Evento AdTech & Data 2016 - Geolocalização - André Ferraz - In Loco Media
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This document discusses the use of mobile marketing and geolocation data in Brazil. Some key points include: - 57.8% of Brazilians use smartphones, with 12-20% of marketing budgets recommended to target mobile. - Mobile internet usage in Brazil grew to 2.7% in 2016 from desktop levels. - Geolocation data from smartphones provides valuable insights into consumer shopping behaviors before, during, and after purchases. - Location-based targeting and retargeting allows more effective mobile advertising and measurement of ad campaigns. - Companies partnering with In Loco have access to 250 billion monthly anonymous location data points to improve mobile strategies.
Evento AdTech & Data 2016 - Geolocalização - André Ferraz - In Loco Media
- 3. should be mobile 12% - 20% from the total budget SMOX Study Mobile Marketing Association 2016
- 4. in Brazil 2,7% is the reality eMarketer 2016
- 8. who
- 9. who when
- 10. who when how
- 11. who when how where
- 12. #millennials buy
- 13. Sorry, I’m busy
- 15. recognize the need for ads, and are willing to share them only. Millennials Yahoo Content Marketing Ingestion Study April 2013
- 16. in-app ads sells more Sociomantic: Campaign Research 2016
- 17. Sociomantic: Campaign Research 2016 70%Conversion rate +50%Sales
- 18. Mobile all the time
- 19. pre-purchase 34% 4x use smartphone in-store to look at reviews more likely to visit comparison shopping sites Alliance Data Systems research 2016
- 20. purchase 84% 53% use their smartphones while in line to purchase something of millenials retail purchases are made in-store Alliance Data Systems research 2016
- 21. post-purchase 65% 16% are comfortable making online purchases with their phones share an item via social networking Alliance Data Systems research 2016
- 23. pre-targeting
- 24. inloco
- 25. retargeting
- 26. Why not beacons? it doesn’t scale
- 29. "We automatically do what would only be possible with 180 million beacons, at a cost of 1.8 billion dollars" Andre Ferraz
- 30. How Brazil can teach the world to make mobile?
- 31. Global impact
- 32. monthly location data points 250 billion
- 33. Mondelez
- 34. Criola
- 35. Hyundai
- 37. In Loco CRM