Evaluation question 4

Evaluation question 4

• 1.
  Evaluation Question 4– How did you use Media Technologies in the Research & Planning, Construction and Evaluation stage?
• 2.
  Research & Planning •During the Planning of my Media project, I used various forms of Media Technologies to assist me as much as possible.
• 3.
  I used YouTubenot only in the Planning Stages, but also through the other stages of my production. I used it in the Planning stage to allow me to research official videos, made by the official artists, who fall into my Genre of music (Indie/Pop). This allowed me to notice Conventions throughout the videos, for me to either ‘meet, develop or challenge’. Blogger was also a piece of media technology of which I used all the way through the production of my video. I used Blogger within the Planning stage in order to allow me to keep all of my thoughts and ideas on an electronically saved online system. I used Blogger because it was very easy to used and understand, and all of my work was all in the same place.
• 4.
  I used MicrosoftOffice to make documents of ideas, which I kept, and posted some on Blogger. I have used Microsoft Office because I have a good knowledge of how to use it, and I believe it was the best program for what I wanted to achieve. I used programs such as Word (For writing up documents), and PowerPoint (For slideshows/Slideshare). I have used Google through most stages of the production. It was the only search engine I used to find and locate information on the internet. This has mainly been finding other music videos/other DigiPaks/Artists/Genre Conventions etc. It is one of the most well known search engines, and very simple and fast to use.
• 5.
  I also usedsome websites while doing the Research & Planning. One of these were UK Tribes. UK Tribes allowed me to look into the different genres, and analyse the different demographics and characteristics of the groups of people that listen to that genre of music. I also used a website called Bauer Media. It is secondary data which has further got me a better understanding of the Demographics and Psychographics of my target audience.
• 6.
  Construction • During theConstruction, I used lots of technologies to help film/record sounds/edit etc.
• 7.
  For all ofthe filming required for my music video, I used a Panasonic HC-X800 Full HD video camera. I used this camera mainly because of its High Definition picture and ability to shoot both in 720/1080p. It is also very easy to use and get the hang of. On top of this, it doesn’t use a tape, instead it used an SD card to store the footage on. This allowed me to watch the recording and then decide if I needed to re-shoot them. I put the SD Card into the computer in order to upload the filming footage. I also used a Nikon SLR during the Construction stage. I only really used this because it gave very high quality still images and I needed the evidence of the filming to then later put onto my Blog.
• 8.
  The monitor Iused was a Hanns.G. It is a very good monitor, giving a high amount of pixels and can cope with a high number of fraps. It also allows a lot of colours, allowing to give a much deeper colour. The actual computer that I used was custom built, but into a Novatech case, with Windows 7 as the main operating system. The computer had high specs, and it did deal with a lot of the editing very well. However when you try and do too many things on it, such as rendering and on the internet, the computer does slow down, as well as lag a little when too many effects are put onto a video clip/
• 9.
  During the constructionof my music video, I used a program called Sony Vegas Movie Studio Platinum 12. During my AS studies, we used Premier Pro, however now we got new computer, it also came with new software, which meant we had to learn a completely new editing software.
• 10.
  Fades were oneof the most common affects used with my project. The fades could be done in two distinct ways, either one clip fading into another clip, or just one clip slowly fading out into blackness. This shows one clip being faded into another clip (Cross Fade). To make this happen, you just simply slide one clip over the other, and it will look like this. The actual image you will be creating will look like as shown (Top Left). This is a fade where it will just fade out into a black screen. The editing bar will look like this and the image will slowly fade into darkness.
• 11.
  I also useddifferent effects during my project, such as changing the brightness and contrast of the actual filming image. By clicking on this button that’s is on the filming clip (In the editing bar), you can alter the Brightness and Contrast of the image portrayed. By doing this, it changes the brightness of different shades within the image, as well as making certain points stand out more than others.
• 12.
  In the constructionprofess, I also zoomed in on certain filming clips, to enable me to focus on a specific part of the screen. To get onto the screen to enable you to zoom in on a set area, just click the little ‘Event Pan/Crop’ icon to get onto this screen. Then just drag the corners of the box (With the white circles) in order to zoom in/out. Here shows the zoomed in image that has been over-laid with another image, in order to allow the audience to focus on two different film clips.
• 13.
  Finally, I alsoapplied different affects to change the overall look of the image. This gives a totally different tone to the film clip, and makes the audience reacting in a different way than if the clip was just a standard edit. By applying different ‘Magic Bullet’ affects, if changes the look of the picture (As seen on the left). I used an affect called ‘Blockbuster’, and this darkened the edges of the clip, and put a slight coloured tint overlaying the clip. I also altered the ‘Colour Curves’ on some clips. This allowed me to change the darkness of some shades of colour, as well as brightening other shades.
• 14.
  I used AdobePhotoshop CS4 in order to edit my Ancillary Tasks. Photoshop allowed me to change the tone of some colours, as well as allowing to add text and alter set texts to my liking. I used Photoshop CS4 to makes changes to all of my Ancillary Tasks (Front/Back Cover and the Promotional Poster). I added fonts to all of the different tasks, as well as imbedding images to give it a professional look (E.g. Bar code on the back cover). All of these tasks were relatively simple and were easy enough on Photoshop. I also changed the Colour Curves (Only on the Front Cover) to really make some colours stand out, such as the bright red/orange from the flames. I believe this gave it a very sticking look, and would be easily noticeable from potential audiences’.
• 15.
  Evaluation • During theEvaluation stage, I mainly used computer based media technologies to Evaluative my project
• 16.
  I used Blogger,as well as other internet forms, such as Social Networking sites in order to record my work, and to help to achieve my set work. I used the Social Networking sites ‘Facebook’ and ‘Twitter’ in order to get audience feedback and their views of my music video, either being good or bad points. I chose to use these because they are available to a large amount of people, and I was able to receive a lot of audience feedback because of it. Blogger was the only internet blogging service I used to record all of my evaluation comments. I used blogger in AS so it was already very familiar to me, and was very easy to use.