Evaluation question 2
- 1. Evaluation Question 2 Howeffective is your main product and the ancillary texts?
- 2. What were youtrying to achieve in your main product? Was this also reflected in the two advertising products? In our film “The Call” we were trying to achieve a sense of the unknown for the viewer. Once we had thought of the idea for the film we knew it had to make the reader ask questions such as “Why is this happening to these certain people?” etc. We had to ensure that all of the questions we thought the viewer would have were not answered, we just gave the viewer the basics (character answers the call, ends up being abducted) the viewer doesn’t know if the character is killed etc, this all links in with the thriller genre because the viewers is left wondering what, where and why as it is part of the enjoyment they will get out of the thriller genre.
- 3. This is ourfilm poster, I feel that this is definitely reflective of the message we are trying to give off with our film, it is very basic and fills the viewers head with questions, they would see this poster and think “Why is the phone box so important?” this is also helped by the fact that it is the only thing on the poster with a vibrant colour on it, so it is always the first thing the viewer sees. Also to link with the film there is a slogan in small print which links back to the film. In the film when the main character answers the phone the voice on the other end says “it’s not what you see that kills you, it’s what you miss” the slogan is extremely easy to miss. The slogan reads “When fate calls don’t answer”. We did this so people who read it would have more of an advantage in terms of knowledge of the storyline than the people who hadn’t read it. However even when the viewer has read it still places questions in their head which again adds to the sense of mystery.
- 4. http://www.youtube.com/watch?v=MJXcU0EO2hg&fe ature=player_embedded (Link to theradio trailer) I also feel that the radio trailer for our film does the film justice too as it still maintains the feeling of unknown that we wanted to circulate this film. The only audio in the trailer from film is the “It’s not what you see that kills you, it’s what you miss” voice sound and the song from the end credits. Due to this the listener will be asking themselves the same questions as from the poster things such as “What will kill the character?” “What am I missing?”. Making the viewer/listening ask questions to themselves is a very good marketing strategy as some people would feel they had to go and see the film to answer the questions. The slogan for the film is also said in the radio trailer, this was done because unlike in the poster we couldn’t hide the slogan. But the slogan still makes questions the listener will want answering.
- 5. How effective doyou think the two ancillary texts are at selling your production? I think that both of ancillary texts sell our product very well as they don’t give away any main points of the story line which would answer some of the viewers questions, if we did this it would take away from the feeling of mystery we wanted our advertising to give. Thriller as a genre is about letting the viewer know as little as possible so they wont just know every single aspect of the storyline, but tell them just enough so they have a foundation to form an opinion about the storyline, and I feel both our film and ancillary texts fulfil this criteria very well.
- 6. Make comparisons toreal advertising products
- 7. Film poster comparison Idecided to compare our poster to the “One Missed Call” poster. As you can see on the previous slide the layout of both posters is extremely similar. Both posters have one main image which poses a question to the viewer “What is so important about that image?” if the posters were very busy and full of things related to the film it would take away from the mysterious nature of these types of thriller films. They both have a slogan on them which adds more questions to the list of unanswered questions the viewer already has. On the poster for “One Missed Call” the slogan reads “What will it sound like when you die?” and on our film poster the slogan is “When fate calls don’t answer”. Both of these slogans are very similar in terms of message as they don’t give away any aspect of story, it just lets the viewer know it is something to do with phones and sound. This again, adds to the feeling of mystery. We followed the standard codes and conventions for thriller film posters and we feel ours turned out to a standard that equals the professional standards. The only things our poster really differs from the comparison poster in terms of layout is that we incorporated our logo into the actual scene of the poster so it doesn’t just stick out and ruin the emersion we intended to give with our poster.
- 8. Radio Trailer comparison Iused “The Nines” radio trailer from this site - http://www.eccsvox.com/commercials.php Link to our trailer - http://www.youtube.com/watch?v=MJXcU0EO2hg&feature=player_embedded Both radio trailers use the films slogan for an effective purpose, “The Nines” trailer says “The nines, you never know when your number’s up” and our trailer says “When fate calls, don’t answer” both of these fill the listeners head with questions, which is what a radio trailer aims to do as it will make people want to go and watch the film. Our trailer, like every other typical trailer has the standard “epic voice” in it. The use of a strong male voice in marketing trailers are very common as they give a sense of seriousness to the listener, which could make some people feel like they have to go and see it if the commentator is so serious about it. Both trailers give minimal info about the film, just some lines of dialogue that will make the listener wonder why they are so important and thus go and view the film. Overall I feel that our radio trailer is very close to a professional standard as it fits the criteria of a professional trailer, it gives the listener questions, but no answer, which results in sales for the film.