Evaluation activty 3

Evaluation activty 3

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  WHAT HAVE YOU LEARNEDFROM YOUR AUDIENCE FEEDBACK? Evaluation Activity 3 Tanika Singh
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  WHO ARE YOURTARGET AUDIENCE? ■ AGE: 15-35 ■ GENDER: MALE AND FEMALE ■ SOCIO-ECONOMUC GROUPS: B-E
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  WHY DID YOUCHOOSE THIS AUDIENCE? ■ In order to choose and audience that was the most appropriate for our short film ‘Bad Faith’, we conducted out research beforehand. We conducted a pre- questionnaire to see what kind of people would be interested in our film. The pre-questionnaire involved questions such as: What is your favourite genre?. After analysing the data collected from our research, it was firstly evident that both genders, male and female, enjoyed the drama genre – which our film was. Whilst the data for the age of people who enjoy the drama genre was very similar, it was more evident that drama was a popular genre within the age range 15-25. we decided to choose this age range as our mass target audience, however we expanded it slightly (15-35), due to the fact that the age range still enjoy films of the drama genre and the issue our film covers was most suitable for this target audience. ■ We carried out a psychographics questionnaire, after the pre-questionnaire had been conducted. We did this in order to see if their were any elements of the film we could change, using critical theory, in order to see if we could make the film appeal slightly more to our chosen target audience.
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  HOW DID FEEDBACKINFLUENCE OUR PRODUCTION? ■ The feedback we received before creating our film influenced it in a few ways. We made slight alters and changes to the original idea, in order to make it appeal to our target audience more. After finding out that our target audience was extremely interested in the drama genre, we decided to add a stringer sense of drama to our film. To do this, we decided that we would exaggerate the abusive scenes between the protagonist and antagonist in our film. This would make the film appeal to our target audience more, whilst being informative. We also adjusted the locations in the film. We changed the protagonist and antagonist meeting at a fair, to them meeting in the park. This is because or data told us that our target audience preferred a sense of realism, so that they could relate as much as possible. Meeting in a fair was slightly unrealistic for most of our target audience, and so we changed the location to a park.
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  WHAT DID YOUDO TO ATTRACT YOUR TAREGT AUDIENCE? ■ The primary way in which we reached out to our target audience was through the use of social media. We chose to used social media platforms to reach out to our target audience, due to the fact that 100% of our target audience has at least one platform of social media e.g. Facebook. We used more than one social media platform to promote our film. The platforms we used were Facebook and Twitter, following with YouTube as the platform we posted out film on. When using Facebook to reach out to our target audience, we created our own page. On this page we posted behind the scene pictures, as well as teasers for our short film. Due to the fact that Facebook is very popular among our target audience, there was a very high possibility that members of our target audience would come across our page. When using Twitter to reach out to our target audience, we did the exact same thing as we did for Facebook, however we created the Twitter page as not all of our target audience used Facebook regularly. Having a Twitter account allowed us to interact with our target audience.
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  OUR SOCIAL MEDIA Twitter:Facebook:
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  WHAT DID YOUDO TO ATTRACT YOUR TAREGT AUDIENCE? ■ Another way in which we attracted our target audience was through the use of a film poster. We created a film poster, using imagery from our film. We put the film poster in places that were popular within our target audience. For example, we put a poster outside McDonalds, as it was a place that our target audience went to often. Doing this would allow us to get our target audiences attention.
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  THE FILM POSTER
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  RESEACRH AND PLANNING ■In order to ensure that our film would appeal to our target audience, we carried out a wide range of research and planning. We conducted research that was primarily suited to our target audience. We did this to make sure that we included all of the elements that made our target audience enjoy films. We also conducted pieces of research on other elements of our film. We researched about the genre and short films in general – ensuring that we were following the correct codes and conventions. Whilst we were collecting our research, we organised the information we had found into documents so that we were able to refer back to it. We organised the documents on a website we had created, so that they were easy to access. ■ After we had carried out all of the necessary research, we began to plan all elements of our film. We began with creating brainstorms that related to the production of our film. We created a production schedule to follow to ensure that we were organised. We also began to create a storyboard to follow. This was also posted on our website, so that we could refer back to it.
