The document provides a strategic marketing plan for the E1SHIP web portal. It discusses the company's marketing mix, which consists of the 4 P's: product, price, place, and promotion. For product, the plan focuses on enhancing the portal's features. For price, it considers competitive rates. For place, it leverages DHL's global network. And for promotion, it outlines strategies like search engine optimization, email marketing, and partnerships. The plan aims to increase customers and revenue through effective use of the marketing mix.