It’s the App, Stupid!
                                
                  Application Asset Aggregation and Management for the
September 2012!   Enterprise




                       Proprietary	
  &	
  Confiden0al	
  
                                                                    1	
  
Who we are
                                                 We are all about the App.
                                                 
  Enterprise Mobility 
                          Providing Enterprise and Brands the
                                                 ability to manage and aggregate all
                                                 assets associated 
                                                         - API’s
          +/-
                                           -  Apps
                                                         -  Developers
                                                 Recognized for leadership and
Automated Platform
                              expertise 



          +/-


Network of Developers


                    Proprietary	
  &	
  Confiden0al	
  
                                                                                       2	
  
Customers




Hong Kong
San Francisco
                            Results speak louder than words. 
                 80% of our work with our customers is repeat business.
                                    Proprietary	
  &	
  Confiden0al	
  
                                                                           3	
  
Savings & Benefits
  Faster TIME to Market
     Huge Savings
                      Minimum IP Leakage




       50% faster 

     from Napkin to
       Download in         Up to US$ 10M
                        You control and
    multiple countries
                                                learn




                           Proprietary	
  &	
  Confiden0al	
  
                                                                                      4	
  
It’s all about the App




                    Proprietary	
  &	
  Confiden0al	
  
                                                         5	
  
Complex & Fragmented
                                                                                                       Industries 



                                                                                                    Corporation 

                                                                                                                                                   Features

                                                                                            Systems




                                                                                                                                                                         Market, Promote & Track Trends 
                            CRM	
   BPM	
   BCP	
     BI	
     EAM	
   ERP	
   SAAS	
  
                                                                                          Integrators
                  Agencies
                                                               	
  
Review Analyze & Metrics




                                Web 
                            Own
                              Services
                        Services
                                                                                                  Software Partners
                                                                                                      Developer
                                                                                                                                                     Platform
                                                                                                      App Directory


                                          Services 
                                                                                                                                     Tools &
                                                                                                                                     Services 




                                                                   Public                                                   Private Stores

                                                                  Consumer                                        Employee              Partner




                                                                                               Proprietary	
  &	
  Confiden0al	
  
                                                                                                                                                                 6	
  
Imagine BMW without centralized control
   German	
  HQ	
  
                                                                                        Asian	
  opera6ons	
  




A	
  	
  Local	
  Dealer	
  

                               US	
  opera6ons	
                                     European	
  opera6ons	
  




                                                Proprietary	
  &	
  Confiden0al	
  
                                                                                                                 7	
  
Control & monitor assets & partners

        Manage all
       applications,
  collateral, distribution
        and access


  Performance Insights



  Measure downloads
    across platform,
  devices and markets


      Track traffic,
   engagement across
      applications


   Evaluate app-store 
         traffic


   Scrutinize projects
   under development



                             Proprietary	
  &	
  Confiden0al	
  
                                                                  8	
  
In an ideal world…
 	
                                                             	
                                                 	
   META           	
  
 	
       SAP
               TABLET
       LOCATION
                                                                	
      NATIVE
                 ANALYTICS
                                                                                                                   	
   DATA
          	
   METRICS
 	
                                                             	
                                                 	
                  	
  
 	
      ORACLE
             MOBILE
         AR
                                                                	
       WEB
                   PAYMENTS
                                                                                                                   	
   BINARY
        	
  
                                                                                                                                          DISCOVERY


 	
                                                             	
                                                 	
                  	
  
 	
       WEB
                WEB
         BLUETOOTH
                                                                	
      LOCAL
                  VIDEO
                                                                                                                   	
   IMAGES
        	
  
 	
     Data                                                    	
                                                 	
  Application
    	
  App-stores
                        Devices
                                       Developers
             Partners
        Sources
                          Features
 	
                                                             	
                                                 	
                  	
  
 	
                APP REQUIREMENTS
                            	
     APP IMPLEMENTATION
                         	
  
                                                                                                                  COMPONENTS
          	
  
                                                                                                                                      DISTRIBUTION




                                                            Multiplied by
 	
  
 	
  
                                X	
                     X	
                               X	
                        X	
  
                      X
                                                                                                         X
                                           X
                         X
                                 X
                   BRANDS
                                                                           PLATFORMS
                STAFF &
                                        PRODUCTS
                  COUNTRIES
 	
                                                                                                                           PARTNERS

 	
  
 	
                 GLOBAL TEAMS LOOKING FOR HELP IN MOBILE FOR THEIR BRAND AND MARKETS



                                                          Proprietary	
  &	
  Confiden0al	
  
                                                                                                                                                      9	
  
An established Developer Community

                                          60+
                                          Countries



                                      4,000+
                                           Software
                                            Houses

