The document discusses how the media product represents social groups through the protagonist Gemma Beales. It describes Gemma as a 16-year-old girl who reflects the stereotype of teenagers being easily influenced and struggling with mental health issues. Her plain black clothing and isolating behavior are meant to portray a vulnerable teenager under pressure. The document also discusses how Gemma's clothing, makeup, hairstyle, gender and age were chosen to create a realistic teenage protagonist and subvert stereotypes as her possession takes over.