Pocket Power: Directions in Mobile Device Technologies
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The document discusses the future evolution of mobile devices and platforms, forecasting significant growth in smartphone and tablet shipments through 2016. It highlights the shift in emerging markets where tablets often become a user's first computing device, challenging the perception that PCs dominate. The presentation underscores the importance of apps and softer interfaces to drive hardware innovation and consumer engagement in a changing tech landscape.
Pocket Power: Directions in Mobile Device Technologies
- 1. Pocket Power: Directions in Mobile Device Technologies Annette Zimmermann Principal Analyst This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner audience or other authorized recipients. This presentation may contain information that is confidential, proprietary or otherwise legally protected, and it may not be further copied, distributed or publicly displayed without the express written permission of Gartner, Inc. or its affiliates. © 2012 Gartner, Inc. and/or its affiliates. All rights reserved.
- 2. Key Issues • How will mobile devices and platforms evolve through 2016 ? • Are Applications and Services rather than hardware offering the real innovation? 2
- 3. Smartphone Shipments Predicted smartphone shipments 2 bn 1.5 bn Other Blackberry 1 bn Windows 0.5 bn iOS Android 0 2013 2014 2015 2016 <75$ ASP The rise of Smartphones will Smartphones will smartphones be 52% total global be 78% total global handset shipments handset shipments 3
- 4. Tablet Platform Trends Predicted tablet shipments 2013 to 2016 includes Utility, Basic and Premium tablets of all sizes, excludes ultramobile PCs 400.0 300.0 Other Windows 200.0 iOS 100.0 Android 0.0 2013 2014 2015 2016 Whitebox Tablet ASP = $70 to $100 4
- 5. In Emerging Markets, the First Computing Device Is Not Always a PC Consumer Emerging Regions Gartner is challenging the view Share of units that in emerging markets a 100% user's first computing device is 90% always a PC. 80% We note that: 70% 60% • Tablet prices are falling. 50% Ultramobile • The quality of tablets from Notebook white box vendors is 40% Premium Tablet improving. Basic Tablet 30% Utility Tablet • Apps on tablets are more 20% localized. • There is no legacy behavior. 10% • Tablet usage is more like 0% phone usage. 2010 2011 2012 2013 2014 2015 2016
- 6. The Desktop Re-Invented Lenovo Horizon shows the role All in Ones will play in the future: Mixing computing and entertainment All in Ones will move from our home office to the living room and will become the family computer Windows 8 with Touch is the enabler of these form factors Counter Argument: Do we just need a screen rather than a full fledge PC? 6
- 7. Is it a Smartphone or a Tablet? 5” and 6” bridge the smartphone and tablet segment But is it out of demand or lack of innovation? How big is the opportunity? We continue to believe it is niche: Asia Consumers who want to carry only one device The key to make this segment successful is apps that take advantage of the screen but also deliver more screen with little Extra footprint Will Flexible displays that we started to see at CES mark the end of this category? 7
- 8. Flexible displays will allow for edgy designs and new use cases • Flexible displays on mobile devices will enable larger screen displays to be carried on trips • Greatest potential contributions of reducing screen breakage • Costs: 299$ for the WEXLER.Flex ONE 8
- 9. Apps Dominate Brand Interfaces • Mobile apps are now required interfaces for consumer technologies • Brands needs apps for interactivity, sharing, presence • Your mobile device is the hub, but its apps that give it substance • “There’s an app for that” • MindMeld
- 10. Recommendations • Embrace mobile ecosystem, or as a primary interface for your consumer technology products • Adopt a consumer/customer-first approach to building products and managing service • Tablets, Touch and Windows 8 will enable new computing paradigms. Evaluate use cases and consumer needs remembering that less is more when it comes to product portfolios • Improve focus on software innovation around hardware features that they control but also improve their marketing on the enhanced experience • Consider flexible displays not only to extend the viewing screen but also the area of the device that can be touched. This will allow for esthetically cleaner designs. 10