Experience economy and cloud computing
6 likes•2,424 views
According to the document: - The experience economy focuses on providing memorable consumer experiences beyond just products and services. Businesses need to shift from delivery to staging experiences. - Experience design considers people, their activities, and the context of those activities. Experience enablers include awareness, discovery, advocacy, interaction, and transaction. - Cloud computing provides agility through elasticity, rapid provisioning, and multi-tenancy. It can be used to enable experience economies through services like SaaS, PaaS, and IaaS.
Experience economy and cloud computing
- 1. My Random Notes on Experienced Economy and Cloud Computing Solutions (Extracted from different web sources) Chandrashekhar P. More
- 2. The Experience Economy http://kath2009.wordpress.com/2009/04/15/the-experience-economy/ http://www.poetpainter.com/thoughts/article/classifying-experiences According to the experience economy, consumers seek unique experiences beyond merely consuming products and services because the consistent, high level of product and service quality can no longer be used to differentiate the choices for the consumers. Pine & Gilmore (1999) indicated that businesses need to shift their paradigm from the “delivery- focused” service economy that emphasizes high quality offerings to the “staged” experience economy that creates a memorable consumption experience. http://scholarworks.umass.edu/cgi/viewcont ent.cgi? article=1029&context=gradconf_hospitality
- 3. The Experience Economy Design Source: http://www.poetpainter.com/ http://www.poetpainter.com/thoughts/files/Fundamentals-of-Experience-Design-stephenpa.pdf It’s all about People, their Activities, and the Context of those activities.
- 4. User Experience Design Creating Context and Evaluating User Relationship with different domains Operations/ Collaborative Process / Continuous Monitoring Devices Cloud Computing / System Engineering Digital Storytelling Digital Experience Building Block The Experience Economy Building Blocks Experience Enablers
- 7. Now Available as Digital Experiences, Experiences and Experiences Awareness Discovery Advocacy Interaction Transact
- 8. To build digital experience Type Description Velocity 426 Items/sec 36 Million per day Volume 1 million new members in the third week of December Variety ● Product Inventory ● Games ● Video ● Tablets ● Sales ● Logistics ● Ware house ● ... Understand Velocity, Volume and Variety
- 9. Identify Digital Experience 1. Recommendation 2. Expert System 3. Predictive Analytics 4. …. Situational Awareness Collaborative processes Objective 1. increased retention 2. incremental sales, 3. reduced acquisition costs, 4. positive word of mouth, 5. improved productivity of customer-facing operations 1. Traditional Transactions 2. Business Operations 3. Support Context Activities User
- 10. Collect Data Note: These are representative experiences and more can be added http://capetownchamber.com/events/the-experience-economy/
- 11. ...,Data, Data and more Data Over 79% of smartphone consumers use their phones when they are shopping in store. What are they doing on those phones? 32% search for better prices 27% search for reviews 26% scan a barcode 23% use coupons or look for coupons 11% pay for a purchase at the register AMR Research on the Value of Continuous Monitoring Businesses are still using spreadsheet
- 12. Compute, Process, Analyze http://curationtraffic.com/curating-content /blog/curation-commentary/rise-of-the-consumer-experience- economy/ Variety Data processing Multiple Data Fusion - Corelation - Derived Data, - Multi-tier Data Processing Impact of Data on multiple Business Unit Trend comparison - Exception or Norms - Scientific Data - Statistical data processing - Pattern Detection Analysis - Image processing: - Fraud Detection High volume data processing Multi-Step Chained data processing Index Preparation – Search/Characteristic Search Performance on demand - Seasonal Capacity - Weekly-Bi-weekly Processing
- 13. Compute, Processes, Analyze for Real Time Operational Intelligence Track and Trace Situational Awareness Sense and Respond (Management by Exception) 1. Product 2. Services provisioning 3. Fulfillment Services 4. Unstructured Process 5. Logistics tracking 6. Vendor task tracking 7. .. 8... ● Fraud Management (transaction etc) ● Risk Management ● Recommendation (Cross Sell / Up Sell) ● ... ● ... 1. Process Bottlenecks 2. Outages 3. Service monitoring - SLA Monitoring 4. ... 5. … 6. ...
- 14. Effective experience Agility of Business1 Business agility is the ability of a business to adapt rapidly and cost-efficiently in response to changes in the business environment. People Process Context (data & Information) Technology Experience Economy Requires Requires Agility of people, process, technology and Information 1 - http://www.vmware.com/files/pdf/accelerate/VMware_Business_Agility_and_the_True_Economics_of_Cloud_Computing_White_Paper.pdf
- 15. Cloud computing is the broader concept of converged infrastructure and shared services. Cloud computing relies on sharing of resources to achieve coherence and economies of scale, similar to a utility ( like the electricity grid ) over a network. Use Cloud Computing as Agile Technology ElasticityMulti- Tenancy Rapid Provisioning Elasticity is defined as the degree to which a system is able to adapt to workload changes Rapid Provisioning of a) Infrastructure As A Service b) Software As A Service c) Platform As A Service Multi-tenancy (Multitenancy refers to a principle in software architecture where a single instance of the software runs on a server, serving multiple client-organizations (tenants))
- 16. Typical Cloud Computing Platform SAAS PAAS IAAS Elasticity Manager Elasticity Load Balancer Virtualization NetworkProcessing Storage Processing Cluster Nodes In-memory Cache cluster Nodes Content Distribution & Storage Cluster Nodes Platform Provisioning Infrastructure Provisioning Infrastructure Operations Platform Operations Identity and Entitlement Manager Database Cluster Nodes Deployment Image Manager Object Storage Cluster Nodes Experience Management Services Core Services Products Transactions Fulfillment Utilities and Support Tools Customer Business Unit ... Vendors Analytic & Monitoring Platform Services Interaction Services Compute Services ● Big Data Analytics ● Multi-Stream Processing ● Microservices ● Content Mobilization and Streaming ● Integration Services Multi-tenant Management Self-Service Provisioning Services Operations Business Operational Services
- 17. Software As A Service (a.k.a SAAS) Product/ Feature Delivery For example: Experien, Transunion, Google, Yahoo, Bing Search engine, Salesforce, Cordys Context based Unified Collaboration and content ● Transactions (Quoting, Ordering,Invoicing, Payment etc) ● Customization and Configuration ● User Management ● ... The SAAS platform provides/enables service accelerators to seamlessly integrate multiple delivery channel with the collaborative business processes to enrich customer's unified experience.
- 18. Interactive Services Typical PAAS Platform Ecosystem Blueprint Compute Services User Experience Manager Decision Management Service Orchestration Business Process Management + Case Management Industry Standard Messaging Adapters Social Media Interfaces Web Content Management DashBoard Big Query Analytics Algorithmic Processing Multi-stream processors Or Complex Event Processing Velocity Variety Volume Variety Volume Business Transactions and Operations
- 19. FYI
- 20. Big Data Market Size
- 21. Big Data Co-relation With Industry
- 23. The only source of knowledge is experience. - Albert Einstein