Experimenting with Creative Process with Qanta Shimizu
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The document discusses experimenting with creative processes at PARTY Creative Lab. It introduces Qanta Shimizu, the Chief Technology Officer and Creative Director of PARTY. It discusses how engineering happens not just in production, but also in presentations, direction, and prototyping. Engineering is a core factor in PARTY's new creative process. Qanta shares examples of projects where he developed prototypes and experiences to present concepts to clients and the public.
Experimenting with Creative Process with Qanta Shimizu
- 1. 21 Apr 2013 Experimenting with Creative Process Qanta Shimizu
- 3. CREATIVE LAB
- 5. Experimenting with the teamwork Experimenting with the methods Experimenting with the process
- 6. Creative Director & Tech Director team Entertainment / Services / Products Be creative with ways we make things
- 7. Engineering Core factor of new creative process
- 8. Engineering does not only happen on the site of production. It also happens in the meeting room!
- 9. Engineering in Presentation Engineering in Direction Engineering in Prototyping
- 10. Qanta Shimizu Chief Technology Officer of PARTY
- 11. Qanta started out his career as a programmer / designer when he was at the University of Tokyo (dropped out afterwards). Later joining IMG SRC Inc. in 2006 as a technical director, he planned and produced work in a variety of fields from website to music video. In 2011, Qanta co-founded PARTY, a Creative Lab based in Tokyo and NY. With a solid background in technology, he serves as a Creative Director in the field of interactive and much more. While working on global brands including Toyota, Sony and Uniqlo, he engages himself in programming and directing music videos as well. His work has been recognized in numerous awards: more than 20 trophies from Cannes Lions including 9 Gold Lions, 7 Grand Prix in ADFEST in Cyber, Design and Innova Categories, Gold Pencil in One Show Interactive, and Grand Prix in Tokyo Interactive Ad Award. @qanta http://www.cbc-net.com/blog/qanta/ Qanta Shimizu Chief Technology Officer of PARTY
- 16. CREATIVE LAB
- 18. Developing Creative Director Working as a creative director everyday. Making presentations to clients, or directing production staff. But frequently, I am developing and programming by myself. Then, I share my prototypes to the public.
- 19. In our work lives, how big of a role does developing take? How big of a role does programming take?
- 20. Engineering in Presentation Tell our clients and partners what we would like to make
- 23. ZOGUMI FONT
- 24. テスト
- 25. テスト
- 31. Although I am creating experiences, I am using words to make my presentation Because I am creating experiences, I am using experiences to make my presentation
- 32. Engineering in Direction Tell the developer the way of thinking, staging, and important points
- 33. UU MAP
- 42. Although I am having experiences made, I am using words to give directions Because I am having experiences made, I am using experiences to give directions
- 43. Engineering in Prototyping On a broader field, make presentations and directions to the society
- 44. 1 Receive brief from client 0 10 Create something based on the brief What creatives have to do Previous
- 45. 10 10 Create something on brief What creatives have to do Future Discover concept in society and technology 20 Output bought by Client who empathize with the concept
- 46. 1 10 0 20
- 47. OMOTE 3D SHASHIN KAN
- 62. Presentation that talks about how to use new “technology” Direction that suggests, how about using new “technology” this way?
- 65. Engineering does not only happen on the site of production. It also happens in the meeting room!