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Evaluation Question 3
- 1. What have youlearned from your audience feedback? By Jack Loach
- 2. As a groupwe have made sure that we have used audience feedback throughout the course whether it be evaluating at the end, or finding out what our target audience would like to see in our documentary.
- 3. Reseacrh and Planning Atthis stage of the project, we created questionnaires to give to our target audience The aim of this was to find out what the audience really wanted and then to incorporate that to create an audience based documentary which would make it more interesting. We used questions such as ‘What channel do you think the documentary should be aired on?’ There was an overwhelming response for Channel 4 which is what we decided to go with.
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- 5. We also neededto see whether people were actually interested in our proposed topic The majority of people believed that cannabis should be legalised meaning that there would be an interest in the debate
- 6. This research wasimportant as it allowed us to gauge what our audience wanted meaning that we could shape our documentary around what they wanted This would make it more appealing to them as its specifically aimed at them The use of secondary research from sources such as Youtube and various other websites further meant we could take the documentary in a certain direction that makes it as informative yet interesting as possible.
- 7. However because ourmain primary research was a questionnaire, we only got back quantitive data This data is easy to analyse but lacks opinion and detail The use of a focus group would have been good as it would have allowed us to gain detailed insights into peoples views upon the legalisation of the drug.
- 8. We presented our3 products to a group of 20 people. All of whom were in our target audience of 15 – 44 ABC1. Next we gave them questionnaires about their thoughts and feelings of the products We then took the results and produced charts to make them easy to analyse
- 9. Question 1 Did youlearn anything new about the legalisation of cannabis? 20 18 16 14 12 10 8 6 4 2 0 yes no These results show that our documentary was informative which was one of our goals from the start. People have watched it and learned something new whether that would be that cannabis is a class B drug or that it’s potentially more harmful than alcohol. This result was well accompanied by the results from the question; ‘Was the voice over informative?’. We were very please with the 90% positive feedback meaning that our documentary achieved one of its aims.
- 10. Question 2 Was thedocumentary professional? Again we achieved one of our aims of making a professional documentary with 75% of our group saying it was a professional documentary which would make it more appealing and better to watch.
- 11. Questions 3 +4 Did the music contribute positively? no yes 0 2 4 6 8 10 12 14 16 Our documentary music which was sourced from freeFX.com, was a slow hip hop beat which we believed suited the topic well as the drug is often associated with rap and reggae. 14 of the group watching the documentary said it did contribute positively. However those who did not said that it was down to a lack of variation which if we were to redo the main product we would make sure the music was more varied.
- 12. We also asked,'Did the voice over contribute postively?' and again we got good feed back with 18/20 saying yes it did. yes no
- 13. Question 5 Our finalquestion was the most important I believe as the overall aim of the documentary was for the audience to enjoy it. We asked 'On a scale of one to 10, how much did you enjoy the documentary?' With over 3 quarters giving it 8 or higher I believe that the documentary was successful in keeping our target audience entertained through the use of sound and various shots. This also links back to question 2 as a documentary that does not look professional is unlikely to entertain an audience but the result of 75% saying it did means that we achieved that goal.
- 15. Question 1 Was theradio trail professional? no yes 0 2 4 6 8 10 12 14 I feel that this result, even though it's a majority suggests that our radio trail was not up to a high standard possibly due to the sound levels being varied in places. However generally speaking the standard set by the documentary was followed.
- 16. Question 2 Did themusic contribute I believe that the decision to use the same music for both documentary and positively? decision as it added continuity, which is highlight in the radio trail was a good high scores the target audience gave. I believe this was down to it not being too distracting and allowing the listener to be able to listen to what is being said. The people who said no it didn't, their main reason for it was that they didn't like the music. yes no
- 17. Question 3 Did theradio trail make you want to watch the documentary? no yes 0 2 4 6 8 10 12 14 16 18 17 out of 20 said that the radio trail did make them want to watch the documentary. This showed that overall the trailer was of a good standard and supported the documentary well encouraging the audience to watch it.
- 18. Question 4 On ascale of 1 – 10, how much did you enjoy the radio trail? 2 people scored our radio trail 10/10, 6 scored 9/10, 5 scored 8/10, 2 scored 7/10 and 5 scored it 6/10. These results are mainly positive however to improve them we could make the radio trail more professional by having consistent sound levels throughout as well as being more careful when it comes to choice of clips. Overall it was successful and the use of the same music added a lot of continuity.
- 19. Question 1 Was thedouble page spread professional? 25 20 15 10 5 0 yes no All of our audience said that the double page spread looked professional. I feel that this was because it followed all the conventions of 'Radio Times' and therefore looked as though it came straight out of the magazine.
- 20. Question 2 Was thedouble page spread aesthetically pleasing? yes no 19/20 answered yes to this question. I believe this is down to the simplicity of the layout with columns and again because of following the conventions of the magazine.
- 21. Question 3 Did theDPS make you want to watch the documentary? 16/20 answered yes to this no yes 0 2 4 6 8 10 12 14 16 question. I feel that this one is less convincing because of the actual article. The presentation is good but I believe that the article lets it down with 1 or 2 spelling mistake in places. If I was to redo this I would make sure that there are no mistakes that could be avoided.
- 22. Question 4 On ascale of 1 – 10, how much did you enjoy the DPS? 8 people scored dps 10/10, 8 scored 9/10, 3 scored 8/10, 1 scored 7/10. These extremely high scores are down to the simplicity of the layout with an interesting article and main image. All these features as well as following the magazine conventions lead to a successful product that supports the main documentary well.
- 23. In conclusion, Ibelieve that audience feedback has been an integral part of the planning and product of the main product and two ancillary tasks. The feedback has generally been positive and any negative feedback I will carry forward with me into the future so that my next project is of an even higher quality.