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Experts on PR And Twitter
The document outlines strategies for building public relations authority on Twitter, emphasizing the importance of engagement, monitoring, and content creation. It discusses the demographic of Twitter users and how businesses can leverage the platform for effective communication. Key points include the significance of follower count, retweets, content authority, and actionable steps for gaining influence.
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Experts on PR And Twitter
- 1. Experts on PR& Twitter – Vegas 2009Building PR Authority on TwitterPresented by Sean Jackson, CEO of Ecordia
- 2. Sean A Jackson@seanthinksCEOof Ecordia17+ Years in Interactive Technology Development50+ Web Application BuiltVice President DFW SEMPast President Dallas Ad League (AAF-Dallas)Member of DallasRoundTableSpeaker & Lecturer
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- 4. PR success forany medium…MonitorEngageAdvocateClarify
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- 6. Limitations of Twitter…10% represent 90% of all tweets (SM avg 10%/30%)78.1%is babble or conversations1%of addicts = 35% of visits72% passers-by27%are regular users29.2%of businesses use Twitter to find or request business-related information (10th on the list after RSS)
- 7. Why You ShouldUse Twitter…Is my audience there?Is it important to my efforts?Can I/we engage?Can I/we sustain?
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- 9. RSS is yourfriend…
- 10. …if you knowwhat to find!seo OR “search engine optimization” +“need” –http ?Proper Names + Intent“need”
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- 15. “bad” & othernegative sentimentsProper NamesBrand (products & company)
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- 21. Process Oriented ApproachInvestmentof time, effort and moneyDefine Rules, Procedures & ResponsibilitiesWhat events will we respond to?
- 22. When will werespond?
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- 24. How will werespond?The goal of engagement is…Authority!
- 25. What is Authorityon Twitter?As defined by Bing (according to SearchEngineNews.com)Number of Followers (more ranks higher)Number of retweets the poster has received (more is better)Protected Tweets don’t matterRetweets and duplicate tweets may be ranked lowerTweets only last 7 days in the current index, so Fresh Tweets are important
- 26. What is Authorityon Twitter?The more people following you who retweet your constant stream of fresh content equals authority.
- 27. Creating AuthorityWhat tolook for…Lists/Reviews
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- 31. Limited/Exclusive OffersDon’t Re-Tweet…REWRITE!BeUSEFUL to the reader,Provide him with a sense of URGENCY,Convey the idea that the main benefit is somehow UNIQUE; andDo all of the above in an ULTRA-SPECIFIC way.http://www.copyblogger.com/how-to-write-headlines-that-work/
- 32. Building your AuthoritySpreadthe WordEmail everyone to follow you
- 33. Reach out toyour other social networks
- 34. Give simple instructionsfor HOW(provide a link)
- 35. Use the word“Please” – “Please follow me”
- 36. Repeat OftenFind the10%ConferencesGive them a reason“Top 5 reason you should follow me on Twitter”Organize Your Twitter ListsPeople I know and trust me
- 37. People I knowwho know me
- 38. People I don’tknowMaintain your AuthoritySchedule content for distributionhttp://www.twaitter.com/Respond quickly to questions/needsAcknowledge retweetersPromote your accomplishments
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- 40. 90% Authority |10% AdvocateAuthority Content GuideNever retweet…rewriteLimit links (danzarrella.com)Constant stream of 4U’sAdvocate Content GuideUnique story about youPost on your web presenceSend out a Press ReleaseWhybuilds Authority (TwitterFeed)When Monday or ThursdayHow PR Newswire, Business Wire, MarketWireWhat a compelling story(see me on Thurs @ 1:30)
- 41. When to TweetFirstpublished on major news siteAny time a site re-edits the releaseWhat to TweetAdapt headlines to Twitter ListsInclude a link to the most authoritative news siteWhen to Send11:30 CST and 4PM CST (pearanalytics)Tuesday or FridayAcknowledge & ConnectReach out to journalist who re-edit your releaseBecome an authority source for themAcknowledge/thank retweeters
- 42. Is Twitter RightFor You?Monitor to respondEngage with AuthorityAdvocate sparingly……but with Authority
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