GPM Productions created their company name as a combination of the initials of the owners. They believe their thriller brand name would work well with a large production company like Universal.
Production companies provide financing for films and ensure all aspects are perfect before release. As a new company, GPM Productions sought financial help from Kickstarter, a brand that helps fund new companies.
GPM Productions decided to partner with Universal as their distributor since Universal specializes in high budget thriller films, which would be a good fit. This allows GPM Productions to benefit from Universal's prestige and promotion.