Evolve Your Marketing with Video: 10 Gen Lead Strategy (HARDI) antoine dupont
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This document provides 10 tips for using video to generate leads. It discusses how video content can answer common buyer questions about cost, problems, comparisons to alternatives, reviews, and identifying the best option. It recommends creating short "why" and "what" videos and longer "how" videos to explore and provide help. Videos generate much higher engagement than pictures and text. While videos should aim to be interesting, perfection is not required - getting content out is more important. The document also provides tips on keywords, landing pages, social media, and evaluating video performance.
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Evolve Your Marketing with Video: 10 Gen Lead Strategy (HARDI) antoine dupont
- 1. EVOLVE YOUR MARKETING WITH VIDEO: 10 LEAD GEN TIPS
- 5. DON’T KNOW WHERE TO LOOK
- 6. DON’T KNOW WHO TO TRUST
- 15. Decision is Made Without YOU Gartner 57%
- 18. 5 Subjects That Every Buyer Wants To Know: Cost Problems Comparaisons (vs.) Reviews Best
- 19. THESE ARE THE SUBJECTS THAT MOVE ALL BUYING DECISIONS.
- 21. how much Dodge minivan
- 23. Dodge Minivan vs. Toyota Minivan
- 25. Dodge dealer near me
- 26. IS THE PRODUCT!
- 27. IS THE LEAD GEN!
- 28. 5 Ways To Answer Their Questions: Videos Social Media Blogs Website White Paper Download
- 29. EXPLORING HELP & INFO ACTION Google Search, YouTube, Blogs Facebook, Linkedin, Instagram Website Contact Page, Services Page, About Us Page Short Videos: Why videos, 2-3mn Long Videos: How videos, 5-10mn Short Videos: What videos, 1-2mn WHAT? TYPES?WHERE?
- 31. WHY WE DON’T?
- 33. 1800% MORE ENGAGEMENT Than Pictures & Text combined Hubspot
- 34. 18 X
- 35. people understand better when it’s visual Small Biz Trends 67%
- 37. THAT’S A MYTH
- 38. 7-9 seconds
- 39. BORING = 3s GREAT = 30mn
- 42. Commercial
- 44. Commercial
- 60. 51%Figuring How-To (PEW Research Center)
- 62. WAS NOW +157% IMPRESSIONS (IN 30 DAYS)
- 63. WAS NOW +188% CTR(IN 60 DAYS)
- 65. LANDING PAGES
- 66. 80%Increased Conversions (Eye View Digital)
- 71. STOP
- 74. 20-90 SECONDS (60 Seconds is a good goal)
- 75. Your Game Plan $7/week - $1/day ‣<if>+/-1000 People Reached ‣<if> under $0.05 per ThruPlay ‣<Then> $30 / 30 days
- 76. 9 Winning Videos ‣1/10 Winner
- 78. EMAIL SIGNATURE
- 81. of all consumer Internet traffic is videos Small Biz Trends 80%
- 87. PERFECT IS THE ENEMY OF GOOD