.81 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.05% 1.42% 26.65 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.07% 1.79% 24.23 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.06% 1.36% 27.45 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Polite Banner 0.16% 3.23% 31.22 0.12% 4.10% 47.43 61.26% 60.49% 49.27% 35.82% 60.49% 49.27% ‐‐ ‐‐ ‐‐ 728x90 0.11% 1.89% 31.07 0.08% 1.86% 31.64 43.18% 45.77% 31.55% 18.39% 45.77% 31.55% ‐‐ ‐‐ ‐‐ 120x600 0.36% 2.18% 22.27 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.15% 2.75% 35.02 0.10% 3.35% 48.30 61.02% 62.51% 50.93% 36.02% 62.51% 50.93% ‐‐ ‐‐ ‐‐ 160x600 0.20% 1.88% 33.62 0.12% 7.05% 60.04 63.27% 22.93% 19.77% 51.74% 22.93% 19.77% ‐‐ ‐‐ ‐‐ Floating Ad 1.53% 32.80% 7.56 2.44% 45.79% 5.15 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Expandable Formats 0.43% 10.22% 54.89 0.46% 9.83% 59.11 49.48% 62.66% 47.30% 6.67% 62.66% 47.30% 11.96% 39.60% 127.58 234x60 0.50% 11.27% 110.41 0.61% 12.56% 132.77 ‐‐ ‐‐ ‐‐ 17.02% 61.97% 54.81% 14.52% 24.81% 34.30 728x90 0.34% 10.02% 53.26 0.26% 11.03% 56.68 58.32% 38.38% 21.85% 4.40% 38.38% 21.85% 9.66% 17.81% 59.79 160x600 0.64% 10.66% 82.84 0.35% 12.70% 50.04 38.63% 77.95% 67.00% 22.73% 77.95% 67.00% 14.48% 26.16% 45.64 300x250 0.43% 10.11% 50.31 0.46% 8.82% 57.27 51.30% 70.72% 55.27% 6.73% 70.72% 55.27% 13.36% 36.53% 135.44 PushDown Banner 0.28% 12.58% 44.46 0.20% 12.39% 59.04 31.77% 83.89% 74.30% 21.69% 83.89% 74.30% 11.52% 42.49% 50.89 728x90 0.13% 11.56% 69.88 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 12.01% 42.35% 86.98 970x66 0.29% 10.07% 17.83 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ In‐Stream 2.50% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 90.74% 72.96% 59.95% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 85
- 86. MediaMind Global Benchmarks Report Services Vertical Benchmarks — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.08% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.07% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.06% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.08% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.09% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Mobile Banner 0.79% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.23% 5.78% 67.33 0.36% 8.00% 68.63 58.12% 67.43% 50.77% 21.65% 69.47% 58.04% 10.84% 32.47% 134.97 Enhanced Std. Banner 0.05% 1.11% 27.86 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.04% 1.02% 27.14 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.04% 1.15% 28.08 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.05% 1.19% 31.56 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Polite Banner 0.08% 2.47% 40.18 0.10% 4.70% 59.20 57.48% 65.60% 55.75% 40.86% 65.60% 55.75% ‐‐ ‐‐ ‐‐ 728x90 0.05% 1.47% 38.35 0.06% 5.61% 75.16 58.05% 57.43% 47.94% 71.74% 57.43% 47.94% ‐‐ ‐‐ ‐‐ 120x600 0.10% 2.08% 18.85 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.07% 2.26% 47.26 0.09% 3.15% 70.10 54.63% 69.28% 59.16% 35.44% 69.28% 59.16% ‐‐ ‐‐ ‐‐ 160x600 0.06% 1.46% 46.33 0.07% 5.19% 92.58 ‐‐ ‐‐ ‐‐ 70.79% 53.37% 44.37% ‐‐ ‐‐ ‐‐ Floating Ad 1.16% 14.82% 4.76 2.56% 57.64% 8.67 85.04% 54.67% 36.65% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Expandable Formats 0.35% 9.05% 76.19 0.51% 9.73% 73.80 58.63% 75.65% 61.78% 12.45% 75.65% 61.78% 11.01% 32.19% 135.64 234x60 0.40% 9.49% 82.89 0.55% 12.71% 89.35 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 13.09% 22.37% 17.80 728x90 0.22% 10.03% 65.76 0.19% 10.84% 71.50 70.63% 39.25% 27.70% 3.19% 39.25% 27.70% 11.11% 25.77% 168.66 160x600 0.32% 8.62% 75.64 0.04% 2.33% 36.95 ‐‐ ‐‐ ‐‐ 1.64% 40.17% 24.93% 14.45% 18.87% 49.94 300x250 0.36% 9.20% 81.72 0.52% 9.57% 80.37 61.12% 80.34% 66.42% 13.88% 80.34% 66.42% 10.06% 34.23% 139.00 PushDown Banner 0.24% 8.38% 30.55 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 1.21% 44.54% 117.53 In‐Stream 1.07% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 99.97% 93.21% 90.61% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 86
