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Facebook ads
Facebook ads allow advertisers to target specific audiences and control costs. Advertisers set up campaigns, selecting targeting options to show ads. Ads are displayed based on criteria like age, interests, and connections. Advertisers set bids and budgets to determine impression rates. Ads can target Facebook pages or external websites. Facebook ads offer specific targeting, low costs, and easy changes. Success requires compelling creative, clear calls to action, and measuring results through reports and conversions.
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Facebook ads
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- 2. How FB AdsWorkAdvertisers set up campaigns in a FB account, selecting targeting options in which to have their ads shown to.
- 3. Ads are shownto FB users based on criteria selected by advertiser.
- 4. Clicks are CPCor CPM. (Go with CPC.)
- 5. Ad impression ratesdepend on bid and budget set by advertiser, along with targeting options.
- 6. Ads can betargeted to a page within FB (group, event, fan page) or page outside of FB.What FB Ads Look Like
- 7. AdSense Ads fromGoogle
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- 9. FB AdsProsVery specifictargeting options (age, gender, education, geography, likes/interests, connections, languages, workplace.)
- 10. Cost is easyto control.
- 11. You decide who/whatto target.
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- 14. Changes are easyto make.
- 15. There’s an on/offswitch.
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- 17. Email notification options-ad disapproved, scheduled reports.FB Ads ConsIt’s not for every industry.
- 18. Assume that whatevermoney you set aside for it, is spent.
- 19. If your industryis competitive, it may not be any cheaper than any other method of advertising.
- 20. Competitive industries requirecompetitive budgets to match.
- 21. CTRs are likecontent or display networks, you’re trying to pull an interested audience away from what they are interested in.Getting StartedSign into account that you’re going to do the ads from.
- 22. Click the “Createan ad” button.
- 23. You need tobe a page admin to direct users in FB to another page in FB.
- 24. Do your basicdemographic research ahead of time.
- 25. Have your imageready.
- 26. Have a creditcard ready to be your “primary funding source.”
- 27. You can alsopay by PayPal.For ads that send users off Facebook to another website.
- 28. For ads thatare sending users to another page within Facebook.Title can’t be edited if you’re advertising something on Facebook.
- 29. Sponsored StoriesSponsored Storiesare stories that your friends published into your News Feed. These show up on the right hand side of pages on Facebook. The types of stories that can be surfaced include: Page Likes, App interactions, Place check-ins and Page posts.
- 30. For example, ifyour friend likes the Starbucks Page and a story about it is published in your News Feed, you may see a Sponsored Story about it if Starbucks has opted to promote it. Sponsored stories only apply to Facebook page destination URLs.There are two types: Like Story or Page Post StoryLike Story promotes News Feed stories about the friends liking your page.Page Post Story promotes News Feed stories about your Facebook page updates.
- 35. Watch out for…Facebookis a Content partner of MSN adCenter.
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- 37. Targeting too bigis harder to fix than not big enough.
- 38. Have to bea page admin to be able to send visitors to a page on Facebook.
- 39. A primary fundingsource can’t be edited or removed. You need to add another funding source to be able to remove the primary source and make the new funding source primary in it’s place.
- 40. If your primaryfunding source fails, FB will bill whatever else they can that is associated with the account (like PayPal).Tips for SuccessStart with a new campaign for each venture
- 41. Set an enddate if you’re not going to be paying close attention
- 42. Change your creativeOFTEN- like once a week. Change the picture, the text, mix it up.
- 43. If you don’tneed to use your personal account, don’t.
- 44. Send people topages within Facebook, don’t make them leave. Have a link on the FB page you send them to that goes to your external site.
- 45. Have a goalor conversion option on your Facebook page.
- 46. Have a CLEARcall to action in the ad that matches the landing page.
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- 48. Pick a compellingimage.Give them something to do when they get there.
- 49. Add a shoppingcart
- 53. Measuring SuccessRun reports!Advertising Performance (CTR, clicks, impressions, spend)
- 54. Responder Demographics (age,gender etc; stats)
- 55. Responder Profiles (interestsof users that clicked)
- 56. Conversions by ImpressionTime (length of time between click and conversion)Tag your destination URLs for your analytics program. &utm_source=facebook&utm_campaign=free+couponChoose a goal. Make it attainable.