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Event Hacks: Raising the profile of your projects
The document provides essential tips for effective event marketing to enhance ticket sales. Key advice includes understanding your media audience, being authentic in your messaging, crafting compelling email pitches, focusing on targeted social media engagement, and maintaining consistency in communication. Additionally, it emphasizes the value of engaging content, such as behind-the-scenes videos, to attract audiences.
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Event Hacks: Raising the profile of your projects
- 1. Event Marketing 101: Raisingthe Profile of your Projects
- 2. You have agreat idea, a passionate team, and mind-blowing content all set to deliver your attendees an enriching event experience.
- 3. Now, after allthat hard work, you have only sold 20% of your tickets with 1 more week to go before your event.
- 4.
- 5. It’s nail-biting becausewe all know that “bad ticket sales can happen to good people”.
- 6. Beyond spending moneyon ads, how do you let others outside of your circles know of your event?
- 7. Three experts weighedin and shared their five key tips.
- 8. KNOW THE MEDIA, FOCUSON RELEVANCE#1
- 9. “The heart ofmedia engagement is to work with the media to craft sharable content.” Judith Yeoh, Head of Content and Editorial at SAYS
- 10. Those who simplyfocused on their own product launch without explaining how this interests the readers are unlikely to get much exposure from the media.
- 11. Rengeeta Rendava fromMad Hat Consult who handled the PR for Ironman Malaysia and The Cooler Lumpur Festival, uses a similar approach.
- 12. “Try to understandthe particular media you are pitching to, such as their audience’s demographics, and what they are primarily interested in.”
- 13. Craft your pitchaccording to these factors.
- 14.
- 15. While relevance iskey, one of the fundamentals to good event marketing is to present yourself honestly to the media.
- 16. With that, thepassion and the heart of the story will come through naturally.
- 17. If you areto work with a PR agency, it is vital to work with people who believe in your project.
- 18. Because ultimately themessaging, beyond simply selling tickets, will reflect on your brand.
- 19.
- 20. Both Rengeeta andJudith also shared very practical and actionable tips when engaging media.
- 21. In your emailpitch, introduce who you are, what you do and five points about your event.
- 22. Engage the mediawithin the first paragraph of your email. Email, don’t call as this puts the journalist on the spot.
- 23. Keep it accessible,and send email pitches in mid-noon to avoid the morning rush and take advantage of the post lunch lull.
- 24. And then there’sthe other media - social media.
- 25. FOCUS ON YOUR TARGETAUDIENCE#4
- 26. “To stand outfrom the noise, it is important to know your audience.” Inbaraj Suppiah, Creative Director at social media agency Pixaworks Creative and organizer of monthly meetup OpenCoffeeClub
- 27. Make sure thatthe message is targeted at them.
- 28. Tools like Peatixis great for audience targeting through its recommendations platform. CLICK TO FIND OUT HOW
- 29.
- 30. Inbaraj believes thatorganizers of community events need to have consistency.
- 31. Be it intheir online engagement, such as on a Facebook group
- 32. Be it intheir online engagement, such as on a Facebook group and offline, in the regularity of the events.
- 33. With continuous engagementand good content, will you be able to maintain the vibrancy of the community.
- 34. As an exampleof good content, Judith shared that “behind the scenes” of event preparations can generate great content for social media sharing.
- 35. Rehearsals, venue setup,and pre-talk interviews make for some amazing content.
- 36. Videos are agreat way for potential audience to connect with the event. Click here to find out how you can use video to promote your event!
- 37. Inbaraj saw aspike in turnout whenever he used video in his promotional material online.
- 38. Got your ownevent management tools and tips to share with fellow event organizers? Tell us in the comments below!
- 39. DOWNLOAD FREE EBOOK This 30-pageebook is packed with tips and tools to help you plan and market your event like a pro in no time.
- 40. Suling Wong Produced by YeapMei Yi Original article by
- 41. Share this ifyou liked it! Share on TwitterShare on Facebook Event Marketing 101: Raising the Profile of your Projects