- 87. MediaMind Global Benchmarks Report Sports Vertical Benchmarks — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.11% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.09% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.09% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.12% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.09% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Mobile Banner 2.13% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.12% 4.84% 46.11 0.16% 8.65% 48.15 62.01% 71.65% 53.38% 10.52% 65.23% 53.80% 8.69% 18.57% 41.27 Enhanced Std. Banner 0.28% 2.45% 14.40 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Polite Banner 0.04% 1.59% 33.82 0.08% 3.41% 30.89 60.83% 70.16% 56.95% 4.80% 70.16% 56.95% ‐‐ ‐‐ ‐‐ 728x90 0.03% 1.50% 48.53 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.04% 1.71% 33.12 0.18% 3.94% 42.88 60.83% 72.38% 59.80% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.05% 1.13% 26.55 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Floating Ad 1.55% 25.59% 5.33 1.13% 14.74% 19.28 ‐‐ ‐‐ ‐‐ 6.71% 26.45% 17.18% ‐‐ ‐‐ ‐‐ Expandable Formats 0.23% 9.69% 52.42 0.17% 9.56% 50.02 62.97% 66.07% 54.67% 11.35% 66.07% 54.67% 8.94% 17.92% 40.03 234x60 0.43% 9.31% 74.40 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 13.14% 25.68% 15.91 728x90 0.17% 11.30% 57.49 0.14% 12.14% 57.62 64.77% 72.49% 60.23% 15.46% 72.49% 60.23% 10.94% 15.82% 60.85 300x250 0.12% 6.96% 50.23 0.12% 6.99% 49.39 62.37% 70.29% 58.37% 8.25% 70.29% 58.37% 6.71% 10.20% 51.63 PushDown Banner 0.22% 7.33% 25.88 0.35% 11.34% 31.65 ‐‐ ‐‐ ‐‐ 7.58% 20.05% 11.16% 2.19% 25.29% 47.20 970x66 0.30% 9.74% 20.50 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 0.38% 29.18% 16.51 Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 87
- 88. MediaMind Global Benchmarks Report Tech/Internet Vertical Benchmarks — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.11% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.09% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.07% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.12% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.10% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Mobile Banner 0.89% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.30% 5.81% 59.50 0.49% 7.24% 58.92 55.83% 73.58% 59.65% 16.17% 62.47% 43.42% 9.13% 51.21% 137.81 Enhanced Std. Banner 0.14% 2.62% 21.56 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.10% 2.05% 17.52 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.10% 3.35% 23.21 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.08% 1.55% 39.78 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Polite Banner 0.12% 3.46% 34.66 0.16% 4.76% 49.26 56.59% 64.10% 46.23% 32.84% 64.10% 46.23% ‐‐ ‐‐ ‐‐ 728x90 0.09% 2.60% 45.64 0.05% 5.32% 74.08 59.68% 85.97% 71.46% 26.29% 85.97% 71.46% ‐‐ ‐‐ ‐‐ 120x600 0.08% 2.45% 33.53 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.08% 2.43% 39.18 0.10% 3.25% 52.88 54.71% 61.43% 41.95% 35.34% 61.43% 41.95% ‐‐ ‐‐ ‐‐ 160x600 0.06% 1.25% 29.86 0.05% 3.09% 80.55 61.90% 85.13% 70.35% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Floating Ad 1.21% 14.07% 9.01 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Expandable Formats 0.44% 7.78% 71.65 0.72% 8.85% 65.34 54.99% 59.67% 38.19% 8.65% 59.67% 38.19% 9.23% 51.66% 139.48 234x60 0.52% 10.00% 101.02 0.69% 12.67% 123.26 ‐‐ ‐‐ ‐‐ 6.56% 24.01% 16.10% 13.42% 24.13% 28.43 728x90 0.26% 8.95% 71.33 0.27% 7.85% 58.89 43.87% 72.64% 32.73% 12.25% 72.64% 32.73% 10.91% 34.27% 129.89 160x600 0.29% 8.64% 76.37 0.15% 4.80% 47.34 60.75% 38.40% 23.18% ‐‐ ‐‐ ‐‐ 11.48% 24.37% 56.75 300x250 0.58% 8.61% 59.41 0.83% 8.10% 58.60 54.71% 60.52% 42.39% 7.67% 60.52% 42.39% 9.56% 47.65% 160.73 PushDown Banner 0.34% 8.64% 26.95 0.62% 15.91% 18.02 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 4.10% 34.66% 53.89 728x90 0.15% 4.29% 52.86 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 1.12% 15.41% 74.42 970x66 0.19% 7.84% 30.05 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 1.68% 20.66% 38.84 In‐Stream 1.57% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 98.13% 82.71% 75.50% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 88
- 89. MediaMind Global Benchmarks Report Telecom Vertical Benchmarks — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.10% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.08% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.08% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.13% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.08% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Mobile Banner 0.69% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.27% 5.86% 62.51 0.49% 10.19% 63.77 61.82% 72.05% 60.12% 11.23% 70.47% 57.12% 10.65% 39.34% 144.18 Enhanced Std. Banner 0.14% 2.50% 26.58 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.07% 1.67% 31.26 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.09% 2.60% 29.96 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.06% 1.43% 27.29 