Evaluate final research
- 2. FOCUS GROUP From the research we collated throughout the whole focus group, we discovered that women prefer bright colours and pictures and say they attract them to read a magazine. With this information we’re able to adapt our magazine and add lots of color and ‘striking’ pictures to appear more appealing to our audience. We also discovered what topic people are more likely to want to read about, the results were make up and fashion. This is stereotypical for a women’s magazine, asking this question really helped to discover the main topics women like to read about. However not all women are appealed to fashion and make-up so we should also focus on something else rather than the stereotypical women’s topics
- 3. QUESTIONNAIRE • From the questionnaire we asked we discovered that people would also like to read about things such as “places to go” and “lifestyle” this is vital information because it enables us to adapt out magazine articles to fit what people prefer to read about. We also discovered that women prefer to see women on the magazine apposed to men. All the questions we asked will help us to conduct a magazine that is both appealing and interesting to women of all ages.
- 4. AUDIENCE PROFILE Demographics; Our target audience would be placed in the D/E section, this is because the age is 17+ most will either be in full time education or at university, possibly unemployed or in semi-skilled work. This information means in our magazine articles we could add sections about work and school life, but also as the age is very wide it is important you’re also attracting the older generation as well. So having sections in the contents page such as “gardening” or something that is more appealing to an older person.
- 5. CONCLUSION • With all the research we have collected we’re able to design a magazine that is appealing to our target audience, this will make the magazine more successful and realistic, we also discovered that women like color schemes to match so in our billboard, magazine and magazine website we will use a similar color scheme.