ExtraaEdge - The Culture Code
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The document discusses the significance of company culture in building a high-growth organization, emphasizing that a strong culture is as crucial for recruiting as product marketing is for sales. It highlights the positive impact of employer branding on applicant quality and cost-effectiveness in hiring. Additionally, it outlines the organization's mission to create predictable and data-driven admissions for educational enterprises, stressing that a positive culture leads to satisfied employees who enhance customer experience.
ExtraaEdge - The Culture Code
- 1. CULTURE CODE Building a high growth company & culture
- 3. Culture noun | cul·ture | ˈkəl-chər the set of shared attitudes, values, goals, and practices that characterizes an institution or organization
- 4. WE BELIEVE IN DOING THE RIGHT THINGS
- 5. Why care about culture?
- 6. Culture is to recruiting as product is to marketing. - CultureCode.com
- 7. 2XBETTER APPLICANT QUALITY Investing in employer branding on sites like Glassdoor leads to: Source: Brandon Hall Group Report, Understanding the Impact of Employer Brand, Nov 2014 (as measured by applicant-to-hire ratios) at an average 30% lower cost per hire compared to traditional job boards.
- 8. Now, let’s take a step back …
- 9. Company mission & values 1
- 10. Company Mission “Make admissions predictable & data driven for education enterprises across the globe”
- 11. Our number one focus as an organization is the culture first. And the culture then is going to take care of the employees, and the employees are going to take care of the customers’ needs, which is going to take care of our business. - Jon Wolske, Culture Evangelist, Zappos Insights “
- 12. Culture impacts how we work & conduct ourselves on a daily basis mostly unconsciously !
- 13. Who makes up our company? (the people) 2
- 15. Who makes our company a winner ? (how people act & take decisions) 3
- 21. #1. Respond not react #2. Don’t make assumptions #3. Take responsibility first #4. Don’t take it personally #5. Always compete with yourself 4
- 22. WE BELIEVE IN DOING THE RIGHT THINGS