                                         ~12
                                         Developers/

                                             ISV


                                        ~50K
                                          Developers
                                                                      AMERICAS
    EMEA
               APAC

                                                                       29%
       36%
               35%
 1,500
                                   60
                                     10,000
 Development Houses connected with OEM’s, Countries actively serving 
            Successful applications for your
 Enterprises and Brands globally
         Global Fortune 1,000 companies
         benchmarking and competitive
                                                                                  analysis

                                          Proprietary	
  &	
  Confiden0al	
  
                                                                                                             10	
  
Your Application                                            Benchmarking and References

Lifecycle                                                                              Service
   Developer


Management
                                                                    Apps
   Service
   Developer



                                                                                       Service
   Developer




                                                        Find out who is doing what in Apps & APIs



BYOD
         Member Registration
           ID, Authentication, Access
                   Dashboard
            Development Life Cycle
                Asset Life Cycle
                Communications
           Publishing and Distribution
                    Analysis




        Manage & Control


                                          Proprietary	
  &	
  Confiden0al	
  
                                                                                                               11	
  
App & API benchmarking & best practices
1	
     Search	
  &	
  Discovery	
                                                   2	
     Publish	
  
        Directory	
  Home	
  Page	
            Direct	
  Search	
                                          Add	
  




                                        By	
  Category	
  or	
  Industry	
                            Promote	
  




                                                Proprietary	
  &	
  Confiden0al	
  
                                                                                                                     12	
  
Your Application
Lifecycle
Management

                                                       Matching you to 3 qualified Developers
                                                           Developers & PM



BYOD
         Member Registration
           ID, Authentication, Access
                   Dashboard
            Development Life Cycle
                                     Specification and 
      Promotion, Matching,
                                                                        Bid Management
      Collaboration, Management
                Asset Life Cycle
                Communications
           Publishing and Distribution
                    Analysis




        Manage & Control


                                          Proprietary	
  &	
  Confiden0al	
  
                                                                                                                      13	
  
BAM! 


                                  1. Submit your brief.
                                   
                                  2. Three qualified Developer responses
                                              

                                   3. YOU Choose!
                                   




         Proprietary	
  &	
  Confiden0al	
  
                                                                    14	
  
Your Application
Lifecycle
Management




BYOD
         Member Registration
           ID, Authentication, Access
                   Dashboard
            Development Life Cycle
                     Manage & control access, deployment &
                Asset Life Cycle
                       performance of apps, services & developers
                Communications
           Publishing and Distribution
                  ROI & Measurement
                    Analysis




        Manage & Control
                                                                       Asset         Enterprise App      Monitoring, Alerts, 

                                                                     Repository
   Stores, Distribution
     Analytics
                                          Proprietary	
  &	
  Confiden0al	
  
                                                                                                                           15	
  
Your Application                                            Benchmarking and References

Lifecycle                                                                                         Service
      Developer


Management
                                                                    Apps
              Service
      Developer



                                                                                                  Service
      Developer




                                                           Developers & PM



BYOD
         Member Registration
           ID, Authentication, Access
                   Dashboard
            Development Life Cycle
                                     Specification and 
           Promotion, Matching,
                                                                        Bid Management
           Collaboration, Management
                Asset Life Cycle
                Communications
           Publishing and Distribution
                  ROI & Measurement
                    Analysis




        Manage & Control
                                                                                         Enterprise App      Monitoring, Alerts, 
                                                                  Asset                Stores, Distribution
     Analytics
                                                                Repository
                                                   16	
  
