Explore Dynamics CRM 2014 - Sitecore
2 likes•2,333 views
The document discusses how organizations can prepare for digital marketing in 2020 by becoming more customer-centric. It recommends that companies assess their customer experience maturity, implement a customer experience management platform like Sitecore along with Microsoft CRM, and focus on using data to provide personalized customer interactions across the lifecycle. Organizations that do this can achieve higher retention, more promoters, increased conversions, and 9.5% revenue growth on average compared to 3.4% for others. The document concludes by offering a digital maturity assessment and workshop from Sitecore to help organizations plan their journey to becoming fully customer-centric by 2020.
Explore Dynamics CRM 2014 - Sitecore
- 1. AreYou Ready For 2020? Ties Arts, Managing Director Sitecore Benelux 27-3-2014 Empowering brands to build the effective, meaningful relationships that serve customers for life.
- 2. 2
- 3. 3 Digital Marketing 2020 Extreme Customer Centricity Selling Without Selling Technology as Facilitator Steven van Belleghem Purposeful Positioning Total Experience Big Insights Effective Brands
- 4. 4 Today Customer Experience Maturity Model Sitecore (CXM) & Microsoft (CRM)
- 5. 5 The Path to Customer for Life
- 7. 7 The Journey Matters not theTouch points
- 8. 8 How to start organizing for 2020? 72%Source: The Realities of Online Personalization, eConsultancy April 2013
- 9. 9 Customer Experience Maturity Assessment
- 11. 11
- 12. 12 Our research confirms: Companies who can do personalized interaction with their customers during the customer lifecycle have: • 5,2x higher retention • 100% increase of net promotors • Significant increase in conversions • Revenue growth of 9,5% (vs average 3,4%)
- 13. Conclusions Recommendations • Align Objectives • Focus on proving the short term Business Case • Plan for the long term (Make sure that initiatives are connected!) • ROI of experience driven companies • 85,4% in Attract phase • Benelux > average • Financials, Associations, & online companies > average • Top Management < 50% involved
- 14. 14 How can Sitecore support? Market leader in customer experience management Maturity Assessment Customer Experience Platform (100% .NET based) Global Partner Microsoft (ISV of theYear 2013) Integration Dynamics CRM (and entire Microsoft Platform) Solution Partners forYou
- 15. 15 Partnership
- 17. 17 Reality? Conclusion Sitecore supports you to 2020 Together with Microsoft | CRM + CXM = 2020 ready! Do the Digital Maturity Assessment now at our Booth Win Extensive workshop for 3 days Ties Arts [email protected]