Event Management

EVENT
MANAGEMEN
T GROUP
MEMBERS:
LALITA

EVENT
 An event can be described as a public assembly
for the purpose of celebration, education,
marketing or reunion.
 Events can be classified on the basis of their
size, type and context.

0
1
02
Corporate Events
Private Events
 varies greatly & have a great impact on company
image.
(conferences, seminars, meetings, team building
events,
trade shows, business dinners, golf events, press
conferences, networking events, incentive travel,
opening ceremonies, product launches, theme
parties, VIP events, trade fairs, shareholders
meetings, award events, incentive events , board
meetings)
 celebrations such as weddings, birthdays, anniversaries
and reunions.
 purpose of such events is to create memories to last a
lifetime.
Types of
Events

Types of
Events
0
1
02
Corporate Events
Private Events
 varies greatly & have a great impact on company
image.
(conferences, seminars, meetings, team building
events,
trade shows, business dinners, golf events, press
conferences, networking events, incentive travel,
opening ceremonies, product launches, theme
parties, VIP events, trade fairs, shareholders
meetings, award events, incentive events , board
meetings)
 celebrations such as weddings, birthdays, anniversaries
and reunions.
 purpose of such events is to create memories to last a
lifetime.

EVENT
MANAGEMENT
 the application of project management to the creation
and development of large-scale events such as
festivals, conferences, ceremonies, weddings, formal
parties, concerts, or conventions.

NEED OF EVENT MANAGEMENT
Companies & individuals do not have the expertise or time to devote
to the task of planning such special events.
Thus, event management companies can ensure that any event,
corporate or private, large or small, goes smoothly.
02 Powerful tool, to create brand loyalty, introduce products, and
generate revenue for organizations.
03 Strong economic driving forces, encouraging workers produce
increased productivity and preferable outcomes
01
Great way to create authentic experiences with a brand.
04

SOME EXAMPLES &
STATISTICS
From the article of Drew Hendrics Published on
Feb 20, 2017
 Insomniacs‘ wild success with EDC style events
around the US demonstrates how influential
events can be.
 79% of surveyed marketers in the US said they
use events to generate increased sales.
 Event industry is likely to grow 44% by 2020, which is
significant in an economy that is becoming more digital
and, consequently, more virtual.
The US bureau of Labour Statistics
 87% of consumers purchase products related to a
brand’s event after attending.
Consumer Surveys, 2017

WHAT EVENT MANAGEMENT
INVOLVES?UNDERSTANDING
OBJECTIVE
 WHAT IS THE PURPOSE OF THE EVENT?
 WHAT EXPERIENCE DO WE WANT PEOPLE TO
HAVE?
(Panning an event is impossible
without clear objectives.)
(Determining what has to happen and
when.)
ESTABLISHING TIMELINE
 INVOLVES COMPLEX TIME MANAGEMENT,
SCHEDULING AND COORDINATION OF OTHER
PEOPLE’S ACTIVITY.
 SUCH AS CATERING, DIGITAL AND
TECHNOLOGICALSET UP AND VENUE
PREPARATION.
0
10

0
30
SELECTING A
VENUE(Selecting a venue may seem simple but the
importance if finding a right venue should
not be underestimated.)
 THIS INVOLVES RESEARCH, CONTRACT AND
COST NEGOTIATION AND BUILDING WORK
RELATIONSHIPS.
 INVOLVES CONTACTING, SHORT LISTING,
NEGOTIATING COSTS WITH & FINALISING
CONTRACTS.
SOURCING & MANAGING
SUPPLIERS(Every event involves a range of suppliers from
catering to lighting.
Thus, efficient management of all suppliers is
needed, ensuring they fulfill their roles on
time and within budget.)

0
50
MAKING BUDGETS
(Delivering a great event is easy with
unlimited funds, but great event
management is required to produce an
event within a constrained budget.)
MARKETING AND
COMMUNICATION(Todays its never a case of if you build it
they will come: delivering an audience
requires marketing the promise of what
the event will deliver!)
 INVOLVES CHANNELS ACROSS DIRECT MAIL,
SOCIAL MEDIA & DIGITAL MARKETING.

0
7
0
MANAGING RISK
(events are complex, as having many
elements contributing to an event means
multiple points of failure.)
 INVOLVES UNDERSTANDING WHAT RISK ARE,
THE LIKELIHOOD OF EACH ONE ARISING
STRATEGIES TO MINIMIZE RISK & DEVELOPOING
A ROBUST CONTINGENCY PLAN IN THE EVENT
OF PROBLEMS .
THINKING SUSTAINABLY
(Making decisions in the event
planning process that consider the
social and environmental impact.)

WHAT SKILLS DOES AN EVENT MANAGER
NEED?
EVENT
MANAGER the person who plans & executes the event, taking responsibility for the
creative, technical, and logistical elements.
includes overall event design, brand
building, marketing and communication
strategy, audio visual production, script
writing, logistics, budgeting, negotiation,
and client service.
QUALITIE
S
An eye for detail0
1 Organization02
Creativity03

QUALITIE
S
Planning & Rehearsal04
Budgeting05
Team Player0
6
People Skill0
7
EVENT MANAGER

SOME INSIGHTS FROM
REAL LIFE
ENTREPRENEUR OF
EVENT MANAGEMENT

There are plenty of event
management companies in
the market. What does it
take to stand out as an event
management company?
Ritesh Marwadi: the director and founder of We Fear
Silence
(most prominent event management companies in the country).
Look at the event from customer’s point of
view and determine what they want.
“We try to build something that people
will be willing to pay anything to
enjoy.”
Always keep your vendors happy.
Smart marketing: properly designed
marketing is the image that represents you to
the people.
Creating & maintaining a
good PR.

What do you
do when
things don’t
go as
planned?
From Career & Rader’s TNM Team’s blog
article titled “What it takes to be an event
manager: Ritesh Marwadi”
Posted on 12th Feb 2016
Work ahead of time and always have a plan B.

Event Management

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