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Evaluation Question 2
- 1. EvaluationQ2. How effective is the combinationof your main product and your ancillary texts? Whencreatingour promotional package,we knew thatitwaspivotal whencreatingthe brandidentitybehindthe bandtobuildlinks betweenourthree productstocreate a sense of continuityand consistencywithinaspectsof bothourvideoandancillarytextsto allowthe bandto identifywithcertainaspectsof eachproductby whichtheywill become recognisedbyaviewerorconsumer.This was an interestingtaskforus because asour band wasindependentand not signedtoa record label we hadmore freedom when creatingsomethingthattheywouldidentifybydue tothem beinglesswell knownandushavinglesstolookat intermsof theirpreviousdigipaksorartworkwhenresearching. There are a large numberof clearlinksandconnections betweenthe textsasthiswassomethingwe haddecidedasa groupwas keyinmakingsure our three productswould complementeachotherlike we hadimaginedfromthe beginningof the project.Arguablythe mostimportantwayinwhichhe didthiswas throughour use of live performanceacrossourtexts.We recognisedthe extensive use of live performance footage asacommonconventionof videosandtextsunderthe indie orindie rockgenre andouraudience researchfurtherconfirmedthiswhenwe askedwhatpeople wouldlike to see withinthe package asa whole. We allowedlive performance to become a massive partof everythingwe didwiththe footage and photographythatwe producedfromthe live concertof the band featuringregularlyacrossall three products. There are regularcross cuts betweenthe narrative inthe videoandthe live performance of the band whichiscommon to the musicvideosof the genre and conformsto whatthe audience expectorwantto see.Aswell asthe live performance inthe video,the same self-capturedcontent featuresacrossthe digipakandmagazine advertthroughthe imageswe tookwhenfilmingourlive performance footage.We chose todothisas opposedtousingstudiocreatedimagesasit wasmore real and wouldhelptobringthe productstogether. The imageswere editedtoallow themtodiffer fromone anotherenoughsothat the repetitionof the bestimages became unnoticeable andsothattheystill lookedgoodwhenplaced togetheronthe netof our digipak.Ifeel likethislinkbetweenall three of the products isextremelyeffective asitimmediately establishesablatantanddeliberate use of similarcontentforthe band’sbrandidentitytobecome associatedwith. We alsomade the digipakandmagazine advertcoverimagesthe same so that theywouldrelate directlytoeachother.The use of the image a numberof timeswill helptomake it more memorable toa potential audience whowouldmake thatlinkbetweenthe twofor themselves. Aswellasthe use of live performance,we alsodidresearchintothe fontsthat the band usedandwe followedanothercommonconventionparticularlyacrossourmagazine advertand digipakbyusingthe same twofontsthroughoutandhaving themappearregularlyon both,largelyandwithvibrancytostand outand to attract the attentionof the consumer.The two
- 2. fontsare usedonboth of our ancillarytextsbutobviouslynotinthe videoasthere wasno textused.The fontusedformastheadof our magazine advertwasalsousedon bothdiscswithinoutdigipakacross the top where itreadsthe band’sname at the topand similarlythe fontusedfor the albumname inthe middle of the magazine advert, ‘notso sad’ isusedon bothdiscsof the digipakonthe bottomhalf. The colour scheme withinourmagazine advertanddigipak isanotherthingwe workedcloselyon and keptitfairlywell to the use of blacks,redsand yellowswhichmeantwe createdarelationship betweenthe textandimagesonbothancillarytexts. Our mainproductwas made slightlybrighterin comparison toour ancillarytextsbutstill sharesthe live performance talkedaboutearlier.Thisinmyopinionhelpstoopenthe promotional package up to a broaderaudience assome wouldsee the appeal of some productsmore thanothershowever thiswouldleadtothemviewingthe remainingtexts.We feltthe benefitmassivelyfromhavingour narrative runningalongsidethe liveperformance withinthe videoasthismade sure we didnot limit our potential reach,we noticedinoursurveyswe conductedduringthe researchandplanning stagesthat justas popularas the use of live performancewasalsothe inclusionof acohesive storyline toadda separate dimensiontoourcontentand make the overall productmore involving and captivatingforouraudience.I thinkthatin conclusionourmainproductand ancillarytexts complementeachotherwell andare in the most case veryeffective togetherand I feel asthoughwe have createdthe brand identityforthe bandthatwe had aimedtofrom the momentwe began workingonthis.In a largelyconsistent seriesof productswe alsohave small sectionsof varietyparticularlywithour videoandsome of the other pageswithin the digipakaswe realisedthatitcouldbe easyto have our productsbecome toosimilar whichwassomethingwe wantedtoavoid.Our productionof these synergistictextshasbeena successinour opinionand we feel thatwithour workit isobviousthatthese textssurroundthe same albumfor the same artistwho isnow known arounda certaincolourscheme andimage type.