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Evaluation
- 1. In what waysdoes your mediaIn what ways does your media product use, develop or challengeproduct use, develop or challenge forms and conventions of realforms and conventions of real media products?media products?
- 2. For my A2coursework I had to create 2 ancillary texts and trailer, they included a film poster and magazine cover. I had the choice to chose my won genre, so for this reason I chose horror.
- 3. Codes and conventionsof a trailer • Production and distribution information • Title • Release date • Captions • Sound tracks • Duration of 2-3 minutes
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- 6. Planning my ideas…. •During the production of the film trailer I borrowed and developed the product as it was being created. When starting my research I decided that the trailer that I wanted to produce was horror, this wasn’t only because I enjoy horror movies but many teenagers enjoy watching something that hooks their attention and is engaging. However before making any decisions I created a questionnaire and got feedback from my target audience and from the results it showed that most teenagers enjoy watching horror movies. • •
- 7. Planning my ideas… Additionallyafter getting some sort of idea of what I wanted to create I went away to research into the genre and watched a number of trailers, which included; Silent House, One Missed call and the women in black. After watching these I wanted to create something different but use some of the conventions. So I decided on one trailer which was Silent House. This was because there was something different about it, it used the conventions of a typical horror movie that consisted of a lonely house, in a quiet area, its dark and cold but there was a twist that you wouldn’t realise and this is what I needed to make it appeal, stand out to the audience and challenge the conventions.
- 8. Trailer idea Additionally Iborrowed the idea from Silent House which was when the audience watch the trailer they won’t expect what they will see, they will presume that there is someone following Lisa (main character) however later we find out that there was nothing following her it was her mind playing up and what happened during her childhood was being replayed in her mind.
- 9. Improving storyline After decidingmy idea for the trailer, I received feedback on it and made some improvements which were, to re think the idea as I could develop my ideas to create more mystery and think about using more sound.
- 10. Todorov theroy • Afterimproving my narrative, it made more sense and fitted in with Todorov theory. He suggests that a film will have: • A state of equilibrium at the outset • A disruption of the equilibrium • A recognition that there has been a disruption • Try to repair the disruption • A reinstatement of the equilibrium • This theory can be applied to my narrative this is because, when the girl and her mother move into the house everything is fine, it is then followed up by a disruption and she tries to figure out what it could be. However the recognition of the disruption leads on to another equilibrium •
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- 12. Camera During the processof my research of Silent House I realised that the codes and convention of a horror movie consisted on having an establishing shot of the main location which is often based around a house. So during the production of my filming I started of with show the location and setting of the trailer.
- 13. Camera In addition becauseI used this idea I developed the conventions through the use of camera. I used a variety of shots that included two shots, over the shoulder shot, high and low shot, medium and close up shot, establishing, point of view and long shot. The shots used created more tension, when Lisa switches the light off the shadow appears, this shot was done from over the shoulder, this was because I wanted to challenge the conventions, in a horror trailer we would expect something to approach from behind but I wanted to give a different feel of how it would be like if someone was more next to you, you would have nowhere to escape to and it also puts the audience in the characters shoes and creating sympathy for her.
- 14. Camera Furthermore another ideathat I borrowed was when Lisa walks up the stairs as she hears a bang, what we would expect to see as an audience is a dark atmosphere with dim lights, her sweating and panting heavily and as soon as she gets upstairs she screams as she’s someone. However I developed this idea as well as challenged the conventions, what I decided to do was create a normal atmosphere with the lights on, it seems fine, but when she goes upstairs I used a high shot to make it seem like someone is looking down on her and because the camera is very close to her face it creates the tension that she might scream, someone is there, so the audience are expecting something, however there is nothing there. This challenged the conventions as it’s something that is expected, the shot is used and the audience are hooked on because it keeps them thinking that something will be there, but the opposite happens and there’s nothing.
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- 16. Sound Furthermore from myresearch I gathered that we don’t realise that sound is important and it can make a massive change to a trailer. After watching trailers I analysed them to pick out the shots used, what the storyline is and the type of sound used. In most trailers eerie music is used, there’s diegetic and non- diegetic sound and the sound can make a difference. When something is about the happen the sound is increased or when the character is talking and everything seems fine it is decreased and it will be playing throughout. So I found a few soundtracks that created tension and fitted the trailer that I was producing and I wanted something to be playing so it gives the audience something to guess on of what may happen next.
- 17. Sound • The soundstarts off slow, but when increasing the sound it didn’t make a huge difference so I developed this by using more than one sound and overlapping it and the soundtracks fitted well, it wasn’t too dramatic and was on point just what I wanted. In some ways I have gone against and challenged the conventions. From my research I gathered that trailers have a theme track or something that plays through despite having other sound effects, however I borrowed the idea from Silent House as when my trailer starts you will hear the camera clicking, so I puts that perceptive that there is someone there watching her before she even enters the house and it engages the audience and they start to think of what it may be. But I developed this idea as after hearing this sound affect the conventions is challenged because the sound track that plays makes everything seem normal. And it’s from this where I want the audience to think one thing but another thing happens and my slogan “Expect the unexpected” fits in well. You will think one thing but nothing happens or something happens that is unexpected.