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Polite Banner 0.09% 2.20% 33.89 0.12% 4.69% 39.65 61.89% 73.40% 60.90% 12.03% 73.40% 60.90% ‐‐ ‐‐ ‐‐ 728x90 0.06% 2.18% 39.73 0.04% 3.23% 81.27 60.41% 62.41% 44.67% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.04% 1.09% 22.68 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.12% 2.45% 31.97 0.09% 3.06% 35.13 59.84% 72.24% 60.86% 9.75% 72.24% 60.86% ‐‐ ‐‐ ‐‐ 160x600 0.06% 1.34% 27.98 0.06% 1.46% 89.27 63.74% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Floating Ad 1.15% 17.87% 12.16 1.72% 48.86% 5.47 82.84% 37.04% 30.22% 53.76% 37.04% 30.22% ‐‐ ‐‐ ‐‐ Expandable Formats 0.50% 11.32% 77.29 0.62% 12.24% 71.51 60.85% 70.11% 55.32% 9.94% 70.11% 55.32% 10.80% 38.92% 145.97 234x60 0.50% 10.96% 99.72 0.47% 11.93% 111.41 ‐‐ ‐‐ ‐‐ 5.67% 52.67% 43.04% 15.12% 25.48% 23.97 728x90 0.44% 13.84% 63.50 0.35% 14.09% 69.48 63.14% 71.25% 58.11% 20.80% 71.25% 58.11% 15.43% 43.58% 77.09 160x600 0.41% 10.50% 106.99 0.16% 5.04% 117.08 ‐‐ ‐‐ ‐‐ 11.26% 64.08% 48.04% 7.14% 24.56% 48.29 300x250 0.64% 11.74% 62.47 0.88% 13.41% 63.14 56.52% 74.28% 58.29% 9.98% 74.28% 58.29% 8.42% 53.23% 191.21 PushDown Banner 0.45% 11.96% 44.42 0.33% 13.69% 48.94 ‐‐ ‐‐ ‐‐ 60.82% 70.86% 66.57% 4.86% 54.12% 108.63 728x90 0.56% 13.21% 69.20 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 8.15% 50.50% 91.07 In‐Stream 2.23% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 88.97% 80.02% 71.59% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 89
- 90. MediaMind Global Benchmarks Report Travel Vertical Benchmarks — Q2 2011 ‐ Q1 2012 Performance Metrics (by top Formats and Unit Sizes) Basic Metrics In‐Banner Video Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Avg. Dwell Avg. Dwell Impressions with Avg. Expansion 50% Played Fully Played 50% Played Fully Played Total Expansion CTR Dwell Rate Time CTR Dwell Rate Time Started Rate Started Rate any Panel Duration Rate Rate Rate Rate Rate (Seconds) (Seconds) Expansion Rate (Seconds) Standard Banner 0.09% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.07% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.07% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.10% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.09% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Mobile Banner 0.59% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Rich Media 0.20% 4.98% 54.18 0.23% 8.75% 56.40 57.93% 67.18% 49.15% 19.75% 78.01% 66.79% 12.42% 30.03% 104.02 Enhanced Std. Banner 0.12% 1.67% 40.18 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 728x90 0.14% 1.89% 34.83 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.05% 1.34% 34.34 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.18% 2.52% 46.67 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 160x600 0.11% 1.66% 40.69 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Polite Banner 0.10% 2.46% 32.83 0.10% 3.67% 37.84 58.08% 86.23% 75.30% 46.50% 86.23% 75.30% ‐‐ ‐‐ ‐‐ 728x90 0.07% 1.80% 34.06 0.10% 2.93% 116.04 46.69% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 120x600 0.08% 1.98% 30.12 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 300x250 0.09% 2.51% 32.71 0.09% 2.98% 34.78 58.27% 87.81% 77.48% 48.05% 87.81% 77.48% ‐‐ ‐‐ ‐‐ 160x600 0.07% 1.77% 34.49 0.09% 3.76% 76.31 55.70% 63.80% 18.85% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Floating Ad 1.18% 20.06% 11.29 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Expandable Formats 0.40% 12.04% 62.73 0.32% 12.67% 60.20 48.25% 59.90% 47.98% 8.47% 59.90% 47.98% 12.72% 30.06% 106.27 234x60 0.29% 7.55% 79.83 0.37% 8.59% 73.70 ‐‐ ‐‐ ‐‐ 3.24% 26.61% 16.48% 11.56% 16.80% 54.03 728x90 0.36% 14.17% 69.55 0.31% 12.61% 58.01 ‐‐ ‐‐ ‐‐ 7.64% 54.71% 43.39% 15.60% 24.39% 70.50 160x600 0.32% 11.89% 92.29 0.16% 8.66% 76.98 ‐‐ ‐‐ ‐‐ 4.35% 44.34% 29.22% 12.80% 18.46% 97.60 300x250 0.46% 11.78% 55.77 0.35% 12.37% 64.62 58.95% 65.97% 53.84% 11.03% 65.97% 53.84% 10.35% 30.71% 91.59 PushDown Banner 0.27% 11.16% 42.08 0.25% 9.72% 73.83 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 6.48% 29.57% 76.08 728x90 0.22% 9.49% 47.73 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 8.75% 18.29% 68.73 970x66 0.23% 8.46% 26.75 ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 1.95% 21.01% 19.55 In‐Stream 0.80% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ 97.46% 81.63% 71.96% ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ ‐‐ Data Source: Mediamind Research, 2011‐2012 ‐‐ Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at [email protected] 90