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  RESEACRH AND PLANNING ■After receiving feedback from our target audience, the research and planning was influenced. During the research process, we began to research more specifically about what appealed to our target audience. For example, we researched codes and conventions of popular drama films within our target audience, so that we could use the same ones. Feedback from our target audience also influenced our planning. When we were planning, we were constantly relating it to the feedback that we received from our target audience, so that our film would appeal to them more. For example, when writing our script, we made sure to include scenes that our target audience would enjoy seeing.
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  RESEARCH AND PLANNING ■Here is a picture of a member in our production team watching drama films that are popular within our target audience.
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  RESEARCH AND PLANNING -Here is a picture of the production schedule we were following during the planning and research stage, to ensure that we completed all of the necessary planning and research.
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  STRENGTHS AND WEAKNESSESIN RELATION TO PLANNING AND RESEARCHSTRENGTHS: ■ I ensured that all of the research I carried out was completed in as much detail as possible. ■ I ensured that each piece of planning and research I carried out was in relation to the feedback I received from the target audience. WEAKNESSES: ■ I often left parts of planning and research quite last minute, which made the process longer than it needed to be. ■ I didn’t communicate as often as I should’ve with my group, to feedback our findings.
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  DURING PRODUCTION ■ Beforecreating our production, we researched films of the same genre that was based on a similar topic to our film. The film that was most influential on our production was ‘Murdered By My Boyfriend’. This film was the most influential on our production, as it was the most similar. To covered the same issue, which was domestic abuse against a woman. ‘Murdered By My Boyfriend’ was an extremely successful film within the UK, so we researched more about us to assist us with choosing an appropriate target audience. The target audience for ‘Murdered By My Boyfriend’ was extremely similar to ours, as it was targeted at both genders, aged 15-45. our chosen target audience was originally 15-30, however we expanded it to 15-35, as it was evident that this target audience enjoy the drama genre. We didn’t change the target audience to 15-45, due to the fact that the actors are young teenagers, an older audience wouldn’t be able to relate as well.
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  HOW DID AUDIENCEFEEDBACK HELP?■ One way in which in our target audience helped us during production was by ensuring that we were meeting their interests and desires. By carrying out a pre- questionnaire, we were able to obtain results that would allow us to shape our production to meet the interest and desires of our target audience. For example, the data from our questionnaire showed that our target audience enjoys a narrative with a lot of enigma. Due to this, we ensured to incorporate enigma in our production. We did this by cross-cutting between intense scenes. ■ In response to our feedback, we changed the content slightly. We changed a scene a scene where the protagonist and antagonist were drinking alcohol, to them hanging out together, as the feedback told us that the target audience enjoyed being able to relate. As our target audience starts from age 15, not all of our target audience can consume alcohol. ■ Our feedback revealed that Facebook and Twitter were the most popular social media platforms within our target audience. This influenced our marketing decisions, as we were originally going to promote our film on Instagram. However, after collecting this data, we used Facebook and Twitter to promote our film.
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  AUDIENCE FEEDBACK ■ Wewere sure that our data was reliable, due to the fact that we handed out the questionnaire to a large amount of people in different age ranges – however, still in our target audience. Due to the fact that our pre-questionnaire was completed by a range of people, the data wouldn’t have been not useful, as it provided us with a varied amount of data.
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  POST-PRODUCTION FEEDBACK ■ Oneway in which we collected post-production feedback was by creating a post-questionnaire. The post-questionnaire included questions that asked our target audience about what elements they enjoyed about our film, as well as what the didn’t like about our film. The post-questionnaire was given to each individual in our target audience, who viewed our film. The feedback we received from our target audience was generalised and we found that the most common feedback from our film was that their could be more drama throughout the film. A positive element of feedback was the fact that our film had an extreme sense of realism, so our target audience could easily relate to our film.
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  POST-PRODUCTION FEEDBACK ■ Anotherway in which we collected more in depth feedback was through creating small interviews with members of our target audience. This ensured that we were able to collect more feedback that the target audience can expand on so that we were able to have a range of feedback.