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- 19. Costume The costume wornby the character was something normal and consisted of a white dress and a hoodie, which is what we expect to see a female wearing in any other horror trailer, especially if it’s a child, so I borrowed this from the women in black as the kids wear dresses on. However I developed but went against the conventions as by making her wear a hoodie gave a different perspective of the character. This is because stereotypically we assume a hoodie with young teenagers and when seeing them with hoodies we think to say away and think negative. But by making her wear a hoodie it showed that you can’t assume how someone is because of what they wear and the girl who is wearing it is actually the innocent character and is
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- 21. Lighting Also the lightingused was normal in a few places, I followed the conventions of a horror trailer and didn’t want to not use many lights to create a lonely, dark and gloomy atmosphere so when watching it because it’s dark, it makes us think there maybe someone there. As when she leaves the room she switches the light off, which is what anyone would do, but there’s still a dim light in the background that shines on the wall and we see someone next to her.
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- 23. Props The props usedwas a medical file, hammer and boxes, they all were used to show something. She uses the hammer when she hears something and this is a borrowed idea as there is most often a weapon used in a horror movie, but the medical file put a different perceptive as we don’t see who it belongs to, what it’s for and as an audience we start to put the events together to figure out what may happen. Also the props used show the genre of the trailer as they are specifically used for a horror trailer
- 24. Make-up The make-up thatwas done was to make her look pale and weak, I wanted to give the idea how she’s innocent she doesn’t know what’s right and wrong and this idea was borrowed again from The women in black as the kids are very pale, I didn’t want to develop or challenge this just to give it some normality
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- 26. Setting The product borrowsthe idea of having a big house in a quiet area, however I developed and went against the convention as the house wasn’t the only house in the location, and it was surrounded by others. This is a typical convention of a horror trailer and its what makes it fit the conventions. So when the trailer starts we see other houses and at this point the audience start guessing what house it maybe, what might happen and it’s what keeps them on edge as they don’t know what could happen.
- 27. Film poster After creatingthe trailer a film poster was needed to go alongside with it. The conventions of a film poster is that it needs to be eye catching and show what genre it is. As well as include information about the release date and production information.
- 28. Film poster analysis SoI researched two main film posters, The messenger and Hide and seek. From this I gathered that most film posters have a centre image, that draws the audience to it and it’s often located in the middle with text around it. •
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- 30. Film poster So Iborrowed this idea but developed and challenged the conventions. The image taken wasn’t of a full body shot which is what is seen in most film posters, I went against the conventions and took a high shot which indicates that there is someone there and she’s seen as weak because she has to look up to someone
- 31. Film poster Before decidingon which picture to choose for my film poster I took a number of pictures
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- 33. Film poster Also theshot taken is a medium shot and is taken from the side, we see her moving to a side and someone is holding the hammer. The image used has been edited to make the brightness and contrast less, I wanted to again create some darkness and again we see a light shining on her, that also creates a shadow of her, the hammer and someone’s hand, but we don’t know who it may be. Most of the ideas used to create the film poster were borrowed I wanted the audience to think that the conventions are of how every other poster maybe; I didn’t challenge the conventions or developed much ideas.
- 34. Film poster Furthermore thecostume and make-up are both simple, there’s nothing to exaggerative used its simple and consistent. My research of looking and analysing different film posters, helped me gain a better idea of what I wanted, especially making a mock up as I could play around with where I want to place things. My film poster uses conventions of a horror genre as it has the main character and a weapon that gives it away to the audience that it’s a horror genre
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- 36. Magazine • The magazinecover has borrowed many conventions from existing products and the research done has helped to create this as a film magazine is similar to a music magazine but it needs to have a layout and certain features which give the impression that it’s a film magazine.
- 37. Camera The camera shotthat was used was a medium shot and this was a borrowed idea from the magazine Empire as the shot and positioning of the character is passionate, her facial expressions puts a different perceptive, as she looks strong and brave but when looking at the trailer and film poster she’s seen as vulnerable.
- 38. Magazine The graphics usedare not only of the character it has other movies that are out, there is text on the side that mentions other singers and actors, which makes it look more interesting, especially if the audience are fans of them they will want to read the magazine and this way they can read about the film that is going to be realised I used the conventions of a movie magazine from my research and placed the image in the middle as it’s the centre of attention and I wanted the audience to se the main character and know who she is.
- 39. Title In some waysI have challenged the conventions from existing products as often the title of the film is placed at the top as its where the audience may look first, however because the image is the main centre of attention the title overlaps it so when looking at the image they will see the title making them want to know what “Misconception” is about. Title
- 40. Colours The colours usedfor this was black, white and red. The red stands out as it bright and it signifies danger and death, so because the title of the film is in red, it makes the audience think of a negative idea of what might be the reason behind it, I kept most of the layout of my magazine the same as the one I researched as I liked how it was set and everything followed and fitted the conventions of a movie magazine.
- 41. Magazine The research thatI carried out for creating the trailer, film poster and magazine cover has helped me a lot through the production I used many ideas to produce the products as well as developing and going against the conventions from existing products, to create something different that the audience will enjoy and wont expect, it would also keep them on the edge and interested in what may happen next. Also what I wanted to create was a different position for the audience gives them a different feel of things •
- 42. Overall I thinkthat my trailer and two ancillary texts that I have create use the conventions of real media texts. My research has helped me achieve this and I wanted to use and challenge the convention of real media texts and gain a good result. Furthermore from audience research and feedback I found that the conventions that they expect are similar so in terms of this there wasn’t a lot for me to challenge, however I have challenged some of the conventions to make it more interesting. Overall
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