Examples Of Online Promotion - HEA Professional Presences For Academics Workshop - Birmingham City University - 09/05/13
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The document discusses various online promotional strategies for academics, emphasizing relationship building, showcasing research visually, and maximizing research visibility through diverse channels. Techniques include creating engaging content like videos and blog articles, utilizing social media, and making use of platforms like SlideShare and Prezi for broader reach. Future strategies focus on developing high-quality, audience-oriented content and enhancing personal branding.
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Examples Of Online Promotion - HEA Professional Presences For Academics Workshop - Birmingham City University - 09/05/13
- 1. Examples Of Online Promotion For Academics Thomas Lancaster
- 3. Online Promotion Is Multi- Levelled http://blogs.bcu.ac.uk/ctn/is-2-million-enough/
- 8. Advertise widely using different promotional networks Drip out selective content to blogs and across networks Promote using other people’s (reusable) content if appropriate Create short interview style videos to announce the upcoming talk Before The Talk Or Publication
- 12. Encourage Tweets Designated Hashtag Use Storify to create a record of the event Useful for follow on content Take photos, video footage and audio recordings for future reuse 12 During The Session
- 14. Use SlideShare to make the slides available Promote the availability of the SlideShare resources Embed the SlideShare presentation on appropriate sites, such as your blog Turn the slides into screencapture videos hosted by YouTube and embedded in the blog Can use http://screencast-o-matic.com Turn the slides into Prezi presentations Write short, popular interest, blog articles to bring the research to a wider audience 14 Post Session Publicity
- 17. The Value Of Blogging
- 18. Made 26 articles available through UCL’s Open Access Repository Wrote a blog post about each paper and tweeted about each paper Posts went beyond paper content Papers went from 1 to 2 downloads to 70 downloads within 24 hours Melissa Terras http://blogs.lse.ac.uk/impactofsocialscience s/2012/04/19/blog-tweeting-papers-worth-it
- 20. Reuse The materials have been created so that they can be reused in different talks Several slides (mainly visual) have been repurposed from other sources The change is in the manner of presentation Images have been captured directly to reuse work already completed Quickly incorporated using FastStone Capture The slides will be distributed through the HEA and through SlideShare Today’s Strategy
- 21. Slides deliberately contain both text and images Although some sources on presentation skills suggest that images should be dominant, this is of limited use when viewing the electronic version of the presentation The slides do (unavoidably) contain direct and indirect examples of self-promotion The slides include direct hyperlinks so that these become “clickable” within SlideShare 21 Slide Format
- 22. Direct – post the SlideShare Post short videos based on the content Review individual slides for textual content Review the Twitter feed (#heaprofpres) for examples of the main areas found to be interesting by delegates (“5 Professional Presence Sites That Computing Academics Should Be Using Right Now”) 22 Future Post Ideas
- 24. Develop content to suit different levels of audiences High quality content for your own blog and sites Content focused towards the needs of different stakeholders for other sites, but this can also include self-publicity Content doesn’t need to be time consuming, and it can be visual and creative Content should demonstrate your wider interests and expertise Continued Content
- 28. Continue to develop personal branding Work on individual formats (branding) for PowerPoint slides, including professional presence links Develop podcasts for audio content Explore possibilities for publicity through MOOCs Produce a “book” Future Plans
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- 30. Discussion Time