- 91. (included in News/Media). Services and products related to the financial and insurance industries. Typically includes banks, mortgages, Financial car loans, investment firms, consumer credit, credit cards and insurance companies. Consoles, PC games and their byproducts, retail and online gaming. Typically includes video and computer Gaming games, game consoles, casinos and lottery. Government agencies and utilities. Typically includes government offices, anti‐smoking campaigns, election Government/Utilities campaigns, electricity and water. Does not include Telecom (included in Telecom). Products and services for personal care. Typically includes cosmetics, dietary supplements, toiletries, MediaMind Global Benchmarks Report Health/Beauty perfume, personal hygiene and hair care. Does not include prescription on over‐the‐counter medications (included in Medical). Prescription and over‐the‐counter medication. Does not include physician services, clinics and hospitals Medical (included in Services). Definitions News/Media Companies providing news, print and radio broadcasting services. Typically includes radio stations, newspapers, magazines and books. Excludes TV channels and shows (included in Entertainment). Providers of dining services. Typically includes casual dining and fast food chains. Does not include food Restaurant items (included in Consumer Packaged Goods). Brick and mortar retailers and online retailers. Campaigns aimed at pulling people to the store rather than to MediaMind Verticals Definitions MediaMind Verticals Definitions promote a specific product or service. Typically includes department stores, home improvement stores, Retail electronic stores, supermarkets, book stores and furniture stores. Does not include apparel retailers Vertical Definition Vertical (included in Apparel). Definition Manufactures and retailers specializing in apparel. Typically includes manufacturers and retailers whose Providers of miscellaneous services such as education, non‐profit organizations and health‐care services. Manufactures and retailers specializing in apparel. Typically includes manufacturers and retailers whose Apparel Apparel main business is fashion, clothing, shoes and sports shoes, accessories and jewelry. Services Typically includes universities and colleges, associations, hospitals and clinics. Does not include medical main business is fashion, clothing, shoes and sports shoes, accessories and jewelry. Products and Services related to the auto industry. Typically includes manufacturers of cars, trucks and insurance (included in Financial). Products and Services related to the auto industry. Typically includes manufacturers of cars, trucks and motorcycles, car dealerships, traders and buying guides, car rental agencies, car repair shops, car part motorcycles, car dealerships, traders and buying guides, car rental agencies, car repair shops, car part Auto Auto Sports related goods and services. Typically includes sporting equipment, leagues and competitions, games manufacturers, other auto service providers and gas stations. Does not include auto insurance (included in Sports manufacturers, other auto service providers and gas stations. Does not include auto insurance (included in and events, and sport accessories. Excludes sports shoes and apparel (included in Apparel). Financial). Financial). Products and services marketed primarily to corporations. Typically, such products are not suited for Products and services marketed primarily to corporations. Typically, such products are not suited for B2B B2B Computer hardware, software and internet. Typically includes desktop and laptop computers, software, individual consumers. For example, commodities or enterprise solutions. Tech/Internet individual consumers. For example, commodities or enterprise solutions. peripherals and Internet companies. Excludes Internet service providers (included in Telecom). Career Job postings and resume services. Career Job postings and resume services. Products that are sold in retail stores such as supermarkets and convenience stores. Typically includes food, Products that are sold in retail stores such as supermarkets and convenience stores. Typically includes food, Consumer Packaged Consumer Packaged Telephony and data service providers. Typically includes land‐line phone providers, cell phone providers, pet supplies, tobacco, alcoholic and non‐alcoholic beverages. Does not include toiletries, personal care and pet supplies, tobacco, alcoholic and non‐alcoholic beverages. Does not include