Experience Design: Changing Lives & Creating Evangelists
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John Weiss, the executive creative director of WebMD, gave a presentation on experience design. He discussed how experience design can change lives and create evangelists. He covered what experience design is, different types of design, and provided examples of companies that are doing experience design well, such as Charity Water and Mint.com. Weiss emphasized building a culture that allows teams to get to the human aspect of design and defined responsibilities and execution for experience design projects.
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Similar to Experience Design: Changing Lives & Creating Evangelists (20)
Experience Design: Changing Lives & Creating Evangelists
- 1. EXPERIENCE DESIGN: CHANGING LIVES AND CREATING EVANGELISTS JOHN WEISS Executive Creative Director, WebMD @johnweiss #XDSL
- 3. ADVERTISING INTERACTION PRODUCT INDUSTRIAL ENVIRONMENTAL DESIGN DIGITAL SOCIAL PRINT MOBILE IDENTITY
- 4. ADVERTISING INTERACTION PRODUCT INDUSTRIAL ENVIRONMENTAL EXPERIENCE EXPERIENCE DIGITAL SOCIAL PRINT MOBILE IDENTITY
- 5. IA DIGITAL IxD UI USER EXPERIENCE MOBILE SOCIAL
- 6. INTERACTION EmD ADVERTISING ENVIRONMENTAL IA CUSTOMER EXPERIENCE PRINT POP PRODUCT
- 7. (WHY) DIGITAL (WHAT) USER EXPERIENCE (HOW)
- 8. WHAT WHY HOW
- 9. IMPACT (WHAT) (WHY) EXPERIENCE DESIGN (HOW)
- 10. IMPACT (WHAT) DIGITAL PRINT INTERACTION MOBILE EXPERIENCE ADVERTISING PRODUCT DESIGN SOCIAL ENVIRONMENTAL INDUSTRIAL IDENTITY
- 11. ADVERTISING ENVIRONMENTA PRODUCT INDUSTRIAL INTERACTION L “ I think advertising is poison gas. Advertising should tear you up, you should get the chills, and maybe you should pass out when you watch it. DESIGN Design is not just what it looks like and feels like. Design is how it works. STEVE JOBS In emphasizing evidential quality and beauty, I also want to move the practices of analytical design far away from the practices of propaganda, marketing, graphic GEORGE LOIS design, and commercial art. ” EDWARD TUFTE DIGITAL SOCIAL PRINT MOBILE IDENTITY
- 12. ADVERTISING ENVIRONMENTA PRODUCT INDUSTRIAL INTERACTION L “ I think advertising is poison gas. Advertising should tear you up, you should get the chills, and maybe you should pass out when you watch it. DESIGN Design is not just what it looks like and feels like. Design is how it works. STEVE JOBS In emphasizing evidential quality and beauty, I also want to move the practices of analytical design far away from the practices of propaganda, marketing, graphic GEORGE LOIS design, and commercial art. ” EDWARD TUFTE DIGITAL COGNITIVE SOCIAL PRINT MOBILE IDENTITY DISSONANCE
- 13. ADVERTISING ENVIRONMENTA PRODUCT INDUSTRIAL INTERACTION L “ I think advertising is poison gas. Advertising should tear you up, you should get the chills, and maybe you should pass out when you watch it. DESIGN Design is not just what it looks like and feels like. Design is how it works. STEVE JOBS In emphasizing evidential quality and beauty, I also want to move the practices of analytical design far away from the practices of propaganda, marketing, graphic GEORGE LOIS design, and commercial art. ” EDWARD TUFTE CURIOSITY SURPRISE DIGITAL SOCIAL PRINT MOBILE IDENTITY MEANING INTENSITY IMPACT
- 14. ADVERTISING ENVIRONMENTA PRODUCT INDUSTRIAL INTERACTION L “ I think advertising is poison gas. Advertising should tear you up, you should get the chills, and maybe you should pass out when you watch it. DESIGN Design is not just what it looks like and feels like. Design is how it works. STEVE JOBS In emphasizing evidential quality and beauty, I also want to move the practices of analytical design far away from the practices of propaganda, marketing, graphic GEORGE LOIS design, and commercial art. ” EDWARD TUFTE CURIOSITY GET THINGS DONE SURPRISE INFORMATIVE DIGITAL SOCIAL PRINT MOBILE IDENTITY MEANING USEFUL INTENSITY USABLE IMPACT TRANSPARENT
- 17. IMPACT (WHAT) DIGITAL PRINT INTERACTION MOBILE ADVERTISING PRODUCT (WHY) SOCIAL ENVIRONMENTAL EXPERIENCE DESIGN (HOW) INDUSTRIAL IDENTITY
- 19. BUILD A CULTURE THAT ALLOWS YOU TO GET TO HUMAN
- 20. Rapid Iteration High Fidelity HUMAN CONSUMPTION ABILITY TO FAIL Flexible Toolset Research Validation Experiment / Innovate
- 21. CHANNEL (WHAT) DIGITAL PRINT INTERACTION MOBILE ADVERTISING PRODUCT (WHY) SOCIAL ENVIRONMENTAL EXPERIENCE DESIGN (HOW) INDUSTRIAL IDENTITY HIRE PASSION
- 23. APPLICATION
- 24. BE BOLD BE HUMAN
- 26. DEFINE EXECUTION
- 28. NEW YORK CITY
- 29. CHARITY WATER
- 30. MINT.COM
- 31. TARGET
- 32. THANKS! (NOW GO CHANGE THE WORLD...) JOHN WEISS Executive Creative Director, WebMD @johnweiss #XDSL