Evaluation Question 4
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Media technologies were used extensively for research, planning, construction, and evaluation of the project. For research, planning, and evaluation, technologies like Prezi, PowerPoint, Blogger, SlideShare, YouTube, and social media were used to showcase work and gather audience insights. Construction involved using cameras, microphones, Sony Vegas for editing footage, and Photoshop for imagery and packaging design. Different media were tested for the evaluation, including Prezi for overviews, audio recordings with images for one question, and Powtoon for another, though Powtoon had usability issues. Overall, a variety of software provided options to complete all stages of work, with some proving more effective than others.
Evaluation Question 4
- 1. • How did you use media technologies in the construction and research, planning and evaluation stages? Evaluation question 4
- 2. Research and Planning • On this slide there will be a list of all the different technologies used for research and planning. • Audience research - • BBC social class test • UK charts • Interviews (camera, microphone, Sony Vegas) • YouTube • We also used - Facebook, Twitter, Blogger and Prezi and Google.
- 3. Blogger • To show all our research and planning ideas we used Blogger. A site which allows us to show our progress through the uploading of pictures, and text. Whether this be through Prezi, Slideshare or Powerpoint. As Blogger is available through the internet it is very easy to access, this enabled us to check up on other peoples progress in the class and also look back at previous students work for help and inspiration. It also allows us to keep are work in order and look back at what we have and haven’t finished with ease.
- 4. • The first step of research completed was target audience - primary and secondary. To do this I started with a prezi, this shows chart information, Taylor Swifts Twitter and Facebook; which helped show her amount of followers and the reaction her posts receive. This gave us an idea about Swifts popularity and how important social networking is for a young pop artist. • Youtube was a main source for primary research as by looking into different pop artists we were able to see their view count which correlated with their popularity. • It was difficult to find accuracy in the BBC Social Class test because our target audience was younger than the test was aimed at, this meant that the questions were often impossible to answer from a young girls point of view. But by doing this I was given a rough idea of what social class the video needed to be aimed towards.
- 5. • I used the UK charts (Top 40) to access what sort of music got the number 1 spots on a regular basis and whether the artists tended to be mainstream or not. This helped us to see that pop artists and bands are one of the most successful, and often produce chart toppers. • Through looking into the recent and past chart toppers we found that there is a very strong audience for pop music, we made sure of this by checking the charts on a regular basis - Radio 1 Top 40, allowed us to do this.
- 6. • Lights, camera, action! • For our primary target audience we looked into a lot of interviewing work. Starting with a list of questions that we thought through and we also took ideas from Taylor Swifts website and what her fans seemed to like and ask. We began with a target audience member profile, which set the foundations for our interviews. • For the target audience interviews, we set up a camera and microphone on a tripod and got a group of 5 girls in the target audience we decided that our genre focused on. By recording all of the information interviewing the girls gave us we were able to write about it and go back for more information. We edited the interview with Sony Vegas.
- 7. • Prezi • After completing a lot of audience work we had to showcase it, most of this work we decided to show through Blogger yet we also used Prezi. Prezi is a lot like a powerpoint presentation but easier for the audience to read and a lot more interesting to navigate. • Slideshare • I tried to avoid using slideshare because of its temperamental nature, yet it is a good software to show word documents and other presentations. It also adds some variation to your Blogger. Because slideshare is used offline its good for lists and other long documents, such as shot lists or shooting schedules. • Microsoft Word • Instead of just typing straight onto Blogger all the time I also used Word, this gave me more variation in fonts and design and its also easier to navigate than the blogger text box. Yet to put the word document onto blogger it must be on an embedded word document, which can only be done through slideshare (mentioned above)
- 8. Construction • For the construction of our product we used - • Cameras, microphones and tripods • Sony Vegas • Photoshop • Phones
- 9. • For our filming we used a EOS Canon 700D which is my personal DSLR. I decided on using my own camera instead of the ones provided by the media department as it enabled us to use it at anytime and was always at hand. Using this camera allowed us to film in 1080p which created a crips and perfect final image instead of one that blurred. Also because of it being my own camera I knew how to set it up for maximum quality imagery and the settings which would work to our advantage.
- 10. Sony Vegas • To edit all footage filmed we used Sony Vegas. A programme that allows even the most novice editors to be able to create a piece of film. Its a very straightforward piece of software to use until you progress into the nitty gritty of the software where things get a little more complicated. By using this software we were able to correct the composition of some of our shots and cut before the shots got too long. It allowed us to do all sorts of cuts and editing techniques which allowed our piece to look much more professional, even when what rendering option to choose became a problem. • For our video we used specific photo filters to make the scenes more bright and colourful as some were shot on a rainy day, this made the video look happier. When using Sony Vegas cuts and fades were very important and getting the cuts in the right place for the song was tricky yet because of how easy the software was this was made easier.
- 11. Phones • Our phones were used a lot throughout the construction process, whether that be to check the top 40 and how Taylor Swifts new album was doing in the charts, or seeing if the weather was going to be durable for the weekend of filming. We also used our phones to take images on set for future reference which meant we didn't have to go into the video and take a low quality screenshot, instead we had images to hand.
- 12. Photoshop • We used Photoshop to edit some of the imagery in the video, but it was mainly used for the construction of the digipak. I already have a good knowledge of the software because of previous photography work, so for the first ideas I helped Ben but he picked up the basics quickly. We started layering images and seeing how different colour effects work, we found than putting the images in black and white worked well against the red writing. We had a lot of fun editing the adverts and seeing what we could get out of Photoshop. • For my design of the digpak I found that using the blurring tool and the burn tool created a more flowing effect than just layering the images together. We found photoshop very useful and didn't have any major problems when editing any of our images.
- 13. Evaluation • Prezi • Powerpoint and Pages • Audio Recorder • Blogger • Slideshare • Powtoon
- 14. Prezi • For evaluation question 1 I used the presentation site Prezi, which allows you to create a presentation that is easy to navigate and better to look at than a normal presentation. This allowed an easy use of creating examples and showing screenshots with text.
- 15. Audio Recorder • For evaluation question 2 I used a different form of media to show my answer to the question, I used a audio recorder with microphone and then Sony Vegas to edit the audio with related images and text. By doing this method the whole process was quicker and by doing multiple recordings the final recording sounded professional. This method work really well and i will use it more in the future.
- 16. Powtoon • For question number 3 I used Powtoon which allows the user to create a YouTube video explaining or describing something. The site was tricky to use and was very temperamental which put me off using it again. Yet when you get to grips with the site it does produce a good looking presentation which is different from others.
- 17. Slideshare • For this question i decided on using Pages which allows a quick and simple way of answering one of the questions, in order to upload it to Blogger I will have to use Slideshare which is not the best site to use as it hardly ever works meaning that uploading presentations or word documents is always a problem.
- 18. • In conclusion for the whole process we used a variety of different softwares to produce the work all shown on Blogger. Some better than others but learning about how to use them to their best throughout the process.