                                          Proprietary	
  &	
  Confiden0al	
  
Proprietary	
  &	
  Confiden0al	
  
                                     17	
  
North American zoos use apps to teach apes




                                         
                    …see even apes get it!
                  Proprietary	
  &	
  Confiden0al	
  
                                                       18	
  
Leading the mobile charge
  Proprietary	
  &	
  Confiden0al	
  
                                       19	
  

Exicon intro20

  • 1.
    It’s the App,Stupid! Application Asset Aggregation and Management for the September 2012! Enterprise Proprietary  &  Confiden0al   1  
  • 2.
    Who we are We are all about the App. Enterprise Mobility Providing Enterprise and Brands the ability to manage and aggregate all assets associated - API’s +/- -  Apps -  Developers Recognized for leadership and Automated Platform expertise +/- Network of Developers Proprietary  &  Confiden0al   2  
  • 3.
    Customers Hong Kong San Francisco Results speak louder than words. 80% of our work with our customers is repeat business. Proprietary  &  Confiden0al   3  
  • 4.
    Savings & Benefits Faster TIME to Market Huge Savings Minimum IP Leakage 50% faster 
 from Napkin to Download in Up to US$ 10M You control and multiple countries learn Proprietary  &  Confiden0al   4  
  • 5.
    It’s all aboutthe App Proprietary  &  Confiden0al   5  
  • 6.
    Complex & Fragmented Industries Corporation Features Systems Market, Promote & Track Trends CRM   BPM   BCP   BI   EAM   ERP   SAAS   Integrators Agencies   Review Analyze & Metrics Web Own Services Services Software Partners Developer Platform App Directory Services Tools & Services Public Private Stores
 Consumer Employee Partner Proprietary  &  Confiden0al   6  
  • 7.
    Imagine BMW withoutcentralized control German  HQ   Asian  opera6ons   A    Local  Dealer   US  opera6ons   European  opera6ons   Proprietary  &  Confiden0al   7  
  • 8.
    Control & monitorassets & partners Manage all applications, collateral, distribution and access Performance Insights Measure downloads across platform, devices and markets Track traffic, engagement across applications Evaluate app-store traffic Scrutinize projects under development Proprietary  &  Confiden0al   8  
  • 9.
    In an idealworld…       META     SAP TABLET LOCATION   NATIVE ANALYTICS   DATA   METRICS           ORACLE MOBILE AR   WEB PAYMENTS   BINARY   DISCOVERY           WEB WEB BLUETOOTH   LOCAL VIDEO   IMAGES     Data    Application  App-stores Devices Developers Partners Sources Features           APP REQUIREMENTS   APP IMPLEMENTATION   COMPONENTS   DISTRIBUTION Multiplied by     X   X   X   X   X X X X X BRANDS PLATFORMS STAFF & PRODUCTS COUNTRIES   PARTNERS     GLOBAL TEAMS LOOKING FOR HELP IN MOBILE FOR THEIR BRAND AND MARKETS Proprietary  &  Confiden0al   9  
  • 10.
    An established DeveloperCommunity 60+ Countries 4,000+ Software Houses ~12 Developers/
 ISV ~50K Developers AMERICAS EMEA APAC 29% 36% 35% 1,500 60 10,000 Development Houses connected with OEM’s, Countries actively serving 
 Successful applications for your Enterprises and Brands globally Global Fortune 1,000 companies benchmarking and competitive analysis Proprietary  &  Confiden0al   10  
  • 11.
    Your Application Benchmarking and References Lifecycle Service Developer Management Apps Service Developer Service Developer Find out who is doing what in Apps & APIs BYOD Member Registration ID, Authentication, Access Dashboard Development Life Cycle Asset Life Cycle Communications Publishing and Distribution Analysis Manage & Control Proprietary  &  Confiden0al   11  
  • 12.
    App & APIbenchmarking & best practices 1   Search  &  Discovery   2   Publish   Directory  Home  Page   Direct  Search   Add   By  Category  or  Industry   Promote   Proprietary  &  Confiden0al   12  
  • 13.
    Your Application Lifecycle Management Matching you to 3 qualified Developers Developers & PM BYOD Member Registration ID, Authentication, Access Dashboard Development Life Cycle Specification and Promotion, Matching, Bid Management Collaboration, Management Asset Life Cycle Communications Publishing and Distribution Analysis Manage & Control Proprietary  &  Confiden0al   13  
  • 14.
    BAM! 
 1. Submit your brief.    2. Three qualified Developer responses 3. YOU Choose! Proprietary  &  Confiden0al   14  
  • 15.
    Your Application Lifecycle Management BYOD Member Registration ID, Authentication, Access Dashboard Development Life Cycle Manage & control access, deployment & Asset Life Cycle performance of apps, services & developers Communications Publishing and Distribution ROI & Measurement Analysis Manage & Control Asset Enterprise App Monitoring, Alerts, 
 Repository Stores, Distribution Analytics Proprietary  &  Confiden0al   15  
  • 16.
    Your Application Benchmarking and References Lifecycle Service Developer Management Apps Service Developer Service Developer Developers & PM BYOD Member Registration ID, Authentication, Access Dashboard Development Life Cycle Specification and Promotion, Matching, Bid Management Collaboration, Management Asset Life Cycle Communications Publishing and Distribution ROI & Measurement Analysis Manage & Control Enterprise App Monitoring, Alerts, Asset Stores, Distribution Analytics Repository 16   Proprietary  &  Confiden0al  
  • 17.
  • 18.
    North American zoosuse apps to teach apes …see even apes get it! Proprietary  &  Confiden0al   18  
  • 19.
    Leading the mobilecharge Proprietary  &  Confiden0al   19