toiletries, personal care and Goods Telecom Goods cable companies and internet service providers. Excludes cell phone device manufacturers (included in cosmetics (included in Health/Beauty). cosmetics (included in Health/Beauty). Electronics), and cell phone software providers (included in Tech/Internet). Corporate awareness and branding. Typically campaigns aimed at increasing the corporate brand awareness Corporate awareness and branding. Typically campaigns aimed at increasing the corporate brand awareness Corporate rather than the awareness of a specific product. Usually these campaigns mention the name of the company, Corporate Travel and tourism related services. Typically includes hotels, airlines, transportation, travel agencies and rather than the awareness of a specific product. Usually these campaigns mention the name of the company, Travel while not mentioning any of its brands. tourism boards. Excludes car rental agencies (included in Auto). while not mentioning any of its brands. Electronic products such as TVs and home cinema systems, DVDs, stereos, MP3 players and cell phone Electronic products such as TVs and home cinema systems, DVDs, stereos, MP3 players and cell phone Electronics Electronics devices. Does not include computers and peripherals (included in Tech/Internet). devices. Does not include computers and peripherals (included in Tech/Internet). Providers of entertainment services. Typically includes movies and movie studios, TV shows and channels, Providers of entertainment services. Typically includes movies and movie studios, TV shows and channels, Entertainment music albums and concerts, museums and amusement parks. Does not include books and magazines Entertainment music albums and concerts, museums and amusement parks. Does not include books and magazines (included in News/Media). (included in News/Media). Services and products related to the financial and insurance industries. Typically includes banks, mortgages, Services and products related to the financial and insurance industries. Typically includes banks, mortgages, Financial Financial car loans, investment firms, consumer credit, credit cards and insurance companies. car loans, investment firms, consumer credit, credit cards and insurance companies. Consoles, PC games and their byproducts, retail and online gaming. Typically includes video and computer Consoles, PC games and their byproducts, retail and online gaming. Typically includes video and computer Gaming Gaming games, game consoles, casinos and lottery. games, game consoles, casinos and lottery. Government agencies and utilities. Typically includes government offices, anti‐smoking campaigns, election Government agencies and utilities. Typically includes government offices, anti‐smoking campaigns, election Government/Utilities Government/Utilities campaigns, electricity and water. Does not include Telecom (included in Telecom). campaigns, electricity and water. Does not include Telecom (included in Telecom). Products and services for personal care. Typically includes cosmetics, dietary supplements, toiletries, Products and services for personal care. Typically includes cosmetics, dietary supplements, toiletries, Health/Beauty perfume, personal hygiene and hair care. Does not include prescription on over‐the‐counter medications Health/Beauty perfume, personal hygiene and hair care. Does not include prescription on over‐the‐counter medications (included in Medical). (included in Medical). Prescription and over‐the‐counter medication. Does not include physician services, clinics and hospitals Prescription and over‐the‐counter medication. Does not include physician services, clinics and hospitals Medical Medical (included in Services). (included in Services). Companies providing news, print and radio broadcasting services. Typically includes radio stations, Companies providing news, print and radio broadcasting services. Typically includes radio stations, News/Media News/Media newspapers, magazines and books. Excludes TV channels and shows (included in Entertainment). newspapers, magazines and books. Excludes TV channels and shows (included in Entertainment). Providers of dining services. Typically includes casual dining and fast food chains. Does not include food Providers of dining services. Typically includes casual dining and fast food chains. Does not include food Restaurant Restaurant items (included in Consumer Packaged Goods). items (included in Consumer Packaged Goods). Brick and mortar retailers and online retailers. Campaigns aimed at pulling people to the store rather than to Brick and mortar retailers and online retailers. Campaigns aimed at pulling people to the store rather than to promote a specific product or service. Typically includes department stores, home improvement stores, promote a specific product or service. Typically includes department stores, home improvement stores, Retail Retail electronic stores, supermarkets, book stores and furniture stores. Does not include apparel retailers electronic stores, supermarkets, book stores and furniture stores. Does not include apparel retailers (included in Apparel). (included in Apparel). Providers of miscellaneous services such as education, non‐profit organizations and health‐care services. Providers of miscellaneous services such as education, non‐profit organizations and health‐care services. Services Typically includes universities and colleges, associations, hospitals and clinics. Does not include medical Services Typically includes universities and colleges, associations, hospitals and clinics. Does not include medical insurance (included in Financial). insurance (included in Financial). 91 Sports related goods and services. Typically includes sporting equipment, leagues and competitions, games Sports related goods and services. Typically includes sporting equipment, leagues and competitions, games Sports Sports and events, and sport accessories. Excludes sports shoes and apparel (included in Apparel). and events, and sport accessories. Excludes sports shoes and apparel (included in Apparel).
- 92. MediaMind Global Benchmarks Report MediaMind Metrics Definitions Metric What does it measure? How should it be used? The number of impressions that resulted in clicks out of served impressions. A historic metric that is used For Standard Banners, serves as the only measure of the ads' Click Through Rate (CTR) primarily for Standard Banners. effectiveness. The number of impressions that were dwelled upon out of all impressions. Dwell is defined as an active This proprietary MediaMind metric measures what portion of engagement with an ad. It includes positioning the mouse over an ad, user‐initiation of video, user‐initiation of impressions were intentionally engaged with. Used to Dwell Rate an expansion, and any other user‐initiated Custom Interaction. Unintentional Dwell, lasting less than one quantify the share of impressions that attracted users to second, is excluded. actively engage with an ad. The average duration of a Dwell. For impressions that were dwelled upon, this metric sums the duration of the For impressions that were dwelled upon, this proprietary User Average Dwell following user initiated actions: The amount of time in which a mouse was positioned over an ad, user‐ MediaMind metric measures the average duration of active Time (Seconds) initiated video duration, user‐initiated expansion duration and the duration of any other user‐initiated Custom engagement. Used to quantify how engaging an ad is to users Interaction. Unintentional Dwell, lasting less than one second, is excluded. who were initially attracted to actively engage with it. The number of times the video assets started out of served impressions with video. This metric includes user‐ Started Rate To quantify the number of times videos in ads started playing. initiated and auto‐initiated videos. Of the video assets that started playing, how many of them played up to 50% of the video's duration, out of To measure the proportion of started videos in which the 50% Played Rate started video impressions. video played at least 50% of its total duration. To measure the proportion of started videos in which the Fully Played Rate Of the video assets that started playing, the portion of videos that played their full duration. video played to its full duration. Impressions with Any The number of impressions with at least one panel expansion out of served expandable impressions. This To quantify how many of the expandable served impressions Panel Expansion Rate metric measures user‐initiated expansions. had expansions. The total number of panel expansions out of served impressions. This metric measures user‐initiated and auto‐ To quantify the extent to which expandable served Total Expansion Rate initiated expansions. impressions were expanded. Avg. Expansion Duration The average time a panel was expanded. This metric measures auto‐initiated and user‐initiated expandable To measure the time that the user spent with the banner (Seconds) banners. expanded on the screen. 92